Marketing
Explore the latest digital marketing trends. Everything to cover your business marketing strategy: branding, SEO, ASO, growth hacking etc.
How can you find the best ASO keywords for our app?
Finding the best ASO keywords for our mobile application is vital to position it well within the stores. We have told you about it ...
The 7 mobile marketing metrics that matter for mobile apps
When it comes to mobile marketing, analysing what is happening within our application and how is it being used by our users is vital ...
3 Tools for your mobile marketing strategy: mobile users analysis
After assimilating the reasons pushing us to take advantage of analytics in order to improve our app, optimize your mobile marketing strategy, discover some of ...
Mobile Marketing Strategy: 4 best practices to improve your analytics
When we first arrive at the world of analytics − regardless of whether it’s for an app, mobile, etc. − we often fall into the ...
Content marketing and its importance in mobile applications
One of the greatest achievements of ICT, the rise of mobile devices and the increasing use of mobile applications is replacing the computer as a mean ...
Advergaming in mobile app development:origin, examples and advantages
Anything is possible in mobile app development. But you have to get it right or it will not be of any good. Mobile games for ...
Guide to create a Mobile marketing strategy in 5 steps
In this article we want to find the keys to creating a mobile marketing strategy to promote our app . The guys from SocialYou help ...
Mobile App Promotion: What to do after publishing your app in markets
In previous articles we spoke about the importance of optimizing the characteristics of our application in the app stores. We talked about the intricacies of ...
How to write a press release for app promotion
How to write a press release to promote your app can take time and effort, sending press releases to the media outlets such as websites ...
How to create an icon for a mobile application to get more downloads
Learning how to create an icon for a mobile application to get more downloads is fundamental for developers. Statistics show about 64% of application downloads ...
Usability in mobile applications: What is it and why is it necessary?
The usability of mobile applications is one of the key elements for the success of the following: Mobile applications have triggered a revolution in the ...
Strategies to monetize an app
Understanding how to monetize an app is one of the most important aspects when developing a mobile application. A recent study carried out by ABI ...
How to get more traffic on apps?
A high traffic on apps can lead to success and economic benefits. There are nearly two million of mobile applications published in Google Play and App Store, ...
Tablets or smartphones devices to advertise effectively?
Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become ...
The usability of mobile apps is the key element for their success
Mobile applications have brought a revolution in the interaction of users with their mobile devices. Mobile phones have developed from simple tools to keep in ...
App Store Optimization, the necessary tool for a mobile app success
A useful and easy to use application with its own characteristics that differ it from the competition, has all the necessary ingredients to turn into ...
The most addictive mobile marketing strategy- Advergaming
Nowadays, smartphones and tablets are essential tools to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals ...
Successes and failures in app promotion
A successful mobile app is based on two fundamental pillars: a good development and a good app promotion strategy. Therefore it’s convenient to know and avoid ...
75% of big brands still don’t invest in mobile marketing
Taking into consideration that smartphones and tablets have acquired our everyday life, every time there are more and more brands which want to have their ...