Mobile applications have brought a revolution in the interaction of users with their mobile devices. Mobile phones have developed from simple tools to keep in touch with family and friends to genuine centers for daily tasks management. A huge part of the success that the mobile applications have achieved depends on the usability that offers the smartphones and tablets.
Users became much faster familiar with touch gestures then with those items made by elements such as keyboards or mices. For this reason, it is not surprising that all mobile consumers, including children and older people, find it easy to learn how to handle different devices.
However, not all applications have been able to reach the same success. Many of them are already forgotten for various reasons. One reason is the difficult usability of the app. Unintuitive gestures or poor organization of the elements in the design are usability errors that can lead users to discard certain mobile application and to move them to find better alternatives.
Efficiency and effectiveness in mobile applications
The first thing to consider in terms of usability, is that an application should be effective and efficient. This means that you must give the user where they are looking for, quickly and easy. An app must meet needs in a time as short as possible and without requiring the user to have great knowledge of their use and without requiring a long learning process. The apps must reach effectiveness and efficiency through a good user experience. Only in this way you will give the consumers an experience that provides them confidence to repeat. Thus, usability is a fundamental mechanism, when speaking about loyalty for the users in the field of mobile applications.
How, when and where?
It is very important to know the context in which the application will be used: The application must be used on the move? Or users can interact with it from home? All these aspects will determine the degree of usability that the app must have. To know the context of the application, it is also important to know the target public and to know their behavior in the mobile environment.
The higher the degree of usability of an app is, the more likely it is that it will be permanent installed on mobile devices. By this way, the positioning ASO is not penalized for a high number of uninstalls. A good application development and integration with the specific gestures to each operating system are two factors that contribute to a good level of usability and thus facilitate the user experience.
For a good usability of your app it is crucial to have a specialized professional in the field, whether the same developer or a person outside the development process. If you do not know where to find a good expert in usability, in Yeeply you can find nearly 2,500 registered developers that have the skills to develop the app you need.
Julia Bergshoef
Related posts
Mobile marketing: downloads vs. engagement
Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
Why you need an omnichannel strategy for your digital project
To create a seamless user experience, multiple channels are needed, but they will not offer complete accessibility unless they are connected to each other in ...
Territorial marketing and new technologies in tourism apps
Territorial marketing, also called city marketing, is a concept that deals with the territory as a product. It has some characteristics that differentiate it from ...
Best SEO Tips for 2021 from Marketing Experts
It is no wonder that Google likes to refresh its SEO algorithm. In reality, over the course of a year, you can find them to ...
What is Neuromarketing and How to Apply it in a Company?
In a market awash with options and in which several companies will have to contend with each other to cover the same need, neuromarketing enables ...
Voice Search: 6 SEO Strategies for Future Success
Voice search has become part of everyday life for many people. Currently, there are almost 4,2 billion devices with a digital voice assistant and the ...
9 effective techniques to get more mobile app downloads
It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But ...
How to maximise the value of your app’s push notifications
Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...
Is Augmented Reality (AR) the Future of Social Media Apps?
AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is ...
How To Choose A Great Name For Your Business, Like A Boss
Congratulations, you’ve decided to take the entrepreneurial leap. You have your idea fleshed out and a business plan waiting in the wings. Now for a ...