Despite having a lower penetration, advertising on tablets is more effective for mobile advertisers and it is 250% more profitable than on smartphones. Mobile devices have become an essential tool to reach consumers. The influence that have tablets and smartphones helps to open new advertising and marketing channels with a higher level of effectiveness. However, advertisers always encounter the same questions: Is it really effective my advertising campaign? Am I making a good investment or am I wasting money? It seems that advertising on tablets is a safe bet.
A recent report of Madvertise indicates that advertising on tablets is 250% more profitable than on a smartphone. This confirms that the larger the screen size of the mobile device is, the more effective the advertising on it will be. These new data provided by Madvertise are showing that in fact users access up to 70% more pages through their tablets than through smartphones. Also for advertising on mobile applications, tablets take a slight advantage over smartphones. An example is Spain, the third European country with the highest number of monthly downloads of apps. While Spanish smartphone users downloaded about 27 apps on average per person per month, consumers of tablets installed an average of 31.
Regarding the favorite applications, the preferences are closely related to the size of the screens. The smartphones win it while speaking about social network apps (85%), email (81%) and maps and GPS (76%). For its part, the queens of the tablets are gaming applications (85%), television (60%) and media (52%). It seems that tablet users prefer apps with which maximize the size of the screen and that they can use in their leisure time at home.
With this new data, mobile advertisers can understand easier the behavior of the advertisements on the devices and of the users. Despite of having lower penetration than smartphones, tablet advertising can provide a greater amount of benefits, so companies and advertisers should highlight this segment.
Julia Bergshoef
Related posts
Mobile marketing: downloads vs. engagement
Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
Why you need an omnichannel strategy for your digital project
To create a seamless user experience, multiple channels are needed, but they will not offer complete accessibility unless they are connected to each other in ...
Territorial marketing and new technologies in tourism apps
Territorial marketing, also called city marketing, is a concept that deals with the territory as a product. It has some characteristics that differentiate it from ...
Best SEO Tips for 2021 from Marketing Experts
It is no wonder that Google likes to refresh its SEO algorithm. In reality, over the course of a year, you can find them to ...
What is Neuromarketing and How to Apply it in a Company?
In a market awash with options and in which several companies will have to contend with each other to cover the same need, neuromarketing enables ...
Voice Search: 6 SEO Strategies for Future Success
Voice search has become part of everyday life for many people. Currently, there are almost 4,2 billion devices with a digital voice assistant and the ...
9 effective techniques to get more mobile app downloads
It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But ...
How to maximise the value of your app’s push notifications
Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...
Is Augmented Reality (AR) the Future of Social Media Apps?
AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is ...
How To Choose A Great Name For Your Business, Like A Boss
Congratulations, you’ve decided to take the entrepreneurial leap. You have your idea fleshed out and a business plan waiting in the wings. Now for a ...