Learning how to create an icon for a mobile application to get more downloads is fundamental for developers. Statistics show about 64% of application downloads are from app stores. Therefore your icon can be seen as a visual hook, it catches the attention of users that are browsing through any app store looking for applications that is appealing.
Of the all tools at your disposal to promote your application, icon creation is one of the most significant tasks that you will need to spend time & effort on, think about it; what’s the point of injecting so much time & effort in your app if your icon is not appealing to the end user.
The icon is the first visual impact in the eyes of the end user
The utility, functionality and technical innovations are important aspects to your app, however emotions awakened by the user also matters in order to get more downloads.
Creating an effective icon is a mixture of art and science. When assessing whether to download an app or not, our brain makes decisions quickly. The icon helps makes decisions and transmits many messages on your mobile application; if the icon is well designed users can assume the app is well structured too.
The keys to effective app marketing are:
- Notoriety and Differentiation
- Power of Attraction
- Capacity Analogy and Descriptive
- Originality and Creativity
- Personality
- Memorable
How to design an icon for a mobile application
Create an app icon to get more downloads takes a lot of time and effort, below are some tips that can help you vision.
- Do not include words in your app icon.
- Make it very simple. Bet on simple and recognisable shapes.
- Find inspiration in showrooms directories and icons
- Avoid using photographs. Best Artwork.
- Do not use the default gloss effect.
- Design a consistent icon that matches the design of your app.
- Be innovative and stand out from the category of your app and the other competitors.
- Pay attention to detail.
- Rate the possibility to use the icon to edges that integrates well with any background.
- Break the rules. Play with the limits of what should or shouldn’t do to differentiate yourself from others.
All this is easy to say but just like the philosopher said “The action speak louder”. When designing the icon of your mobile application remember one thing; an icon is the summary of what to expect from your application therefore conclude taking time and effort, just as you would for the development of the application, with these simple guideline tips on how to create an icon for a mobile application to get more downloads.
Related posts
Mobile marketing: downloads vs. engagement
Imagine that we are in a football match. Two teams take the field: the “Downloads” team − which seem to be very strong − and ...
Why you need an omnichannel strategy for your digital project
To create a seamless user experience, multiple channels are needed, but they will not offer complete accessibility unless they are connected to each other in ...
Territorial marketing and new technologies in tourism apps
Territorial marketing, also called city marketing, is a concept that deals with the territory as a product. It has some characteristics that differentiate it from ...
Best SEO Tips for 2021 from Marketing Experts
It is no wonder that Google likes to refresh its SEO algorithm. In reality, over the course of a year, you can find them to ...
What is Neuromarketing and How to Apply it in a Company?
In a market awash with options and in which several companies will have to contend with each other to cover the same need, neuromarketing enables ...
Voice Search: 6 SEO Strategies for Future Success
Voice search has become part of everyday life for many people. Currently, there are almost 4,2 billion devices with a digital voice assistant and the ...
9 effective techniques to get more mobile app downloads
It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But ...
How to maximise the value of your app’s push notifications
Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the ...
Is Augmented Reality (AR) the Future of Social Media Apps?
AR or augmented reality is one of the emerging technologies, to have a strong impact on social media apps in recent years. The technology is ...
How To Choose A Great Name For Your Business, Like A Boss
Congratulations, you’ve decided to take the entrepreneurial leap. You have your idea fleshed out and a business plan waiting in the wings. Now for a ...