{"id":968,"date":"2015-10-01T07:46:24","date_gmt":"2015-10-01T07:46:24","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=968"},"modified":"2024-05-07T13:04:47","modified_gmt":"2024-05-07T11:04:47","slug":"comment-reussir-son-app-mobile-tourisme","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/comment-reussir-son-app-mobile-tourisme\/","title":{"rendered":"Comment r\u00e9ussir son app mobile tourisme"},"content":{"rendered":"

 <\/p>\n

Une application mobile peut avoir un nombre tr\u00e8s \u00e9lev\u00e9 de t\u00e9l\u00e9chargements si elle est bien d\u00e9velopp\u00e9e, a un bon app\u00a0design<\/a>\u00a0et une bonne strat\u00e9gie marketing. Cependant si elle ne propose pas un service bien d\u00e9fini ou ne remplit pas une fonction particuli\u00e8re, elle est vou\u00e9e \u00e0 l’\u00e9chec. Pour expliquer notre propos, prenons en exemple les\u00a0applications\u00a0mobile de tourisme<\/strong>, plus pr\u00e9cis\u00e9ment les applications mobiles qui sont d\u00e9velopp\u00e9es sp\u00e9cifiquement pour le commerce de l’\u00e9t\u00e9. Les t\u00e9l\u00e9chargements et les piques d’utilisation seront limit\u00e9s \u00e0 quelques mois de l’ann\u00e9e. De bons exemples de ces app mobile tourisme pour \u00e9t\u00e9, sp\u00e9cifiquement orient\u00e9es \u00ab\u00a0plage\u00a0\u00bb, sont iPlaya et iMedJelly.<\/p>\n

<\/div>\n
VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/div>\n

Le d\u00e9veloppement d’applications sp\u00e9cifiques pour le secteur du tourisme ne permet parfois pas\u00a0d’obtenir un rendement positif sur tout investissement effectu\u00e9. Au lieu de cela, une option pour \u00e9viter ces probl\u00e8mes est de transformer l’id\u00e9e d’application mobile \u00ab\u00a0saisonni\u00e8re\u00a0\u00bb dans une application qui est utile et rentable tout au long de l’ann\u00e9e.<\/p>\n

Le d\u00e9veloppement d’App mobile tourisme avec un r\u00e9el objectif sera beaucoup plus efficace si vous suivez quelques r\u00e8gles pr\u00e9sent\u00e9es\u00a0ci-dessous. Parfois, il est difficile de les respecter toutes dans un projet d’application mobile, mais faites tout votre possible.<\/p>\n

\"application
L’application mobile de tourisme iPlaya<\/figcaption><\/figure>\n

Conseils pour votre\u00a0App mobile tourisme<\/h2>\n

1. Pour chaque saison<\/strong><\/h3>\n

Il est vrai que l’\u00e9t\u00e9 est le choix le plus populaire de la saison pour les voyages, mais il n’est pas le seul. Ainsi, le d\u00e9veloppement d’une\u00a0App mobile tourisme\u00a0qui peut \u00eatre utilis\u00e9e quelle que soit la saison sera toujours plus rentable. Il y aura une certaine continuit\u00e9 dans les t\u00e9l\u00e9chargements et une stabilit\u00e9 du nombre d’utilisateurs et de sessions.<\/p>\n

\"Ebook<\/a><\/p>\n

2. Les services publics hors ligne<\/strong><\/h3>\n

Beaucoup de touristes voyagent \u00e0 l’\u00e9tranger\u00a0et risquent de ne pas avoir la connexion internet pendant leurs vacances. Pour le\u00a0d\u00e9veloppement d’une App mobile tourisme, il est essentiel de garder \u00e0 l’esprit que les clients veulent profiter de l’application hors ligne. De parfaits exemples de ce type d’application sont les apps de cartes et les apps \u00ab\u00a0guidebook\u00a0\u00bb. Tripwolf est un bon exemple de ce type d’App mobile tourisme accessible hors ligne.<\/p>\n

\"application
L’application Mobile Yelp<\/figcaption><\/figure>\n

3. Langues<\/strong><\/h3>\n

Essayez de faciliter la communication pour les clients qui voyagent \u00e0 l’\u00e9tranger et de les aider \u00e0 interagir avec les march\u00e9s \u00e9trangers. Proposez, par exemple, une correspondance latine aux mots des langues qui ne le sont pas (arabe, russe, etc).<\/p>\n

4. Images et vid\u00e9os<\/strong><\/h3>\n

Le d\u00e9veloppement de la composante audiovisuelle de toutes les App mobile tourisme\u00a0g\u00e9n\u00e8re toujours le plus grand effet \u00e0 l’utilisateur. C’est surtout efficace si le client a la possibilit\u00e9 d’ajouter des images ou de trouver des zones sp\u00e9cifiques d’une ville ou de trouver une destination gr\u00e2ce \u00e0 son app mobile tourisme. Yelp, par exemple, a r\u00e9alis\u00e9 un bon travail en maximisant l’environnement et en ajoutant de mat\u00e9riel photographique dans les grandes villes.<\/p>\n

5. G\u00e9o-localisation<\/strong><\/h3>\n

Comme nous l’avons dit pr\u00e9c\u00e9demment, il est important que l’application puisse fonctionner hors ligne. Cependant, il appr\u00e9ciera d’avoir la possibilit\u00e9 d’acc\u00e9der aux fonctions de g\u00e9olocalisation<\/a>\u00a0en se connectant au point\u00a0WIFI. Des applications telles que The Fork ont r\u00e9ussi \u00e0 int\u00e9grer cette fonction. Elle facilite aux utilisateurs de localiser les meilleurs restaurants dans une nouvelle ville pendant les vacances.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Une application mobile peut avoir un nombre tr\u00e8s \u00e9lev\u00e9 de t\u00e9l\u00e9chargements si elle est bien d\u00e9velopp\u00e9e, a un bon app\u00a0design\u00a0et une bonne strat\u00e9gie marketing. …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-968","post","type-post","status-publish","format-standard","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nLes bases pour r\u00e9ussir son application mobile tourisme<\/title>\n<meta name=\"description\" content=\"Comment assurer le succ\u00e8s de votre app mobile tourisme. 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