{"id":9380,"date":"2019-11-28T08:00:55","date_gmt":"2019-11-28T08:00:55","guid":{"rendered":"https:\/\/yeeply.com\/fr\/?p=9380"},"modified":"2024-05-07T13:06:18","modified_gmt":"2024-05-07T11:06:18","slug":"lmpact-blockchain-monde-marketing","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/lmpact-blockchain-monde-marketing\/","title":{"rendered":"L&rsquo;impact possible de la Blockchain sur le monde du marketing"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Blockchain est l&rsquo;un des mots \u00e0 la mode. <\/span><b>Une technologie qui existe depuis quelques ann\u00e9es<\/b><span style=\"font-weight: 400;\">, mais que beaucoup ne comprennent pas encore parfaitement. Chez Yeeply, nous voulons clarifier une fois pour toutes vos doutes et imaginer <\/span><b>quelques utilisations qui peuvent s&rsquo;effectuer dans un domaine tel que le marketing digital<\/b><span style=\"font-weight: 400;\">. Bienvenue dans le futur.<\/span><\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Qu&rsquo;est-ce que Blockchain ?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Commen\u00e7ons par la base. La technologie <\/span><span style=\"font-weight: 400;\">Blockchain consiste en un syst\u00e8me qui <\/span><b>permet le transfert s\u00e9curis\u00e9 et d\u00e9centralis\u00e9 des donn\u00e9es. <\/b><span style=\"font-weight: 400;\">Cette technologie peut \u00eatre compar\u00e9e \u00e0 un document comptable, qui regroupe toutes les transactions qui ont eu lieu.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">La diff\u00e9rence est que dans ce cas, <\/span><b>l&rsquo;information est crypt\u00e9e et divis\u00e9e en petits blocs<\/b><span style=\"font-weight: 400;\"> et distribu\u00e9e entre les diff\u00e9rents n\u0153uds qui font partie du r\u00e9seau. Ces n\u0153uds sont responsables de <\/span><b>l&rsquo;enregistrement et de la validation d&rsquo;une transaction<\/b><span style=\"font-weight: 400;\">, sans l&rsquo;intervention d&rsquo;un interm\u00e9diaire.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">La technologie Blockchain consiste en un syst\u00e8me qui <strong>permet le transfert s\u00e9curis\u00e9 et d\u00e9centralis\u00e9 des donn\u00e9es.<\/strong><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Cela assure la s\u00e9curit\u00e9 car, une fois v\u00e9rifi\u00e9es,<\/span><b> les informations ne peuvent pas \u00eatre supprim\u00e9es ou modifi\u00e9es<\/b><span style=\"font-weight: 400;\">, et sont ajout\u00e9es \u00e0 la technologie Blockchain v\u00e9rifi\u00e9e en permanence.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Bien que la Blockchain soit apparue comme \u00e9tant li\u00e9e au bitcoin, la r\u00e9alit\u00e9 est que <\/span><b>cette technologie peut s&rsquo;appliquer \u00e0 tout \u00e9change d&rsquo;information<\/b><span style=\"font-weight: 400;\"> : un dossier m\u00e9dical, la signature d&rsquo;un contrat, la tra\u00e7abilit\u00e9 d&rsquo;un produit alimentaire, l&rsquo;assurance&#8230; Il n&rsquo;y a aucune limite.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9394\" aria-describedby=\"caption-attachment-9394\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9394 size-full\" title=\"batiment avec logos\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_transactions_safer_faster.jpg\" alt=\"batiment avec logos\" width=\"748\" height=\"421\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_transactions_safer_faster.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_transactions_safer_faster-300x169.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-9394\" class=\"wp-caption-text\">Slogan sur le th\u00e8me du Blockchain. Source: <a href=\"https:\/\/unsplash.com\/photos\/zt0HWquGXlQ\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash\u00a0<\/a><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Avantages de la Blockchain\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Au-del\u00e0 de ses applications sp\u00e9cifiques, les avantages de la Blockchain sont incontestables tant pour les entreprises que pour les utilisateurs :<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Imm\u00e9diat <\/b><span style=\"font-weight: 400;\">: comme il n&rsquo;y a pas d&rsquo;interm\u00e9diaires, le syst\u00e8me informatique peut fonctionner 24 heures sur 24, de sorte que l&rsquo;information est transmise automatiquement.\u00a0<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Fiabilit\u00e9<\/b><span style=\"font-weight: 400;\"> : la Blockchain a diff\u00e9rentes mani\u00e8res de v\u00e9rifier les donn\u00e9es, de sorte qu&rsquo;une fois qu&rsquo;une transaction a \u00e9t\u00e9 effectu\u00e9e, elle ne peut pas \u00eatre modifi\u00e9e ou supprim\u00e9e.<\/span><\/li>\n<\/ul>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>Transparence<\/b><span style=\"font-weight: 400;\"> : m\u00eame si un mouvement ne peut \u00eatre modifi\u00e9, il peut \u00eatre vu publiquement, ce qui garantit la transparence.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Cela pourrait vous int\u00e9resser : <a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/trouver-developpeur-blockchain\/\">Blockchain : Qui pour la d\u00e9velopper et dans quel but?<\/a><\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Impact de la Blockchain sur le marketing num\u00e9rique<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Changement dans la fa\u00e7on dont les donn\u00e9es sont recueillies<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Actuellement, nous pouvons tous acc\u00e9der \u00e0 Internet mais, pour cela, nous devons passer par un fournisseur d&rsquo;acc\u00e8s et un navigateur Internet. Ces entreprises savent tout de nous : <\/span><b>habitudes de navigation, temps pass\u00e9 en ligne, ce que nous lisons ou achetons&#8230;<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">S&rsquo;il y a une chose que nous avons apprise ces derniers temps (pensons \u00e0 Facebook et au scandale de Cambridge Analytica par exemple), c&rsquo;est que <\/span><b>nos donn\u00e9es sont des marchandises \u00e0 la port\u00e9e des annonceurs.\u00a0<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Cela change radicalement avec la Blockchain. Les applications bas\u00e9es sur Blockchain <\/span><b>ne stockent pas d&rsquo;informations sur leurs serveurs<\/b><span style=\"font-weight: 400;\">, de sorte que les donn\u00e9es personnelles de l&rsquo;utilisateur seront toujours avec eux. En utilisant l&rsquo;une de ces applications, vous entrez votre mot de passe, vous utilisez le service et vous vous d\u00e9connectez, sans laisser d&rsquo;enregistrement.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Comment cela affectera-t-il la publicit\u00e9 en ligne si les donn\u00e9es des utilisateurs ne sont pas<\/span><b> accessibles comme c&rsquo;est le cas actuellement ? <\/b><span style=\"font-weight: 400;\">Si tel \u00e9tait le cas, la collecte de donn\u00e9es d\u00e9pendrait exclusivement des clients potentiels et de l&rsquo;interaction avec les marques pour combler cette lacune.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Dans un avenir pas trop lointain, ce pourraient \u00eatre les utilisateurs eux-m\u00eames qui d\u00e9cideront volontairement quel type de contenu et d&rsquo;annonces ils veulent voir. Nous devrons <\/span><b>trouver de nouveaux moyens de les atteindre.<\/b><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Sur le m\u00eame th\u00e8me : <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/developpement-dapp-mobile-futur\/\">\u00c0 quoi ressemblera le d\u00e9veloppement d&rsquo;app mobile dans le futur?\u00a0<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9396\" aria-describedby=\"caption-attachment-9396\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9396 size-full\" style=\"font-size: 16px;\" title=\"personne montrant un post it\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_payments_data_safety.jpg\" alt=\"personne montrant un post it\" width=\"748\" height=\"421\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_payments_data_safety.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/11\/blockchain_marketing_payments_data_safety-300x169.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-9396\" class=\"wp-caption-text\">Post-it sur le blockchain. Source: <span style=\"font-weight: 400;\"><a href=\"https:\/\/unsplash.com\/photos\/JNxTZzpHmsI\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/span><\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\">Programmes de fid\u00e9lisation<\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Les programmes de fid\u00e9lisation bas\u00e9s sur des cartes \u00e0 points pourraient voir leurs jours compt\u00e9s tels que nous les connaissons. La technologie Blockchain peut <\/span><b>changer la fa\u00e7on dont ces programmes sont abord\u00e9s<\/b><span style=\"font-weight: 400;\">, ce qui oblige g\u00e9n\u00e9ralement les utilisateurs \u00e0 avoir plusieurs cartes, \u00e0 accumuler des points, \u00e0 r\u00e9clamer des prix ou des remises, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Avec la technologie Blockchain, diff\u00e9rents programmes de points <\/span><b>peuvent \u00eatre regroup\u00e9s dans une m\u00eame application.<\/b><span style=\"font-weight: 400;\"> De cette fa\u00e7on, les utilisateurs n&rsquo;ont pas besoin d&rsquo;avoir ou d&rsquo;afficher physiquement une carte de points ou similaire.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Le syst\u00e8me vous affecte <\/span><b>automatiquement<\/b><span style=\"font-weight: 400;\"> les points correspondants lorsque vous v\u00e9rifiez que vous avez effectu\u00e9 un achat dans un point de vente particulier. <\/span><a href=\"https:\/\/loyyal.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Loyyal <\/span><\/a><span style=\"font-weight: 400;\">ou <\/span><a href=\"https:\/\/www.vexanium.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Vexanium<\/span><\/a><span style=\"font-weight: 400;\"> sont deux soci\u00e9t\u00e9s qui travaillent d\u00e9j\u00e0 \u00e0 la cr\u00e9ation de ce type de plateformes d\u00e9centralis\u00e9es.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Am\u00e9liorer la possibilit\u00e9 Display<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, l&rsquo;affichage publicitaire peut \u00eatre difficile \u00e0 g\u00e9rer et c&rsquo;est <\/span><b>pratiquement un oligopole<\/b><span style=\"font-weight: 400;\"> form\u00e9 par les g\u00e9ants technologiques Facebook et Google. Et du point de vue de l&rsquo;utilisateur, les choses ne s&rsquo;am\u00e9liorent pas : <\/span><b>elles sont g\u00e9n\u00e9ralement intrusives, ennuyeuses et monopolisent une grande partie du d\u00e9bit de donn\u00e9es.<\/b><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Une alternative qui existe d\u00e9j\u00e0 aujourd&rsquo;hui est le navigateur <\/span><a href=\"https:\/\/brave.com\/fr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Brave<\/span><\/a><span style=\"font-weight: 400;\">, open source et bas\u00e9 sur Chromium. <\/span><b>Il met l&rsquo;accent sur la protection de la vie priv\u00e9e des utilisateurs<\/b><span style=\"font-weight: 400;\">, en partageant le moins de donn\u00e9es possible avec les annonceurs et en r\u00e9compensant les utilisateurs avec leur<\/span><b> jeton d&rsquo;attention de base (BAT)<\/b><span style=\"font-weight: 400;\">, bas\u00e9 sur la Blockchain.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Avec le syst\u00e8me de navigation Brave, les annonceurs <\/span><b>ach\u00e8tent des publicit\u00e9s avec BAT<\/b><span style=\"font-weight: 400;\">, tandis que les utilisateurs sont r\u00e9compens\u00e9s avec BAT pour avoir visionn\u00e9 des publicit\u00e9s qu&rsquo;ils peuvent utiliser pour r\u00e9compenser les cr\u00e9ateurs de contenu qu&rsquo;ils aiment le plus.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Bien que la port\u00e9e ne soit pas si importante,<\/span><b> ce type de publicit\u00e9 pourrait \u00eatre plus efficace<\/b><span style=\"font-weight: 400;\">, g\u00e9n\u00e9rant plus d&rsquo;engagement parce que ce sont des publicit\u00e9s que l&rsquo;utilisateur veut voir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Vous pourriez \u00eatre int\u00e9ress\u00e9 | <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/lmpact-blockchain-monde-marketing\/\">L&rsquo;impact de la blockchain sur l&rsquo;engagement client<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Plus de s\u00e9curit\u00e9 lors des achats en ligne<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gr\u00e2ce aux possibilit\u00e9s du au Blockchain en mati\u00e8re de tra\u00e7abilit\u00e9 d&rsquo;un produit, <\/span><b>les consommateurs auraient davantage confiance dans les achats en ligne.<\/b><span style=\"font-weight: 400;\"> Les probl\u00e8mes tels que les contrefa\u00e7ons ou les escroqueries cesseraient d&rsquo;exister, car tous les renseignements seraient en possession de l&rsquo;utilisateur.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Que pensez-vous de ces applications du Blockchain en marketing ?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Les possibilit\u00e9s offertes par la technologie Blockchain sont infinies. Mais la v\u00e9rit\u00e9 est qu&rsquo;aujourd&rsquo;hui, <\/span><b>beaucoup des applications dont nous parlons en sont encore \u00e0 leurs premiers stades<\/b><span style=\"font-weight: 400;\">, nous devons donc encore voir comment elles sont d\u00e9velopp\u00e9es.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ce qui est certain, c&rsquo;est que si certaines d&rsquo;entre elles sont consolid\u00e9es, la mani\u00e8re dont les actions de marketing num\u00e9rique seront abord\u00e9es et men\u00e9es changera radicalement.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Si vous ne voulez pas que votre entreprise soit laiss\u00e9e pour compte, <\/span><b>comptez toujours sur des partenaires digitaux qui sont \u00e0 jour<\/b><span style=\"font-weight: 400;\">. Chez Yeeply, nous avons les professionnels les mieux pr\u00e9par\u00e9s pour commencer \u00e0 travailler sur votre projet, contactez-nous !<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Blockchain est l&rsquo;un des mots \u00e0 la mode. Une technologie qui existe depuis quelques ann\u00e9es, mais que beaucoup ne comprennent pas encore parfaitement. Chez Yeeply, &#8230;<\/p>\n","protected":false},"author":2,"featured_media":9381,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-9380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;impact du Blockchain dans le monde du marketing<\/title>\n<meta name=\"description\" content=\"La Blockchain permet de transf\u00e9rer les donn\u00e9es de mani\u00e8re s\u00e9curis\u00e9e et d\u00e9centralis\u00e9e. 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