{"id":8449,"date":"2019-05-07T14:03:16","date_gmt":"2019-05-07T14:03:16","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=6214"},"modified":"2024-05-07T13:05:10","modified_gmt":"2024-05-07T11:05:10","slug":"importance-application-mobile-pme","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/importance-application-mobile-pme\/","title":{"rendered":"L\u2019importance des applications mobiles pour les PME"},"content":{"rendered":"

C’est un secret pour personne que les applications de divertissement fid\u00e9lisent la client\u00e8le<\/strong> et permettent de transmettre les valeurs de l’entreprise aux consommateurs tout en les divertissants. C’est pourquoi le d\u00e9veloppement d’applications mobiles pour les PME et pour leurs clients est si important. D\u2019autre part, ne vous en faites pas<\/span> d\u00e9velopper son application mobile \u00e0 succ\u00e8s est plus facile qu\u2019on ne l\u2019imagine.<\/span><\/a><\/p>\n

VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div>\n

Pour de nombreuses PME, il est essentiel de faire d\u00e9couvrir aux clients la culture de leur entreprise et ses avantages. Cet objectif peut \u00eatre atteint par une m\u00e9thode tr\u00e8s simple et efficace : l’utilisation de jeux vid\u00e9o<\/strong>. Les applications mobiles pour les PME permettent \u00e0 ses utilisateurs de se familiariser davantage avec le fonctionnement d’une entreprise.<\/strong><\/span><\/p>\n

<\/div>\n

De cette fa\u00e7on, les entreprises obtiennent de nombreux clients potentiels et les utilisateurs peuvent profiter d’une proximit\u00e9 avec les entreprises qui sont pr\u00e9sentes dans leur vie par le biais de l\u2019application. En <\/span>cr\u00e9ant des jeux pour mobiles<\/span><\/a>, de nombreuses entreprises parviennent \u00e0 ce qu’un nombre important de clients qui utilisent leurs applications aient une meilleure vision de l’entreprise.<\/span><\/p>\n

Quel est le but du d\u00e9veloppement d\u2019applications mobiles pour les PME<\/span><\/h2>\n

L\u2019objectif n\u2019est autre que la fid\u00e9lisation de la client\u00e8le. Le d\u00e9veloppement d\u2019applications mobiles s\u2019adressent \u00e0 un nouveau public. Un public qui n\u2019est plus convaincu, ni attir\u00e9 par le merchandising bon march\u00e9. Les potentiels clients utilisent leurs t\u00e9l\u00e9phones portables pour r\u00e9aliser jusqu’\u00e0 90 % de leurs activit\u00e9s quotidiennes<\/strong>.<\/span><\/p>\n

\u201cIl s\u2019agit d\u2019int\u00e9grer la marque dans le style de vie du consommateur. Il ne sait peut-\u00eatre pas manier une console de jeu vid\u00e9o, mais il s’int\u00e9resse \u00e0 r\u00e9pondre \u00e0 un questionnaire sur l\u2019origine g\u00e9ographique des diff\u00e9rents chocolat de sa marque pr\u00e9f\u00e9r\u00e9e\u201d <\/span><\/i>assure Jes\u00fas Hern\u00e1ndez, expert en publicit\u00e9 et en communication.<\/span><\/p>\n

\"jeunes
Source : Pexels<\/span><\/a><\/figcaption><\/figure>\n

Vous voulez en savoir plus sur comment cr\u00e9er une application sur mesure ? Jetez un coup d’oeil \u00e0 ce post : Ce dont tu as besoin pour cr\u00e9er ton application sur mesure<\/a><\/em><\/p>\n

Le secret r\u00e9side dans la gamification <\/span><\/h2>\n

C\u2019est un style de d\u00e9veloppement d\u2019application tr\u00e8s demand\u00e9e par les PME. Les PME utilisent les m\u00e9canismes de <\/span>la gamification<\/span><\/a> pour donner de la visibilit\u00e9 \u00e0 leurs produits ou \u00e0 leurs services<\/strong>. <\/span><\/p>\n

Cependant, il faut tenir compte de certains facteurs tr\u00e8s importants lorsque l\u2019on a recours \u00e0 ce type d\u2019application avant de se lancer dans une approche de gamification. <\/span><\/p>\n

Votre type d\u2019entreprise<\/span><\/h3>\n

Dans un premier temps, il est important que vous pensiez bien aux raisons qui vous poussent \u00e0 d\u00e9velopper ce style d’application. Cr\u00e9er une application pour suivre la mode actuelle<\/strong> n\u2019est pas forc\u00e9ment une bonne id\u00e9e. <\/span><\/p>\n

L\u2019industrie des services s\u2019adapte parfaitement \u00e0 ces outils. Cependant, lorsqu\u2019il s\u2019agit d\u2019autres industries vous vous devez d\u2019\u00eatre tr\u00e8s prudent. Ce genre d\u2019application ne fonctionne pas toujours avec les industries plus \u201cs\u00e9rieuse\u201d, sobre et traditionnelle. <\/strong><\/span><\/p>\n

Nos experts nous \u00e9clairent \u00e0 ce sujet : <\/span>\u201cCe n\u2019est pas la m\u00eame chose de faire un jeu pour un restaurant que pour un cabinet d\u2019avocats, bien que le jeu pour ce dernier puisse fonctionner s\u2019il est bas\u00e9 sur une bonne id\u00e9e. La cl\u00e9 r\u00e9side dans la cr\u00e9ativit\u00e9 de l\u2019entreprise et donc dans le produit qu\u2019elle d\u00e9veloppe\u201d. <\/span><\/i><\/p>\n

Pour illustrer nos propos, voici un exemple. Le magasin en bas de chez vous peut avoir l\u2019id\u00e9e de cr\u00e9er un jeu de r\u00f4le<\/strong> (RPG). Ce jeu de r\u00f4le consisterait \u00e0 r\u00e9aliser une chasse au tr\u00e9sor au cours de laquelle les clients devraient chercher dans les rayons certaines pi\u00e8ces ou certains prix.<\/span><\/p>\n

\"jeune
Source : Pexels<\/span><\/a><\/figcaption><\/figure>\n

La cible de l\u2019application<\/span><\/h3>\n

Toute entreprise qui envisage de d\u00e9velopper une ou plusieurs applications mobiles doit \u00e9tudier le march\u00e9 qu\u2019elle veut cibler<\/strong>. Cela implique les utilisateurs qui seront potentiellement int\u00e9ress\u00e9s par l\u2019application. <\/span><\/p>\n

\u201cLa narration audiovisuelle, le graphisme \u00a0et l\u2019esth\u00e9tique varient selon si elle s\u2019adresse aux adultes ou aux enfants\u201d<\/span><\/i> comme le disent les d\u00e9veloppeurs et designers mobiles. Les plus jeunes sont plus attir\u00e9s par les dessins et les jeux simples, il serait donc int\u00e9ressant d\u2019incorporer par exemple un animal de compagnie ou un h\u00e9ros. D\u2019autre part une des cibles principales est la g\u00e9n\u00e9ration Z<\/strong> qui est tr\u00e8s connect\u00e9, on peut donc se demander comment <\/span>cr\u00e9er une application s\u00e9duisante pour la G\u00e9n\u00e9ration Z ?<\/span><\/a><\/p>\n

D\u2019autre part, les PME peuvent consacrer leur application mobile \u00e0 l\u2019am\u00e9lioration des connaissances des jeunes clients. Ainsi, il est possible pour des parents de choisir de t\u00e9l\u00e9charger l’application pour permettre \u00e0 leur enfant d\u2019apprendre de mani\u00e8re ludique<\/strong>. On peut \u00e9galement parler <\/span>la r\u00e9alit\u00e9 augment\u00e9e qui permet le d\u00e9veloppement d\u2019applications \u00e9ducatives<\/span><\/a><\/p>\n

C\u2019est plus facile lorsqu\u2019il s\u2019agit d\u2019adultes, car une entreprise peut associer ses services \u00e0 des nombreuses applications de loisirs. L\u2019utilisateur peut ainsi apprendre les valeurs de l\u2019entreprise<\/strong> tout en se d\u00e9tendant.<\/span><\/p>\n

\"Ebook<\/a><\/p><\/h3>\n

Le mod\u00e8le d’application que vous cherchez<\/span><\/h3>\n

Il est difficile d\u2019\u00e9tablir un mod\u00e8le sp\u00e9cifique qui assure une application r\u00e9ussie. Cette particularit\u00e9 peut se refl\u00e9ter au travers de nombreux aspects allant de la maniabilit\u00e9 \u00e0 l\u2019esth\u00e9tique<\/strong>. Au bout du compte, ces caract\u00e9ristiques auront un impact sur le choix de l\u2019utilisateur. <\/span><\/p>\n

L\u2019int\u00e9r\u00eat de l\u2019utilisateur pour votre application<\/span><\/h3>\n

Pour assurer le succ\u00e8s de l\u2019application, nous devons \u00e9veiller l\u2019int\u00e9r\u00eat de l\u2019utilisateur de mani\u00e8re \u00e0 ce qu\u2019il ne s\u2019ennuie pas et ne quitte pas l’application \u00a0avant qu\u2019il ne l\u2019utilise. Cela peut se faire en posant des d\u00e9fis qui permettent de vraies r\u00e9compenses<\/strong>. <\/span><\/p>\n

\"quatre
Source : Pexels<\/span><\/a><\/figcaption><\/figure>\n

En conclusion<\/span><\/h2>\n

Vous devez conna\u00eetre parfaitement le march\u00e9 sur lequel vous allez vous concentrer et savoir comment vous allez le faire avant de vous lancer dans le d\u00e9veloppement d’applications mobiles pour les PME. Si vous avez une bonne id\u00e9e d\u2019application et que vous pensez qu\u2019elle renforcera votre entreprise et profitera \u00e0 ses utilisateurs, n\u2019h\u00e9sitez pas \u00e0 prendre contact avec nous sur le site de Yeeply<\/a>. \u00a0<\/span><\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

C’est un secret pour personne que les applications de divertissement fid\u00e9lisent la client\u00e8le et permettent de transmettre les valeurs de l’entreprise aux consommateurs tout en …<\/p>\n","protected":false},"author":2,"featured_media":8219,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-8449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nApplications mobiles : indispensable pour votre PME<\/title>\n<meta name=\"description\" content=\"Les applications mobiles pour les PME sont tr\u00e8s importantes ! 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