{"id":8430,"date":"2018-07-26T16:04:38","date_gmt":"2018-07-26T16:04:38","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=5615"},"modified":"2024-05-07T13:04:30","modified_gmt":"2024-05-07T11:04:30","slug":"application-marketplace-pourquoi-et-comment-creer-une","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-marketplace-pourquoi-et-comment-creer-une\/","title":{"rendered":"Application marketplace : pourquoi et comment cr\u00e9er une marketplace"},"content":{"rendered":"

Au <\/span>cours<\/span> de la <\/span>derni\u00e8re<\/span> d\u00e9cennie<\/span>, le <\/span>nombre<\/span> d\u2019utilisateurs<\/b> souhaitant<\/b> une<\/b> plateforme<\/b> capable de <\/b>faire<\/b> le travail <\/b>\u00e0<\/b> leur<\/b> place<\/b> a augment\u00e9<\/span>, <\/span>que<\/span> ce<\/span> soit<\/span> pour <\/span>r\u00e9server<\/span> un<\/span> vol<\/span>, sous-<\/span>traiter<\/span> leur<\/span> activit\u00e9<\/span> marketing <\/span>ou<\/span> trouver<\/span> un<\/span> objet unique. Les clients <\/span>ont<\/span> besoin<\/span> d\u2019avoir<\/span> plus <\/b>rapidement<\/b> et plus <\/b>facilement<\/b> ce<\/span> qu\u2019ils<\/span> cherchent<\/span> qu\u2019auparavant<\/span>. Et <\/span>c\u2019est<\/span> pourquoi<\/span> les applications de marketplace et <\/span>leur<\/span> site web <\/span>sont<\/span> devenus<\/span> extr\u00eamement<\/span> populaire<\/span>.\u00a0<\/span><\/p>\n

VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div>\n

La <\/span>demande<\/span> pour <\/span>une<\/span> marketplace mobile<\/b> a atteint<\/span> un<\/span> point <\/span>o\u00f9<\/span>\u00a0la quasi totalit\u00e9 des utilisateurs\u00a0a <\/span>d\u00e9j\u00e0<\/span> t\u00e9l\u00e9charg\u00e9<\/span> ou<\/span> utilis\u00e9<\/span> une<\/span> application pour <\/span>trouver<\/span> un<\/b> service <\/b>ou<\/b> un<\/b> produit<\/b> en <\/b>particulier<\/b>. Des applications <\/span>telles<\/span> que<\/span> Amazon, Airbnb <\/span>ou<\/span> Etsy <\/span>vous<\/span> sont<\/span> tr\u00e8s<\/span> certainement<\/span> famili\u00e8res<\/span> et <\/span>vous<\/span> les <\/span>avez<\/span> surement<\/span> install\u00e9es<\/span> sur<\/span> votre<\/span> smartphone.<\/span><\/p>\n

<\/div>\n

Quand<\/span> on <\/span>regarde<\/span> plus <\/span>pr\u00e9cis\u00e9ment<\/span> les types de marketplace, <\/span>elles<\/span> peuvent<\/span> \u00eatre<\/span> divis\u00e9es<\/span> en trois <\/span>cat\u00e9gories :<\/span><\/p>\n

    \n
  1. Verticale. Une marketplace <\/span>verticale<\/span> offre<\/span> des<\/span> produits<\/span> ou<\/span> services de <\/span>diff\u00e9rentes<\/span> provenances <\/span>mais<\/span> d\u2019un<\/span> seul<\/span> type. Un <\/span>exemple<\/span> de <\/span>ces<\/span> marketplaces <\/span>est<\/span> TrueFacet<\/span><\/i> focalis\u00e9<\/span> sur<\/span> les bijoux.<\/span><\/b><\/li>\n
  2. Horizontale<\/b>. Une marketplace <\/span>horizontale<\/span> offre<\/span> des<\/span> produits<\/span> ou<\/span> services de <\/span>plusieurs<\/span> types <\/span>ayant<\/span> une<\/span> caract\u00e9ristique<\/span> en <\/span>commun<\/span>. <\/span>L\u2019application<\/span> Dote <\/span><\/i>par <\/span>exemple<\/span> a <\/span>\u00e9t\u00e9<\/span> cr\u00e9\u00e9e<\/span> pour acheter\u00a0<\/span>\u00e0<\/span> plusieurs<\/span> commer\u00e7ants<\/span> sans<\/span> avoir <\/span>\u00e0<\/span>\u00a0visiter chacun de leur site web<\/span>.<\/span><\/li>\n
  3. Globale<\/b>.<\/b> Une marketplace <\/span>globale<\/span> vend de tout. Un <\/span>bon<\/span> exemple<\/span> est<\/span> eBay <\/span>o\u00f9<\/span>\u00a0vous<\/span> pouvez<\/span> trouver<\/span> tous<\/span> types de <\/span>produits<\/span> ou<\/span> services.<\/span><\/li>\n<\/ol>\n

    Dans <\/span>cet<\/span> article, nous <\/span>expliquerons<\/span> les possibles <\/span>b\u00e9n\u00e9fices<\/b> que<\/b> pr\u00e9sentent<\/b> la <\/b>cr\u00e9ation<\/b> d\u2019une<\/b> application marketplace.<\/b> Par <\/span>ailleurs<\/span>, les <\/span>fonctionnalit\u00e9s<\/b> d\u2019une<\/span> marketplace <\/span>bien<\/span> connue – Airbnb –<\/span> seront<\/span> d\u00e9taill\u00e9es<\/span> afin<\/span> d\u2019avoir<\/span> une<\/span> plus grande <\/span>connaissance<\/span> des<\/span> aspects techniques<\/b> d\u2019une<\/span> telle<\/span> application.<\/span><\/p>\n

    \"illustration
    Image de Kreatikar<\/a> via Pixabay<\/a><\/figcaption><\/figure>\n

    Les avantages de cr\u00e9er une application marketplace<\/h2>\n

    Selon<\/span> Forbes<\/span> :<\/span> \u201cLes start ups de marketplaces d\u00e9vorent des industries enti\u00e8res.<\/i><\/span>\u00a0Les entreprises tentent de remettre en question le status quo d’une industrie et y parviennent parfois avec succ\u00e8s<\/span><\/i>.\u201d <\/span><\/i>La tendance <\/span>du<\/span> mod\u00e8le<\/b> commercial <\/b>des<\/b> marketplaces<\/b> a augment\u00e9<\/span>, <\/span>attirant<\/span> de plus en plus <\/span>d\u2019utilisateurs<\/span> ainsi<\/span> que<\/span> l\u2019attention<\/span> des<\/span> investisseurs<\/span>. Mais quelle sont les cl\u00e9s<\/span>\u00a0du<\/span> succ\u00e8s<\/span> et <\/span>pourquoi<\/b> devriez<\/b>–<\/b>vous<\/b> songer<\/b> \u00e0<\/b> en <\/b>d\u00e9velopper<\/b> une ?<\/b> Vous <\/span>trouverez<\/span> la <\/span>r\u00e9ponse<\/span> dans la suite de <\/span>cet<\/span> article.<\/span><\/p>\n

    \"Ebook<\/a><\/p>\n

    Pas de gestion <\/span>des<\/span> stocks<\/span><\/h3>\n

    Vue <\/span>qu\u2019une<\/span> marketplace met en relation <\/span>des<\/span> acheteurs<\/span> avec<\/span> des<\/span> vendeurs<\/span> ainsi<\/span> que<\/span> des<\/span> fournisseurs<\/span> de service <\/span>avec<\/span> des<\/span> clients, <\/span>il<\/b> n\u2019y<\/b> a pas<\/b> besoin<\/b> de stock<\/b>. Sans <\/span>aucun<\/span> doute<\/span>, <\/span>c\u2019est<\/span> l\u2019un<\/span> des<\/span> avantages<\/span> les plus <\/span>importants<\/span> d\u2019une<\/span> marketplace. Dans le <\/span>cas<\/span> d\u2019une<\/span> application e-commerce<\/span><\/a> par <\/span>exemple<\/span>, <\/span>il<\/span> est<\/span> possible <\/span>que<\/span> vous<\/span> ne <\/span>vendiez<\/span> pas tout <\/span>votre<\/span> stock. A <\/span>moins<\/span> que<\/span> vous<\/span> ne <\/span>soyez<\/span> capable de <\/span>trouver<\/span> l\u2019\u00e9quilibre<\/span> entre<\/span> approvisionnement<\/span> et <\/span>demande<\/span>, les <\/span>probl\u00e8mes<\/span> de gestion de stock <\/span>vous<\/span> co\u00fbteront<\/span> de <\/span>l\u2019argent<\/span> et <\/span>des<\/span> clients.<\/span><\/p>\n

    En <\/span>tant<\/span> que<\/span> marketplace, <\/span>ne pas avoir de stock <\/b>vous<\/b> fait<\/b> \u00e9conomiser<\/b> de <\/b>l\u2019argent<\/b> en <\/span>termes<\/span> de transport, d’<\/span>inventaire<\/span> et de\u00a0<\/span>co\u00fbts<\/span> d\u2019exploitation<\/span>. Sans <\/span>oublier<\/span> en plus <\/span>l\u2019assurance<\/span>, les taxes etc\u2026<\/span> .<\/span> De plus<\/span>, <\/span>vous<\/span> n\u2019avez<\/span> pas <\/span>\u00e0<\/span> vous<\/span> soucier<\/span> de <\/span>votre<\/span> produit<\/span> stocker dans <\/span>un<\/span> hangar.<\/span><\/p>\n

    \"plateforme
    Image de JuralMin<\/a> via Pixabay<\/a><\/figcaption><\/figure>\n

     <\/p>\n

    Cela pourrait peut-\u00eatre vous int\u00e9resser: Le guide complet du marketing mobile [2020]<\/em><\/a><\/span><\/p>\n

     <\/p>\n

    Base <\/span>d\u2019utilisateurs<\/span><\/h3>\n

    Contrairement<\/span> \u00e0<\/span> un<\/span> commer\u00e7ant<\/span> traditionnel<\/span>, <\/span>votre<\/span> base <\/span>d\u2019utilisateurs<\/span> n\u2019est<\/span> pas <\/span>seulement<\/span> compos\u00e9e<\/span> d\u2019acheteurs<\/span> mais<\/span> \u00e9galement<\/span> de <\/span>vendeurs<\/span>. Pour <\/span>s\u2019\u00e9tablir<\/span> comme<\/span> une<\/span> marketplace <\/span>comp\u00e9titive<\/span> dans <\/span>votre<\/span> secteur<\/span>, <\/span>vous<\/span> devrez<\/span> anticiper<\/span> les <\/span>besoins<\/span> des<\/b> deux parties<\/b>. <\/span>R\u00e9ussir<\/span> \u00e0<\/span> les satisfaire\u00a0<\/span>demande<\/span> temps et effort,\u00a0<\/span>mais<\/span> cela<\/span> fait<\/span> parti <\/span>du<\/span> business. <\/span><\/p>\n

    Vous <\/span>pouvez<\/span> jeter<\/span> un<\/span> oeil<\/span> \u00e0<\/span> d\u2019autres<\/span> entreprises<\/span> qui<\/span> r\u00e9pondent aux<\/span>\u00a0<\/span>besoins<\/span> des<\/span> deux types <\/span>d\u2019utilisateurs<\/span>. Airbnb par <\/span>exemple<\/span> met en relation <\/span>des<\/span> voyageurs <\/span>cherchant<\/span> un<\/span> logement<\/span> avec<\/span> des<\/span> personnes<\/span> ayant<\/span> une<\/span> chambre<\/span> en plus <\/span>ou<\/span> un<\/span> appartement<\/span> \u00e0<\/span> louer<\/span>.<\/span><\/p>\n

    Un \u00e9l\u00e9ment important pour les deux types d\u2019utilisateurs est <\/span>la possibilit\u00e9 d\u2019avoir des feedbacks<\/b> d\u2019autres utilisateurs. Dans le cas de Airbnb, les clients souhaitent pouvoir lire les critiques et voir des photos de l\u2019appartement avant de r\u00e9server. De l\u2019autre c\u00f4t\u00e9, les h\u00f4tes payent une taxe \u00e0 Airbnb pour utiliser la marketplace.<\/span><\/p>\n

    Potentiel<\/span> de <\/span>croissance<\/span><\/h3>\n

    Une <\/span>des<\/span> raisons<\/span> qui<\/span> fait<\/span> que<\/span> les marketplaces en ligne <\/span>sont<\/span> si <\/span>populaires<\/span> est<\/span> qu\u2019elles<\/span> sont<\/span> consid\u00e9r\u00e9es<\/span> comme<\/span> une<\/span> opportunit\u00e9<\/span> de business <\/span>avec<\/span> un<\/span> potentiel<\/span> de <\/span>croissances<\/span> exponentielle<\/span>. <\/span>Puisque<\/span> la <\/span>plateforme<\/span> facilite<\/b> une<\/b> transaction<\/b> plut\u00f4t<\/span> que<\/span> d\u2019y<\/span> prendre<\/span> part, <\/span>il<\/span> n\u2019est<\/span> pas <\/span>n\u00e9cessaire<\/span> d\u2019augmenter<\/span> le <\/span>nombre<\/span> d\u2019employ\u00e9s<\/span> en <\/span>fonction<\/span> du<\/span> nombre<\/span> de transactions. <\/span><\/p>\n

    Comme le <\/span>produit<\/b> ou<\/b> service <\/b>vendu<\/b> par la marketplace<\/b> n\u2019est<\/span> pas <\/span>fabriqu\u00e9<\/span>, <\/span>emball\u00e9<\/span> ou<\/span> livr\u00e9<\/span> par<\/span> ses<\/span> services, <\/span>ils<\/span> ont<\/span> \u201c<\/span>seulement<\/span>\u201d <\/span>besoin<\/span> d\u2019employ\u00e9s<\/span> pour g\u00e9rer\u00a0<\/span>la <\/span>plateforme<\/span>. En <\/span>d\u2019autres<\/span> termes, le <\/span>nombre<\/span> de <\/span>personnes<\/span> qui<\/span> travaillent<\/span> pour eBay, par <\/span>exemple,<\/span> n\u2019est<\/span> pas <\/span>directement<\/span> li\u00e9<\/span> \u00e0<\/span> la <\/span>quantit\u00e9<\/span> de <\/span>produit<\/span> sur<\/span> la <\/span>plateforme<\/span><\/p>\n

    \"illustration
    Image de Kreatikar<\/a> via Pixabay<\/a><\/figcaption><\/figure>\n

    Comprendre les fonctionnalit\u00e9s d\u2019une application marketplace<\/strong><\/h2>\n

    En plus de <\/span>conna\u00eetre<\/span> les possibles <\/span>avantages<\/span> que<\/span> repr\u00e9sente<\/span> la <\/span>cr\u00e9ation<\/span> d\u2019une<\/span> application marketplace, <\/span>il<\/span> est<\/span> important <\/span>d\u2019en<\/span> comprendre<\/b> les <\/b>fonctionnalit\u00e9s<\/b> basiques<\/b>. Pour <\/span>l\u2019expliquer<\/span> de la <\/span>meilleure<\/span> des<\/span> mani\u00e8res<\/span>, nous <\/span>prendrons<\/span> comme<\/span> exemple<\/span> l\u2019application<\/span> marketplace de la soci\u00e9t\u00e9 <\/span>am\u00e9ricaine<\/span> Airbnb.<\/span><\/p>\n

    Les rudiments<\/span><\/h3>\n

    A <\/span>partir<\/span> de <\/span>notre<\/span> exp\u00e9rience<\/span> en <\/span>tant<\/span> qu\u2019expert<\/span> en <\/span>d\u00e9veloppement<\/span>, nous <\/span>savons<\/span> que<\/span> les <\/span>aspects techniques <\/b>d\u2019une<\/b> application ne <\/b>sont<\/b> pas <\/b>souvent<\/b> simple <\/b>\u00e0<\/b> comprendre<\/b>.<\/b> Premi\u00e8rement, il faut \u00eatre conscient des crit\u00e8res n\u00e9cessaires d’une bonne application<\/a>.\u00a0<\/span>C\u2019est<\/span> pourquoi<\/span>, nous <\/span>vous<\/span> listons<\/span> les <\/span>fonctionnalit\u00e9s<\/span> basiques<\/span> de <\/span>l\u2019application<\/span> Airbnb pour <\/span>d\u00e9couvrir<\/span> \u00e0<\/span> quoi<\/span> correspondent <\/span>chacune<\/span> d\u2019elles<\/span>.<\/span><\/p>\n