{"id":8407,"date":"2016-06-28T16:04:39","date_gmt":"2016-06-28T16:04:39","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2305"},"modified":"2024-05-07T13:05:25","modified_gmt":"2024-05-07T11:05:25","slug":"reussir-developpement-dapplication-web-entreprise","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/reussir-developpement-dapplication-web-entreprise\/","title":{"rendered":"9 cl\u00e9s pour r\u00e9ussir le d\u00e9veloppement d\u2019applications web d&rsquo;entreprise"},"content":{"rendered":"<p style=\"text-align: justify;\">Depuis <a href=\"http:\/\/www.leptidigital.fr\/webmarketing\/seo\/google-mobile-friendly-2016-8104\/\">la mise \u00e0 jour mobile-friendly de Google<\/a>, visant \u00e0 donner plus d\u2019importance dans les r\u00e9sultats de recherche aux sites internet qui disposent d\u2019une version mobile, le d\u00e9veloppement d&rsquo;application web a du vent dans la poupe. Pour rester bien r\u00e9f\u00e9renc\u00e9es, les entreprises doivent s\u2019adapter au mobile. La question se pose maintenant de savoir comment d\u00e9velopper une application web r\u00e9ussie. Or,\u00a0elle ne fonctionne pas de la m\u00eame fa\u00e7on qu\u2019une\u00a0<a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-native-hybride-ou-web\/\">application native ou hybride<\/a>.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<p style=\"text-align: center;\">\u00c0 lire \u00e9galement: <em><a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/applications-tendances-2020\/\">Applications tendances 2020 : id\u00e9es et d\u00e9veloppements modernes<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div>\n<h2 style=\"text-align: justify;\">Le d\u00e9veloppement d&rsquo;application web, pour quoi faire ?<\/h2>\n<p style=\"text-align: justify;\">La plupart des projets de d\u00e9veloppement d&rsquo;application web sont r\u00e9alis\u00e9s par des entreprises d\u00e9sireuses d\u2019<a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/strategie-marketing-mobile-4-methodes-pour-lameliorer\/\">optimiser leur strat\u00e9gie de marketing\u00a0mobile<\/a>. Les applications web sont des outils efficaces et peu co\u00fbteux pour attirer de nouveaux clients et am\u00e9liorer le service \u00e0 la client\u00e8le. Cet article vous expliquera comment y parvenir.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-.jpg\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4566 size-full\" title=\"ecriteau outils developpement web\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-.jpg\" alt=\"ecriteau outils developpement web\" width=\"600\" height=\"265\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-.jpg 600w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web--300x133.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">1. Faciliter la prise de contact<\/span><\/h3>\n<p style=\"text-align: justify;\">\u00c0 ce propos, il faut savoir qu\u2019une <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/5-types-developpement-d-applications-web\/\">application web<\/a> n&rsquo;est pas autre chose qu&rsquo;un site web classique adapt\u00e9 au mobile. Elle n&rsquo;est donc pas publi\u00e9e sur les stores (App Store et Google Play), mais elle appara\u00eet directement dans les r\u00e9sultats des moteurs de recherche. Cela signifie qu&rsquo;en tapant les\u00a0bons mots-cl\u00e9s, tout internaute pourra retrouver le site web de votre entreprise. Il y rentrera peut-\u00eatre pour s\u2019informer sur les services que l\u2019entreprise propose et, dans le cas o\u00f9 ceux-l\u00e0 correspondent \u00e0 ses besoins, il cherchera \u00e0 la contacter. Assurez-vous donc d\u2019afficher clairement l&rsquo;adresse et le num\u00e9ro de t\u00e9l\u00e9phone de votre soci\u00e9t\u00e9 pour que l\u2019utilisateur ne soit pas oblig\u00e9 de fouiller pour les trouver. Aussi, facilitez-lui la prise de contact autant que possible et permettez-lui de vous appeler ou vous envoyer un sms en un seul clic.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">2. Inclure des cartes<\/span><\/h3>\n<p style=\"text-align: justify;\">Toujours dans la m\u00eame logique, facilitez \u00e0 l\u2019utilisateur de se rendre dans vos locaux. Puisque vous indiquez votre adresse postale, pourquoi ne pas inclure une carte avec un syst\u00e8me de g\u00e9olocalisation int\u00e9gr\u00e9 pour que toute personne int\u00e9ress\u00e9e puisse venir vous voir directement? L\u2019int\u00e9gration de Google Maps n\u2019augmente pas beaucoup\u00a0<a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/prix-pour-une-application-mobile\/\">le prix du d\u00e9veloppement d&rsquo;application web<\/a>.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">3. Inclure un formulaire de contact<\/span><\/h3>\n<p style=\"text-align: justify;\">Pour les clients qui ne souhaitent pas vous contacter par t\u00e9l\u00e9phone, pensez \u00e0 mettre en place un formulaire de contact. C\u2019est une solution tr\u00e8s facile \u00e0 int\u00e9grer dans toute application web. N\u2019oubliez pas que les utilisateurs de smartphones perdent facilement leur patience et s\u2019attardent rarement sur une action qui prend plus de deux minutes de leur vie. Le formulaire de contact devrait donc \u00eatre tr\u00e8s simple.<\/p>\n<p style=\"text-align: justify;\">Un formulaire de contact ne r\u00e9volutionnera pas votre business, mais les clients peu bavards appr\u00e9cieront d\u2019avoir la possibilit\u00e9 de vous contacter par \u00e9crit. Et vous aurez plus d\u2019opportunit\u00e9s de communiquer autour de vos produits et d\u2019augmenter votre taux de conversion.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-4618 size-full\" title=\"explication formulaire de contact\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-1.jpg\" alt=\"explication formulaire de contact\" width=\"450\" height=\"454\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-1.jpg 450w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-1-150x150.jpg 150w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-1-297x300.jpg 297w\" sizes=\"(max-width: 450px) 100vw, 450px\" \/><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Cela pourrait peut-\u00eatre vous int\u00e9resser: <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/5-types-developpement-d-applications-web\/\">D\u00e9veloppement d&rsquo;une application web : 5 exemples les plus pertinents<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">4. Cr\u00e9er des menus d\u00e9roulants<\/span><\/h3>\n<p style=\"text-align: justify;\">Une application web ne peut pas \u00eatre une simple copie du site web d\u2019origine. Il faut\u00a0 simplifier ses contenus. Les menus d\u00e9roulants sont une bonne fa\u00e7on d\u2019am\u00e9liorer l\u2019organisation de l\u2019app. Vous pouvez \u00e9galement enrichir le contenu en incluant des images qui donneront, en m\u00eame temps, un aspect plus esth\u00e9tique et plus professionnel \u00e0 votre application.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">5. Simplifier la navigation<\/span><\/h3>\n<p style=\"text-align: justify;\">On l\u2019a dit et redit, si vous voulez cr\u00e9er une application r\u00e9ussie, misez tout sur la simplicit\u00e9, car les utilisateurs de smartphones capitulent devant toute forme de complexit\u00e9. Ils se sentiront perdus si, lors de la premi\u00e8re connexion \u00e0 votre appli, ils voient plus de trois fonctionnalit\u00e9s. Simplifiez la structure de l\u2019application et \u00e9vitez autant que possible l\u2019utilisation des liens url en tant que moyen de navigation entre les diff\u00e9rentes pages.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">6. Contenu multim\u00e9dia<\/span><\/h3>\n<p style=\"text-align: justify;\">Le mobinaute, les yeux coll\u00e9s au tout petit \u00e9cran de son smartphone, se sent tout de suite d\u00e9courag\u00e9 face \u00e0 la multitude de contenus, mais vous ne pourrez pas non plus le satisfaire avec deux phrases de texte sur votre entreprise. Le mobinaute cherche des contenus pertinents et int\u00e9ressants.<\/p>\n<p style=\"text-align: justify;\">Il est parfois plus pratique de proposer une vid\u00e9o pour expliquer quelque chose que d\u2019accabler l\u2019utilisateur avec un long texte. <a href=\"http:\/\/www.numerique-en-bourgogne.fr\/2014\/10\/07\/pourquoi-et-comment-integrer-la-video-dans-votre-strategie-marketing-en-ligne\/\">80%\u00a0des internautes pr\u00e9f\u00e8rent regarder une vid\u00e9o que de lire un texte.<\/a> N\u2019est-ce un bon argument pour diversifier les contenus de votre appli\u00a0?<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-4677 size-full\" title=\"explication contenu multimedia\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-2-447x1024.jpg\" alt=\"explication contenu multimedia\" width=\"447\" height=\"1024\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-2-447x1024.jpg 447w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/9-cles-pour-reussir-le-developpement-dapplication-web-2-447x1024-131x300.jpg 131w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">7. Mettre de grands boutons bien visibles<\/span><\/h3>\n<p style=\"text-align: justify;\">Qui ne connait pas \u00e7a\u00a0? Sur le petit \u00e9cran de smartphone, il n\u2019est parfois pas facile de trouver un \u00e9l\u00e9ment et puis\u2026 de le bien viser. Certains mobinautes dont les smartphones permettent de zoomer l\u2019\u00e9cran \u00e9viteront facilement cet obstacle, certains autres devront retenter dix fois avant de r\u00e9ussir. De la vient notre recommandation pour le d\u00e9veloppement d&rsquo;application web: mettez de gros boutons bien visibles. Leur taille devrait se situer entre 45 et 75 pixels.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">8. Mettre le lien vers la version web d\u2019origine<\/span><\/h3>\n<p style=\"text-align: justify;\">La version mobile du site web contient moins de contenus que sa version PC. Offrez donc aux utilisateurs la possibilit\u00e9 d&rsquo;y acc\u00e9der facilement pour plus d\u2019informations sur votre entreprise. On n\u2019y pense pas toujours, pourtant cet \u00e9l\u00e9ment est tr\u00e8s important pour am\u00e9liorer le taux de conversion, car c\u2019est pr\u00e9cis\u00e9ment sur les sites web classiques que les internautes passent plus de temps et terminent plus souvent leurs commandes.<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"color: #000000;\">9. Profiter des r\u00e9seaux sociaux<\/span><\/h3>\n<p style=\"text-align: justify;\">Permettez \u00e0 vos clients de\u2026 prospecter \u00e0 votre place\u00a0! Pour le faire, rien de plus simple\u00a0que de leur donner la possibilit\u00e9 de partager vos contenus sur les r\u00e9seaux sociaux. Vous allez vous demander, est-il possible de trouver\u00a0des clients gr\u00e2ce aux r\u00e9seaux sociaux\u00a0? Oui, c\u2019est l\u2019une des raisons pour laquelle de nombreuses entreprises embauchent des community managers au sein de leur \u00e9quipe de marketing. Pour approfondir ce sujet, je vous invite \u00e0 lire les\u00a0<a href=\"http:\/\/www.conseilsmarketing.com\/e-marketing\/11-astuces-pour-acquerir-des-clients-grace-aux-reseaux-sociaux\">11 astuces pour acqu\u00e9rir des clients gr\u00e2ce aux r\u00e9seaux sociaux<\/a> de Fr\u00e9d\u00e9ric Canevet qui est expert en marketing digital.<\/p>\n<p style=\"text-align: center;\"><em>Cela peut vous int\u00e9resser |\u00a0<\/em><a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/progressive-web-apps\/\">Progressive web apps : qu\u2019est-ce que c\u2019est et comment \u00e7a fonctionne ?<\/a><\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-app.png\" alt=\"Proyecto App\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Depuis la mise \u00e0 jour mobile-friendly de Google, visant \u00e0 donner plus d\u2019importance dans les r\u00e9sultats de recherche aux sites internet qui disposent d\u2019une version &#8230;<\/p>\n","protected":false},"author":2,"featured_media":9780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-8407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 9 cl\u00e9s pour r\u00e9ussir le d\u00e9veloppement d&#039;applications web<\/title>\n<meta name=\"description\" content=\"Depuis 2015, tout site web doit \u00eatre adapt\u00e9 au mobile pour rester r\u00e9f\u00e9renc\u00e9 dans les moteurs de recherche. 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