{"id":8402,"date":"2016-02-02T15:34:57","date_gmt":"2016-02-02T15:34:57","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=1334"},"modified":"2024-05-07T13:06:10","modified_gmt":"2024-05-07T11:06:10","slug":"7-strategies-app-store-optimization","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/7-strategies-app-store-optimization\/","title":{"rendered":"7 Strat\u00e9gies pour une App Store Optimization r\u00e9ussie"},"content":{"rendered":"<p style=\"text-align: justify;\">Dans cet article, nous expliquerons comment optimiser les mots-cl\u00e9s et pr\u00e9senterons les 7 \u00e9tapes essentielles de la mise sur le march\u00e9 d\u2019une application (App Store Optimization). Comme vous le verrez, il y a quelques diff\u00e9rences importantes entre Apple et Android qu\u2019il faut prendre en compte avant de soumettre votre application sur les Stores.<\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n<p style=\"text-align: justify;\">Sur la plateforme de Google, il n\u2019y a aucune case pour entrer des mots-cl\u00e9s. Il est donc important de tirer le meilleur parti des emplacements consacr\u00e9s au nom et \u00e0 la description de l\u2019application. L&rsquo;App Store impose une limite de 99 caract\u00e8res pour le titre, alors que <a href=\"https:\/\/blog.kissmetrics.com\/5-myths-about-aso\/\">Google Play<\/a> l\u2019abaisse \u00e0 30 caract\u00e8res. Puisque le nom de l&rsquo;application est la premi\u00e8re chose que verra votre public cible, il devrait:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Attirer l\u2019attention<\/li>\n<li>\u00catre descriptif afin que chacun sache ce que l\u2019application propose.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-1354 size-full aligncenter\" style=\"text-align: center;\" title=\"classement applications appstore\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-e1454426566697.png\" alt=\"classement applications appstore\" width=\"600\" height=\"450\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-e1454426566697.png 600w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-e1454426566697-300x225.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Il est recommand\u00e9, tant sur l&rsquo;App Store que sur Google Play, de mettre des mots-cl\u00e9s directement dans le nom. Certaines statistiques ont montr\u00e9 que les utilisateurs de l&rsquo;App Store lisent seulement les 19 premiers caract\u00e8res\u00a0! Il faut donc bien r\u00e9fl\u00e9chir au texte qui se trouvera au d\u00e9but de la page de t\u00e9l\u00e9chargement de votre application.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<h2 style=\"text-align: justify;\">7 Strat\u00e9gies pour l&rsquo;App Store Optimization<\/h2>\n<h3 style=\"text-align: justify;\"><strong>La description de l\u2019application<\/strong><\/h3>\n<p style=\"text-align: justify;\">Saviez-vous que personne ne la lit ? Bien qu\u2019aucune limite de longueur ne lui soit impos\u00e9e, ce ne sont que les 3 premi\u00e8res lignes qui ont r\u00e9ellement de l\u2019importance. Dans ce peu d&rsquo;espace, vous devez informer l&rsquo;utilisateur sur les points suivants :<\/p>\n<ul style=\"text-align: justify;\">\n<li>les principales caract\u00e9ristiques de votre application,<\/li>\n<li>tous les avantages li\u00e9s \u00e0 son utilisation,<\/li>\n<li>les meilleures critiques si vous en avez d\u00e9j\u00e0. C&rsquo;est un bon moyen de convaincre les ind\u00e9cis.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En dessous, vous pouvez ajouter davantage de d\u00e9tails :<\/p>\n<ul style=\"text-align: justify;\">\n<li>autres applications que vous avez faites (si c\u2019est le cas),<\/li>\n<li>la mani\u00e8re dont les utilisateurs peuvent vous contacter, par mail ou via les r\u00e9seaux sociaux.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Sur l&rsquo;App Store, les mots que vous avez choisis pour votre description n&rsquo;importent pas. Avec Google Play, au contraire, vous am\u00e9liorerez consid\u00e9rablement votre positionnement sur le march\u00e9 si vous entrez de bons mots-cl\u00e9s. Faites attention \u00e0 ne pas trop vous r\u00e9p\u00e9ter, parce que Google vous p\u00e9nalisera au-del\u00e0 de 5 r\u00e9p\u00e9titions d\u2019un m\u00eame mot-cl\u00e9.<\/p>\n<h3 style=\"text-align: justify;\"><strong>L\u2019ic\u00f4ne de l&rsquo;application<\/strong><\/h3>\n<p style=\"text-align: justify;\">Nous vous recommandons de demander de l&rsquo;aide d&rsquo;un graphiste pour la conception de l&rsquo;ic\u00f4ne et les captures d&rsquo;\u00e9cran de votre application. Vous vous donnerez ainsi toutes les chances de la rendre attractive aux yeux des clients. Contrairement \u00e0 ce que l\u2019on peut penser, <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/icone-appli-pour-obtenir-telechargements\/\">l\u2019ic\u00f4ne peut r\u00e9ellement changer le sort d\u2019une application<\/a>.<\/p>\n<p style=\"text-align: justify;\">Une bonne ic\u00f4ne est simple. \u00c9vitez de mettre des mots \u00e0 l\u2019int\u00e9rieur, puisqu\u2019ils seront presque illisibles sur les appareils mobiles. Aussi, assurez-vous qu\u2019il y a un th\u00e8me commun entre l\u2019ic\u00f4ne et votre application.<\/p>\n<p style=\"text-align: justify;\">N\u2019oubliez pas non plus les exigences de taille qui sont de 1024 x 1024 pixels pour l\u2019Apple Store et de 512 x 512 pixels pour Google Play.<\/p>\n<h3 style=\"text-align: justify;\"><strong>Les captures d\u2019\u00e9cran<\/strong><\/h3>\n<p style=\"text-align: justify;\">Les captures d&rsquo;\u00e9cran sont une excellente fa\u00e7on de donner plus d\u2019explications sur votre produit, mais elles ne suffiront \u00e0 faire augmenter les t\u00e9l\u00e9chargements. Pensez \u00e0 ajouter du texte afin de montrer aux clients comment ils peuvent utiliser l&rsquo;app. Laissez s\u2019exprimer votre imagination. Les applications connues l\u2019ont d\u00e9j\u00e0 fait, avec des r\u00e9sultats positifs.<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-1356 size-full\" title=\"jeu Pou application\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-Pou-e1454426620868.png\" alt=\"jeu Pou application\" width=\"550\" height=\"456\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-Pou-e1454426620868.png 550w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/02\/app-store-optimization-Pou-e1454426620868-300x249.png 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Voici les exigences de taille pour les captures d\u2019\u00e9cran sur l\u2019App Store :<\/p>\n<ul style=\"text-align: justify;\">\n<li>iPhone 5 : 1136 px \u00d7 640 px<\/li>\n<li>iPhone : 960 px \u00d7 640 px<\/li>\n<li>iPad : 2048 px \u00d7 1536 px<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">En ce qui concerne Google Play, il est fortement recommand\u00e9 de charger une vid\u00e9o si vous en avez une. Dans le cas contraire, les captures d&rsquo;\u00e9cran doivent avoir les caract\u00e9ristiques suivantes :<\/p>\n<ul style=\"text-align: justify;\">\n<li>JPEG ou PNG de 24 bit<\/li>\n<li>Taille minimale : 320 px<\/li>\n<li>Taille maximale : 3840 px<\/li>\n<\/ul>\n<p><a href=\"https:\/\/yeeply.com\/fr\/landing\/telechargement-ebook-checklist-app\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-Te\u0301le\u0301charger-ebook-5-checklist-app.jpg\" alt=\"Ebook 5 Checklist app\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><strong>Le classement des applications<\/strong><\/h3>\n<p style=\"text-align: justify;\">Pour une bonne App Store Optimization, il est important d&rsquo;obtenir au moins 5 commentaires dans la premi\u00e8re semaine de la vie de votre application afin de cr\u00e9er un cercle vertueux. Les mobinautes t\u00e9l\u00e9chargeront plus, vous aurez donc plus de commentaires et ainsi de suite&#8230;<\/p>\n<p style=\"text-align: justify;\">Notez qu\u2019il est assez facile d&rsquo;obtenir 5 commentaires. La famille et les amis sont un bon point de d\u00e9part. Si vous avez eu recours \u00e0 des b\u00eata-testeurs, vous pouvez \u00e9galement leur demander de r\u00e9diger une critique. N\u2019oubliez pas que demander est la v\u00e9ritable cl\u00e9 du succ\u00e8s. Vous n\u2019obtiendrez rien si vous ne demandez pas\u00a0!<\/p>\n<h3 style=\"text-align: justify;\"><strong>Les mises \u00e0 jour de l\u2019app<\/strong><\/h3>\n<p style=\"text-align: justify;\">Cette section permet de pr\u00e9senter toutes les derni\u00e8res nouvelles et les nouveaut\u00e9s. Les mobinautes appr\u00e9cient savoir qu&rsquo;une application \u00e9volue, c\u2019est-\u00e0-dire, qu\u2019elle propose des options innovantes, s\u2019adapte aux mises \u00e0 jour du syst\u00e8me op\u00e9rationnel et se d\u00e9barrasse de ses bugs.<\/p>\n<p style=\"text-align: justify;\">Il est aussi important de noter que, selon le type de votre application, certains jours de la semaine peuvent \u00eatre plus favorables \u00e0 son lancement. Vous pouvez, en plus, rep\u00e9rez des dates importantes telle que No\u00ebl pour par exemple proposer \u00ab\u00a0une mise \u00e0 jour sp\u00e9ciale \u00bb.<\/p>\n<p style=\"text-align: justify;\">L&rsquo;App Store Optimization est importante, mais rien ne peut remplacer une bonne strat\u00e9gie de marketing. N&rsquo;oubliez pas que le nombre de t\u00e9l\u00e9chargements est l&rsquo;un des plus importants facteurs de croissance de votre application sur le march\u00e9. L&rsquo;App Store Optimization vous aidera <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/communique-de-presse-pour-promouvoir-une-application\/\">promouvoir votre application<\/a>, mais ce n&rsquo;est qu\u2019un aspect parmi d\u2019autres \u00e0 prendre en compte. Il est essentiel de d\u00e9velopper un plan de communication adapt\u00e9 \u00e0 votre application, car ce qui fonctionne pour un produit donn\u00e9 peut en desservir un autre.<\/p>\n<p style=\"text-align: justify;\">Pour plus d\u00b4informations, n\u00b4h\u00e9sitez pas \u00e0 consulter un autre article sur l&rsquo;<a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/app-store-optimization-bonnes-mauvaises-pratiques\/\">App Store Optimization<\/a>.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans cet article, nous expliquerons comment optimiser les mots-cl\u00e9s et pr\u00e9senterons les 7 \u00e9tapes essentielles de la mise sur le march\u00e9 d\u2019une application (App Store &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-8402","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>7 strat\u00e9gies pour une App Store Optimization parfaite<\/title>\n<meta name=\"description\" content=\"Am\u00e9liorez votre App Store Optimization et augmentez la visibilit\u00e9 de votre application sur les stores en suivant ces quelques conseils.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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