{"id":8401,"date":"2016-02-02T13:42:19","date_gmt":"2016-02-02T13:42:19","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=1325"},"modified":"2024-05-07T13:06:13","modified_gmt":"2024-05-07T11:06:13","slug":"communique-de-presse-pour-promouvoir-une-application","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/communique-de-presse-pour-promouvoir-une-application\/","title":{"rendered":"\u00c9crire un bon communiqu\u00e9 de presse pour promouvoir une application"},"content":{"rendered":"<p style=\"text-align: justify;\"><a href=\"https:\/\/yeeply.com\/fr\/\">Promouvoir une application<\/a> \u00e0 travers les m\u00e9dias, comme les sites web et les blogs, est une t\u00e2che essentielle pour sa diss\u00e9mination. La r\u00e9daction d\u2019un communiqu\u00e9 de presse peut prendre beaucoup de temps, et il est difficile d\u2019attirer l\u2019attention des journalistes. Cette strat\u00e9gie vous permettra, n\u00e9anmoins, de faire conna\u00eetre votre application aupr\u00e8s d\u2019un grand nombre de mobinautes et, par l\u00e0 m\u00eame, de <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/app-store-optimization-succes-application\/\">g\u00e9n\u00e9rer plus de t\u00e9l\u00e9chargements<\/a>.<\/p>\n<div style=\"text-align: left;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div><\/div>\n<h2 style=\"text-align: justify;\">1. Un communiqu\u00e9 de presse\u00a0efficace&#8230;<\/h2>\n<ul>\n<li>Offre une information pertinente et remarquable, c\u2019est-\u00e0-dire la seule en mesure de susciter l\u2019int\u00e9r\u00eat des m\u00e9dias.<\/li>\n<li>Fournit toute l\u2019information essentielle sur votre produit, et cela en seulement quelques mots. Le communiqu\u00e9 doit faire au plus une \u00e0 deux pages! En outre, n\u2019oubliez pas que le communiqu\u00e9 ne passera qu\u2019un bref instant entre les mains du journaliste. Pour attirer son attention, mentionnez d\u00e9j\u00e0 dans le titre en quoi votre projet est innovant. Ajoutez une information compl\u00e9mentaire dans le sous-titre de mani\u00e8re \u00e0 ne jamais r\u00e9p\u00e9ter deux fois la m\u00eame chose.<\/li>\n<li>Est bien pr\u00e9sent\u00e9. Vous pouvez envisager, par exemple, de <a href=\"https:\/\/yeeply.com\/fr\/blog\/design\/couleurs-design-application-mobile\/\">mettre des illustrations<\/a> (logo, captures d\u2019\u00e9crans et du site web) avec des commentaires. N\u2019oubliez pas de mettre des marges g\u00e9n\u00e9reuses et un interlignage bien a\u00e9r\u00e9.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1342 size-full\" title=\"personne utilise un iphone\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/05\/MobileMarketing-2.jpg\" alt=\"personne utilise un iphone\" width=\"640\" height=\"374\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/05\/MobileMarketing-2.jpg 640w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/05\/MobileMarketing-2-300x175.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><\/p>\n<h2 style=\"text-align: justify;\">2. Les \u00e9l\u00e9ments essentiels du communiqu\u00e9 de presse<\/h2>\n<ul>\n<li><strong>L\u2019ic\u00f4ne et le nom de l\u2019app. <\/strong>Ins\u00e9rez-les en haut de votre communiqu\u00e9 de presse.<\/li>\n<li><strong>La description.<\/strong> Cette partie est le corps de votre communiqu\u00e9 de presse. Expliquez en d\u00e9tails, mais pas plus qu\u2019en un seul paragraphe, ce que l\u2019application fait et ses fonctionnalit\u00e9s. C\u2019est ici qu\u2019il faut convaincre les utilisateurs potentiels de la t\u00e9l\u00e9charger, et les journalistes d\u2019en faire la promotion. \u00c9vitez d&rsquo;utiliser le jargon commercial, soyez bref et descriptif. Donnez les informations sur le prix et la disponibilit\u00e9 de votre application (date, pays, langues\u2026).<\/li>\n<li><strong>Les captures d\u2019\u00e9cran. <\/strong>Vous pouvez utiliser les m\u00eames captures d\u2019\u00e9cran que celles que vous avez d\u00e9j\u00e0 faites pour la page de t\u00e9l\u00e9chargement de votre application.<\/li>\n<li><strong>URL du site et info.<\/strong> Ins\u00e9rez l\u2019adresse web du site de votre application mobile ou de votre entreprise et invitez vos lecteurs \u00e0 s\u2019y rendre pour plus d\u2019informations.<\/li>\n<li><strong>Vos coordonn\u00e9es. <\/strong>Enfin, n\u2019oubliez pas de mettre vos coordonn\u00e9es. Les int\u00e9ress\u00e9s pourront ainsi vous contacter afin d\u2019obtenir plus d\u2019informations ou pour vous interviewer.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Un communiqu\u00e9 de presse, aussi bien r\u00e9dig\u00e9 qu\u2019il soit, ne suffira pour convaincre le journaliste de vous donner de la place dans sa rubrique. Pourquoi\u00a0? Il faut d\u2019abord qu\u2019il remarque votre message d\u2019accroche dans sa bo\u00eete mail\u00a0! Le sujet de celui-ci doit donc capter son attention d\u2019un seul clin d\u2019\u0153il, \u00e9veiller sa curiosit\u00e9 et l\u2019amener \u00e0 s\u2019informer davantage sur votre produit. Pensez \u00e0 r\u00e9diger un texte bref et soign\u00e9 qui explique l\u2019essentiel de votre application, et avant tout, en quoi elle se diff\u00e9rencie des autres. Pour promouvoir une application, le journaliste doit avant tout y voir un int\u00e9r\u00eat pour ses lecteurs.<\/p>\n<h2 style=\"text-align: justify;\">3. Les erreurs courantes \u00e0 \u00e9viter si vous comptez promouvoir une application<\/h2>\n<ul>\n<li>Envoyer votre document aux m\u00e9dias qui ne sont pas concern\u00e9s par le sujet de votre application.<\/li>\n<li>D\u00e9finir la priorit\u00e9 de votre mail d\u2019accroche comme \u00aburgent\u00bb.<\/li>\n<li>\u00catre trop insistant. Soyez patient et ne renvoyez pas votre communiqu\u00e9 de presse toutes les semaines. Cela ne vous aidera pas \u00e0 convaincre le journaliste de publier votre texte, et vous risqueriez de fermer la porte \u00e0 toute collaboration future.<\/li>\n<li>Attacher trop de fichiers ou des fichiers trop lourds. Au lieu de cela, mettez dans le corps de votre mail les liens vers votre application et votre site web pour ne pas surcharger la bo\u00eete mail du destinataire.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Promouvoir une application \u00e0 travers les m\u00e9dias, comme les sites web et les blogs, est une t\u00e2che essentielle pour sa diss\u00e9mination. La r\u00e9daction d\u2019un communiqu\u00e9 &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-8401","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Promouvoir une application avec un communiqu\u00e9 de presse<\/title>\n<meta name=\"description\" content=\"Un communiqu\u00e9 de presse peut \u00eatre tr\u00e8s efficace pour promouvoir une application, \u00e0 condition de respecter quelques r\u00e8gles. 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