{"id":8393,"date":"2015-04-17T07:29:39","date_gmt":"2015-04-17T07:29:39","guid":{"rendered":"http:\/\/fr.yeeply.com\/blog\/?p=551"},"modified":"2024-05-07T13:06:20","modified_gmt":"2024-05-07T11:06:20","slug":"marketing-mobile-marques-ne-lutilise-pas","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-marques-ne-lutilise-pas\/","title":{"rendered":"Marketing mobile : 75% des marques ne l’utilise pas !"},"content":{"rendered":"

Sachant\u00a0que les smartphones et les tablettes ont envahi\u00a0notre vie de tous les jours, de plus en plus de marques veulent avoir une\u00a0pr\u00e9sence mobile pour toucher plus de consommateurs. Un bon site web\u00a0responsive<\/a> ou une application mobile r\u00e9ussie peuvent approcher et accrocher un grand pourcentage de l’auditoire cibl\u00e9. Mais, toutes les entreprises sont-elles vraiment conscientes de l’importance d’une bonne strat\u00e9gie de marketing mobile<\/a>?<\/p>\n

BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n
<\/div>\n

Situation actuelle du marketing mobile<\/h2>\n

Il y a quelques semaines, \u00dcberflip a publi\u00e9 une infographie montrant les donn\u00e9es tr\u00e8s\u00a0surprenantes, surtout concernant\u00a0le taux de p\u00e9n\u00e9tration que les smartphones et les tablettes ont atteint\u00a0dans la population mondiale. Toutefois,\u00a0il y a encore 75%<\/strong> des marques qui n’ont pas de\u00a0strat\u00e9gie de marketing mobile<\/a> bien d\u00e9finie. En fait, 45% des entreprises n’ont aucune<\/strong> pr\u00e9sence mobile (ni application mobile ni site web responsive). Ces pourcentages attirent l’attention surtout si l’on consid\u00e8re les donn\u00e9es et les pr\u00e9visions r\u00e9alis\u00e9es\u00a0par Business Insider<\/a>\u00a0se r\u00e9f\u00e9rant \u00e0 l’investissement dans la publicit\u00e9 mobile aux \u00c9tats-Unis. Ainsi, pendant quatre ans, depuis 2009, la publicit\u00e9\u00a0est pass\u00e9e de 500 millions \u00e0 2,500 millions de dollars. En outre, il est pr\u00e9vu qu’en 2017 elle\u00a0aura d\u00e9pass\u00e9 5,000 millions de dollars.<\/p>\n

\"infographique
le marketing mobile est primordiale<\/figcaption><\/figure>\n

Le facteur qui freine probablement le plus les entreprises au moment de la mise en \u0153uvre d’une strat\u00e9gie marketing mobile est la difficult\u00e9 de faire une application mobile qui\u00a0se d\u00e9marque\u00a0de ses concurrents. Il y a d\u00e9j\u00e0 pr\u00e8s de 800.000<\/strong> applications dans\u00a0les magasins Google Play et App Store, mais plus de 60% d’entre elles\u00a0n’ont jamais \u00e9t\u00e9 t\u00e9l\u00e9charg\u00e9<\/a>. Ces informations\u00a0soul\u00e8ve des pr\u00e9occupations au sein\u00a0des marques.<\/p>\n

Site web Vs\u00a0application mobile<\/h2>\n
\"exemple
Site web Vs App<\/figcaption><\/figure>\n

En fait, seulement 7%<\/strong> des marques pr\u00e9f\u00e8rent mener des strat\u00e9gies marketing mobile bas\u00e9s exclusivement sur les applications mobiles et 21%<\/strong> utilisent ces outils comme un compl\u00e9ment du site web\u00a0mobile. En revanche, 27%<\/strong> choisissent de fonder leurs actions de marketing mobile uniquement sur la cr\u00e9ation\u00a0d’un bon site web responsive ax\u00e9 sur les appareils mobiles.<\/p>\n

Bien que de nombreuses entreprises ne sont pas conscientes, rejeter toute campagne de publicit\u00e9 par le biais des terminaux mobiles peut avoir des cons\u00e9quences tr\u00e8s n\u00e9fastes. En fait, la publicit\u00e9 mobile, notamment via smartphones et tablettes<\/a>, est la seule qui,malgr\u00e9 la crise, conna\u00eet une augmentation des investissements. De cette fa\u00e7on, sur des appareils mobiles, vous pouvez atteindre un public beaucoup plus vaste et parfois m\u00eame beaucoup plus pr\u00e9dispos\u00e9 \u00e0 recevoir le contenu publicitaire que le public qui consomme de l’information par le biais des m\u00e9dias traditionnels.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Sachant\u00a0que les smartphones et les tablettes ont envahi\u00a0notre vie de tous les jours, de plus en plus de marques veulent avoir une\u00a0pr\u00e9sence mobile pour toucher …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-8393","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"\n75% des marques n'utilisent pas le marketing mobile - Yeeply<\/title>\n<meta name=\"description\" content=\"Le marketing mobile est absent de la strat\u00e9gie de 75% des entreprises. 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