{"id":7040,"date":"2019-07-02T07:01:35","date_gmt":"2019-07-02T07:01:35","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=7040"},"modified":"2024-05-07T13:04:27","modified_gmt":"2024-05-07T11:04:27","slug":"analyser-performance-application-mobile","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/analyser-performance-application-mobile\/","title":{"rendered":"Les raisons d\u2019analyser la performance de votre application mobile"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Comme Peter Drucker le disais : <\/span><i><span style=\"font-weight: 300;\">\u201cVous ne pouvez pas g\u00e9rer ce que vous ne pouvez pas mesurer\u201d<\/span><\/i><span style=\"font-weight: 300;\">. Dans le cas des applications c\u2019est la m\u00eame chose. Vous ne pouvez pas g\u00e9rer votre application, ni savoir ce qu\u2019il y a \u00e0 am\u00e9liorer si on n\u2019a pas les r\u00e9sultats de ce que l\u2019on met en place.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">De nombreux d\u00e9veloppeurs pensent que la partie analyse n\u2019est pas une priorit\u00e9. c\u2019est parfois par manque de temps ou tout simplement par manque de connaissance. Dans cet article, nous allons passer en revue les principales raisons pour lesquelles <\/span><b>l\u2019analyse de l\u2019application mobile est essentielle<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div>\n<div style=\"text-align: center;\"><\/div>\n<h2 style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 300;\">1. L\u2019analyse permet de construire une strat\u00e9gie<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Souvent, nous pensons que la phase de l\u2019analyse de l\u2019application mobile vient apr\u00e8s le lancement de l\u2019application. C\u2019est faux. <\/span><b>Avant de lancer votre application il est important de savoir ce que nous allons mesurer<\/b><span style=\"font-weight: 300;\">, comment et pourquoi nous allons le faire. Vous vous demandez peut \u00eatre pourquoi. C\u2019est simple, l\u2019analyse nous aide \u00e0 d\u00e9finir la strat\u00e9gie \u00e0 suivre pour notre application et <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-guide-complet\/\"><span style=\"font-weight: 300;\">la strat\u00e9gie marketing mobile.<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">L\u2019analyse nous permet de voir si la strat\u00e9gie fonctionne, ne qui ne fonctionne pas, les probl\u00e8mes rencontr\u00e9s et les raisons du probl\u00e8me. Elle nous permettra de tout r\u00e9gler et de nous adapter.<\/span><\/p>\n<h2 style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 300;\">\u00a02. L\u2019utilisation de l\u2019application\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Si l\u2019on sait comment les utilisateurs se servent de l\u2019application, nous pouvons savoir comment <\/span><b>l\u2019am\u00e9liorer et la rendre plus attractive<\/b><span style=\"font-weight: 300;\">. Mais ce n\u2019est pas tout ! Avec l\u2019analyse de l\u2019application mobile, vous pourrez conna\u00eetre comment les conversions des utilisateurs se produisent. Vous aurez aussi acc\u00e8s \u00e0 certaines informations comme : combien de temps ou encore comment utilisent-ils l\u2019application. Avec toutes ces informations sur l\u2019utilisateur, nous pour <\/span><b>am\u00e9liorer son exp\u00e9rience et lancer des campagnes plus cibl\u00e9es<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<figure id=\"attachment_7041\" aria-describedby=\"caption-attachment-7041\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7041 size-full\" title=\"dessins tableaux graphiques\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/07\/statistics-3411473_1920-1.jpg\" alt=\"dessins tableaux graphiques\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/07\/statistics-3411473_1920-1.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/07\/statistics-3411473_1920-1-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7041\" class=\"wp-caption-text\">Source : <a href=\"https:\/\/pixabay.com\/fr\/illustrations\/statistiques-graphique-des-donn%C3%A9es-3411473\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Pixabay<\/span><\/a><\/figcaption><\/figure>\n<h2 style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 300;\">3. L\u2019utilisateur\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">C\u2019est tr\u00e8s bien de savoir comment est utilis\u00e9e l\u2019application, mais il est \u00e9galement n\u00e9cessaire de savoir par qui est-ce qu\u2019elle est utilis\u00e9e pour pouvoir <\/span><b>lancer de meilleures campagnes marketing<\/b><span style=\"font-weight: 300;\">. Tout \u00e7a permet par la suite de<\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-astuces-fideliser-utilisateurs-de-application\/\"><span style=\"font-weight: 300;\"> fid\u00e9liser les utilisateurs de votre application.<\/span><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">De quels pays viennent-ils ? Quel URL les a emmen\u00e9 jusqu&rsquo;\u00e0 notre application ? Quel \u00e2ge ont-ils ? Toutes ces questions peuvent vous aider et il en existe beaucoup d\u2019autre.\u00a0<\/span><\/p>\n<h2 style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 300;\">4. Appareil mobile\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Conna\u00eetre l\u2019appareil mobile depuis lequel l\u2019utilisateur utilise l&rsquo;application est fondamental autant pour la partie marketing que pour <\/span><b>adapter les nouvelles versions<\/b><span style=\"font-weight: 300;\">. Par exemple, si vous avez tous vos utilisateurs fid\u00e8les qui utilisent Android, vous travaillerez la prochaine version sur cette plateforme principalement.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Vous \u00eates peut-\u00eatre int\u00e9ress\u00e9 : <\/span><\/i><a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/developpement-dapplication-mobile-android-ios\/\"><i><span style=\"font-weight: 300;\">Le d\u00e9veloppement d&rsquo;application mobile : diff\u00e9rences entre Android et iOS<\/span><\/i><\/a><\/p>\n<h2 style=\"padding-left: 40px; text-align: justify;\"><span style=\"font-weight: 300;\">5. Vous pouvez essayer le ROI\u00a0<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Analyser nous permet de savoir si ce que l\u2019on fait fonctionne ou non. Si ne l\u2019on analyse pas les r\u00e9sultats, nous ne pouvons pas savoir ce qui fonctionne pour notre application et prendre les bonnes d\u00e9cisions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Finalement, le processus continu est :<\/span><b> analyser, personnaliser, optimizer et r\u00e9p\u00e9ter<\/b><span style=\"font-weight: 300;\">. Plus on obtiendra d&rsquo;information sur notre utilisateur, plus nous pouvons personnaliser l\u2019exp\u00e9rience de l\u2019utilisateur. De plus, si nous <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/design\/creation-dapplication-experience-utilisateur\/\"><span style=\"font-weight: 300;\">personnalisons l&rsquo;exp\u00e9rience de l\u2019utilisateur<\/span><\/a><span style=\"font-weight: 300;\">, nous arriverons \u00e0 les fid\u00e9liser. Optimiser l\u2019exp\u00e9rience nous permet de rendre l&rsquo;application rentable pour nous.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-app.png\" alt=\"Proyecto App\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comme Peter Drucker le disais : \u201cVous ne pouvez pas g\u00e9rer ce que vous ne pouvez pas mesurer\u201d. Dans le cas des applications c\u2019est la &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7042,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-7040","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Analyse application mobile : les raisons pour mesurer sa performance<\/title>\n<meta name=\"description\" content=\"L&#039;analyse de votre application mobile est essentielle pour pouvoir l&#039;adapter aux utilisateurs ! 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