{"id":7020,"date":"2019-07-01T10:07:57","date_gmt":"2019-07-01T10:07:57","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=7020"},"modified":"2024-05-07T13:06:11","modified_gmt":"2024-05-07T11:06:11","slug":"analyser-laudience-site-internet-application","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/analyser-laudience-site-internet-application\/","title":{"rendered":"Outils pour analyser l’audience de votre site internet et application"},"content":{"rendered":"

 <\/p>\n

Conna\u00eetre son audience est essentiel pour pouvoir <\/span>adapter ses services et produits, am\u00e9liorer l\u2019exp\u00e9rience utilisateur et maximiser la rentabilit\u00e9 de son entreprise<\/b>. Il est important d<\/span>\u2019adapter son site internet ou son application en fonction de son audience pour la fid\u00e9liser<\/span><\/a>. mais pour cela il faut d\u2019abord savoir \u00e0 qui est-ce que l\u2019on a \u00e0 faire. Il existe de nombreux outils permettant d\u2019analyser et de mieux conna\u00eetre l\u2019audience de son site internet et de son appli.<\/span><\/p>\n

Nous vous pr\u00e9sentons <\/span>3 outils<\/b> qu\u2019il est bon d\u2019utiliser r\u00e9guli\u00e8rement. Ces outils permettent beaucoup de choses, mais aujourd\u2019hui nous nous concentrerons sur l\u2019analyse de l\u2019audience d\u2019un site internet ou d\u2019une application.\u00a0<\/span><\/p>\n

BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n
<\/div>\n

1. Google analytics\u00a0<\/span><\/h2>\n

Le principal avantage de Google Analytics est que vous pouvez analyser l\u2019audience de votre site internet tout comme l\u2019audience de votre application mobile. Dans Google Analytics vous aurez acc\u00e8s aux donn\u00e9es suivantes :\u00a0<\/span><\/p>\n

Audience\u00a0<\/span><\/h3>\n

Ce rapport vous permet de <\/span>segmenter votre audience<\/b> en fonction de la d\u00e9mographie, de la localisation, du comportement (Se sont de nouveaux utilisateurs ou des utilisateurs fr\u00e9quents ?), des dispositifs\u2026<\/span><\/p>\n

Acquisition\u00a0<\/span><\/h3>\n

Qui sont les nouveaux utilisateurs ? D\u2019o\u00f9 viennent-ils ? Ce sont certaines des informations que l\u2019on va pouvoir obtenir. De plus, si vous avez d\u00e9cid\u00e9 de lancer des campagnes Google Adwords, dans cette cat\u00e9gorie on pourra avoir <\/span>acc\u00e8s aux r\u00e9sultats et analyser l\u2019audience de votre site internet et de votre application<\/b>. Ensuite, vous aurez la possibilit\u00e9 de prendre des d\u00e9cisions en cons\u00e9quence.\u00a0<\/span><\/p>\n

\"schema
Source : Pixabay<\/span><\/a><\/figcaption><\/figure>\n

Comportement\u00a0<\/span><\/h3>\n

Dans cette cat\u00e9gorie, cliquez sur flux de comportement. Gr\u00e2ce \u00e0 \u00e7a, on peut savoir <\/span>combien de personnes ont quitt\u00e9 le site internet d\u00e8s la premi\u00e8re page ouverte, la deuxi\u00e8me, la troisi\u00e8me<\/b> \u2026\u00a0<\/span><\/p>\n

On peut en d\u00e9duire quant \u00e0 l\u2019efficacit\u00e9 de certaines pages, d\u2019un certain design, conception\u2026\u00a0<\/span><\/p>\n

Conversions\u00a0<\/span><\/h3>\n

Vous pouvez voir les conversions de vos utilisateurs et les analyser.\u00a0<\/span><\/p>\n

Vous \u00eates peut \u00eatre int\u00e9ress\u00e9 : <\/span><\/i>Marketing mobile : faut-il privil\u00e9gier les t\u00e9l\u00e9chargements ou la fid\u00e9lit\u00e9 ?<\/span><\/i><\/p>\n

2. Tapstream\u00a0<\/span><\/h2>\n

Cet outil est sp\u00e9cialis\u00e9 dans le suivi des r\u00e9sultats de votre application<\/span> depuis une publicit\u00e9<\/b> ou un site internet. Cet outil est donc id\u00e9al si vous avez l\u2019intention de r\u00e9aliser des campagnes promotionnelles pour votre application.\u00a0<\/span><\/p>\n

Il vous offre \u00e9galement la possibilit\u00e9 de cr\u00e9er des funnels pour r\u00e9aliser un suivi des objectifs. <\/span>Maximiser l\u2019exp\u00e9rience utilisateur<\/span><\/a> gr\u00e2ce \u00e0 l\u2019analyse des comportements.\u00a0<\/span><\/p>\n

\"schema
Source : Pixabay<\/span><\/a><\/figcaption><\/figure>\n

3. Localytics\u00a0<\/span><\/h2>\n

Localytics est l\u2019un des outils les plus complets que nous utilisons. Il vous apporte <\/span>des informations sur le comportement de l\u2019utilisateur \u00e0 l\u2019int\u00e9rieur de l\u2019application, de son utilisation<\/b> etc\u2026 C\u2019est aussi un outil puissant pour la cr\u00e9ation d\u2019\u00e9v\u00e8nements et de funnels.\u00a0<\/span><\/p>\n

L\u2019objectif de Localytics est de vous permettre de <\/span>r\u00e9aliser des actions \u00e0 partir de certaines donn\u00e9es<\/b>. C\u2019est pour cette raison que vous pouvez envoyer des messages, faire des attributions et segmenter en fonction des donn\u00e9es que vous avez r\u00e9colt\u00e9es.\u00a0<\/span><\/p>\n

Vous utilisez d\u2019autres outils pour analyser votre audience de site internet ou d\u2019application ? L\u2019important est de trouver lesquels nous permettront de prendre les meilleures d\u00e9cisions possibles.\u00a0<\/span><\/p>\n

BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"

  Conna\u00eetre son audience est essentiel pour pouvoir adapter ses services et produits, am\u00e9liorer l\u2019exp\u00e9rience utilisateur et maximiser la rentabilit\u00e9 de son entreprise. Il est …<\/p>\n","protected":false},"author":2,"featured_media":7023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-7020","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nAudience site internet et application : outils pour l'analyser<\/title>\n<meta name=\"description\" content=\"Le comportement des utilisateurs dans une application mobile ou un site internet est essentiel. 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