{"id":4437,"date":"2017-06-21T07:26:35","date_gmt":"2017-06-21T07:26:35","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=4437"},"modified":"2024-05-07T13:06:51","modified_gmt":"2024-05-07T11:06:51","slug":"realite-augmentee-immobilier","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/realite-augmentee-immobilier\/","title":{"rendered":"Comment la r\u00e9alit\u00e9 augment\u00e9e fa\u00e7onne-t-elle le secteur immobilier ?"},"content":{"rendered":"

Qui dit \u00ab\u00a0r\u00e9alit\u00e9 augment\u00e9e\u00a0\u00bb pense \u00ab\u00a0Pok\u00e9mon Go\u00a0\u00bb. Pourtant, cette technologie a bien plus \u00e0 nous offrir qu\u2019un environnement de jeu immersif. Dans nos articles pr\u00e9c\u00e9dents, nous avons d\u00e9j\u00e0 parl\u00e9 de l\u2019utilisation de la r\u00e9alit\u00e9 augment\u00e9e dans le tourisme<\/a> et dans l\u2019\u00e9ducation<\/a>. Aujourd\u2019hui, regardons ensemble ce qu\u2019elle peut apporter au secteur immobilier.<\/p>\n

TROUVER LA MEILLEURE \u00c9QUIPE POUR VOTRE PROJET DIGITAL<\/a><\/div>\n

Contrairement \u00e0 la r\u00e9alit\u00e9 virtuelle qui immerge l\u2019utilisateur dans un environnement artificiel, la r\u00e9alit\u00e9 augment\u00e9e vise \u00e0 ajouter des \u00e9l\u00e9ments au monde qui nous entoure. Elle superpose l’information digitale sur le monde physique r\u00e9el. Par exemple, gr\u00e2ce \u00e0 la cam\u00e9ra int\u00e9gr\u00e9e, votre smartphone peut d\u00e9tecter un immeuble et calculer la distance qui vous en s\u00e9pare.<\/p>\n

Les experts estiment que la r\u00e9alit\u00e9 augment\u00e9e aura un impact \u00e9norme sur l\u2019immobilier au cours des prochaines ann\u00e9es. En effet, les id\u00e9es pour en faire profiter les entreprises du secteur mais aussi les consommateurs ne manquent pas.<\/p>\n

<\/div>\n

1. Les plans en 3D<\/h2>\n

Les plans de construction en deux dimensions ne permettent pas \u00e0 vos clients de se faire une id\u00e9e pr\u00e9cise du produit final. Le rendu architectural en 3D<\/strong> rend toute information plus facile \u00e0 comprendre, sans beaucoup de commentaires. Le client voit directement ce que vous lui proposez. Quoi de mieux pour le rassurer\u00a0? En visualisant tous les projets de construction dans la r\u00e9alit\u00e9 augment\u00e9e, les clients peuvent avoir une vision compl\u00e8te de la propri\u00e9t\u00e9 sous tous les angles possibles.<\/p>\n

Une application de r\u00e9alit\u00e9 augment\u00e9e<\/a> peut cr\u00e9er une repr\u00e9sentation 3D des propri\u00e9t\u00e9s \u00e0 partir de l’image 2D. En outre, cette technologie se caract\u00e9rise par une forte interactivit\u00e9. Les utilisateurs peuvent eux-m\u00eames modifier les mod\u00e8les qu’on leur pr\u00e9sente. Voulez-vous ajouter un \u00e9tage, d\u00e9placer les portes ou les escaliers ou encore agrandir les fen\u00eatres pour voir ce que \u00e7a donne ? Allez-y\u00a0!<\/p>\n

\"plan<\/p>\n

2. La pr\u00e9sentation des produits<\/h2>\n

L\u2019un des plus grands avantages de la r\u00e9alit\u00e9 augment\u00e9e est la possibilit\u00e9 qu\u2019elle donne au client de voir et d\u2019interagir directement avec le produit… et cela m\u00eame si le produit n\u2019a pas encore \u00e9t\u00e9 cr\u00e9\u00e9. \ud83d\ude09<\/p>\n

Il suffit de se promener dans la propri\u00e9t\u00e9 un smartphone ou une tablette \u00e0 la main pour visualiser tous les \u00e9l\u00e9ments que le client voudrait (ou non) y ajouter. Superposer une fen\u00eatre sur un mur ne prend qu\u2019une seconde avec la RA, mais pour de nombreux consommateurs, \u00ab\u00a0voir, c\u2019est croire\u00a0\u00bb<\/strong>. De ce fait, avoir une application de r\u00e9alit\u00e9 augment\u00e9e \u00e0 votre disposition peut faire\u00a0la diff\u00e9rence entre gagner et perdre un prospect.<\/p>\n

\"realite<\/p>\n

Vos clients potentiels pourront \u00e9galement marcher dans la rue pour d\u00e9couvrir les propri\u00e9t\u00e9s disponibles. Ils n\u2019auront qu\u2019\u00e0 pointer le smartphone vers l’une de vos propri\u00e9t\u00e9s pour acc\u00e9der \u00e0 toutes les informations<\/strong> que vous souhaitez leur transmettre\u00a0: le prix, les caract\u00e9ristiques, vos coordonn\u00e9es\u2026 Toutes ces choses sont possibles avec une application en r\u00e9alit\u00e9 augment\u00e9e.<\/p>\n

3. La publicit\u00e9 engageante<\/h2>\n

La r\u00e9alit\u00e9 augment\u00e9e r\u00e9volutionne le monde de la publicit\u00e9. Avant le consommateur ne faisait que regarder le produit, aujourd\u2019hui gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e, il peut m\u00eame l\u2019utiliser avant de d\u00e9cider s\u2019il veut l\u2019acheter.<\/p>\n

La r\u00e9alit\u00e9 augment\u00e9e renforce l\u2019engagement avec le client potentiel<\/strong>, gr\u00e2ce \u00e0 son interactivit\u00e9. \u00c0 son tour, l\u2019engagement peut influencer positivement l\u2019intention d\u2019achat. Plus encore, une \u00e9tude r\u00e9alis\u00e9e par l\u2019entreprise britannique Hidden Creative<\/a>\u00a0a d\u00e9montr\u00e9 que l\u2019interaction avec un produit en r\u00e9alit\u00e9 augment\u00e9e peut changer notre perception de la valeur de ce m\u00eame produit. En effet, les consommateurs seraient pr\u00eats \u00e0 d\u00e9penser davantage.<\/p>\n

4. Un portfolio interactif<\/h2>\n

Un portfolio en r\u00e9alit\u00e9 augment\u00e9e vous permettra de donner plus de d\u00e9tails sur les projets que vous avez r\u00e9alis\u00e9s en moins de mots. N’oublions pas non plus que les aspects visuels et interactifs de la RA impressionnent de nombreux clients<\/strong> qui ne sont pas encore familiers avec cette technologie.<\/p>\n

En plus d\u2019\u00eatre compatibles avec les smartphones tels qu\u2019Android ou iPhone<\/strong>, les applications de r\u00e9alit\u00e9 augment\u00e9e fonctionnent parfaitement hors connexion WIFI<\/strong>. Vous pouvez donc prospecter dans n\u2019importe quel endroit. Tout ce dont vous avez besoin est votre t\u00e9l\u00e9phone portable.<\/p>\n

Il est \u00e9galement important de noter que le d\u00e9veloppement d\u2019une application native<\/a> n\u2019est m\u00eame pas n\u00e9cessaire pour profiter de la RA. En effet, elle peut \u00eatre \u00e9galement d\u00e9ploy\u00e9e sur les sites web<\/strong>. Cela signifie que les clients pourront consulter votre portfolio et visualiser vos projets de chez eux.<\/p>\n

\"simulation<\/p>\n

5. La r\u00e9duction des co\u00fbts de l’internationalisation<\/h2>\n

La r\u00e9alit\u00e9 augment\u00e9e est l’un des moyens les plus rentables de d\u00e9passer les barri\u00e8res g\u00e9ographiques<\/strong>. Dans le secteur immobilier, en particulier, il arrive souvent que les clients ne peuvent pas se d\u00e9placer pour visiter une propri\u00e9t\u00e9 qu\u2019ils voudraient acheter.<\/p>\n

Pour les agences immobili\u00e8res, avoir un moyen de pr\u00e9senter les propri\u00e9t\u00e9s \u00ab\u00a0\u00e0 distance\u00a0\u00bb permettrait ainsi d\u2019atteindre plus de clients internationaux et, par l\u00e0-m\u00eame, d\u2019augmenter leur chiffre d\u2019affaires. Encore un argument en faveur de la r\u00e9alit\u00e9 augment\u00e9e. Cette technologie permet de combler la distance, de se rapprocher du client sans m\u00eame faire un seul pas.<\/p>\n

Si vous avez\u00a0une id\u00e9e pour cr\u00e9er une application de r\u00e9alit\u00e9 augment\u00e9e, contactez-nous ! Yeeply s\u2019appuie sur un\u00a0r\u00e9seau des d\u00e9veloppeurs et des agences digitales dans 40 pays<\/strong>\u00a0\u00e0 travers le monde. Nous avons les professionnels id\u00e9aux pour votre projet.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Qui dit \u00ab\u00a0r\u00e9alit\u00e9 augment\u00e9e\u00a0\u00bb pense \u00ab\u00a0Pok\u00e9mon Go\u00a0\u00bb. Pourtant, cette technologie a bien plus \u00e0 nous offrir qu\u2019un environnement de jeu immersif. Dans nos articles pr\u00e9c\u00e9dents, …<\/p>\n","protected":false},"author":2,"featured_media":5320,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[641],"tags":[],"class_list":["post-4437","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-competences"],"yoast_head":"\nLa r\u00e9alit\u00e9 augment\u00e9e, r\u00e9volution dans le secteur immobilier ?<\/title>\n<meta name=\"description\" content=\"Les caract\u00e9ristiques de la r\u00e9alit\u00e9 augment\u00e9e la rendent attractive pour le secteur immobilier. 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Pourtant, cette technologie a bien plus \u00e0 nous offrir qu\u2019un environnement de jeu immersif. Dans nos articles pr\u00e9c\u00e9dents, ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/4437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/comments?post=4437"}],"version-history":[{"count":4,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/4437\/revisions"}],"predecessor-version":[{"id":18251,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/4437\/revisions\/18251"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/media\/5320"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/media?parent=4437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/categories?post=4437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/tags?post=4437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}