{"id":3372,"date":"2017-01-31T12:28:31","date_gmt":"2017-01-31T12:28:31","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=3372"},"modified":"2024-05-07T13:06:14","modified_gmt":"2024-05-07T11:06:14","slug":"creer-un-bot-entreprise","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/creer-un-bot-entreprise\/","title":{"rendered":"Comment cr\u00e9er un bot pour votre entreprise ?"},"content":{"rendered":"

Depuis 2016, le monde des affaires fait face \u00e0 une v\u00e9ritable invasion des bots de messagerie. Les entreprises se sont laiss\u00e9 convaincre de l\u2019utilit\u00e9 de cette nouvelle technologie<\/strong>, et il n\u2019y a rien d\u2019\u00e9tonnant \u00e0 cela. Cr\u00e9er un bot que les clients peuvent consulter directement sur WhatsApp, Telegram, Messenger de Facebook ou encore le\u00a0site web leur permet d\u2019assurer un service client ininterrompu<\/strong>.<\/p>\n

TROUVER LA MEILLEURE \u00c9QUIPE POUR VOTRE PROJET DIGITAL<\/a><\/div>\n
<\/div>\n

Les bots, de quoi parle-t-on\u00a0?<\/h2>\n

Un \u00ab bot \u00bb n\u2019est autre chose qu\u2019un algorithme con\u00e7u pour ex\u00e9cuter certaines t\u00e2ches r\u00e9p\u00e9titives<\/strong> \u00e0 notre place, et cela \u00e0 une vitesse que les humains ne sauraient pas atteindre manuellement. Ces petites \u00ab\u00a0cr\u00e9atures\u00a0\u00bb sont bien rapides et nous permettent de nous d\u00e9barrasser des t\u00e2ches ennuyeuses.<\/strong> Sans doute, les bots les plus connus sont les Googlebots qui parcourent la toile en indexant les pages pour le compte du moteur de recherche. Un autre bot pourrait, par exemple, corriger vos fautes de frappe alors que vous \u00e9crivez un mail, et encore un autre, ajouter le hashtag #apps \u00e0 votre liste Evernote si vous le taper dans l\u2019un de vos tweets.<\/p>\n

\"robot<\/p>\n

Cependant, les r\u00e9centes avanc\u00e9es de l\u2019intelligence artificielle ont permis de concevoir des bots plus sophistiqu\u00e9s, capables de comprendre le texte \u00e9crit et y r\u00e9pondre. On parle dans ce cas des \u00ab\u00a0chatbot<\/strong>\u00ab\u00a0. On n\u2019est pas encore au stade o\u00f9 l’on peut chatter \u00e0 l\u2019aise avec les machines, mais les bots comprennent d\u00e9j\u00e0 pas mal de requ\u00eates. Vous pouvez, par exemple, demander au bot de la SNCF de trouver un train Paris \u2013 Bruxelles pour le weekend prochain et de le r\u00e9server. Il le fera sans probl\u00e8mes\u00a0!<\/p>\n

Comment cr\u00e9er un bot de messagerie\u00a0?<\/h2>\n

Les bots de messagerie ont fait leur apparition sur toutes les plateformes de communication les plus connues<\/a>, comme Messenger de Facebook, Slate ou encore Skype, mais \u00e0 ce jour les bots de Messenger<\/strong> de Facebook jouissent de la plus grande notori\u00e9t\u00e9.<\/strong> Rien d\u2019\u00e9tonnant quand on sait que Facebook a presque 2 milliards d\u2019utilisateurs<\/a>.<\/p>\n

Mais attention\u00a0: ce n\u2019est pas Facebook qui d\u00e9veloppe ces bots. Si vous voulez en avoir un, le mieux est d\u2019engager un d\u00e9veloppeur ou une agence digitale<\/a> sp\u00e9cialis\u00e9e dans la cr\u00e9ation de bots. Une fois pr\u00eat, il suffira de le soumettre sur la plateforme de Facebook o\u00f9 il sera v\u00e9rifi\u00e9 par ses \u00e9quipes internes avant de pouvoir \u00eatre d\u00e9ploy\u00e9.<\/p>\n

Il n\u2019existe pas de \u00ab\u00a0meilleur langage de programmation<\/strong>\u00a0\u00bb pour cr\u00e9er un bot de messagerie. Facebook les accepte tous, mais le choix d\u00e9pendra de ce que vous voulez. Que ce soit C, \u00a0C++, Java, PHP ou encore C#, tous ces langages permettent de cr\u00e9er un bot.<\/p>\n

Les bots de messagerie sont des outils d\u2019e-commerce puissants<\/a>. On parle m\u00eame du commerce conversationnel<\/em>, tellement ils ont boulevers\u00e9 le monde du marketing. En effet, les utilisateurs se sont vite rendu compte de leur utilit\u00e9. Gratuits et disponibles \u00e0 tout moment, les bots de messagerie sont moins contraignants que le t\u00e9l\u00e9phone ou le mail<\/strong>. Le client n\u2019a qu\u2019\u00e0 aller \u00e0 la page Facebook de la marque qui l\u2019int\u00e9resse et lui envoyer un message priv\u00e9. A partir de ce moment, le bot intervient pour r\u00e9pondre \u00e0 ses questions et traiter ses demandes. Un bon exemple de bot de messagerie est celui qui a \u00e9t\u00e9 r\u00e9cemment lanc\u00e9 par le comparateur de vols Skyscanner :<\/p>\n

\"capture<\/p>\n

Comment cr\u00e9er un bot pour un site web\u00a0?<\/h2>\n

Les bots de messagerie ont r\u00e9cemment gagn\u00e9 en popularit\u00e9, mais il est aussi possible de cr\u00e9er un bot pour n\u2019importe quel site web. Bien plus qu\u2019un petit script qui peut nous donner les pr\u00e9visions m\u00e9t\u00e9o et dont on s\u2019amuse \u00e0 v\u00e9rifier l\u2019exactitude, un bot est un service \u00e0 la client\u00e8le disponible 24 heures sur 24, 7 jours sur 7<\/strong>.<\/p>\n

Pour impl\u00e9menter un bot sur un site web, il vous faudra chercher un d\u00e9veloppeur en JavaScript et l\u2019un des langages de programmation utilis\u00e9s pour produire des pages via un\u00a0serveur http, tels que PHP, Ruby on Rails ou encore Python.<\/p>\n

\u00c0 qui s\u2019adresser pour cr\u00e9er un bot ? Et combien \u00e7a co\u00fbte\u00a0?<\/h2>\n

Il existe des agences digitales, comme Cliengo, qui se sp\u00e9cialisent dans ce type de d\u00e9veloppement, mais un programmeur ind\u00e9pendant saura, lui aussi, r\u00e9aliser ce type de projet. N\u2019oubliez pas non plus que vous aurez besoin d\u2019un d\u00e9veloppeur \u00e0 vos c\u00f4t\u00e9s pour optimiser progressivement les performances de votre bot\u2026 Car, oui, les bots apprennent\u00a0\u00e0 mieux comprendre<\/strong> et \u00e0 traiter nos demandes avec plus de pr\u00e9cision. Cependant, ils ont besoin pour \u00e7a d\u2019un \u00ab coach\u00a0\u00bb. En d\u2019autres mots, de quelqu\u2019un qui leur indiquera comment r\u00e9agir \u00e0 chaque fois qu\u2019ils re\u00e7oivent une sollicitation qu\u2019ils ne savent pas encore traiter. Avec le temps, ces algorithmes deviennent assez intelligents pour s\u2019occuper des clients sans aucune intervention humaine.<\/p>\n

Le co\u00fbt d\u2019un bot varie en fonction du temps<\/strong> n\u00e9cessaire \u00e0 sa cr\u00e9ation. Celui-ci d\u00e9pendra \u00e0 son tour, entre autres, du sc\u00e9nario et du nombre de donn\u00e9es trait\u00e9es. Plus le bot est complexe, plus il faut de temps pour le cr\u00e9er. Il faut pr\u00e9voir au moins quelques semaines pour un projet simple, mais quelques bots n\u00e9cessitent m\u00eame jusqu\u2019\u00e0 plusieurs mois de travail.<\/p>\n

Ensuite, pour savoir combien co\u00fbte la cr\u00e9ation d\u2019un bot, il convient de d\u00e9terminer quel langage de programmation<\/strong> sera utilis\u00e9, car le prix d\u00e9pendra des tarifs propos\u00e9s par les d\u00e9veloppeurs. Ces tarifs ne sont pas les m\u00eames pour tous les langages. Comme nous le montre la Fabrique du Net<\/a>, le tarif moyen pour, par exemple, un d\u00e9veloppeur PHP en France est de 327 \u20ac par jour. Pour un d\u00e9veloppeur Ruby, le tarif monte jusqu\u2019\u00e0 448 \u20ac par jour.<\/p>\n

Il n\u2019est donc pas possible de vous dire combien co\u00fbte la cr\u00e9ation d\u2019un bot. Le prix d\u00e9pend, comme dans le cas de tout autre projet digital, de votre cahier des charges. L’avez-vous d\u00e9j\u00e0 commenc\u00e9 ?\u00a0Si jamais vous avez besoin d\u2019aide, notre \u00e9quipe se tient \u00e0 votre disposition.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Depuis 2016, le monde des affaires fait face \u00e0 une v\u00e9ritable invasion des bots de messagerie. 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