{"id":2702,"date":"2016-08-23T07:50:38","date_gmt":"2016-08-23T07:50:38","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2702"},"modified":"2024-05-07T13:04:17","modified_gmt":"2024-05-07T11:04:17","slug":"app-design-creer-un-logo-dapplication","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/design\/app-design-creer-un-logo-dapplication\/","title":{"rendered":"App design: 10 conseils pour cr\u00e9er un logo d\u2019application parfait"},"content":{"rendered":"

 <\/p>\n

Avez-vous une superbe id\u00e9e d\u2019application mobile<\/a>\u00a0? Vous savez probablement quelles seront ses fonctionnalit\u00e9s, mais avez-vous pens\u00e9 aux autres \u00e9l\u00e9ments importants pour le succ\u00e8s de votre projet tels que la strat\u00e9gie de marketing<\/a> et l’app design\u00a0? Pour ce dernier, il vous faudra\u00a0 r\u00e9fl\u00e9chir \u00e0 la structure de l\u2019application et \u00e0 son graphisme. Sans un bon logo d’application, il sera moins facile de lancer votre produit sur le march\u00e9.<\/p>\n

<\/div>\n
VOUS CHERCHEZ DES EXPERTS EN DESIGN? TROUVEZ-LES CHEZ YEEPLY !<\/a><\/div><\/div>\n

Le logo d’application pour faire une bonne impression<\/h2>\n

Nous nous faisons une premi\u00e8re impression en seulement un dixi\u00e8me de seconde. Un regard suffit pour juger une personne ou savoir, par exemple, si un v\u00eatement nous pla\u00eet. Ces premi\u00e8res impressions, m\u00eame si incroyablement puissantes, peuvent \u00eatre chang\u00e9es au fur et \u00e0 mesure que l’on fr\u00e9quente une personne et que l\u2019on apprend \u00e0 mieux la conna\u00eetre. Cependant, lorsqu’un consommateur a une premi\u00e8re impression n\u00e9gative d\u2019un produit, il passe tout simplement son chemin, il ne l\u2019ach\u00e8te pas. Voil\u00e0 pourquoi vous avez besoin d\u2019un bon logo d\u2019application. Les \u00e9l\u00e9ments visuels comme l\u2019ic\u00f4ne et le logo bien con\u00e7us permettent d\u2019obtenir plus de t\u00e9l\u00e9chargements en attirant l’oeil de l’utilisateur et en lui transmettant un message.<\/p>\n

\"personnage
Image de Freepik<\/a><\/figcaption><\/figure>\n

Comment cr\u00e9er un logo d’application parfait?<\/h2>\n

\u00cates-vous pr\u00eat pour commencer la cr\u00e9ation de votre logo d’application\u00a0? Avant de pouvoir en faire des \u00e9bauches, vous devriez faire quelques recherches pour vous pr\u00e9parer:<\/p>\n

1. Analyser les tendances de l’app design avant de cr\u00e9er un logo d’application<\/span><\/h3>\n

Les tendances de l’app design changent constamment. Certains aspects r\u00e9sistent longtemps avant d\u2019\u00e9voluer, d\u2019autres ne se maintiennent sur le march\u00e9 des applications pas plus d\u2019une saison. Avant de cr\u00e9er votre app design, v\u00e9rifiez ce qui est \u00ab\u00a0\u00e0 la mode\u00a0\u00bb. En outre, n\u2019oubliez pas de v\u00e9rifier les normes qu\u2019appliquent tous les stores que vous ciblez.<\/p>\n

2. Garder une coh\u00e9rence entre le logo d’application et la marque<\/span><\/h3>\n

Une application mobile joue un r\u00f4le important dans la repr\u00e9sentation de l\u2019image de son entreprise. Bien qu\u2019il faille suivre les grandes tendances du march\u00e9, il est recommand\u00e9 de garder une coh\u00e9rence entre l\u2019app design et l\u2019image de marque. Pour cr\u00e9er un logo d’application, choisissez les couleurs qui correspondent \u00e0 la philosophie de votre marque.<\/p>\n

3. Penser \u00e0 l\u2019utilisateur<\/span><\/h3>\n

Vous n\u2019aimez pas ce qui est actuellement \u00e0 la mode dans l’app design\u00a0? Vous \u00eates le cr\u00e9ateur de l\u2019application et c\u2019est de l\u2019image de votre marque que l\u2019on parle, vous aurez donc toujours le dernier mot, mais\u2026 c\u2019est le mobinaute\u00a0qui t\u00e9l\u00e9charge votre application et l\u2019utilise. C\u2019est de lui que d\u00e9pendra le succ\u00e8s de votre projet. Essayez donc de trouver un compromis entre vos go\u00fbts et les tendances du march\u00e9.<\/p>\n

\"logos<\/p>\n

Cela pourrait vous int\u00e9resser\u00a0|\u00a0 Conseils utiles pour cr\u00e9er une application pour la G\u00e9n\u00e9ration Z<\/a><\/em><\/p>\n

4. Ne pas commencer par les d\u00e9tails<\/span><\/h3>\n

Il faut certes soigner chaque d\u00e9tail de votre logo d’application, mais pas tout de suite. Il est recommand\u00e9 de d\u00e9finir d\u2019abord une id\u00e9e principale, c\u2019est-\u00e0-dire, les couleurs et les grandes lignes du logo, puis se pencher sur les d\u00e9tails. Vous pouvez cr\u00e9er un logo \u00ab\u00a0standard\u00a0\u00bb dont vous changerez ensuite quelques aspects pour l\u2019adapter aux exigences des stores.<\/p>\n

5. \u00c9viter la complexit\u00e9<\/span><\/h3>\n

Certaines personnes pensent qu\u2019un logo d’application complexe sera mieux per\u00e7u par les mobinautes parce qu\u2019il est plus \u00e9labor\u00e9. C\u2019est tout le contraire. En raison de la petite taille des t\u00e9l\u00e9phones mobiles, il faut tout miser sur la simplicit\u00e9.<\/p>\n

6. Choisir la bonne police<\/span><\/h3>\n

Un bon logo d’application est simple. Il est recommand\u00e9 d\u2019\u00e9viter de mettre des mots \u00e0 l\u2019int\u00e9rieur, puisqu\u2019ils seront presque illisibles sur les appareils mobiles. Dans le cas o\u00f9 vous voulez utiliser une ou plusieurs lettres pour cr\u00e9er votre logo, optez pour une police simple, si possible sans empattement.<\/p>\n

\"Ebook<\/a><\/p>\n

7. Ne pas se laisser guider par la mode pour se diff\u00e9rencier<\/span><\/h3>\n

Si on suit l\u2019\u00e9volution de l’app design, on s\u2019aper\u00e7oit que chaque changement ne fait qu\u2019apporter encore plus de simplicit\u00e9. L\u2019utilisation des applications devient ainsi de plus en plus intuitive. Mais \u00e0 force de vouloir suivre la mode, vous risquez de priver votre application de son caract\u00e8re innovant. Il est, par exemple, facile de trouver une application dont le logo est bleu avec un motif blanc au milieu. En cr\u00e9ant un logo similaire, vous aurez tr\u00e8s peu de chances de vous diff\u00e9rencier de la concurrence. N\u2019ayez pas peur d\u2019innover pour vous faire remarquer.<\/p>\n

\"logos<\/p>\n

8. Simplifier autant que possible<\/span><\/h3>\n

Nous l\u2019avons d\u00e9j\u00e0 dit et redit, mais il vaut mieux insister sur ce point, car il est de loin le plus important. Les mobinautes cherchent des applications simples<\/a>. Si votre logo est complexe, ils pourront s\u2019imaginer, peut-\u00eatre \u00e0 tort, que votre application l\u2019est aussi.<\/p>\n

9. Demander un avis<\/span><\/h3>\n

Ou mieux encore, plusieurs avis. \u00c0 force de travailler votre logo, vous vous habituerez \u00e0 le voir et ne remarquerez plus ses d\u00e9fauts. En demandant l\u2019avis des autres, vous pouvez aussi v\u00e9rifier si votre logo s\u2019adapte facilement aux diff\u00e9rents go\u00fbts.<\/p>\n

10. S\u2019inspirer mais NE JAMAIS copier<\/span><\/h3>\n

Vous pouvez toujours vous inspirer des millions d’autres applications sites web disponibles sur les march\u00e9s. Utilisez-les pour trouver des id\u00e9es, vos id\u00e9es, mais ne les copiez pas. Cela ne vous aidera pas \u00e0 vous d\u00e9marquer de la concurrence et pourra, en plus, engendrer des probl\u00e8mes juridiques.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  Avez-vous une superbe id\u00e9e d\u2019application mobile\u00a0? Vous savez probablement quelles seront ses fonctionnalit\u00e9s, mais avez-vous pens\u00e9 aux autres \u00e9l\u00e9ments importants pour le succ\u00e8s de …<\/p>\n","protected":false},"author":2,"featured_media":5098,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[639],"tags":[],"class_list":["post-2702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\nApp design: 10 conseils pour cr\u00e9er un logo d'app parfait<\/title>\n<meta name=\"description\" content=\"Le logo d'application constitue un \u00e9l\u00e9ment important de l'app design sans lequel vous ne pourrez m\u00eame pas lancer votre application sur le march\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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