{"id":2637,"date":"2016-08-09T13:38:35","date_gmt":"2016-08-09T13:38:35","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2637"},"modified":"2024-05-07T13:06:21","modified_gmt":"2024-05-07T11:06:21","slug":"outils-de-marketing-mobile-lancer-application-mobile","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/outils-de-marketing-mobile-lancer-application-mobile\/","title":{"rendered":"Les outils de marketing mobile pour lancer une application"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">Si vous avez d\u00e9j\u00e0 une certaine exp\u00e9rience dans le d\u00e9veloppement d\u2019applications mobiles, vous avez certainement remarqu\u00e9 que les connaissances en programmation ne suffisent parfois pas pour r\u00e9pondre aux besoins des clients\u2026 surtout si vous travaillez en freelance. Pour mener \u00e0 bien les projets, vous devez <a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/developpement-application-trouver-clients\/\">combiner les comp\u00e9tences du\u00a0designer, du programmeur et de l&rsquo;expert en marketing mobile<\/a>\u2026<\/p>\n<p style=\"text-align: justify;\">Il est tr\u00e8s important de mettre en place une strat\u00e9gie de marketing mobile pour promouvoir une application. Parlez-en \u00e0 vos prospects\u2026 Ils appr\u00e9cieront de savoir que vous vous pr\u00e9occupez de\u00a0la <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/12-business-model-du-developpement-d-applications\/\">rentabilit\u00e9 de leur projet<\/a>.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<blockquote>\n<p style=\"text-align: justify;\">Il est tr\u00e8s important de mettre en place une strat\u00e9gie de marketing mobile pour promouvoir une application. Parlez-en \u00e0 vos prospects\u2026 Ils appr\u00e9cieront de savoir que vous vous pr\u00e9occupez de\u00a0la rentabilit\u00e9 de leur projet.<\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div><\/blockquote>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-407 size-full aligncenter\" title=\"Strat\u00e9gie de marketing mobile\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/03\/bon-projet-dapplication-e1475582021976.jpg\" alt=\"Strat\u00e9gie de mobile marketing\" width=\"600\" height=\"244\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/03\/bon-projet-dapplication-e1475582021976.jpg 600w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2015\/03\/bon-projet-dapplication-e1475582021976-300x122.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p style=\"text-align: justify;\">Pour promouvoir une application de mani\u00e8re efficace, il est recommand\u00e9 de\u00a0:<\/p>\n<p style=\"text-align: justify;\"><strong>1) G\u00e9n\u00e9rer de nombreux t\u00e9l\u00e9chargements pendant les trois semaines apr\u00e8s le lancement de l\u2019application<\/strong>. Les stores rep\u00e8rent automatiquement les applications qui suscitent beaucoup d\u2019int\u00e9r\u00eat imm\u00e9diatement apr\u00e8s leur publication et leur donnent plus de visibilit\u00e9.<\/p>\n<p style=\"text-align: justify;\"><strong>2) G\u00e9n\u00e9rer des t\u00e9l\u00e9chargements organiques. <\/strong>Pour le faire, il faut\u00a0notamment <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/7-strategies-app-store-optimization\/\">mettre en place une bonne ASO<\/a> et SEO.<\/p>\n<p style=\"text-align: justify;\">Il n&rsquo;y a pas de formule magique. L\u2019important est de d\u00e9finir\u00a0la strat\u00e9gie de marketing mobile longtemps avant le lancement de l&rsquo;app. Il est tentant mais r\u00e9ellement inutile de faire recours \u00e0 des techniques qui ne visent qu\u2019\u00e0 augmenter le nombre de t\u00e9l\u00e9chargements. Si l&rsquo;application ne r\u00e9pond pas aux besoins de l\u2019utilisateur, ce dernier pourra laisser un mauvais commentaire et, par l\u00e0 m\u00eame, faire fuir les clients\u00a0potentiels\u2026 En outre, l\u2019algorithme de l&rsquo;App Store r\u00e9compense la qualit\u00e9 de l&rsquo;application estim\u00e9e sur la base des \u00e9valuations laiss\u00e9es par les utilisateurs. N\u2019essayez donc pas de les attirer \u00e0 tout prix\u2026<\/p>\n<h2 style=\"text-align: justify;\">\u00c9laborez la strat\u00e9gie de marketing mobile avant le lancement de l\u2019app<\/h2>\n<p style=\"text-align: justify;\">Il est primordial de commencer \u00e0 communiquer autour de l&rsquo;app au moins quelques semaines avant sa publication sur les stores. Voici quelques outils que votre client pourrait utiliser pour le faire\u00a0:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>Une page de renvoi.<\/strong> C\u2019est un excellent outil de publicit\u00e9 sur internet.<\/li>\n<li style=\"text-align: justify;\"><strong>Un blog.<\/strong> L\u2019entretien d\u2019un blog demande certes beaucoup de temps mais permet d\u2019utiliser le SEO pour renforcer la strat\u00e9gie de marketing.<\/li>\n<li style=\"text-align: justify;\"><strong>Une vid\u00e9o promotionnelle.<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Une liste de diffusion.<\/strong> Des outils comme <a href=\"https:\/\/connect.clearbit.com\/\">Clearbit Connect<\/a> aident \u00e0 trouver les adresses mails des personnes et des entreprises qui vous int\u00e9ressent.<\/li>\n<li style=\"text-align: justify;\"><strong>Les r\u00e9seaux sociaux.<\/strong> Leur avantage est que les individus peuvent facilement partager les informations avec leurs connaissances. Cela signifie que, s\u2019ils aiment votre produit, ils\u00a0prospecteront \u00e0 votre place. Il n\u2019est pas n\u00e9cessaire\u00a0d\u2019\u00eatre pr\u00e9sent sur tous les r\u00e9seaux sociaux, mais ciblez au moins les principaux\u00a0: Facebook, Twitter et pourquoi pas Linkedin.<\/li>\n<li style=\"text-align: justify;\"><strong>Des salons, conf\u00e9rences et \u00e9v\u00e9nements divers.<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Des m\u00e9dias, blogs, forums.<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Facebook Ads.<\/strong><\/li>\n<li style=\"text-align: justify;\"><strong>Le bouche-\u00e0-oreille.<\/strong> Enfin, n\u2019oubliez pas de parler l&rsquo;application \u00e0\u2026 tous ceux qui vous connaissent, la famille, les amis, les coll\u00e8gues, les prestataires&#8230;<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Le choix des outils d\u00e9pendra bien s\u00fbr du public que vous ciblez et du budget. Au lieu d\u2019utiliser tous les canaux disponibles, il vaut mieux mettre en place une solide strat\u00e9gie \u00e0 long terme pour trois ou quatre outils.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Si vous avez d\u00e9j\u00e0 une certaine exp\u00e9rience dans le d\u00e9veloppement d\u2019applications mobiles, vous avez certainement remarqu\u00e9 que les connaissances en programmation ne suffisent parfois &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-2637","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les outils de marketing mobile pour lancer une app mobile<\/title>\n<meta name=\"description\" content=\"Il est important de mettre en place une strat\u00e9gie de marketing mobile pour promouvoir une application. 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