{"id":2548,"date":"2016-08-03T15:26:59","date_gmt":"2016-08-03T15:26:59","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2548"},"modified":"2024-05-07T13:05:09","modified_gmt":"2024-05-07T11:05:09","slug":"geolocalisation-developpement-dapplication-mobile-m-marketing","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/geolocalisation-developpement-dapplication-mobile-m-marketing\/","title":{"rendered":"Le GPS dans le d\u00e9veloppement d&rsquo;applications de m-marketing"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\">\u00c0 quoi peut servir la g\u00e9olocalisation sinon pour se rep\u00e9rer dans un milieu inconnu\u00a0? Bien habitu\u00e9s \u00e0 nous laisser guider facilement par le GPS de notre smartphone, nous ne nous rendons m\u00eame pas compte du potentiel que repr\u00e9sente cet outil pour le\u00a0d\u00e9veloppement d&rsquo;application de m-marketing.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<div><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/div>\n<h2 style=\"text-align: justify;\">Qu\u2019est-ce la g\u00e9olocalisation ?<\/h2>\n<p style=\"text-align: justify;\">La g\u00e9olocalisation est une technologie qui permet de positionner un objet\u00a0 (une personne, etc.) sur une carte \u00e0 l&rsquo;aide de ses coordonn\u00e9es g\u00e9ographiques. Pour le faire, on a besoin d\u2019un appareil, dans notre cas d\u2019un smartphone, \u00e9quip\u00e9 d\u2019un syst\u00e8me de positionnement par satellites (GPS). <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/developpement-dapplication-mobile-geolocalisation\/\">Un syst\u00e8me de g\u00e9olocalisation peut \u00eatre int\u00e9gr\u00e9 aux applications mobiles<\/a> via les services tels que <strong>Google Maps<\/strong> ou <strong>Waze<\/strong>.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-2549 size-full\" title=\"logo geolocalisation\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/08\/gps-d\u00e9veloppement-application-mobile.jpg\" alt=\"logo geolocalisation\" width=\"300\" height=\"300\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/08\/gps-d\u00e9veloppement-application-mobile.jpg 300w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/08\/gps-d\u00e9veloppement-application-mobile-150x150.jpg 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.freepik.es\/\">Freepik<\/a><\/p>\n<h2 style=\"text-align: justify;\">A quoi sert la g\u00e9olocalisation dans les appareils mobiles\u00a0?<\/h2>\n<p style=\"text-align: justify;\">On s\u2019imagine tout de suite des individus se promenant dans la ville les yeux coll\u00e9s \u00e0 l\u2019\u00e9cran de leur smartphone. Ils observent les indications que leur donne le\u00a0GPS&#8230; Mais trouver plus facilement son chemin signifie \u00e9galement \u00e9pargner de l\u2019argent et prot\u00e9ger l\u2019environnement. Selon les statistiques concernant la g\u00e9olocalisation, son utilisation permet d\u2019\u00e9pargner 1,1 milliard d&rsquo;heures de voyage par an, ce qui revient \u00e0 35 milliards de litres de carburant.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/landing\/telechargement-ebook-checklist-app\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-Te\u0301le\u0301charger-ebook-5-checklist-app.jpg\" alt=\"Ebook 5 Checklist app\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><strong>70% des utilisateurs du GPS l\u2019utilisent depuis leur smartphone, dans la plupart des cas pour trouver des commerces locaux.<\/strong> Il devient alors \u00e9vident que la g\u00e9olocalisation repr\u00e9sente un grand potentiel pour le marketing, notamment <strong>le marketing SoLoMo<\/strong>, c\u2019est-\u00e0-dire, \u00ab\u00a0social\u00a0\u00bb, \u00ab\u00a0local\u00a0\u00bb et \u00ab\u00a0mobile\u00a0\u00bb. Une application avec un syst\u00e8me de g\u00e9olocalisation int\u00e9gr\u00e9 pourra aider votre entreprise \u00e0 am\u00e9liorer son taux de conversion. Lors de <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/definir-projet-d-application-mobile\/\">l\u2019\u00e9laboration de votre projet de d\u00e9veloppement d&rsquo;application mobile<\/a>, gardez \u00e0 l\u2019esprit ces quelques faits\u00a0:<\/p>\n<ul style=\"text-align: justify;\">\n<li>Les smartphones constituent un levier pertinent pour atteindre de nouveaux clients. Rappelons par exemple que <strong>58% des Fran\u00e7ais utilisent un smartphone<\/strong>. En plus, sur internet le client doit d\u2019abord trouver le site de votre entreprise pour acc\u00e9der aux informations la concernant. Le mobile, \u00e0 son tour, vous donne une opportunit\u00e9 de vous adresser directement au client, par exemple via les <strong>notifications push<\/strong>.<\/li>\n<li>Pensez \u00e0 utiliser des <strong>codes QR<\/strong> pour que les clients puissent facilement retenir les informations concernant votre entreprise. Certaines marques envoient \u00e9galement des coupons de r\u00e9duction lorsque l\u2019utilisateur passe pr\u00e8s de leur magasin physique. C\u2019est justement le syst\u00e8me de g\u00e9olocalisation qui permet aux enseignes de \u00ab\u00a0d\u00e9tecter\u00a0\u00bb quand le client n\u2019est pas loin.<\/li>\n<li>Gr\u00e2ce \u00e0 la g\u00e9olocalisation, une application mobile peut guider le client au point de vente. Cela peut \u00eatre fait par le biais d\u2019une carte interactive, mais il est aussi possible d\u2019<a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/realite-augmentee-dans-applications-mobiles\/\">utiliser la <strong>r\u00e9alit\u00e9 augment\u00e9e<\/strong><\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"aligncenter wp-image-2550 size-full\" title=\"illustration application geolocalisation\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/08\/gps-d\u00e9veloppement-application-mobile-2.jpg\" alt=\"illustration application geolocalisation\" width=\"300\" height=\"233\" \/><\/p>\n<p style=\"text-align: center;\">Source: <a href=\"http:\/\/www.freepik.es\/\">Freepik<\/a><\/p>\n<h2 style=\"text-align: justify;\">Le d\u00e9veloppement d&rsquo;application pour optimiser votre strat\u00e9gie de m-marketing<\/h2>\n<p style=\"text-align: justify;\">La g\u00e9olocalisation est certes un bon outil pour renforcer votre strat\u00e9gie de vente, mais elle ne suffira pas pour garantir le succ\u00e8s de votre projet de d\u00e9veloppement d&rsquo;application. Assurez-vous \u00e9galement de :<\/p>\n<ul style=\"text-align: justify;\">\n<li><strong>Adapter le site web de l\u2019entreprise aux appareils mobiles.<\/strong> <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-web\/application-web-google-change-algorithme\/\">Google a chang\u00e9 son algorithme pour favoriser les sites adapt\u00e9s au mobile<\/a> dans les r\u00e9sultats de recherche. Les entreprises qui ne suivent pas ces changements mettent en danger leur SEO.<\/li>\n<li><strong>Avoir une pr\u00e9sence sur les r\u00e9seaux sociaux<\/strong> est essentiel pour renforcer l&rsquo;engagement des clients. Cela permet aussi d\u2019atteindre de nouveaux clients potentiels.<\/li>\n<li><strong>Se diff\u00e9rencier de la concurrence.<\/strong> Il y a mille et une fa\u00e7ons de se diff\u00e9rencier de la concurrence. <a href=\"https:\/\/yeeply.com\/fr\/blog\/design\/les-tendances-du-design-dapplication-mobile\/\">Un design unique<\/a>, le contenu plein d\u2019humour, une application mobile pour optimiser\u00a0le service client\u2026 Enfin, la g\u00e9olocalisation serait peut-\u00eatre une bonne id\u00e9e pour am\u00e9liorer l\u2019exp\u00e9rience utilisateur de votre application\u00a0? Vos clients appr\u00e9cieront vos efforts de leur faciliter l\u2019interaction avec votre entreprise.<\/li>\n<li><strong>Intensifier les interactions avec les clients.<\/strong> Gr\u00e2ce \u00e0 la g\u00e9olocalisation, les clients pourront partager l&#8217;emplacement de votre entreprise, en faire des commentaires sur les r\u00e9seaux sociaux ou enfin la recommander \u00e0 ses amis.<\/li>\n<li><strong>Bien cibler le public de votre campagne de marketing.<\/strong> Il ne vous servira \u00e0 rien d\u2019envoyer un bon de r\u00e9duction de 30% pour les bikinis \u00e0 un homme. \u00c9tudier toute l&rsquo;information concernant vos clients vous prendra du temps mais vous permettra de les conna\u00eetre pour r\u00e9pondre pertinemment \u00e0 leurs besoins. Personnalisez autant que possible les messages que vous envoyez \u00e0 vos prospects. Tout le monde aime se sentir unique.<\/li>\n<\/ul>\n<p style=\"text-align: justify;\">Enfin, rappelez-vous de toujours faire le suivi de vos campagnes pour pouvoir am\u00e9liorer votre strat\u00e9gie au fil du temps. Il faut toujours adapter la strat\u00e9gie en fonction du medium que vous utilisez. Le contenu que vous postez sur Facebook ne sera pas le m\u00eame que celui destin\u00e9 \u00e0 votre fil d\u2019actualit\u00e9s Twitter ou \u00e0 <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/communique-de-presse-pour-promouvoir-une-application\/\">un communiqu\u00e9 de presse r\u00e9dig\u00e9 pour promouvoir votre application<\/a>.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-app.png\" alt=\"Proyecto App\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; \u00c0 quoi peut servir la g\u00e9olocalisation sinon pour se rep\u00e9rer dans un milieu inconnu\u00a0? Bien habitu\u00e9s \u00e0 nous laisser guider facilement par le GPS &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-2548","post","type-post","status-publish","format-standard","hentry","category-developpement-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le GPS dans le d\u00e9veloppement d&#039;applications de m-marketing<\/title>\n<meta name=\"description\" content=\"\u00c0 quoi sert le GPS sinon pour se rep\u00e9rer en milieu inconnu ? 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