{"id":2391,"date":"2016-07-19T11:42:20","date_gmt":"2016-07-19T11:42:20","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2391"},"modified":"2024-05-07T13:05:03","modified_gmt":"2024-05-07T11:05:03","slug":"developpement-dapplication-m-commerce-modes-paiement","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/developpement-dapplication-m-commerce-modes-paiement\/","title":{"rendered":"D\u00e9veloppement d’applications m-commerce : quelle solution de paiement ?"},"content":{"rendered":"

 <\/p>\n

De nombreux utilisateurs se m\u00e9fient toujours \u00e0 l\u2019id\u00e9e de payer en ligne, mais leur r\u00e9ticence ne semble pas pour autant freiner le d\u00e9veloppement de nouveaux moyens de paiement d\u00e9mat\u00e9rialis\u00e9. Certaines entreprises ont m\u00eame tent\u00e9 d\u2019aller plus loin en proposant des solutions de paiement mobile.<\/p>\n

VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div>\n

Pour permettre aux clients de payer via smartphone, les entreprises ont deux options au choix. La premi\u00e8re est\u00a0d\u2019int\u00e9grer un syst\u00e8me de paiement \u00e0 leur site web adapt\u00e9 au mobile (aussi appel\u00e9\u00a0web app<\/em>, de l’anglais). Les clients devront d\u2019abord se connecter au site par le biais de navigateur de leur appareil mobile avant de pouvoir passer une\u00a0commande. La deuxi\u00e8me option consiste \u00e0 cr\u00e9er une application mobile avec un syst\u00e8me de paiement int\u00e9gr\u00e9.<\/p>\n

<\/div>\n

Nous avons d\u00e9j\u00e0 consacr\u00e9 un article aux diff\u00e9rences entre une application web et une application mobile native<\/a>. Cependant, nous ne nous sommes pas pench\u00e9s sur leurs avantages et inconv\u00e9nients pour le m-commerce. Sur ce point, il est \u00e9vident qu\u2019une application native est la solution optimale. Les mobinautes sont tr\u00e8s impatients et n\u2019aiment pas naviguer sur les sites web depuis leur smartphone. Ainsi, m\u00eame si votre site web est optimis\u00e9 pour fonctionner parfaitement sur le mobile<\/a>, l\u2019application native rend l\u2019achat et surtout le paiement encore plus facile \u00e0 effectuer\u2026 Le choix de la solution d\u00e9pendra toujours de votre chiffre d’affaires et de l’importance de la vente pour votre entreprise.<\/p>\n

\"simulation<\/p>\n

Les moyens de paiement pour le d\u00e9veloppement d\u2019application m-commerce<\/h2>\n

La carte bancaire est le mode de paiement le plus utilis\u00e9, tant sur les sites web que via les applications mobiles. Cependant, il y a plusieurs solutions qui permettent de rendre l\u2019achat encore plus facile et rapide\u00a0:<\/p>\n

1)\u00a0PAYPAL<\/a><\/strong><\/h3>\n

En liant son compte PayPal \u00e0 un compte bancaire, ou \u00e0 plusieurs comptes bancaires, l\u2019utilisateur peut faire des achats en ligne sans saisir ses coordonn\u00e9es bancaires \u00e0 chaque transaction. Avec PayPal, il est possible d\u2019effectuer des paiements depuis\u00a0tout appareil mobile connect\u00e9 \u00e0 Internet. En outre, sa mise en place est tr\u00e8s simple et n\u2019augmente pas sensiblement le co\u00fbt du d\u00e9veloppement d’application.<\/p>\n

2)\u00a0GOOGLE WALLET<\/a><\/strong><\/h3>\n

Cette m\u00e9thode de paiement, en pratique tr\u00e8s similaire \u00e0 PayPal, peine \u00e0 s\u2019imposer sur le march\u00e9. Difficile \u00e0 mettre en place, Google Wallet n\u2019a pas su convaincre les d\u00e9veloppeurs d\u2019applications qui ont tendance \u00e0 le bouder. Il est cependant encore trop t\u00f4t pour faire\u00a0une croix sur cette m\u00e9thode qui n\u2019a fait son apparition qu\u2019en 2011. Elle a, en plus, de forts atouts, notamment la possibilit\u00e9 de stocker des cartes de fid\u00e9lit\u00e9 et des cartes-cadeaux et de payer dans les magasins physiques gr\u00e2ce \u00e0 la technologie NFC.<\/p>\n

3)\u00a0APPLE PAY<\/a><\/strong><\/h3>\n

Ce mode de paiement a \u00e9t\u00e9 con\u00e7u en r\u00e9ponse \u00e0 Google Wallet. L\u2019application Apple Pay est int\u00e9gr\u00e9e par d\u00e9faut dans tous les smartphones iPhone 6 et iPhone 6 Plus. Elle peut \u00eatre utilis\u00e9e pour payer dans les magasins en ligne et les magasins physiques.<\/p>\n

4)\u00a0iZETTLE<\/a><\/strong><\/h3>\n

Cette solution\u00a0vise \u00e0 faciliter aux\u00a0PME et aux ind\u00e9pendants les paiements par smartphones et tablettes. Pour ce faire, iZettle a \u00e9tabli des partenariats avec des banques de d\u00e9tail et des entreprises de t\u00e9l\u00e9communications \u00e0 travers toute l’Europe, ce qui lui permet de proposer une m\u00e9thode de paiement parfaitement adapt\u00e9e aux petites transactions fr\u00e9quentes.<\/p>\n

5)\u00a0CHIRPIFY<\/a><\/strong><\/h3>\n

Cette application mobile innovante permet de r\u00e9aliser des paiements via les applications de Facebook, Instagram ou Twitter. C\u2019est en tapant les mots tels que \u00ab\u00a0acheter\u00a0\u00bb ou \u00ab\u00a0faire un don\u00a0\u00bb que les utilisateurs peuvent initier une transaction sans avoir \u00e0 quitter le mur ou la conversation.<\/p>\n

\"Ebook<\/a><\/p>\n

Le d\u00e9veloppement d’application et la s\u00e9curit\u00e9 du paiement mobile<\/h2>\n

Si vous avez l\u2019intention de cr\u00e9er une application de commerce<\/a>, vous vous demandez probablement comment garantir la s\u00e9curit\u00e9 des paiements<\/strong>. En effet, le traitement de donn\u00e9es personnelles et de coordonn\u00e9es bancaires est une question d\u00e9licate qui devrait pr\u00e9occuper tant les clients que les entreprises.<\/p>\n

La mise en place et la gestion de la plupart des m\u00e9canismes de s\u00e9curit\u00e9 rel\u00e8vent de la responsabilit\u00e9 du prestataire de services de paiement. Il y a tout de m\u00eame un \u00e9l\u00e9ment essentiel dont vous devrez prendre soin\u00a0vous-m\u00eame : la saisie de donn\u00e9es personnelles de l\u2019utilisateur. Quant \u00e0 leur stockage, vous pouvez s\u2019en occuper vous-m\u00eame ou demander au prestataire\u00a0de service de paiement de le faire.<\/p>\n

Et n\u2019oubliez pas : le mobile shopping devient de plus en plus fr\u00e9quent, mais cela ne veut pas dire que votre entreprise ait absolument besoin d\u2019une application m-commerce. Analysez comment votre entreprise pourrait en profiter. Si vous y voyez un v\u00e9ritable int\u00e9r\u00eat, il ne vous reste qu\u2019\u00e0 d\u00e9finir un bon projet d\u2019application mobile et trouver un d\u00e9veloppeur pour le r\u00e9aliser.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

  De nombreux utilisateurs se m\u00e9fient toujours \u00e0 l\u2019id\u00e9e de payer en ligne, mais leur r\u00e9ticence ne semble pas pour autant freiner le d\u00e9veloppement de …<\/p>\n","protected":false},"author":2,"featured_media":4969,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-2391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nD\u00e9veloppement d'applications : quelle solution de paiement ?<\/title>\n<meta name=\"description\" content=\"Avez-vous d\u00e9j\u00e0 entendu parler de Chirpify ? 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