{"id":2357,"date":"2016-07-12T08:40:56","date_gmt":"2016-07-12T08:40:56","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2357"},"modified":"2024-05-07T13:06:22","modified_gmt":"2024-05-07T11:06:22","slug":"piliers-strategie-de-mobile-marketing","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/piliers-strategie-de-mobile-marketing\/","title":{"rendered":"3 Piliers de toute strat\u00e9gie de mobile marketing"},"content":{"rendered":"<p style=\"text-align: justify;\">Le monde comptera bient\u00f4t 2 milliards d\u2019utilisateurs de smartphones. Il n\u2019est donc pas surprenant que le <em>mobile marketing<\/em> soit\u00a0devenu l\u2019un des plus importants leviers utilis\u00e9s par les entreprises pour atteindre de nouveaux clients.<\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n<p style=\"text-align: justify;\">Cependant, alors qu\u2019il s\u2019agit d\u2019une discipline relativement jeune, de nombreuses entreprises n\u2019ont pas encore appris la bonne m\u00e9thodologie pour <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/guide-complet-pour-le-marketing-mobile\/\">d\u00e9finir une strat\u00e9gie de m-marketing efficace<\/a>. Souvent, elles oublient les trois premiers pas:<\/p>\n<h2 style=\"text-align: justify;\">1. Segmenter le march\u00e9<\/h2>\n<p style=\"text-align: justify;\">Pour lancer une campagne de marketing, il est n\u00e9cessaire de conna\u00eetre son public cible. Cela parait \u00e9vident, mais certaines entreprises ne font que diffuser des informations sur leurs produits sans se soucier \u00e0 qui parviendra leur message. C\u2019est une perte de temps. Une entreprise ne peut\u00a0pas s\u2019adresser \u00e0 tous les clients potentiels d&rsquo;un seul coup, car le march\u00e9 est h\u00e9t\u00e9rog\u00e8ne. Analyser votre march\u00e9 et faire son segmentation vous permettra d\u2019adapter votre message \u00e0 chaque cat\u00e9gorie de client\u00e8le.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-2372 size-full\" title=\"illustration construction android\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/07\/mobile-marketing.jpg\" alt=\"illustration construction android\" width=\"300\" height=\"300\" \/><\/p>\n<h2 style=\"text-align: justify;\">2. Apprendre des erreurs de la\u00a0concurrence<\/h2>\n<p style=\"text-align: justify;\">Il est \u00e9galement fondamental de conna\u00eetre la concurrence. En observant les strat\u00e9gies de vos principaux concurrents, vous saurez quelles mesures sont les plus efficaces, et vous pourrez les adapter \u00e0 votre campagne de <em>mobile marketing<\/em>. Apprenez \u00e0 apprendre des erreurs de vos concurrents. Vous atteindrez vos objectifs plus rapidement.<\/p>\n<h2 style=\"text-align: justify;\">3. Avoir une pr\u00e9sence en ligne avant de se lancer \u00e0 la conqu\u00eate du march\u00e9 mobile<\/h2>\n<p style=\"text-align: justify;\">Avant m\u00eame de commencer \u00e0 d\u00e9finir une strat\u00e9gie de marketing\u00a0mobile, l&rsquo;entreprise devrait se faire conna\u00eetre sur internet. <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/reussir-developpement-dapplication-web-entreprise\/\">Il est indispensable de cr\u00e9er un site web<\/a>, d\u2019avoir des profils sur les principaux r\u00e9seaux sociaux et d\u2019investir dans le SEM. De m\u00eame, les outils de g\u00e9olocalisation tels que <a href=\"https:\/\/fr.foursquare.com\/\">Foursquare <\/a>ou <a href=\"https:\/\/www.google.com\/business\/\">Google My Business<\/a> peuvent \u00e9galement s\u2019av\u00e9rer utiles.<\/p>\n<p style=\"text-align: justify;\">Ce sont les principaux piliers de toute strat\u00e9gie de <em>mobile marketing<\/em>, mais il convient encore de mentionner <strong>un ingr\u00e9dient sans lequel aucune campagne de marketing ne pourra r\u00e9ussir: l\u2019empathie<\/strong>. Le client se montrera plus r\u00e9ceptif au contenu qu\u2019une entreprise lui adresse s\u2019il voit que celle-ci tente de r\u00e9pondre \u00e0 ses besoins. Il faut que tout responsable de marketing mobile comprenne <a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-astuces-fideliser-utilisateurs-de-application\/\">les attentes des mobinautes<\/a>. Et pour ce faire, quoi de mieux que de devenir un utilisateur actif d\u2019applications et de sites web\u00a0?<\/p>\n<p style=\"text-align: left;\"><p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le monde comptera bient\u00f4t 2 milliards d\u2019utilisateurs de smartphones. Il n\u2019est donc pas surprenant que le mobile marketing soit\u00a0devenu l\u2019un des plus importants leviers utilis\u00e9s &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les 3 bases de n&#039;importe quelle strat\u00e9gie de mobile marketing<\/title>\n<meta name=\"description\" content=\"Savez-vous par quoi commencer l&#039;\u00e9laboration d&#039;une strat\u00e9gie de mobile marketing? De nombreuses entreprises oublient ces trois premiers pas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/piliers-strategie-de-mobile-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 3 bases de n&#039;importe quelle strat\u00e9gie de mobile marketing\" \/>\n<meta property=\"og:description\" content=\"Savez-vous par quoi commencer l&#039;\u00e9laboration d&#039;une strat\u00e9gie de mobile marketing? 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