{"id":2275,"date":"2016-06-22T11:09:44","date_gmt":"2016-06-22T11:09:44","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2275"},"modified":"2024-05-07T13:04:49","modified_gmt":"2024-05-07T11:04:49","slug":"creation-application-ibeacon-avantages-inconvenients","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/","title":{"rendered":"Avantages et inconv\u00e9nients de la cr\u00e9ation d\u2019application iBeacon"},"content":{"rendered":"<p style=\"text-align: justify;\">La technologie iBeacon peine \u00e0 trouver sa place dans le secteur du d\u00e9veloppement d\u2019applications mobiles. Pourtant, elle pr\u00e9sente <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creer-une-application-pour-votre-entreprise\/\">un vrai int\u00e9r\u00eat pour le marketing<\/a>.<\/p>\n<div style=\"text-align: center;\"><\/div>\n<div><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/div>\n<h2 style=\"text-align: justify;\">Qu\u2019est-ce un bo\u00eetier iBeacon?<\/h2>\n<p style=\"text-align: justify;\">Les Beacons sont de petits appareils, rarement plus grands qu\u2019une pi\u00e8ce de monnaie, qui diffusent des ondes courtes de Bluetooth 4.0. Leur port\u00e9e est d\u2019environ 50 m\u00e8tres.<\/p>\n<p style=\"text-align: center;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-4559 size-full\" title=\"boitiers beacon photographies\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon.png\" alt=\"boitiers beacon photographies\" width=\"400\" height=\"197\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon.png 400w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-300x148.png 300w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<h2 style=\"text-align: justify;\">Comment \u00e7a marche?<\/h2>\n<p style=\"text-align: justify;\">Pour qu\u2019une application mobile puisse profiter de la technologie Beacon, le smartphone doit \u00eatre \u00e9quip\u00e9 d\u2019une puce Bluetooth. De plus, lorsque l\u2019utilisateur lance l\u2019application, il faut lui demander la\u00a0permission d&rsquo;acc\u00e9der \u00e0 la fonctionnalit\u00e9 de Bluetooth de son smartphone. Le bo\u00eetier iBeacon travaille comme un phare en diffusant un signal \u00e0 l&rsquo;application. Celle-ci le captera et enverra alors un message ou une notification push sur le t\u00e9l\u00e9phone de son utilisateur.<\/p>\n<h2 style=\"text-align: justify;\">Pourquoi cr\u00e9er une application iBeacon?<\/h2>\n<p style=\"text-align: justify;\">Les bo\u00eetiers Beacon peuvent \u00eatre utilis\u00e9s par exemple dans le <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creer-une-application-de-m-commerce\/\">marketing de proximit\u00e9<\/a> ou pour les paiements sans contact avec les t\u00e9l\u00e9phones mobiles. Voici quelques exemples d\u2019utilisation de cette technologie:<\/p>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-4679 size-full\" title=\"schema creation application beacon\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-marketing.jpeg\" alt=\"schema creation application beacon\" width=\"550\" height=\"162\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-marketing.jpeg 550w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-marketing-300x88.jpeg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\"><strong>Enregistrement automatique.<\/strong>\u00a0Les applications comme Foursquare, Yelp, Facebook, Twitter peuvent utiliser la technologie iBeacon pour enregistrer automatiquement le mobinaute quand il arrive \u00e0 un \u00e9v\u00e9nement ou rentre dans un espace.<\/li>\n<li style=\"text-align: justify;\"><strong>Marketing de proximit\u00e9.<\/strong>\u00a0La technologie Beacon trouve son utilit\u00e9 dans le secteur du commerce. Une enseigne peut, par exemple, envoyer des r\u00e9ductions, des offres sp\u00e9ciales ou des rappels quand le client s\u2019approche du magasin \u00e9quip\u00e9 d\u2019un bo\u00eetier Beacon.<\/li>\n<li style=\"text-align: justify;\"><strong>Navigation en salle.<\/strong>\u00a0La technologie Beacon est aussi un moyen efficace pour localiser un smartphone sans utiliser le\u00a0<a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/la-geolocalisation-dans-les-applications-mobiles-en-2015\/\">syst\u00e8me de g\u00e9olocalisation par satellites (GPS)<\/a>. La technologie Beacon permet plus de pr\u00e9cision que le GPS et peut \u00eatre utilis\u00e9e dans les\u00a0petits espaces, comme les parkings ou les centres commerciaux, o\u00f9 le GPS ne fonctionne pas tr\u00e8s bien. Beacon peut \u00e9galement faciliter l\u2019organisation des festivals, des concerts ou des expositions.<\/li>\n<li style=\"text-align: justify;\"><strong>Paiements sans contact.<\/strong>\u00a0La technologie Beacon permet aux utilisateurs de r\u00e9aliser des paiements s\u00e9curis\u00e9s avec leur smartphone sans contact sur un lecteur au point de vente, \u00e0 condition que l\u2019application mobile soit associ\u00e9e \u00e0 leur compte bancaire.<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">La cr\u00e9ation d&rsquo;application iBeacon, quels avantages\u00a0?<\/h2>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/yeeply.com\/fr\/creer-une-application\/?rel=FR-LNK\">Cr\u00e9er une application<\/a> iBeacon peut vous aider \u00e0 booster votre strat\u00e9gie de marketing local. Voici ses\u00a0principaux avantages :<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">Bas\u00e9es sur la technologie Bluetooth, elles\u00a0consomment moins de batterie que les applications utilisant le GPS. De plus, elles n\u2019utilisent aucun service de donn\u00e9es mobiles.<\/li>\n<li style=\"text-align: justify;\">La port\u00e9e de bo\u00eetier Blutooth est assez large pour atteindre les clients qui passent pr\u00e8s du magasin. Dans les espaces ferm\u00e9s, cette technologie est plus pr\u00e9cise que le GPS.<\/li>\n<li style=\"text-align: justify;\"><a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-dapplication-de-rencontre-groopify\/\">La cr\u00e9ation d&rsquo;application<\/a> iBeacon est facile et pas ch\u00e8re. Pour qu\u2019une application mobile puisse interagir avec le bo\u00eetier Beacon, il suffit de demander \u00e0 l\u2019utilisateur la permission d&rsquo;acc\u00e9der \u00e0 la puce Bluetooth du smartphone. Rien de compliqu\u00e9. C\u2019est pourquoi la cr\u00e9ation d&rsquo;application Beacon n\u2019est pas tr\u00e8s complexe et, par cons\u00e9quent, reste pas ch\u00e8re.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/yeeply.com\/fr\/landing\/telechargement-ebook-checklist-app\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-Te\u0301le\u0301charger-ebook-5-checklist-app.jpg\" alt=\"Ebook 5 Checklist app\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\">Les inconv\u00e9nients\u00a0des applications iBeacon<\/h2>\n<p style=\"text-align: justify;\">La cr\u00e9ation d&rsquo;application iBeacon pr\u00e9sente \u00e9galement quelques inconv\u00e9nients, notamment:<\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Les applications iBeacon ne peuvent fonctionner que sur les smartphones et tablettes dot\u00e9s d\u2019une puce Bluetooth.<\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Bien que Bluetooth consomme moins de batterie que le GPS ou le Wi-Fi, il limite malgr\u00e9 tout son autonomie.<\/p>\n<\/li>\n<li style=\"text-align: justify;\">\n<p style=\"text-align: justify;\">Une application iBeacon ne servira \u00e0 rien sans les bo\u00eetiers qui interagissent avec elle. Avant que les mobinautes puissent profiter de Beacon, il faut d\u2019abord que les commerces investissent dans cette technologie.<\/p>\n<\/li>\n<\/ul>\n<h2 style=\"text-align: justify;\">Les exemples d&rsquo;applications qui utilisent iBeacon<\/h2>\n<p style=\"text-align: center;\"><img decoding=\"async\" class=\"alignnone wp-image-4680 size-full\" title=\"ecran iphone peinture\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-1.jpg\" alt=\"ecran iphone peinture\" width=\"550\" height=\"309\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-1.jpg 550w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2016\/06\/la-creation-d\u2019application-iBeacon-1-300x169.jpg 300w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p style=\"text-align: justify;\">Le mus\u00e9e de <strong>la Maison de Rubens<\/strong> en Belgique est l\u2019un des premiers \u00e9tablissements \u00e0 proposer une application mobile Beacon \u00e0 ses visiteurs. L\u2019application fonctionne comme un audioguide. Le visiteur est g\u00e9olocalis\u00e9 pendant sa visite et le contenu correspondant \u00e0 l\u2019\u0153uvre devant laquelle il se trouve est automatiquement diffus\u00e9.<\/p>\n<p style=\"text-align: justify;\">Un autre exemple d\u2019utilisation de la technologie Beacon est la nouvelle application de <strong>PayPal<\/strong> qui permet de payer avec notre smartphone dans les \u00e9tablissements qui acceptent cette m\u00e9thode de paiement. <strong>Carrefour<\/strong>,\u00a0pour c\u00e9l\u00e9brer les 14 ans d\u2019implantation en Roumanie, a lanc\u00e9 une application qui guide les clients dans les magasin, les informe et leur propose des offres sp\u00e9ciales. Enfin, l\u2019application de la compagnie a\u00e9rienne <strong>EasyJet<\/strong>\u00a0montre aux voyageurs la voie \u00e0 la porte d&#8217;embarquement de leur vol, leur permet de s&rsquo;enregistrer et de recevoir des notifications par le biais de Beacon.<\/p>\n<p><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-app.png\" alt=\"Proyecto App\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La technologie iBeacon peine \u00e0 trouver sa place dans le secteur du d\u00e9veloppement d\u2019applications mobiles. Pourtant, elle pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing. Qu\u2019est-ce &#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-2275","post","type-post","status-publish","format-standard","hentry","category-developpement-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cr\u00e9ation d&#039;application iBeacon, pour quoi faire ?<\/title>\n<meta name=\"description\" content=\"L&#039;usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d&#039;application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La cr\u00e9ation d&#039;application iBeacon, pour quoi faire ?\" \/>\n<meta property=\"og:description\" content=\"L&#039;usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d&#039;application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-22T11:09:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T11:04:49+00:00\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Avantages et inconv\u00e9nients de la cr\u00e9ation d\u2019application iBeacon\",\"datePublished\":\"2016-06-22T11:09:44+00:00\",\"dateModified\":\"2024-05-07T11:04:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/\"},\"wordCount\":795,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\"},\"articleSection\":[\"App\"],\"inLanguage\":\"fr-FR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/\",\"name\":\"La cr\u00e9ation d'application iBeacon, pour quoi faire ?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#website\"},\"datePublished\":\"2016-06-22T11:09:44+00:00\",\"dateModified\":\"2024-05-07T11:04:49+00:00\",\"description\":\"L'usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d'application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/creation-application-ibeacon-avantages-inconvenients\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Avantages et inconv\u00e9nients de la cr\u00e9ation d\u2019application iBeacon\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"La cr\u00e9ation d'application iBeacon, pour quoi faire ?","description":"L'usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d'application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/","og_locale":"fr_FR","og_type":"article","og_title":"La cr\u00e9ation d'application iBeacon, pour quoi faire ?","og_description":"L'usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d'application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f","og_url":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2016-06-22T11:09:44+00:00","article_modified_time":"2024-05-07T11:04:49+00:00","author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"\u00c9crit par":"Yeeply","Dur\u00e9e de lecture estim\u00e9e":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Avantages et inconv\u00e9nients de la cr\u00e9ation d\u2019application iBeacon","datePublished":"2016-06-22T11:09:44+00:00","dateModified":"2024-05-07T11:04:49+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/"},"wordCount":795,"publisher":{"@id":"https:\/\/yeeply.com\/fr\/#organization"},"articleSection":["App"],"inLanguage":"fr-FR"},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/","url":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/","name":"La cr\u00e9ation d'application iBeacon, pour quoi faire ?","isPartOf":{"@id":"https:\/\/yeeply.com\/fr\/#website"},"datePublished":"2016-06-22T11:09:44+00:00","dateModified":"2024-05-07T11:04:49+00:00","description":"L'usage de la technologie Beacon est encore tr\u00e8s peu r\u00e9pandu. Pourtant, la cr\u00e9ation d'application Beacon pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing... \u261d\ufe0f","breadcrumb":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/creation-application-ibeacon-avantages-inconvenients\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Avantages et inconv\u00e9nients de la cr\u00e9ation d\u2019application iBeacon"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/fr\/#website","url":"https:\/\/yeeply.com\/fr\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/fr\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/fr\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":false,"thumbnail":false,"medium":false,"medium_large":false,"large":false,"1536x1536":false,"2048x2048":false,"gform-image-choice-sm":false,"gform-image-choice-md":false,"gform-image-choice-lg":false},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/fr\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"La technologie iBeacon peine \u00e0 trouver sa place dans le secteur du d\u00e9veloppement d\u2019applications mobiles. Pourtant, elle pr\u00e9sente un vrai int\u00e9r\u00eat pour le marketing. Qu\u2019est-ce ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/2275","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/comments?post=2275"}],"version-history":[{"count":4,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/2275\/revisions"}],"predecessor-version":[{"id":16865,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/2275\/revisions\/16865"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/media?parent=2275"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/categories?post=2275"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/tags?post=2275"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}