{"id":2238,"date":"2016-06-14T15:45:41","date_gmt":"2016-06-14T15:45:41","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=2238"},"modified":"2024-05-07T13:06:20","modified_gmt":"2024-05-07T11:06:20","slug":"marketing-mobile-pour-application","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-pour-application\/","title":{"rendered":"D\u00e9finir une strat\u00e9gie de marketing mobile pour votre application"},"content":{"rendered":"

Les smartphones sont devenus aujourd’hui un levier pertinent pour atteindre et fid\u00e9liser de nouveaux clients. Rappelons par exemple que plus de 50% des Espagnols, c\u2019est-\u00e0-dire plus de 27 millions de personnes, utilisent d\u00e9j\u00e0 les applications mobiles. Cr\u00e9er une application pour votre entreprise pourrait vous permettre de profiter de cet \u00e9norme potentiel qu\u2019offre le march\u00e9 mobile.<\/p>\n

BESOIN D'UN SOUTIEN MARKETING ? TROUVEZ VOTRE \u00c9QUIPE<\/a><\/div>\n
<\/div>\n

Cependant, vous devriez garder \u00e0 l\u2019esprit qu\u2019il n\u2019est pas facile d\u2019assurer la r\u00e9ussite d\u2019une application face \u00e0 la concurrence f\u00e9roce\u00a0:\u00a0il y a plus de 1,3 million d\u2019applications sur Google Play Store et 1,2 million sur l\u2019App Store d\u2019Apple<\/strong>. Sans une strat\u00e9gie de marketing mobile efficace, votre application court le risque de rester inaper\u00e7ue.<\/p>\n

\"logo \"logo<\/p>\n

Pour cr\u00e9er une application mobile d\u2019excellente qualit\u00e9, il vous faut un d\u00e9veloppeur d’applications comp\u00e9tent<\/a>\u00a0; pour r\u00e9ussir sa commercialisation, vous devez mettre en place une solide strat\u00e9gie de m-marketing<\/a>. Celle-ci devrait \u00eatre \u00e9labor\u00e9e d\u00e9j\u00e0 avant le lancement de votre application et se concentrer en particulier sur deux objectifs : les t\u00e9l\u00e9chargements et l\u2019engagement des utilisateurs, c\u2019est-\u00e0-dire, les v\u00e9ritables cl\u00e9s du succ\u00e8s.<\/p>\n

Le premier pas du marketing mobile\u00a0: les t\u00e9l\u00e9chargements<\/strong><\/h2>\n

Une application facile \u00e0 trouver<\/h3>\n

Tout d\u2019abord, a<\/strong>ssurez-vous que les mobinautes puissent facilement trouver votre application<\/strong> sur Google Play et Apple Store. Pour cela, vous devez soigner votre ASO<\/a> ou, dans le cas des applications web, votre SEO. Il est aussi fondamental de choisir la bonne cat\u00e9gorie pour votre application. Si aucune cat\u00e9gorie ne correspond parfaitement \u00e0 son th\u00e8me, choisissez celle qui vous para\u00eet en \u00eatre la plus proche.<\/p>\n

Une bonne strat\u00e9gie ASO et SEO<\/h3>\n

Avoir une bonne strat\u00e9gie ASO<\/a> et SEO est le premier pas pour bien positionner votre application, mais les bons mots cl\u00e9s ne suffiront pas pour convaincre les utilisateurs de la t\u00e9l\u00e9charger. Quand quelqu’un publie une app, par exemple, sur Google Play, il s\u2019aventure sur un march\u00e9 riche de 400 millions de t\u00e9l\u00e9phones Android ou, en d\u2019autres termes, 400 millions d\u2019utilisateurs potentiels, mais il se retrouve aussi au milieu d’un oc\u00e9an gigantesque d’applications. C\u2019est pourquoi votre application doit \u00eatre bien positionn\u00e9e dans sa cat\u00e9gorie et dans de diff\u00e9rents classements<\/strong>. \u00c0 ce propos, il faut savoir que les notes et les commentaires des utilisateurs influent grandement sur le positionnement d\u2019une application dans les classements. Si votre application est beaucoup t\u00e9l\u00e9charg\u00e9e, elle pourra appara\u00eetre dans les rankings des applications remarquables ou dans le top des applications gratuites.<\/p>\n

\"professionnel
Photo by Olu Eletu on Unsplash<\/a><\/figcaption><\/figure>\n

V\u00e9ritable objectif du marketing mobile : l\u2019engagement des utilisateurs<\/strong><\/h2>\n

A quoi bon obtenir de nombreux t\u00e9l\u00e9chargements si les utilisateurs abandonnent votre application apr\u00e8s la premi\u00e8re utilisation\u00a0? Ils ont peut-\u00eatre pay\u00e9 pour le t\u00e9l\u00e9chargement, mais s\u2019ils quittent votre application m\u00e9contents, ils mettront un mauvais commentaire qui pourra faire fuir les utilisateurs potentiels. De cette mani\u00e8re, votre application cessera vite de g\u00e9n\u00e9rer des revenus. C\u2019est pourquoi toute strat\u00e9gie de marketing mobile doit \u00e9galement viser \u00e0 retenir et engager les utilisateurs<\/strong>.<\/p>\n

\n

Trois ingr\u00e9dients sont n\u00e9cessaires pour engager les utilisateurs mobiles\u00a0: l’empathie, l’excellence et l’exclusivit\u00e9.<\/p>\n<\/blockquote>\n

Pour offrir la meilleure exp\u00e9rience au sein de votre application, essayez de vous mettre \u00e0 la place de son utilisateur pour comprendre ses besoins. Par exemple, il est important que l\u2019application puisse fonctionner hors connexion<\/strong>, surtout s\u2019il s\u2019agit d\u2019une application de tourisme. Demander \u00e0 l\u2019utilisateur de se connecter au r\u00e9seau pour trouver l\u2019adresse d\u2019un mus\u00e9e qu\u2019il veut visiter lors de son voyage \u00e0 l\u2019\u00e9tranger ou encore pour acc\u00e9der \u00e0 son billet d\u2019avion un quart d\u2019heure avant le d\u00e9collage, c\u2019est le synonyme de le d\u00e9cevoir et, probablement, de le perdre.<\/p>\n

Une bonne application mobile \u00e9volue toujours<\/a>. L\u2019utilisateur appr\u00e9ciera que l\u2019application s\u2019am\u00e9liore, offre des nouvelles options ou au moins se d\u00e9barrasse de ses bugs. Si votre application pr\u00e9sente un int\u00e9r\u00eat pour ses utilisateurs, ils n\u2019h\u00e9siteront pas \u00e0 vous communiquer par le biais des commentaires leurs souhaits la concernant. Profitez-en et montrez aux utilisateurs que vous \u00eates \u00e0 leur \u00e9coute<\/strong>. Non seulement ils reviendront, mais ils vous am\u00e8neront tr\u00e8s probablement de nouveaux autres utilisateurs.<\/p>\n

 <\/p>\n

Vous \u00eates int\u00e9ress\u00e9s |\u00a0Le guide\u00a0complet\u00a0du marketing mobile [2019]<\/a><\/em><\/p>\n

 <\/p>\n

Chaque projet d\u2019application n\u00e9cessite une solide strat\u00e9gie de marketing mobile. C\u2019est vrai, mais la meilleure id\u00e9e ne vaut rien sans \u00e9quipe capable de la mettre en \u0153uvre. Contactez-nous pour trouver des\u00a0d\u00e9veloppeurs ou des\u00a0experts en marketing mobile.<\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les smartphones sont devenus aujourd’hui un levier pertinent pour atteindre et fid\u00e9liser de nouveaux clients. Rappelons par exemple que plus de 50% des Espagnols, c\u2019est-\u00e0-dire …<\/p>\n","protected":false},"author":2,"featured_media":4963,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[305],"tags":[],"class_list":["post-2238","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"\nD\u00e9finir une strat\u00e9gie de marketing mobile pour votre app<\/title>\n<meta name=\"description\" content=\"D\u00e9finissez une strat\u00e9gie de marketing mobile pour permettre \u00e0 votre application de se faire remarquer sur l'Apple Store et Google Play.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/marketing-mobile-pour-application\/\" 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