{"id":15078,"date":"2021-06-25T09:30:01","date_gmt":"2021-06-25T07:30:01","guid":{"rendered":"https:\/\/yeeply.com\/fr\/?p=15078"},"modified":"2024-05-07T13:04:30","modified_gmt":"2024-05-07T11:04:30","slug":"application-gratuite-ou-payante","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/","title":{"rendered":"Application gratuite ou application payante, quelle option choisir ?"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Actuellement, jusqu&rsquo;\u00e0 90 % du temps d&rsquo;utilisation de nos t\u00e9l\u00e9phones mobiles, nous investissons dans des applications. Par cons\u00e9quent, la question de savoir <\/span><b>comment gagner de l&rsquo;argent avec une application gratuite ou payante<\/b><span style=\"font-weight: 400;\"> est devenue un objectif principal pour de nombreuses entreprises.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le march\u00e9 des applications ne cesse de cro\u00eetre et l&rsquo;on s&rsquo;attend \u00e0 ce que, <\/span><b>d&rsquo;ici 2025, ce secteur atteigne une valeur de pas moins de 226 milliards de dollars<\/b><span style=\"font-weight: 400;\">. Un morceau succulent qu&rsquo;aucune entreprise ne veut laisser sur sa table.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index :<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#payante\"><span style=\"font-weight: 400;\">Application payante et application gratuite\u00a0<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#gratuite\"><span style=\"font-weight: 400;\">Autres fa\u00e7ons de gagner de l&rsquo;argent avec une application gratuite<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#conseils\">Conseils pour choisir la meilleure strat\u00e9gie<\/a>\u00a0\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"#conclusion\">Conclusion<\/a>\u00a0<\/span><\/li>\n<\/ul>\n<h2><span id=\"payante\" style=\"font-weight: 400;\">Application payante vs application gratuite\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, nous avons la possibilit\u00e9 de cr\u00e9er nos propres applications pour <\/span><b>gagner de l&rsquo;argent<\/b><span style=\"font-weight: 400;\">. Nous pouvons le faire par le biais d&rsquo;applications gratuites ou payantes. Une strat\u00e9gie n&rsquo;est pas meilleure que l&rsquo;autre, mais il est important de savoir choisir pour ne pas perdre de temps et d&rsquo;argent.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Vous pourriez \u00eatre int\u00e9ress\u00e9 par : <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/7-secrets-application-populaire\/\"><span style=\"font-weight: 400;\">7 secrets des entreprises \u00e0 l\u2019origine des applications les plus populaires<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Application payante\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Vous devez effectuer une d\u00e9pense initiale pour pouvoir les utiliser. Ce sont des applications qui <\/span><b>nous rapportent directement de l&rsquo;argent<\/b><span style=\"font-weight: 400;\">, mais qui ont un nombre de t\u00e9l\u00e9chargements plus faible, car il y a des clients qui ne sont pas pr\u00eats \u00e0 payer sans avoir essay\u00e9 auparavant ce que vous offrez.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vos clients ont des <\/span><b>attentes \u00e9lev\u00e9es<\/b><span style=\"font-weight: 400;\">, la plateforme doit donc fonctionner parfaitement et offrir des fonctionnalit\u00e9s qui r\u00e9pondent \u00e0 leurs besoins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La conception et le d\u00e9veloppement de ce type d&rsquo;applications sont \u00e9lev\u00e9s et leurs options de mon\u00e9tisation sont plus limit\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Application gratuite :\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils attirent plus d&rsquo;utilisateurs et ont <\/span><b>une plus grande visibilit\u00e9<\/b><span style=\"font-weight: 400;\"> et un plus grand nombre de t\u00e9l\u00e9chargements.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par cons\u00e9quent, ils g\u00e9n\u00e8rent \u00e9galement de nombreux retours d&rsquo;information qui permettent d&rsquo;optimiser l&rsquo;exp\u00e9rience utilisateur.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Leur <\/span><b>conception est moins co\u00fbteuse<\/b><span style=\"font-weight: 400;\">, puisqu&rsquo;ils commencent par quelque chose de plus simple, et selon le retour d&rsquo;information re\u00e7u lors de leur utilisation, ils sont perfectionn\u00e9s. Les consommateurs de ces applications n&rsquo;ont pas des attentes aussi \u00e9lev\u00e9es.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, ils offrent de <\/span><b>multiples possibilit\u00e9s de mon\u00e9tisation.\u00a0<\/b><\/p>\n<h2><span id=\"gratuite\" style=\"font-weight: 400;\">Autres fa\u00e7ons de gagner de l\u2019argent avec une application gratuite\u00a0<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Publicit\u00e9 in-app<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La publicit\u00e9 in-app affiche des annonces, g\u00e9n\u00e9ralement par le biais de r\u00e9compenses vid\u00e9o. En g\u00e9n\u00e9ral, lorsque l&rsquo;utilisateur voit une publicit\u00e9, il re\u00e7oit <\/span><b>des pi\u00e8ces qui lui permettent de d\u00e9bloquer des niveaux<\/b><span style=\"font-weight: 400;\"> ou des fonctions suppl\u00e9mentaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantages :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les publicit\u00e9s in-app ont <\/span><b>plus de chances d&rsquo;atteindre le public<\/b><span style=\"font-weight: 400;\"> que si elles sont diffus\u00e9es par d&rsquo;autres moyens. Ils permettent \u00e9galement de mesurer l&rsquo;interaction et de g\u00e9n\u00e9rer plus de trafic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inconv\u00e9nients :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce mod\u00e8le n&rsquo;est <\/span><b>efficace que pour les applications dont l&rsquo;engagement des utilisateurs est \u00e9lev\u00e9<\/b><span style=\"font-weight: 400;\">. Si des publicit\u00e9s peu attrayantes sont utilis\u00e9es, elles sont compl\u00e8tement ignor\u00e9es, et peuvent m\u00eame \u00eatre consid\u00e9r\u00e9es comme une mauvaise exp\u00e9rience pour l&rsquo;utilisateur en interrompant sa session.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15079\" aria-describedby=\"caption-attachment-15079\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-15079 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_and_smartphone.jpg\" alt=\"4 billets monnaie avec t\u00e9l\u00e9phone et whatsapp\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_and_smartphone.jpg 640w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_and_smartphone-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-15079\" class=\"wp-caption-text\">Mobile et argent. Source : <a href=\"https:\/\/unsplash.com\/@dadaben_\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Abonnement<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En g\u00e9n\u00e9ral, l&rsquo;application offre un contenu gratuit pendant une p\u00e9riode d&rsquo;essai, puis <\/span><b>les utilisateurs paient un abonnement <\/b><span style=\"font-weight: 400;\">pour avoir un acc\u00e8s illimit\u00e9 au contenu.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantages :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elles offrent des revenus fiables et sont des applications qui attirent les utilisateurs attach\u00e9s aux plateformes qu&rsquo;ils consomment. Ils cr\u00e9ent un retour d&rsquo;information qui leur permet d&rsquo;am\u00e9liorer l&rsquo;application.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils utilisent <\/span><b>des prix r\u00e9duits dans les frais<\/b><span style=\"font-weight: 400;\"> qui n&rsquo;impliquent pas une grande d\u00e9pense pour le client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inconv\u00e9nients :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De <\/span><b>nouvelles fonctionnalit\u00e9s et du contenu suppl\u00e9mentaire<\/b><span style=\"font-weight: 400;\"> doivent \u00eatre ajout\u00e9s p\u00e9riodiquement pour que l&rsquo;application reste \u00e0 jour et int\u00e9ressante. Elle n\u00e9cessite \u00e9galement un syst\u00e8me de soutien efficace et de qualit\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f\u00a0 Article recommand\u00e9 <\/span><a href=\"https:\/\/www.yeeply.com\/blog\/diseno\/motion-design-tendencia-diseno-apps-webs\/\"><span style=\"font-weight: 400;\">:<\/span><\/a> <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/prix-pour-une-application-mobile\/\"><span style=\"font-weight: 400;\">Quel est le prix pour la cr\u00e9ation d\u2019une application ?<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Achat in-app<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Ce mod\u00e8le transforme les utilisateurs d&rsquo;applications gratuites en consommateurs <\/span><b>d&rsquo;une mani\u00e8re qui n&rsquo;est pas trop intrusive<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il vous permet de vendre une grande vari\u00e9t\u00e9 d&rsquo;articles virtuels, tout en am\u00e9liorant l&rsquo;exp\u00e9rience des utilisateurs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantages :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il s&rsquo;agit d&rsquo;une m\u00e9thode offrant la possibilit\u00e9 de r\u00e9aliser <\/span><b>des profits \u00e9lev\u00e9s gr\u00e2ce \u00e0 un grand nombre d&rsquo;achats \u00e0 bas prix<\/b><span style=\"font-weight: 400;\">, en acqu\u00e9rant des gemmes ou des pi\u00e8ces dans l&rsquo;application, qui sont utilis\u00e9es pour acheter des services plus avanc\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les donn\u00e9es de cr\u00e9dit sont prot\u00e9g\u00e9es en toute s\u00e9curit\u00e9 pour les achats in-app.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inconv\u00e9nients :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si les achats sont mal r\u00e9alis\u00e9s, ils peuvent donner lieu \u00e0 des critiques n\u00e9gatives et \u00e0 des utilisateurs m\u00e9contents. Vous devez \u00e9galement <\/span><b>maintenir l&rsquo;int\u00e9r\u00eat des consommateurs<\/b><span style=\"font-weight: 400;\"> pour qu&rsquo;ils continuent \u00e0 payer gr\u00e2ce \u00e0 des mises \u00e0 jour constantes et \u00e0 de nouveaux produits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le co\u00fbt de la conception et du d\u00e9veloppement est \u00e9lev\u00e9.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/landing\/telechargez-ebook-applis\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-Te\u0301le\u0301charger-ebook-1-App.jpg\" alt=\"Ebook 1 App Descarga\" \/><\/a><\/p><\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Freenium<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les applications freemium sont des applications dont <\/span><b>les utilisateurs t\u00e9l\u00e9chargent l&rsquo;application sans la payer<\/b><span style=\"font-weight: 400;\">, mais ont un acc\u00e8s limit\u00e9 aux services qu&rsquo;elle propose. S&rsquo;ils aiment l&rsquo;application, ils ont la possibilit\u00e9 de payer pour profiter du reste des fonctionnalit\u00e9s.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avantages :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ils ont une grande port\u00e9e parce qu&rsquo;ils <\/span><b>sont gratuits<\/b><span style=\"font-weight: 400;\">, ont l&rsquo;avantage d&rsquo;un mod\u00e8le d&rsquo;abonnement et ne comportent pas de publicit\u00e9s intrusives qui peuvent ennuyer l&rsquo;utilisateur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inconv\u00e9nients :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Des <\/span><b>fluctuations dans les revenus<\/b><span style=\"font-weight: 400;\"> apparaissent, car les inscriptions \u00e0 l&rsquo;application ne sont pas aussi fiables que dans le mod\u00e8le d&rsquo;abonnement.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?\u00a0 Continuer la lecture <\/span><a href=\"https:\/\/www.yeeply.com\/blog\/diseno\/growth-driven-design-metodologia-rediseno-web\/\"><span style=\"font-weight: 400;\">:<\/span><\/a> <a href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-a-jour-ameliore-kpis\/\"><span style=\"font-weight: 400;\">Pourquoi mettre \u00e0 jour une application mobile pour am\u00e9liorer les KPI ?\u00a0<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Vente de donn\u00e9es<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Le t\u00e9l\u00e9phone portable est g\u00e9n\u00e9ralement utilis\u00e9 par une seule personne, son utilisation est donc li\u00e9e aux habitudes quotidiennes de son propri\u00e9taire. Ces applications collectent une grande quantit\u00e9 d&rsquo;informations qui peuvent ensuite \u00eatre vendues \u00e0 des <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/digitalisation\/impact-de-culture-big-data-sur-entreprises\/\"><span style=\"font-weight: 400;\">entreprises et des organisations int\u00e9ress\u00e9es.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Avantages :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ces donn\u00e9es constituent un outil utile pour <\/span><b>identifier et \u00e9couter les besoins des consommateurs<\/b><span style=\"font-weight: 400;\"> et mettre ces besoins \u00e0 la disposition des entreprises form\u00e9es pour pouvoir les utiliser et, par exemple, segmenter les consommateurs dans les processus d&rsquo;achat.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, il s&rsquo;agit d&rsquo;un mod\u00e8le de mon\u00e9tisation tr\u00e8s rentable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Inconv\u00e9nients :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans certains cas, il est difficile de maintenir la confidentialit\u00e9 des donn\u00e9es des clients, ainsi que d&rsquo;assurer la s\u00e9curit\u00e9 des donn\u00e9es.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_15081\" aria-describedby=\"caption-attachment-15081\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-15081 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/work_with_data.jpg\" alt=\"2 \u00e9crans d'ordinateur et un ordinateur portable et des donn\u00e9es\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/work_with_data.jpg 640w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/work_with_data-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-15081\" class=\"wp-caption-text\">Travailler avec des donn\u00e9es. Source : <a href=\"https:\/\/www.pexels.com\/it-it\/@divinetechygirl\" target=\"_blank\" rel=\"noopener\">Pexels<\/a><\/figcaption><\/figure>\n<h2><span id=\"conseils\" style=\"font-weight: 400;\">Conseils pour choisir la meilleure strat\u00e9gie\u00a0<\/span><\/h2>\n<p>Nous vous proposons trois conseils pour choisir les meilleures strat\u00e9gies pour votre application.<\/p>\n<h3><span style=\"font-weight: 400;\">Application<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">La premi\u00e8re chose \u00e0 faire est de <\/span><b>d\u00e9cider ce que nous voulons que l&rsquo;application fasse<\/b><span style=\"font-weight: 400;\">. C&rsquo;est-\u00e0-dire \u00e9tablir quel probl\u00e8me il r\u00e9sout et comment il le fait.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous pourrons d\u00e9finir le type de mon\u00e9tisation qui convient le mieux \u00e0 notre application, car toutes les formules ne fonctionnent pas de la m\u00eame mani\u00e8re pour tous les types d&rsquo;applications.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Concurrents<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">L&rsquo;<\/span><b>\u00e9tude de la concurrence<\/b><span style=\"font-weight: 400;\"> doit \u00eatre une priorit\u00e9.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9tude d&rsquo;<\/span><b>autres applications similaires<\/b><span style=\"font-weight: 400;\"> nous permettra de savoir ce que les utilisateurs appr\u00e9cient le plus, quels aspects doivent \u00eatre am\u00e9lior\u00e9s pour offrir un meilleur produit et quelles sont les strat\u00e9gies de mon\u00e9tisation les plus courantes et comment ils les utilisent.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Utilisateurs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un autre aspect tr\u00e8s important lors de la d\u00e9finition de notre produit et qui nous aidera \u00e0 choisir la strat\u00e9gie de mon\u00e9tisation, est l&rsquo;<\/span><b>\u00e9tude des clients potentiels<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nous devons \u00e9tudier leur profil \u00e0 l&rsquo;aide d&rsquo;informations telles que leur <\/span><b>\u00e2ge, leurs besoins, le cr\u00e9neau horaire<\/b><span style=\"font-weight: 400;\"> dans lequel ils utiliseront l&rsquo;application, savoir combien ils sont pr\u00eats \u00e0 payer, etc. afin de concevoir un produit qui r\u00e9ponde r\u00e9ellement \u00e0 nos objectifs et aux besoins des utilisateurs.<\/span><\/p>\n<h2><span id=\"conclusion\" style=\"font-weight: 400;\">Conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Comme vous avez pu le constater, <\/span><b>la fa\u00e7on de gagner de l&rsquo;argent avec votre application est une d\u00e9cision tr\u00e8s importante et elle n&rsquo;est pas facile \u00e0 prendre<\/b><span style=\"font-weight: 400;\">. Yeeply conseille depuis des ann\u00e9es les entreprises et les startups pour choisir la meilleure solution pour leur activit\u00e9. Si vous avez un projet et que vous souhaitez que nous vous donnions un coup de main, dites-nous bri\u00e8vement ce dont vous avez besoin. Nous serons heureux de vous aider.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/developpement-applications\/?rel=FR-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-app.png\" alt=\"Proyecto App\" \/><\/a><\/p><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actuellement, jusqu&rsquo;\u00e0 90 % du temps d&rsquo;utilisation de nos t\u00e9l\u00e9phones mobiles, nous investissons dans des applications. Par cons\u00e9quent, la question de savoir comment gagner de &#8230;<\/p>\n","protected":false},"author":2,"featured_media":15080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-15078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Application gratuite vs application payante : que choisir<\/title>\n<meta name=\"description\" content=\"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Application gratuite vs application payante : que choisir\" \/>\n<meta property=\"og:description\" content=\"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/\" \/>\n<meta property=\"og:site_name\" content=\"Yeeply\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/YeeplyMobile\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-25T07:30:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-07T11:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Yeeply\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:site\" content=\"@Yeeply_EN\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Yeeply\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/\"},\"author\":{\"name\":\"Yeeply\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\"},\"headline\":\"Application gratuite ou application payante, quelle option choisir ?\",\"datePublished\":\"2021-06-25T07:30:01+00:00\",\"dateModified\":\"2024-05-07T11:04:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/\"},\"wordCount\":1469,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/money_phone.jpg\",\"articleSection\":[\"App\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/\",\"name\":\"Application gratuite vs application payante : que choisir\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/money_phone.jpg\",\"datePublished\":\"2021-06-25T07:30:01+00:00\",\"dateModified\":\"2024-05-07T11:04:30+00:00\",\"description\":\"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#primaryimage\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/money_phone.jpg\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/money_phone.jpg\",\"width\":640,\"height\":426,\"caption\":\"Calculatrice et billets de banque\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/blog\\\/developpement-applications-mobiles\\\/application-gratuite-ou-payante\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Application gratuite ou application payante, quelle option choisir ?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\",\"name\":\"Yeeply\",\"description\":\"A platform for the development of digital projects\",\"publisher\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#organization\",\"name\":\"Yeeply\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"contentUrl\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/wp-content\\\/uploads\\\/2019\\\/05\\\/logo_yeeply_black@2x.png\",\"width\":360,\"height\":120,\"caption\":\"Yeeply\"},\"image\":{\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/YeeplyMobile\\\/\",\"https:\\\/\\\/x.com\\\/Yeeply_EN\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/yeeply\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/#\\\/schema\\\/person\\\/c7927839158c47143448f3bcdaf7cc14\",\"name\":\"Yeeply\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g\",\"caption\":\"Yeeply\"},\"url\":\"https:\\\/\\\/yeeply.com\\\/fr\\\/author\\\/yeeply\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Application gratuite vs application payante : que choisir","description":"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/","og_locale":"fr_FR","og_type":"article","og_title":"Application gratuite vs application payante : que choisir","og_description":"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?","og_url":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/","og_site_name":"Yeeply","article_publisher":"https:\/\/www.facebook.com\/YeeplyMobile\/","article_published_time":"2021-06-25T07:30:01+00:00","article_modified_time":"2024-05-07T11:04:30+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg","type":"image\/jpeg"}],"author":"Yeeply","twitter_card":"summary_large_image","twitter_creator":"@Yeeply_EN","twitter_site":"@Yeeply_EN","twitter_misc":{"\u00c9crit par":"Yeeply","Dur\u00e9e de lecture estim\u00e9e":"6 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#article","isPartOf":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/"},"author":{"name":"Yeeply","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14"},"headline":"Application gratuite ou application payante, quelle option choisir ?","datePublished":"2021-06-25T07:30:01+00:00","dateModified":"2024-05-07T11:04:30+00:00","mainEntityOfPage":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/"},"wordCount":1469,"commentCount":0,"publisher":{"@id":"https:\/\/yeeply.com\/fr\/#organization"},"image":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg","articleSection":["App"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/","url":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/","name":"Application gratuite vs application payante : que choisir","isPartOf":{"@id":"https:\/\/yeeply.com\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#primaryimage"},"image":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#primaryimage"},"thumbnailUrl":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg","datePublished":"2021-06-25T07:30:01+00:00","dateModified":"2024-05-07T11:04:30+00:00","description":"Comment faire en sorte de rendre une application rentable, application gratuite ou payante, d\u00e9couvrez les sp\u00e9cificit\u00e9s de chacune ?","breadcrumb":{"@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#primaryimage","url":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg","contentUrl":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg","width":640,"height":426,"caption":"Calculatrice et billets de banque"},{"@type":"BreadcrumbList","@id":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/application-gratuite-ou-payante\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/yeeply.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Application gratuite ou application payante, quelle option choisir ?"}]},{"@type":"WebSite","@id":"https:\/\/yeeply.com\/fr\/#website","url":"https:\/\/yeeply.com\/fr\/","name":"Yeeply","description":"A platform for the development of digital projects","publisher":{"@id":"https:\/\/yeeply.com\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/yeeply.com\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/yeeply.com\/fr\/#organization","name":"Yeeply","url":"https:\/\/yeeply.com\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","contentUrl":"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2019\/05\/logo_yeeply_black@2x.png","width":360,"height":120,"caption":"Yeeply"},"image":{"@id":"https:\/\/yeeply.com\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/YeeplyMobile\/","https:\/\/x.com\/Yeeply_EN","https:\/\/www.linkedin.com\/company\/yeeply"]},{"@type":"Person","@id":"https:\/\/yeeply.com\/fr\/#\/schema\/person\/c7927839158c47143448f3bcdaf7cc14","name":"Yeeply","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/f13a8a35567805732422f808376743c5cc1b8918b3dd8f2da231a8306df22006?s=96&d=mm&r=g","caption":"Yeeply"},"url":"https:\/\/yeeply.com\/fr\/author\/yeeply\/"}]}},"uagb_featured_image_src":{"full":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",640,426,false],"thumbnail":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone-150x150.jpg",150,150,true],"medium":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone-300x200.jpg",300,200,true],"medium_large":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",640,426,false],"large":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",640,426,false],"1536x1536":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",640,426,false],"2048x2048":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",640,426,false],"gform-image-choice-sm":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",300,200,false],"gform-image-choice-md":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",400,266,false],"gform-image-choice-lg":["https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/06\/money_phone.jpg",600,399,false]},"uagb_author_info":{"display_name":"Yeeply","author_link":"https:\/\/yeeply.com\/fr\/author\/yeeply\/"},"uagb_comment_info":0,"uagb_excerpt":"Actuellement, jusqu&rsquo;\u00e0 90 % du temps d&rsquo;utilisation de nos t\u00e9l\u00e9phones mobiles, nous investissons dans des applications. Par cons\u00e9quent, la question de savoir comment gagner de ...","_links":{"self":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/15078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/comments?post=15078"}],"version-history":[{"count":10,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/15078\/revisions"}],"predecessor-version":[{"id":16632,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/posts\/15078\/revisions\/16632"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/media\/15080"}],"wp:attachment":[{"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/media?parent=15078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/categories?post=15078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/yeeply.com\/fr\/wp-json\/wp\/v2\/tags?post=15078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}