{"id":15,"date":"2022-11-09T11:27:41","date_gmt":"2022-11-09T09:27:41","guid":{"rendered":"http:\/\/fr.yeeply.com\/blog\/?p=15"},"modified":"2024-05-07T13:05:22","modified_gmt":"2024-05-07T11:05:22","slug":"quel-benefice-des-applications","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/quel-benefice-des-applications\/","title":{"rendered":"Quel est le b\u00e9n\u00e9fice des applications ?"},"content":{"rendered":"

Les applications mobiles g\u00e9n\u00e8rent beaucoup d\u2019argent, mais quel est le b\u00e9n\u00e9fice des applications mobiles pour les d\u00e9veloppeurs\u00a0?<\/span><\/strong><\/p>\n

Que le march\u00e9 des applications mobiles g\u00e9n\u00e8re une grande quantit\u00e9 de b\u00e9n\u00e9fices, ce n\u2019est pas nouveau<\/a>. Cependant, <\/strong>combien gagne les d\u00e9veloppeurs d\u2019applications\u00a0mobiles<\/a>. Tristan Louis<\/strong>, collaborateur du magazine Forbes a publi\u00e9 un article int\u00e9ressant \u00e0 ce sujet <\/a>qui permet de conna\u00eetre avec plus de pr\u00e9cision le b\u00e9n\u00e9fice des applications disponibles<\/strong> sur Google Play, App Store et Windows Phone Store.<\/span><\/p>\n

 <\/p>\n

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<\/div>\n

<\/p>\n

Le b\u00e9n\u00e9fice des applications mobiles aujourd’hui\u00a0<\/span><\/h2>\n

Sur le march\u00e9, Google Play est le leader<\/strong> du secteur, avec 900 millions d’utilisateurs actifs<\/strong> par mois. Et pourtant, l’AppStore caracole en t\u00eate des t\u00e9l\u00e9chargements avec <\/strong>environ 1\u00a0250 000 t\u00e9l\u00e9chargements. Derri\u00e8re eux, il y a environ 235 000 d\u00e9veloppeurs<\/strong>, pour lesquels Apple a d\u00e9bours\u00e9 l’an dernier 5 milliards d’euros.<\/strong><\/span><\/p>\n\n\n\n\n\n\n\n\n
\u00a0<\/strong><\/td>\n\n

ANDROID<\/strong><\/p>\n<\/td>\n

\n

iOS<\/strong><\/p>\n<\/td>\n

\n

Windows Phone<\/strong><\/p>\n<\/td>\n<\/tr>\n

Utilisateurs (en millions) <\/strong><\/td>\n\n

900<\/p>\n<\/td>\n

\n

600<\/p>\n<\/td>\n

\n

12<\/p>\n<\/td>\n<\/tr>\n

Nombre d\u2019applications<\/strong><\/td>\n\n

800.000<\/p>\n<\/td>\n

\n

1.250.00<\/p>\n<\/td>\n

\n

160.000<\/p>\n<\/td>\n<\/tr>\n

Nombres de d\u00e9veloppeurs<\/strong><\/td>\n\n

150.000<\/p>\n<\/td>\n

\n

235.000<\/p>\n<\/td>\n

\n

45.000<\/p>\n<\/td>\n<\/tr>\n

Nombre de t\u00e9l\u00e9chargement<\/strong><\/td>\n\n

48.000<\/p>\n<\/td>\n

\n

50.000<\/p>\n<\/td>\n

\n

650<\/p>\n<\/td>\n<\/tr>\n

Paiement d\u00e9veloppeurs<\/strong><\/td>\n\n

900<\/p>\n<\/td>\n

\n

5.000<\/p>\n<\/td>\n

\n

100<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\"Ebook<\/a><\/p>\n

\u00a0Au vue de ces donn\u00e9es, comment est-il possible que Windows Phone Store figure dans ce tableau comparatif des avantages \u00e9conomiques des applications\u00a0mobiles<\/a> aux c\u00f4t\u00e9s des 2 g\u00e9ants du march\u00e9 mobile ? Les Applications Windows Phone<\/strong> sont celles qui r\u00e9alisent le plus grand nombre de b\u00e9n\u00e9fice : 15 cents par t\u00e9l\u00e9chargements, d\u00e9passant ainsi les 10 centimes pour les applications iOS et 2 centimes pour les applications Android. A quoi doit-on cette diff\u00e9rence ? Selon Tristan Louis, bien que Windows Phone ne compte que 160 000 d\u2019apps<\/strong> dans son store, beaucoup d\u2019entre elles sont payantes. Par cons\u00e9quent, il est plus facile pour un d\u00e9veloppeur de Windows Phone d\u2019obtenir de l’argent \u00e0 partir d’une application que pour un d\u00e9veloppeur Android<\/a>.<\/strong> Le syst\u00e8me d’exploitation de Google compte plus de 800 000 applications,<\/strong> dont la grande majorit\u00e9 sont gratuites.<\/span><\/p>\n\n\n\n\n\n\n
<\/td>\n\n

ANDROID<\/strong><\/p>\n<\/td>\n

\n

iOS<\/strong><\/p>\n<\/td>\n

\n

WINDOWS PHONE<\/strong><\/p>\n<\/td>\n<\/tr>\n

Nombre d\u2019application par d\u00e9veloppeur<\/strong><\/td>\n\n

5<\/p>\n<\/td>\n

\n

5<\/p>\n<\/td>\n

\n

3<\/p>\n<\/td>\n<\/tr>\n

Nombre de t\u00e9l\u00e9chargements par application<\/strong><\/td>\n\n

60.000<\/p>\n<\/td>\n

\n

40.000<\/p>\n<\/td>\n

\n

4.062<\/p>\n<\/td>\n<\/tr>\n

B\u00e9n\u00e9fice par application<\/strong><\/td>\n\n

0,02<\/p>\n<\/td>\n

\n

0,1<\/p>\n<\/td>\n

\n

0,15<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0Malgr\u00e9 les r\u00e9sultats positifs de Windows Phone, Apple reste la plateforme qui r\u00e9mun\u00e8re le mieux ses d\u00e9veloppeurs : 4,000 $ en moyenne par application<\/strong>. Par cons\u00e9quent, le d\u00e9veloppeur iOS dont parle Tristan Louis dans son article pourrait gagner plus de\u00a0 21,000$<\/strong>. Mais que se passerait-il si Windows Phone disposait des donn\u00e9es enregistr\u00e9es de l\u2019App Store et Android en termes de t\u00e9l\u00e9chargements par application ? Si Windows Phone avait le m\u00eame nombre de t\u00e9l\u00e9chargements<\/a> par application que l\u2019App Store, le syst\u00e8me d’exploitation de Microsoft serait en t\u00eate des b\u00e9n\u00e9fices par application. En outre, il d\u00e9passerait Android en quantit\u00e9 de b\u00e9n\u00e9fices par d\u00e9veloppeur, bien qu’il se maintiendrait derri\u00e8re iOS.<\/span><\/p>\n\n\n\n\n\n
<\/td>\n\n

ANDROID<\/strong><\/p>\n<\/td>\n

\n

iOS<\/strong><\/p>\n<\/td>\n

\n

WINDOWS PHONE<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

B\u00e9n\u00e9fices approximatifs par app<\/strong><\/p>\n<\/td>\n

\n

1.125$<\/p>\n<\/td>\n

\n

4.000$<\/p>\n<\/td>\n

\n

6.000$<\/p>\n<\/td>\n<\/tr>\n

B\u00e9n\u00e9fices approximatifs par d\u00e9veloppeur<\/strong><\/td>\n\n

6.000$<\/p>\n<\/td>\n

\n

21.276$<\/p>\n<\/td>\n

\n

18.000$<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0D\u2019autre part, nous savons que Windows Phone a beaucoup de potentiel et que s\u2019il disposait du m\u00eame nombre de t\u00e9l\u00e9chargements par application qu’Android, il serait le syst\u00e8me d’exploitation leader en termes de pourcentage de b\u00e9n\u00e9fices.<\/span><\/p>\n\n\n\n\n\n
\u00a0<\/strong><\/td>\n\n

ANDROID<\/strong><\/p>\n<\/td>\n

\n

iOS<\/strong><\/p>\n<\/td>\n

\n

WINDOWS PHONE<\/strong><\/p>\n<\/td>\n<\/tr>\n

B\u00e9n\u00e9fice\u00a0des\u00a0applications<\/strong><\/td>\n\n

1.125$<\/p>\n<\/td>\n

\n

4.000$<\/p>\n<\/td>\n

\n

9.000$<\/p>\n<\/td>\n<\/tr>\n

B\u00e9n\u00e9fice des applications<\/strong><\/td>\n\n

6.000$<\/p>\n<\/td>\n

\n

21.276$<\/p>\n<\/td>\n

\n

27.000$<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

L’article de Tristan Louis conclut\u00a0sur le fait qu\u2019Android et Windows Phone ont besoin d’am\u00e9liorations. Tout d’abord, le syst\u00e8me d’exploitation Microsoft doit attirer davantage d’utilisateurs afin d’obtenir de bons chiffres en termes de t\u00e9l\u00e9chargements et enregistrer des b\u00e9n\u00e9fices \u00e9lev\u00e9s afin d\u2019attirer plus de d\u00e9veloppeurs. Par ailleurs, \u00e9tant donn\u00e9 le grand nombre d’applications Android gratuites dans le monde, la plate-forme de Google doit mettre en place des m\u00e9canismes pour aider ses d\u00e9veloppeurs \u00e0 mener \u00e0 bien des strat\u00e9gies de mon\u00e9tisation efficaces<\/strong> pour les applications mobiles. En fait, selon Louis, Windows Phone et iOS devraient \u00e9galement travailler dans cette direction, m\u00eame si la plate-forme Apple dispose d\u00e9j\u00e0 d\u2019un march\u00e9 riche et\u00a0solide pour ses d\u00e9veloppeurs.<\/span><\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Les applications mobiles g\u00e9n\u00e8rent beaucoup d\u2019argent, mais quel est le b\u00e9n\u00e9fice des applications mobiles pour les d\u00e9veloppeurs\u00a0? Que le march\u00e9 des applications mobiles g\u00e9n\u00e8re une …<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-15","post","type-post","status-publish","format-standard","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nQuel est le b\u00e9n\u00e9fice des applications mobiles ? - Yeeply<\/title>\n<meta name=\"description\" content=\"Ce n\u2019est pas nouveau : le march\u00e9 des applications mobiles g\u00e9n\u00e8re beaucoup de b\u00e9n\u00e9fices. 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