{"id":14814,"date":"2021-04-19T09:00:50","date_gmt":"2021-04-19T09:00:50","guid":{"rendered":"https:\/\/yeeply.com\/fr\/?p=14814"},"modified":"2024-05-07T13:06:45","modified_gmt":"2024-05-07T11:06:45","slug":"iob-internet-comportements","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/iob-internet-comportements\/","title":{"rendered":"Tout ce que vous devez savoir sur l&rsquo;IoB (l&rsquo;internet des comportements)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">De ce que l&rsquo;on appelle <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/internet-des-objets-monde-connecte\/\"><span style=\"font-weight: 400;\">l&rsquo;internet des objets (IoT)<\/span><\/a><span style=\"font-weight: 400;\"> \u00e9merge l&rsquo;internet des comportements (IoB), cons\u00e9quence logique de l&rsquo;interconnexion entre les appareils du quotidien et de notre interaction avec eux, fournissant de nouvelles sources de donn\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les entreprises disposent d\u00e9sormais de beaucoup plus d&rsquo;informations sur nous qu&rsquo;elles peuvent utiliser de <\/span><b>diverses mani\u00e8res pour mieux nous conna\u00eetre en tant que consommateurs<\/b><span style=\"font-weight: 400;\">, voire pour influencer nos d\u00e9cisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Plus le nombre d&rsquo;appareils intelligents qui nous entourent augmente, plus<\/span><b> la port\u00e9e de l&rsquo;IoT<\/b><span style=\"font-weight: 400;\"> et son potentiel de mise en \u0153uvre de l&rsquo;IoB augmentent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-digital#publish-project\" target=\"_blank\">TROUVER LA MEILLEURE \u00c9QUIPE POUR VOTRE PROJET DIGITAL<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#comportement\"><span style=\"font-weight: 400;\">Qu&rsquo;est-ce que l&rsquo;internet du comportement (IoB) ?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#iob\"><span style=\"font-weight: 400;\">\u00c0 quoi sert l&rsquo;IoB ?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#consommateurs\"><span style=\"font-weight: 400;\">Comment l&rsquo;IoB influence le comportement des consommateurs<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#potentiel\"><span style=\"font-weight: 400;\">Le potentiel de l&rsquo;IoB pour les entreprises<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#iot\"><span style=\"font-weight: 400;\">Les pr\u00e9occupations li\u00e9es \u00e0 l&rsquo;IoT et \u00e0 l&rsquo;IoB<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"comportement\" style=\"font-weight: 400;\">Qu&rsquo;est-ce que l&rsquo;Internet du comportement (IoB) ?<\/span><\/h2>\n<figure id=\"attachment_14816\" aria-describedby=\"caption-attachment-14816\" style=\"width: 800px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14816 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/smart-speaker.jpg\" alt=\"IoB et l'audio\" width=\"800\" height=\"450\" data-wp-editing=\"1\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/smart-speaker.jpg 800w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/smart-speaker-300x169.jpg 300w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/smart-speaker-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><figcaption id=\"caption-attachment-14816\" class=\"wp-caption-text\">Enceinte connect\u00e9e.<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Au sein de ce que l&rsquo;on appelle l&rsquo;IoB, nous pouvons identifier trois domaines :\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La technologie<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">l&rsquo;analyse des donn\u00e9es<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">La science du comportement<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u00ab\u00a0Il s&rsquo;agit de la collecte de donn\u00e9es par des dispositifs IoT qui fournissent des informations pr\u00e9cieuses sur les comportements, les int\u00e9r\u00eats et les pr\u00e9f\u00e9rences des utilisateurs.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, nous pouvons \u00eatre utilisateurs d&rsquo;une appli pour un mode de vie sain, avec laquelle nous pouvons enregistrer notre r\u00e9gime alimentaire, nos habitudes de sommeil ou notre rythme cardiaque. L&rsquo;appli peut nous alerter sur des situations pr\u00e9judiciables \u00e0 notre sant\u00e9. Par exemple, si nous ne dormons pas assez d&rsquo;heures, elle peut sugg\u00e9rer des changements dans nos habitudes pour obtenir un r\u00e9sultat plus b\u00e9n\u00e9fique pour nous.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Celle-ci est compos\u00e9e d&rsquo;une partie technologique bas\u00e9e sur le fonctionnement propre de l&rsquo;application et sa capacit\u00e9 \u00e0 collecter nos donn\u00e9es. Ensuite, l&rsquo;analyse des donn\u00e9es \u00e9tudie toutes ces informations pour en extraire des r\u00e9sultats.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, gr\u00e2ce \u00e0 la <\/span><b>science comportementale<\/b><span style=\"font-weight: 400;\">, les r\u00e9sultats obtenus sont analys\u00e9s et un profil comportemental est \u00e9tabli pour mieux conna\u00eetre chaque individu afin d&rsquo;influencer sa prise de d\u00e9cision lorsqu&rsquo;on lui pr\u00e9sente un nouveau produit ou service que nous voulons vendre.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?<\/span> <span style=\"font-weight: 400;\">Vous pourriez \u00eatre int\u00e9ress\u00e9 par |<\/span> <a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/creer-site-ecommerce-reussi\/\"><i><span style=\"font-weight: 400;\">7 eCommerce Trends to Create a Successful Website (en anglais)<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">\u00a0<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"iob\" style=\"font-weight: 400;\">\u00c0 quoi sert l&rsquo;IoB ?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Certaines des choses que les entreprises peuvent faire avec ces donn\u00e9es sont, par exemple, de <\/span><b>v\u00e9rifier l&rsquo;efficacit\u00e9 de leurs campagnes<\/b><span style=\"font-weight: 400;\"> ou de mesurer la participation des citoyens \u00e0 certaines initiatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&rsquo;\u00e9tendue de ce march\u00e9 est \u00e9norme, et ne cesse de cro\u00eetre. Rien qu&rsquo;en 2019, il y avait un nombre stup\u00e9fiant de <\/span><b>27 milliards<\/b><span style=\"font-weight: 400;\"> d&rsquo;appareils intelligents utilis\u00e9s dans le monde.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 mesure que les entreprises en apprennent davantage sur nous, gr\u00e2ce \u00e0 nos donn\u00e9es, elles peuvent influencer notre comportement et notre prise de d\u00e9cision gr\u00e2ce \u00e0 l&rsquo;IoB.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les entreprises observent ces comportements et tentent de <\/span><b>modifier nos habitudes<\/b><span style=\"font-weight: 400;\"> pour atteindre les objectifs souhait\u00e9s, mais elles utilisent \u00e9galement ces informations pour satisfaire leurs propres int\u00e9r\u00eats, ce qui, dans la plupart des cas, consiste \u00e0 nous vendre leurs produits ou services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les consommateurs sont r\u00e9ticents \u00e0 donner leurs donn\u00e9es gratuitement, mais si le partage de leurs donn\u00e9es leur procure un avantage quelconque, ils sont plus souples dans leur opinion.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">?<\/span> <span style=\"font-weight: 400;\">Article connexe | <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/marketing\/geofencing-et-beacons\/\"><i><span style=\"font-weight: 400;\">Tendances du marketing mobile : Geofencing et Beacons<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"consommateurs\" style=\"font-weight: 400;\">Comment l&rsquo;IOB influence le comportement des consommateurs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Comme nous l&rsquo;avons d\u00e9j\u00e0 vu, notre comportement peut \u00eatre extrait des donn\u00e9es que nous g\u00e9n\u00e9rons \u00e0 partir des interactions avec nos appareils.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00ab\u00a0En connaissant notre comportement, nous pouvons \u00e9tudier comment influencer la prise de d\u00e9cision de mani\u00e8re consciente et inconsciente.\u00a0\u00bb<\/span><\/p>\n<figure id=\"attachment_14817\" aria-describedby=\"caption-attachment-14817\" style=\"width: 1024px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14817 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts.jpg\" alt=\"IoB et r\u00e9ductions\" width=\"1024\" height=\"532\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts.jpg 1024w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts-300x156.jpg 300w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/04\/custom-mobile-discounts-768x399.jpg 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption id=\"caption-attachment-14817\" class=\"wp-caption-text\">Coupon de r\u00e9duction sur smartphone<\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">1. Influencer et surveiller le comportement des personnes<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Par exemple, vous pouvez contr\u00f4ler le respect des protocoles sanitaires lors d&rsquo;une pand\u00e9mie en exploitant l&rsquo;IoB pour savoir si les employ\u00e9s portent des masques ou en identifiant, gr\u00e2ce \u00e0 des capteurs thermiques, ceux qui ont de la fi\u00e8vre.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2. Recueillir de pr\u00e9cieuses donn\u00e9es sur les clients<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Un seul appareil, par exemple un smartphone, peut g\u00e9n\u00e9rer une grande quantit\u00e9 de donn\u00e9es en temps r\u00e9el (suivi de notre position, comment, quoi et quand nous achetons, etc.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La collecte de ces informations est utilis\u00e9e pour <\/span><b>personnaliser et am\u00e9liorer les exp\u00e9riences d&rsquo;achat des utilisateurs<\/b><span style=\"font-weight: 400;\">. Uber utilise certaines de ces donn\u00e9es, telles que des informations sur les conducteurs ou les pr\u00e9f\u00e9rences de trajet, pour am\u00e9liorer l&rsquo;exp\u00e9rience utilisateur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">3. Proposer des offres bas\u00e9es sur les donn\u00e9es<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Par exemple, les compagnies d&rsquo;assurance automobile peuvent collecter des donn\u00e9es telles que la distance parcourue quotidiennement, le nombre de freinages brusques, le d\u00e9ploiement des airbags, la vitesse, etc. Apr\u00e8s avoir \u00e9valu\u00e9 les donn\u00e9es, elles mettent en place diff\u00e9rents types de polices en fonction du type de client et du risque associ\u00e9.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Article recommand\u00e9 |\u00a0<\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/digitalisation\/impact-de-culture-big-data-sur-entreprises\/\"><i><span style=\"font-weight: 400;\">7 fa\u00e7ons dont la culture des donn\u00e9es affectera les entreprises \u00e0 l&rsquo;avenir<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"potentiel\" style=\"font-weight: 400;\">Le potentiel de l&rsquo;IoB pour les entreprises<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">Comportement et tendances des consommateurs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Il est important d&rsquo;\u00eatre conscient de ces facteurs afin d&rsquo;avoir un avantage sur la concurrence. Gr\u00e2ce \u00e0 l&rsquo;essor de l&rsquo;IoT, nous pouvons disposer d&rsquo;une multitude de donn\u00e9es qui nous permettront de conna\u00eetre nos clients et donc de savoir quels sont les besoins qu&rsquo;ils doivent r\u00e9soudre \u00e0 travers leurs habitudes de consommation dans un march\u00e9 qui \u00e9volue rapidement.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Analyser les donn\u00e9es et le comportement des consommateurs<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Il ne s&rsquo;agit pas seulement de collecter des donn\u00e9es. Nous devons savoir quelles donn\u00e9es nous int\u00e9ressent et comment les analyser afin d&rsquo;obtenir les bonnes conclusions qui nous permettront de mener de meilleures campagnes, de lancer de meilleurs produits, etc. Pour cette analyse des donn\u00e9es, de nombreuses entreprises se tournent vers <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/intelligence-artificielle-machine-deep-learning\/\"><span style=\"font-weight: 400;\">l&rsquo;intelligence artificielle<\/span><\/a><span style=\"font-weight: 400;\">, qui est mieux \u00e0 m\u00eame de traiter des volumes d&rsquo;informations aussi complexes et de trouver des corr\u00e9lations utiles.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Comment appliquer les donn\u00e9es \u00e0 vos d\u00e9cisions commerciales ?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En plus de choisir et d&rsquo;analyser les bonnes donn\u00e9es, vous devez \u00e9galement tirer les bonnes conclusions, pour trouver des <\/span><b>mod\u00e8les dans le comportement des consommateurs<\/b><span style=\"font-weight: 400;\"> qui ouvriront de nouvelles opportunit\u00e9s de march\u00e9.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Am\u00e9liorez la s\u00e9curit\u00e9 de vos donn\u00e9es<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Les cybercriminels peuvent acc\u00e9der \u00e0 des donn\u00e9es personnelles et confidentielles telles que les codes d&rsquo;acc\u00e8s bancaires, etc. Pour pr\u00e9venir ces actions, les entreprises doivent se tenir au courant des protocoles de cybers\u00e9curit\u00e9, \u00eatre vigilantes et proactives en examinant r\u00e9guli\u00e8rement leurs syst\u00e8mes et en veillant \u00e0 ce que leur personnel soit bien form\u00e9 et \u00e0 jour.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">\u270f\ufe0f <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Nous vous conseillons |\u00a0<\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/cybersecurite-pour-startups\/\"><i><span style=\"font-weight: 400;\">Cybers\u00e9curit\u00e9 pour les startups (un guide \u00e9tape par \u00e9tape)<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"iot\" style=\"font-weight: 400;\">Pr\u00e9occupations li\u00e9es \u00e0 l&rsquo;IoT et \u00e0 l&rsquo;IoB<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La quantit\u00e9 de donn\u00e9es g\u00e9n\u00e9r\u00e9es par ce type de technologie est \u00e9norme et de nombreuses entreprises ne sont pas pr\u00e9par\u00e9es \u00e0 g\u00e9rer cette quantit\u00e9 d&rsquo;informations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En outre, la s\u00e9curit\u00e9 de ces donn\u00e9es suscite \u00e9galement des inqui\u00e9tudes et il n&rsquo;est pas rare que des probl\u00e8mes de s\u00e9curit\u00e9 se posent. On estime que seulement <\/span><b>48 % des entreprises<\/b><span style=\"font-weight: 400;\"> peuvent d\u00e9tecter les failles de s\u00e9curit\u00e9 dans les appareils IoT.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Le manque de s\u00e9curit\u00e9 cr\u00e9e de l&rsquo;alarme et de la suspicion chez une grande partie des clients. <\/span><b>78 % des consommateurs<\/b><span style=\"font-weight: 400;\"> sont pr\u00e9occup\u00e9s par les attaques de cybers\u00e9curit\u00e9 et l&rsquo;exposition de leurs donn\u00e9es personnelles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Le probl\u00e8me ne vient pas des appareils IoT eux-m\u00eames, mais de l&rsquo;absence de protocoles de s\u00e9curit\u00e9 et de mesures de cybers\u00e9curit\u00e9. Cette nouvelle forme de g\u00e9n\u00e9ration d&rsquo;informations n\u00e9cessite un changement de nos normes culturelles et juridiques, qui ont \u00e9t\u00e9 \u00e9tablies avant l&rsquo;\u00e8re d&rsquo;Internet et du <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"> et doivent \u00eatre mises \u00e0 jour de toute urgence.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-digital.jpg\" alt=\"Proyecto Digital\" \/><\/a><\/p><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De ce que l&rsquo;on appelle l&rsquo;internet des objets (IoT) \u00e9merge l&rsquo;internet des comportements (IoB), cons\u00e9quence logique de l&rsquo;interconnexion entre les appareils du quotidien et de &#8230;<\/p>\n","protected":false},"author":2,"featured_media":14815,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[641],"tags":[],"class_list":["post-14814","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Retrouvez ici tout ce qu&#039;il est utile de savoir sur l&#039;IoB !<\/title>\n<meta name=\"description\" content=\"Qu&#039;est-ce que l&#039;IoB ? 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