{"id":14760,"date":"2021-04-06T10:00:58","date_gmt":"2021-04-06T10:00:58","guid":{"rendered":"https:\/\/yeeply.com\/fr\/?p=14760"},"modified":"2024-05-07T13:06:43","modified_gmt":"2024-05-07T11:06:43","slug":"impact-blockchain-sur-clients","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/impact-blockchain-sur-clients\/","title":{"rendered":"L&rsquo;impact de la blockchain sur l&rsquo;engagement client"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">L&rsquo;engagement client ne rencontre presque pas le monde de la technologie financi\u00e8re. Pourtant, la blockchain est un outil qui peut r\u00e9volutionner la fa\u00e7on dont les gens m\u00e8nent leurs affaires. Elle peut <\/span><b>influencer et transformer la mani\u00e8re dont les entreprises s&rsquo;engagent aupr\u00e8s de leur march\u00e9 cible<\/b><span style=\"font-weight: 400;\">. Cela va bien au-del\u00e0 de son potentiel de transformation des transactions bancaires et de l&rsquo;ensemble du secteur financier.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est surprenant de constater que la cha\u00eene de distribution a une immense capacit\u00e9 \u00e0 am\u00e9liorer le service consommateurs. Elle peut \u00e9tendre la connectivit\u00e9 pour les consommateurs vuln\u00e9rables. En outre, elle peut faire appara\u00eetre les entreprises de mani\u00e8re transparente et prot\u00e9ger toutes sortes d&rsquo;exp\u00e9riences entre les entreprises et leurs clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aujourd&rsquo;hui, la blockchain n&rsquo;est pas uniquement pr\u00e9sente dans les environnements financiers. Il existe de nombreux exemples de <\/span><b>technologies de la blockchain<\/b><span style=\"font-weight: 400;\"> utilis\u00e9es dans une grande vari\u00e9t\u00e9 de secteurs et avec des applications diverses telles que les contributions volontaires, les r\u00e9seaux de vote, les processus de ressources humaines&#8230; Outre les <\/span><span style=\"font-weight: 400;\">autres technologies qui profitent aux entreprises<\/span><span style=\"font-weight: 400;\">, il existe \u00e9galement de nombreuses applications possibles d&rsquo;interactions avec les clients pour les cha\u00eenes d&rsquo;approvisionnement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Continuez \u00e0 lire pour d\u00e9couvrir comment la blockchain pourrait prendre un tournant et influencer les fonctions du service client!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-digital#publish-project\" target=\"_blank\">TROUVER LA MEILLEURE \u00c9QUIPE POUR VOTRE PROJET DIGITAL<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Index &#8211; Comment la blockchain am\u00e9liore l&rsquo;engagement client<\/span><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#relation client\"><span style=\"font-weight: 400;\">Construction d\u2019une relation client plus profonde<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#modernes\"><span style=\"font-weight: 400;\">Contrats modernes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#num\u00e9riques\"><span style=\"font-weight: 400;\">Utilisation de portefeuilles num\u00e9riques<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#registres\"><span style=\"font-weight: 400;\">Tenue de registres<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#parcours\"><span style=\"font-weight: 400;\">Parcours de paiement<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"#produit\"><span style=\"font-weight: 400;\">Parcours produit<\/span><\/a><\/li>\n<\/ul>\n<h2><span id=\"relation client\" style=\"font-weight: 400;\">Construction d\u2019une relation client plus profonde<\/span><\/h2>\n<figure id=\"attachment_14763\" aria-describedby=\"caption-attachment-14763\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14763 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/customer_store-1.jpg\" alt=\"Fid\u00e9lit\u00e9 client facilit\u00e9e par la blockchain\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/customer_store-1.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/customer_store-1-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-14763\" class=\"wp-caption-text\">Programme de fid\u00e9lit\u00e9 client. Source : <a href=\"https:\/\/unsplash.com\/@claybanks\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">La blockchain peut affecter consid\u00e9rablement l&rsquo;engagement client. Cependant, l&rsquo;adoption efficace d\u00e9pendrait principalement de la mani\u00e8re dont les entreprises utilisent la blockchain pour <\/span><b>r\u00e9-imaginer les points de contact sur le parcours utilisateur<\/b><span style=\"font-weight: 400;\">. Les propri\u00e9taires d&rsquo;entreprise et les sp\u00e9cialistes du marketing peuvent utiliser la blockchain pour d\u00e9ployer un r\u00e9seau de services d\u00e9di\u00e9s \u00e0 la fid\u00e9lisation client.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Environ <\/span><a href=\"https:\/\/www.proprofschat.com\/blog\/customer-loyalty-statistics\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">77 % des consommateurs actuels<\/span><\/a><span style=\"font-weight: 400;\"> adh\u00e8rent \u00e0 des programmes de fid\u00e9lit\u00e9. Cela indique qu\u2019il est n\u00e9cessaire de transformer la mani\u00e8re dont les entreprises promeuvent l&rsquo;activit\u00e9 des clients. On peut \u00e9galement noter qu&rsquo;il y a un besoin de trouver un moyen de retenir les clients r\u00e9guliers. En connectant le contenu \u00e0 une pi\u00e8ce de monnaie virtuelle attribu\u00e9e au compte du client, les entreprises peuvent explorer les blockchain pour permettre aux clients de partager des points de fid\u00e9lit\u00e9 en temps r\u00e9el.<\/span><\/p>\n<h2><span id=\"modernes\" style=\"font-weight: 400;\">Contrats modernes<\/span><\/h2>\n<p><a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/iot-transforme-le-commerce-de-detail\/\"><span style=\"font-weight: 400;\">Tout comme l&rsquo;IoT<\/span><\/a><span style=\"font-weight: 400;\">, la blockchain pourrait r\u00e9volutionner les produits physiques. Il y a aussi une chance pour que les \u00e9changes immat\u00e9riels soient modifi\u00e9s \u00e0 long terme. Tout le monde peut y parvenir gr\u00e2ce \u00e0 des contrats intelligents, autoris\u00e9s par la blockchain. Gr\u00e2ce \u00e0 ce syst\u00e8me, les engagements contractuels peuvent \u00eatre li\u00e9s \u00e0 des actes individuels en utilisant le paradigme \u00abSi \/ Alors\u00bb. <\/span><b>La blockchain peut activer ou d\u00e9sactiver ces actions<\/b><span style=\"font-weight: 400;\"> jusqu&rsquo;\u00e0 ce que les conditions contractuelles soient respect\u00e9es ou ne satisfassent pas la technologie pr\u00e9sente.<\/span><\/p>\n<h2><span id=\"num\u00e9riques\" style=\"font-weight: 400;\">Utilisation de portefeuilles num\u00e9riques<\/span><\/h2>\n<figure id=\"attachment_14762\" aria-describedby=\"caption-attachment-14762\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14762 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/digital_wallet_payment.jpg\" alt=\"Paiement t\u00e9l\u00e9phone gr\u00e2ce \u00e0 la blockchain\" width=\"748\" height=\"467\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/digital_wallet_payment.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/digital_wallet_payment-300x187.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-14762\" class=\"wp-caption-text\">Paiement avec portefeuille num\u00e9rique. Source : <a href=\"https:\/\/unsplash.com\/@cardmapr\">Unsplash<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Le portefeuille num\u00e9rique permettra aux utilisateurs de r\u00e9cup\u00e9rer leurs cr\u00e9dits quand ils le souhaitent. En \u00e9change, les annonceurs utiliseront ces analyses de donn\u00e9es pour b\u00e9n\u00e9ficier d\u2019une vision r\u00e9elle de leur base client. Cela augmentera la notori\u00e9t\u00e9 de la nouvelle offre et augmentera les taux de vente.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le service apr\u00e8s-vente est un d\u00e9terminant important de la fid\u00e9lisation client, car ils exigent une exp\u00e9rience de bout en bout r\u00e9ussie. Le libre-service est de plus en plus populaire, les consommateurs choisissant l&rsquo;assistance en ligne au lieu de passer par plusieurs services. Lorsqu&rsquo;elle est construite et con\u00e7ue correctement, la <\/span><b>blockchain via des portefeuilles num\u00e9riques peut automatiser ces transferts<\/b><span style=\"font-weight: 400;\">, offrant aux clients innovation et exp\u00e9rience.<\/span><\/p>\n<h2><span id=\"registres\" style=\"font-weight: 400;\">Tenue de registres<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Il y a des histoires\u00a0 d&rsquo;entreprises qui ont eu du mal \u00e0 prot\u00e9ger les donn\u00e9es des consommateurs. Qu&rsquo;il s&rsquo;agisse de mots de passe, de dossiers de sant\u00e9 ou m\u00eame d&rsquo;informations qui exposent des opinions personnelles, les entreprises et les clients ont naturellement des pr\u00e9occupations croissantes concernant la protection des donn\u00e9es des consommateurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les consommateurs accordent leur confiance aux entreprises quant \u00e0 la collecte juste et proportionn\u00e9e de leurs donn\u00e9es personnelles. Bien que ce ne soit pas toujours le cas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Avec l&rsquo;aide de la blockchain, les entreprises n&rsquo;ont pas besoin de conserver les d\u00e9tails confidentiels n\u00e9cessaires aux consommateurs pour effectuer une transaction commerciale. <\/span><b>Ces derni\u00e8res n&rsquo;ont plus besoin de penser \u00e0 la fa\u00e7on dont elles vont conserver les donn\u00e9es s\u00e9curis\u00e9es<\/b><span style=\"font-weight: 400;\">, st\u00e9riles ou l\u00e9gales puisqu&rsquo;elles ne seront pas conserv\u00e9es de mani\u00e8re centralis\u00e9e. Les clients n\u2019ont \u00e9galement plus besoin de se soucier du fait que les entreprises collectent un trop grand nombre de <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/digitalisation\/impact-de-culture-big-data-sur-entreprises\/\"><span style=\"font-weight: 400;\">donn\u00e9es personnelles<\/span><\/a><span style=\"font-weight: 400;\"> inutilement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Au-del\u00e0 du traitement des enregistrements d&rsquo;identit\u00e9 des consommateurs, il existe \u00e9galement des possibilit\u00e9s pour d&rsquo;autres formes de <\/span><b>gestion des enregistrements bas\u00e9e sur la blockchain<\/b><span style=\"font-weight: 400;\">. Couramment utilis\u00e9 de nos jours dans le secteur de la sant\u00e9, certaines organisations pr\u00e9voient d&rsquo;utiliser la blockchain pour stocker des informations sur la sant\u00e9 telles que les factures m\u00e9dicales et la correspondance patient-practicien. L&rsquo;existence de bases de donn\u00e9es bas\u00e9es sur la blockchain garantit que ces connaissances peuvent \u00eatre simultan\u00e9ment prot\u00e9g\u00e9es par cryptage tout en garantissant que les enregistrements cr\u00e9\u00e9s ne peuvent jamais \u00eatre interf\u00e9r\u00e9s.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">En savoir plus : <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/tendances-competences\/cybersecurite-pour-startups\/\"><span style=\"font-weight: 400;\">Cybers\u00e9curit\u00e9 pour les startups (un guide \u00e9tape par \u00e9tape)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span id=\"parcours\" style=\"font-weight: 400;\">Parcours de paiement<\/span><\/h2>\n<figure id=\"attachment_14761\" aria-describedby=\"caption-attachment-14761\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14761 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/bitcoin.jpg\" alt=\"Bitcoin monnaie avec blockchain\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/bitcoin.jpg 748w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/bitcoin-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-14761\" class=\"wp-caption-text\">Blockchain et cryptomonnaies. Source : <a href=\"https:\/\/unsplash.com\/@ewankennedy19\">Unsplash<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">Le Bitcoin et d&rsquo;autres crypto-monnaies utilisent la blockchain pour transf\u00e9rer des fonds d&rsquo;un individu \u00e0 un autre. C&rsquo;est un m\u00e9canisme stable et ouvert qui fonctionne m\u00eame sans l\u2019existence d&rsquo;une banque centrale.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p><i><span style=\"font-weight: 400;\">La blockchain permet \u00e0 des \u00e9trangers d&rsquo;\u00e9changer sans avoir besoin d&rsquo;un tiers pour contr\u00f4ler la transaction.\u00a0<\/span><\/i><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Le contr\u00f4le d\u2019identit\u00e9 peut prendre un certain temps. Les transferts internationaux peuvent aussi s\u2019\u00e9taler sur plusieurs jours et entra\u00eenent g\u00e9n\u00e9ralement des co\u00fbts \u00e9lev\u00e9s. De nombreux clients sont vuln\u00e9rables ou affaiblis, n&rsquo;ont g\u00e9n\u00e9ralement pas de compte bancaire ou ne peuvent pas avoir un compte bancaire.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les paiements effectu\u00e9s via la technologie blockchain pourraient \u00e9liminer ces diff\u00e9rents probl\u00e8mes. Il peut <\/span><b>permettre \u00e0 l&rsquo;argent de circuler facilement entre les entreprises et leurs clients<\/b><span style=\"font-weight: 400;\">, sans que les banques ou les r\u00e9seaux de paiement ne servent d&rsquo;interm\u00e9diaire.<\/span><\/p>\n<h2><span id=\"produit\" style=\"font-weight: 400;\">Parcours produit<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Les clients se plaignent g\u00e9n\u00e9ralement d&rsquo;avoir pay\u00e9 un produit ou un service qu&rsquo;ils n&rsquo;ont pas re\u00e7u. Les consommateurs qui se plaignent sont ceux qui font face \u00e0 des probl\u00e8mes d&rsquo;exp\u00e9dition ou de r\u00e9ception des produits. Ces derniers d\u00e9veloppent alors une image n\u00e9gative de l\u2019entreprise ou de la marque et vont jusqu\u2019\u00e0 penser que la marque ne fait rien pour r\u00e9soudre le probl\u00e8me. Ce type de clients s&rsquo;\u00e9loigne simplement et passe \u00e0 des concurrents.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l&rsquo;avenir, les entreprises ne pourront r\u00e9cup\u00e9rer l\u2019argent des clients que si le produit a \u00e9t\u00e9 v\u00e9rifi\u00e9 par la blockchain comme \u00e9tant obtenu par le client. Les entreprises pourraient voir cette forme d&rsquo;am\u00e9lioration des processus facilit\u00e9e par <\/span><b>la blockchain comme un diff\u00e9renciateur concurrentiel<\/b><span style=\"font-weight: 400;\">. Cela peut aider les consommateurs \u00e0 ne pas risquer de passer \u00e0 c\u00f4t\u00e9 si un produit s&rsquo;\u00e9gare, am\u00e9liorant ainsi l&rsquo;engagement des clients en cours de route.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Lecture recommand\u00e9e : <\/span><a href=\"https:\/\/yeeply.com\/fr\/blog\/digitalisation\/automatisation-intelligente-des-processus\/\"><span style=\"font-weight: 400;\">La puissance de l&rsquo;automatisation intelligente des processus (IPA)<\/span><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">En conclusion\u00a0<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">La blockchain continue de gagner du terrain dans le secteur des affaires. Cette innovation semble <\/span><b>g\u00e9rable pour la plupart des entreprises<\/b><span style=\"font-weight: 400;\">. C&rsquo;est \u00e9galement un espace d&rsquo;investissement flexible pour les marques et les organisations o\u00f9 l&rsquo;engagement client est important. Alors que la technologie continue d&rsquo;\u00e9voluer, elle perturbe les mod\u00e8les de marketing num\u00e9rique existants qui ne parviennent parfois pas \u00e0 accro\u00eetre l&rsquo;ouverture avec une exp\u00e9rience plus fluide.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le lien entre les entreprises et les clients se red\u00e9finit ces jours-ci. L&rsquo;engagement et la satisfaction des clients peuvent traditionnellement se perdre tout au long du parcours de l&rsquo;acheteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, avec l&rsquo;influence croissante de la blockchain, elle est maintenant renforc\u00e9e. Ce degr\u00e9 d&rsquo;<\/span><b>engagement permet aux clients de se connecter avec les entreprises<\/b><span style=\"font-weight: 400;\">. Il permet \u00e9galement aux entreprises d&rsquo;acc\u00e9der \u00e0 des donn\u00e9es et \u00e0 des analyses pr\u00e9cises, r\u00e9inventant essentiellement les complexit\u00e9s de l&rsquo;engagement client.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-digital#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-projet-digital.jpg\" alt=\"Proyecto Digital\" \/><\/a><\/p><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;engagement client ne rencontre presque pas le monde de la technologie financi\u00e8re. Pourtant, la blockchain est un outil qui peut r\u00e9volutionner la fa\u00e7on dont les &#8230;<\/p>\n","protected":false},"author":2,"featured_media":14764,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[641],"tags":[],"class_list":["post-14760","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tendances-competences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L&#039;influence de la blockchain sur l&#039;engagement client<\/title>\n<meta name=\"description\" content=\"La technologie de la blockchain laisse d\u00e9j\u00e0 des traces dans le domaine financier. 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