{"id":14536,"date":"2021-03-26T09:00:57","date_gmt":"2021-03-26T09:00:57","guid":{"rendered":"https:\/\/yeeply.com\/fr\/?p=14536"},"modified":"2021-03-29T11:39:42","modified_gmt":"2021-03-29T11:39:42","slug":"design-thinking-startups-etapes","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/design\/design-thinking-startups-etapes\/","title":{"rendered":"Design thinking : le secret des startups \u00e9tapes par \u00e9tapes"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Le design thinking est souvent consid\u00e9r\u00e9 comme une simple branche du design. Cependant, il signifie bien plus que cela. C&rsquo;est quelque chose qui <\/span><b>peut \u00eatre appliqu\u00e9 \u00e0 tous les domaines<\/b><span style=\"font-weight: 400;\">, surtout si vous dirigez une entreprise ou si vous cr\u00e9ez une startup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous cr\u00e9ez une startup, cela signifie que vous introduisez un nouveau produit ou service sur le march\u00e9, quelque chose d\u2019innovant. Comment savez-vous que votre produit aura du succ\u00e8s ? Le design thinking vous aide \u00e0 r\u00e9pondre \u00e0 cette question.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d&rsquo;autres termes, le design thinking est une approche <\/span><b>centr\u00e9e sur l&rsquo;exp\u00e9rience client<\/b><span style=\"font-weight: 400;\"> qui commence par une empathie avec le public et se termine par la conception d&rsquo;une solution.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BT-proyecto-diseno#publish-project\" target=\"_blank\" rel=\"noopener\">VOUS CHERCHEZ DES EXPERTS EN DESIGN? TROUVEZ-LES CHEZ YEEPLY !<\/a><\/div><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Le design thinking : \u00e9tapes<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Le design thinking se compose de <\/span><b>5 \u00e9tapes principales<\/b><span style=\"font-weight: 400;\">. Cependant, gardez \u00e0 l&rsquo;esprit qu&rsquo;il n&rsquo;est pas n\u00e9cessaire de les suivre dans un ordre pr\u00e9cis. Passons en revue chaque \u00e9tape :<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\"><u>Faire preuve d\u2019empathie<\/u><\/span><span style=\"font-weight: 400;\">. L&#8217;empathie avec vos futurs clients signifie que vous devez les comprendre et <\/span><b>obtenir plus d&rsquo;informations sur leurs besoins et leurs \u00e9motions<\/b><span style=\"font-weight: 400;\"> dans une situation sp\u00e9cifique. C&rsquo;est le seul moyen de cr\u00e9er des bases solides<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><u>D\u00e9finir<\/u><\/span><span style=\"font-weight: 400;\">. La deuxi\u00e8me \u00e9tape consiste \u00e0 synth\u00e9tiser les r\u00e9sultats de la premi\u00e8re phase et \u00e0 formuler un \u00e9nonc\u00e9 du probl\u00e8me qui vous aidera \u00e0 trouver la meilleure solution. Elle comprend trois points cl\u00e9s : l&rsquo;<\/span><b>utilisateur<\/b><span style=\"font-weight: 400;\">, le <\/span><b>besoin<\/b><span style=\"font-weight: 400;\"> et la <\/span><b>motivation<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><span style=\"font-weight: 400;\"><u>Imaginer<\/u><\/span><span style=\"font-weight: 400;\">. La troisi\u00e8me phase est consacr\u00e9e \u00e0 la conception d&rsquo;une solution \u00e0 l&rsquo;\u00e9nonc\u00e9 du probl\u00e8me que nous avons d\u00e9fini pr\u00e9c\u00e9demment. L&rsquo;objectif principal est de <\/span><b>trouver autant d&rsquo;id\u00e9es que possible<\/b><span style=\"font-weight: 400;\">, puis de s\u00e9lectionner les meilleures. L&rsquo;activit\u00e9 la plus couramment utilis\u00e9e dans cette phase est la technique du <\/span><b>brainstorming<\/b><span style=\"font-weight: 400;\">. Vous devez ensuite <\/span><b>s\u00e9lectionner les meilleures id\u00e9es<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<li><u>Faire un prototype<\/u>. Le prototypage est<b> un moyen de tester vos id\u00e9es \u00e0 peu de frais, sans courir de grands risques<\/b>. Il consiste \u00e0 construire une version r\u00e9duite de votre produit et \u00e0 voir comment votre public y r\u00e9agira. Les prototypes peuvent \u00eatre divis\u00e9s en deux grandes cat\u00e9gories : les <b>prototypes lo-fi<\/b>, qui ne sont qu&rsquo;une image partielle du produit final et les <b>prototypes hi-fi<\/b>, qui sont des mod\u00e8les proches du produit final, tant par leur apparence que par leurs fonctionnalit\u00e9s.<\/li>\n<li><u>Testez<\/u>. <b>Les commentaires des utilisateurs n&rsquo;ont pas de prix<\/b>. C&rsquo;est pourquoi cette \u00e9tape est cruciale. Dans cette phase, vous testez votre prototype aupr\u00e8s de votre public cible. \u00c9coutez leurs commentaires et ajustez la conception de votre produit si n\u00e9cessaire.<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/landing\/telecharger-ebook-design-thinking-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/01\/FR-E8-Banner-blog-1020x387-1.png\" alt=\"E8 design thinking\" \/><\/a><\/p><\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conseils pour mettre en place le design thinking dans votre startup<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Selon <\/span><a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CB INSIGHTS<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><b>42 % des startups meurent parce que le march\u00e9 n&rsquo;a pas besoin de ce qu&rsquo;elles proposent<\/b><span style=\"font-weight: 400;\">. C&rsquo;est la raison principale pour laquelle vous devriez utiliser le design thinking dans votre startup &#8211; vous pouvez minimiser le risque d&rsquo;\u00e9chec de pr\u00e8s de 50%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ce sens, voici une m\u00e9thodologie de Design Thinking, sp\u00e9cifiquement con\u00e7ue pour les startups dans leurs premi\u00e8res ann\u00e9es de vie.\u00a0<\/span><\/p>\n<figure id=\"attachment_14539\" aria-describedby=\"caption-attachment-14539\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-14539 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/office-meeting.jpg\" alt=\"R\u00e9union\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/office-meeting.jpg 640w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/office-meeting-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-14539\" class=\"wp-caption-text\">R\u00e9union en entreprise. Source : <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">D\u00e9finissez vos personas marketing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Utilisez vos \u00e9tudes de march\u00e9 et vos donn\u00e9es pour d\u00e9finir vos personas. <\/span><b>Ils\u00a0 sont des repr\u00e9sentations semi-fictionnelles de vos clients id\u00e9aux<\/b><span style=\"font-weight: 400;\"> qui vous fourniront des informations significatives pour votre entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La premi\u00e8re \u00e9tape consiste \u00e0 d\u00e9finir leurs ant\u00e9c\u00e9dents et leurs <\/span><b>donn\u00e9es d\u00e9mographiques<\/b><span style=\"font-weight: 400;\"> comme le sexe, l&rsquo;\u00e2ge, la famille et la carri\u00e8re. Ensuite, vous devez identifier<\/span><b> leurs points de douleur, leurs objectifs et leurs doutes<\/b><span style=\"font-weight: 400;\">. En fonction de ces personas, <\/span><b>concevez vos propositions de valeur<\/b><span style=\"font-weight: 400;\"> pour chacun d&rsquo;entre eux, en abordant directement leurs points de douleur.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">D\u00e9terminer une solution<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">En fonction des personas que vous avez d\u00e9finis, effectuez des s\u00e9ances de brainstorming pour trouver diff\u00e9rentes solutions au probl\u00e8me principal. Ensuite, <\/span><b>traduisez ces solutions en fonctionnalit\u00e9s<\/b><span style=\"font-weight: 400;\"> \u00e0 int\u00e9grer dans votre produit.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si les solutions sont diff\u00e9rentes pour chaque type de persona, essayez de structurer diff\u00e9rentes versions de votre produit, telles que la version normale et la version premium. Vous pouvez attribuer chaque version \u00e0 chaque type sp\u00e9cifique de client.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Testez votre produit<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir con\u00e7u votre offre, il est temps de tester votre produit. Fournissez \u00e0 votre public cible une version limit\u00e9e\/un prototype de votre produit et observez-les l&rsquo;utiliser. Posez des questions directes concernant l&rsquo;exp\u00e9rience et v\u00e9rifiez si elle r\u00e9pond ou non \u00e0 leurs attentes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s avoir test\u00e9 le produit, <\/span><b>tirez vos conclusions<\/b><span style=\"font-weight: 400;\"> et d\u00e9cidez si quelque chose doit \u00eatre modifi\u00e9. Dans ce cas, mettez votre produit \u00e0 jour et testez-le \u00e0 nouveau jusqu&rsquo;\u00e0 ce que vous soyez satisfait du r\u00e9sultat.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Lancement et am\u00e9liorations<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Apr\u00e8s le lancement du produit, ce n&rsquo;est pas fini. Il est essentiel de <\/span><b>recueillir les commentaires <\/b><span style=\"font-weight: 400;\">des utilisateurs pour am\u00e9liorer votre offre \u00e0 l&rsquo;avenir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gardez \u00e0 l&rsquo;esprit que le fait d&rsquo;avoir le m\u00eame objectif est crucial dans une organisation. En ce sens, le <\/span><b>design thinking<\/b><span style=\"font-weight: 400;\"> peut \u00eatre consid\u00e9r\u00e9 <\/span><b>comme un objectif commun<\/b><span style=\"font-weight: 400;\"> \u00e0 tous les membres de l&rsquo;entreprise.<\/span><\/p>\n<figure id=\"attachment_14540\" aria-describedby=\"caption-attachment-14540\" style=\"width: 640px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-14540 size-full\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/brainstorming-post-its-1.jpg\" alt=\"Post-it id\u00e9es\" width=\"640\" height=\"427\" srcset=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/brainstorming-post-its-1.jpg 640w, https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2021\/03\/brainstorming-post-its-1-300x200.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-14540\" class=\"wp-caption-text\">Tableau d&rsquo;id\u00e9es. Source : <a href=\"https:\/\/unsplash.com\/\" target=\"_blank\" rel=\"noopener\">Unsplash<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">\u00c9tudes de cas : Airbnb et Credexia, des exemples du design thinking<\/span><\/h2>\n<p><b>Airbnb<\/b><span style=\"font-weight: 400;\"> est aujourd&rsquo;hui l&rsquo;une des entreprises les plus connues au monde. Cependant, elle a d\u00fb faire face \u00e0 des d\u00e9fis difficiles par le pass\u00e9. En 2009, leurs revenus stagnaient et leurs b\u00e9n\u00e9fices \u00e9taient minimes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour surmonter cette situation, ils se sont appuy\u00e9s sur le principe typique du \u00ab\u00a0design thinking\u00a0\u00bb : <\/span><b>se concentrer sur leurs clients<\/b><span style=\"font-weight: 400;\">. Ils ont d\u00e9cid\u00e9 de se rendre \u00e0 New York pour montrer aux propri\u00e9taires comment r\u00e9aliser et publier de meilleures photos de leurs biens. En se mettant \u00e0 la place des utilisateurs, ils ont obtenu d&rsquo;excellents r\u00e9sultats, t\u00e9moignant d&rsquo;une augmentation rapide de leurs revenus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez <\/span><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-LNK\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\">, nous avons des ann\u00e9es d&rsquo;exp\u00e9rience dans l&rsquo;accompagnement des startups dans leurs premi\u00e8res phases de d\u00e9veloppement. En ce sens, nous aimerions mentionner la <\/span><b>startup Fintech Credexia<\/b><span style=\"font-weight: 400;\">. Il s&rsquo;agit d&rsquo;une startup qui offre la possibilit\u00e9 de comparer diff\u00e9rents services bancaires de mani\u00e8re objective et d\u00e9taill\u00e9e. Le tout est accompagn\u00e9 d&rsquo;un syst\u00e8me de notation fiable et d&rsquo;un site web convivial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le <\/span><a href=\"https:\/\/yeeply.com\/fr\/landing\/telecharger-exemple-reussite-credexia\/\"><span style=\"font-weight: 400;\">processus de design thinking de Credexia<\/span><\/a><span style=\"font-weight: 400;\"> a commenc\u00e9 par une analyse des personas, qui les a aid\u00e9s \u00e0 d\u00e9finir les points de douleur auxquels ils devaient r\u00e9pondre avec leur service. L&rsquo;une des \u00e9quipes de d\u00e9veloppement de Yeeply a ensuite cr\u00e9\u00e9 le site Web.\u00a0<\/span><span style=\"font-weight: 400;\">Ce faisant, <\/span><b>ils ont obtenu le meilleur r\u00e9sultat possible<\/b><span style=\"font-weight: 400;\">, sans embaucher de nouvelles ressources.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Maintenant que vous connaissez l&rsquo;importance du design thinking, <\/span><b>il est temps de le mettre en \u0153uvre dans votre startup<\/b><span style=\"font-weight: 400;\">. Cependant, nous souhaitons vous rappeler quelques points importants.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tout d&rsquo;abord, assurez-vous que les professionnels que vous choisissez savent ce qu&rsquo;ils font. Essayez de v\u00e9rifier s&rsquo;ils ont d\u00e9j\u00e0 r\u00e9alis\u00e9 des projets similaires au v\u00f4tre. De cette fa\u00e7on, ils seront plus efficaces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Deuxi\u00e8mement, n&rsquo;oubliez pas que les \u00e9quipes de conception et de d\u00e9veloppement doivent travailler main dans la main pour fournir le meilleur produit. S&rsquo;il n&rsquo;y a pas de communication ad\u00e9quate entre les deux parties, le r\u00e9sultat ne sera pas celui que vous attendiez et ne refl\u00e9tera pas votre vision initiale.<\/span><\/p>\n<p><b>Yeeply<\/b><span style=\"font-weight: 400;\">, avec ses multiples \u00e9quipes certifi\u00e9es, a une longue exp\u00e9rience dans la fourniture de services multidisciplinaires aux startups qui veulent baser leurs principales activit\u00e9s sur le monde num\u00e9rique. Si vous voulez en savoir plus sur le design thinking et sur ce qu&rsquo;il faut faire pour d\u00e9marrer un projet avec nous, <\/span><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-LNK#publish-project\"><span style=\"font-weight: 400;\">parlez-nous de votre id\u00e9e<\/span><\/a><span style=\"font-weight: 400;\">. Nous serons heureux de vous aider !<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><p><a href=\"https:\/\/yeeply.com\/fr\/?rel=FR-BP-proyecto-diseno#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/fr\/wp-content\/uploads\/2020\/04\/FR-CTA-Proyecto-Diseno.png\" alt=\"Proyecto Dise\u00f1o\" \/><\/a><\/p><\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le design thinking est souvent consid\u00e9r\u00e9 comme une simple branche du design. Cependant, il signifie bien plus que cela. C&rsquo;est quelque chose qui peut \u00eatre &#8230;<\/p>\n","protected":false},"author":2,"featured_media":14541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[639],"tags":[],"class_list":["post-14536","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Design thinking &amp; startups : les diff\u00e9rentes \u00e9tapes<\/title>\n<meta name=\"description\" content=\"Lancer un nouveau produit ou service sur le march\u00e9 peut \u00eatre un d\u00e9fi. 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