{"id":1361,"date":"2022-11-09T10:30:19","date_gmt":"2022-11-09T08:30:19","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=1361"},"modified":"2024-05-07T13:04:23","modified_gmt":"2024-05-07T11:04:23","slug":"12-business-model-du-developpement-d-applications","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/12-business-model-du-developpement-d-applications\/","title":{"rendered":"Les 12 business model du d\u00e9veloppement d\u2019applications mobiles"},"content":{"rendered":"

 <\/p>\n

Vous avez une id\u00e9e d\u2019application mobile<\/a>\u00a0? Vous avez probablement pens\u00e9 au co\u00fbt de son d\u00e9veloppement, mais savez-vous comment la rentabiliser\u00a0?<\/strong> Cet article vous pr\u00e9sentera les diff\u00e9rents business model d’applications mobiles pour vous aider \u00e0 choisir celui qui assurera le meilleur retour sur investissement de votre projet.<\/p>\n

Pour rentabiliser une application, il est essentiel de conna\u00eetre les diff\u00e9rents business model afin d\u2019\u00e9laborer une strat\u00e9gie d’entreprise qui convienne \u00e0 votre produit. C\u2019est aussi du business model choisi que d\u00e9pendra votre strat\u00e9gie de marketing et de promotion.<\/a><\/p>\n

<\/div>\n
VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/div>\n

Sur le march\u00e9 du d\u00e9veloppement d\u2019applications mobiles, il existe plusieurs types de business model<\/strong> que l\u2019on peut diviser en deux groupes. D’une part, il y a les applications qui am\u00e8nent l\u2019utilisateur \u00e0 payer avant de pouvoir les t\u00e9l\u00e9charger. Le fait que l\u2019application mobile ne peut pas \u00eatre test\u00e9e avant l\u2019achat augmente sensiblement les attentes des utilisateurs qui restent alors tr\u00e8s peu tol\u00e9rants aux petites imperfections que peuvent se permettre les applications gratuites.<\/p>\n

Ce mod\u00e8le est actuellement en d\u00e9clin face \u00e0 l\u2019insatisfaction des mobinautes. D’autre part, nous avons donc les applications gratuites, dont certaines ouvrent l\u2019acc\u00e8s \u00e0 davantage de services \u00e0 condition de payer.<\/p>\n

\"balance
Image de Yeeply<\/figcaption><\/figure>\n

Quels sont les business model adapt\u00e9s au d\u00e9veloppement\u00a0d\u2019applications?<\/h2>\n

Voici les diff\u00e9rents business model d\u2019applications mobiles :<\/p>\n

1- Marque.<\/strong>\u00a0Ce mod\u00e8le est utilis\u00e9 par les entreprises dont le but est d’obtenir des avantages li\u00e9s \u00e0 la r\u00e9putation<\/strong>, par exemple, l\u2019am\u00e9lioration de leur image de marque. Par cons\u00e9quent, le t\u00e9l\u00e9chargement et l’utilisation de l’application sont gratuits<\/strong>.<\/p>\n

2- Part du service.<\/strong>\u00a0De nombreuses entreprises choisissent ce type de business model pour dynamiser leur activit\u00e9. L\u2019application est propos\u00e9e dans le cadre d’un service plus complet avec pour objectif d\u2019optimiser sa performance. Facultative et gratuite pour les utilisateurs, elle permet \u00e0 l\u2019entreprise de g\u00e9n\u00e9rer plus de revenus.<\/p>\n

3- Publicit\u00e9.<\/strong>\u00a0Le t\u00e9l\u00e9chargement et l’utilisation de l’application sont gratuits, mais son cr\u00e9ateur vend ses espaces publicitaires<\/strong> sous la forme d\u2019images ou de vid\u00e9os \u00e0 des annonceurs. Si vous voulez tirer des revenus importants avec cette m\u00e9thode, votre application devra g\u00e9n\u00e9rer un fort trafic<\/strong> avec, en plus, un bon taux de r\u00e9tention.<\/p>\n

4- Affiliation.<\/strong>\u00a0C\u2019est un autre mod\u00e8le qui vous permet de rentabiliser votre application avec de la publicit\u00e9. Des banni\u00e8res publicitaires sont int\u00e9gr\u00e9es dans l\u2019application pour rediriger les utilisateurs vers les sites des annonceurs. A chaque fois qu\u2019ils cliqueront sur le lien, vous recevrez une commission.<\/strong><\/p>\n

5- Achats in-App.<\/strong>\u00a0Ce mod\u00e8le permet le t\u00e9l\u00e9chargement gratuit de l’application qui propose ensuite d\u2019acheter des fonctionnalit\u00e9s sp\u00e9cifiques, du contenu num\u00e9rique et des biens virtuels ou de d\u00e9sactiver la publicit\u00e9. C\u2019est le mod\u00e8le le plus r\u00e9pandu en d\u00e9veloppement d\u2019applications de jeux.<\/p>\n

6- Information.<\/strong>\u00a0Selon ce business model, les applications mobiles collectent des donn\u00e9es<\/strong> sur leurs utilisateurs. Ceux-ci re\u00e7oivent des r\u00e9compenses gratuites pour donner les informations, et les donn\u00e9es peuvent \u00eatre vendues \u00e0 des entreprises qui m\u00e8nent des recherches.<\/p>\n

\"collegues
Image de Rawpixel<\/a> sur Unsplash<\/a><\/figcaption><\/figure>\n

7-\u00a0E-commerce.<\/strong>\u00a0Il s\u2019agit des applications gratuites permettant d\u2019effectuer des transactions commerciales sur Internet.<\/p>\n

8- Audience.<\/strong>\u00a0L’acc\u00e8s \u00e0 ce type d\u2019applications est donn\u00e9 \u00e0 tous les utilisateurs. Son seul but est de construire une grande base d’utilisateurs qui pourra ensuite \u00eatre utilis\u00e9e pour d’autres objectifs. Un exemple bien connu de ce business model serait Facebook.<\/p>\n

9- Abonnements.<\/strong>\u00a0Le co\u00fbt du t\u00e9l\u00e9chargement de ce type d’application est calcul\u00e9 sur la base du temps d’utilisation pr\u00e9vu, par exemple, hebdomadaire, mensuel, trimestriel, annuel et ainsi de suite.<\/p>\n

10- \u00c0 bas prix.<\/strong> Selon ce mod\u00e8le, le t\u00e9l\u00e9chargement de l\u2019application se fait \u00e0 un prix r\u00e9duit, g\u00e9n\u00e9ralement de 0,99 \u20ac, pour attirer un grand nombre d\u2019utilisateurs. Il vous faudra patienter longtemps avant de rentabiliser votre application, sans oublier le risque de ne pas y parvenir.<\/p>\n

11- Prix \u00e9lev\u00e9.<\/strong>\u00a0Ce type de mod\u00e8le pr\u00e9sente un risque \u00e9lev\u00e9. Il n\u2019est recommand\u00e9 de l\u2019utiliser que lorsque vous avez un public sp\u00e9cifique<\/strong>. L\u2019application attirerait peu d\u2019utilisateurs, pensez donc de fixer son prix en fonction du public que vous ciblez.<\/p>\n

12- Sans mod\u00e8le clair.<\/strong>\u00a0Il s\u2019agit des applications cr\u00e9\u00e9es dans le but de parvenir \u00e0 la satisfaction personnelle plut\u00f4t que de faire un profit. Beaucoup de ces applications mobiles se trouvent sur le march\u00e9 Android, car c\u2019est le syst\u00e8me d’exploitation le plus utilis\u00e9 par les d\u00e9butants dans le monde de la programmation.<\/p>\n

Outre le business model, il y a d\u2019autres \u00e9l\u00e9ments tr\u00e8s importants \u00e0 consid\u00e9rer avant de lancer le d\u00e9veloppement d\u2019une application mobile. Par exemple, les \u00e9tudes ont d\u00e9montr\u00e9 que les mobinautes sont enclins \u00e0 payer plus pour certaines cat\u00e9gories d\u2019applications, notamment les jeux et la sant\u00e9.<\/p>\n

\"Proyecto<\/a><\/p>\n

UPDATE: 09 novembre 2022. Certaines informations de cet article ont \u00e9t\u00e9 mise \u00e0 jour.<\/span><\/h3>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

  Vous avez une id\u00e9e d\u2019application mobile\u00a0? Vous avez probablement pens\u00e9 au co\u00fbt de son d\u00e9veloppement, mais savez-vous comment la rentabiliser\u00a0? Cet article vous pr\u00e9sentera …<\/p>\n","protected":false},"author":2,"featured_media":8158,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-1361","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nLes 12 business model du d\u00e9veloppement d\u2019applications<\/title>\n<meta name=\"description\" content=\"Le business model de votre application mobile est un choix crucial de la d\u00e9finition de votre projet. 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