{"id":1209,"date":"2015-12-16T16:10:36","date_gmt":"2015-12-16T16:10:36","guid":{"rendered":"https:\/\/yeeply.com\/fr\/blog\/?p=1209"},"modified":"2024-05-07T13:04:28","modified_gmt":"2024-05-07T11:04:28","slug":"app-store-optimization-succes-application","status":"publish","type":"post","link":"https:\/\/yeeply.com\/fr\/blog\/developpement-applications-mobiles\/app-store-optimization-succes-application\/","title":{"rendered":"Le succ\u00e8s d\u2019une application n\u00e9cessite l’App Store Optimization"},"content":{"rendered":"

Une application utile et facile \u00e0 utiliser, avec des <\/span>caract\u00e9ristiques uniques qui la diff\u00e9rencient de la concurrence<\/b>, a tous les ingr\u00e9dients pour devenir une application r\u00e9ussie. Cependant, malheureusement, tout ne d\u00e9pend pas de la qualit\u00e9 de l’outil, ce n’est qu’une partie de plus du marketing mobile. <\/span>L’ASO<\/b> (App Store Optimization), ou optimisation sur les march\u00e9s des applications, est un <\/span>\u00e9l\u00e9ment fondamental<\/b> pour que <\/span>l’application soit connue des utilisateurs et obtienne du succ\u00e8s<\/span><\/a>. Savoir positionner une application mobile dans les diff\u00e9rentes appstores n’est pas facile. Cependant, il y a un certain nombre de cl\u00e9s dans notre strat\u00e9gie marketing qui peuvent <\/span>conduire certaines applications dans le top du classement <\/b>des diff\u00e9rents march\u00e9s.<\/span><\/p>\n

<\/div>\n
VOUS VOULEZ CR\u00c9ER UNE APPLICATION ? PARLEZ-NOUS DE VOTRE PROJET \u270c\ufe0f<\/a><\/div><\/div>\n

Comment positionner une application mobile ? Il est \u00e9vident que le <\/span>nombre de t\u00e9l\u00e9chargements et les \u00e9valuations positives <\/b>sont des donn\u00e9es qui aident beaucoup. Par exemple, dans Google Play, les opinions des utilisateurs sont tr\u00e8s importants ; plus il y a d’opinions positifs – par rapport au volume total des \u00e9valuations – meilleur sera le positionnement d’une application. Cependant, dans l’App Store, le nombre d’avis positifs n’a pas la m\u00eame incidence. D’autre part, le nombre de t\u00e9l\u00e9chargements est \u00e9galement important, par cons\u00e9quent, <\/span>un nombre \u00e9lev\u00e9 d’\u00e9valuations n\u00e9gatives r\u00e9duira le nombre de t\u00e9l\u00e9chargements <\/b>et emp\u00eachera l’application d’atteindre le sommet.<\/span><\/p>\n

Mais l’App Store Optimization ne se trouvent pas uniquement dans les \u00e9valuations des utilisateurs ou les t\u00e9l\u00e9chargements. Il existe une autre <\/span>s\u00e9rie de facteurs <\/b>qui influencent sur le positionnement des applications sur les march\u00e9s.<\/span><\/p>\n

Nom<\/span><\/h2>\n

La priorit\u00e9 est de r\u00e9fl\u00e9chir au nom, car il a des <\/span>r\u00e9percussions importantes<\/b> pour l’application autant dans les <\/span>moteurs de recherche<\/b> que dans les <\/span>app stores<\/b>. En outre, \u00e0 partir du nom est automatiquement g\u00e9n\u00e9r\u00e9 <\/span>l’URL<\/b> de l’application dans le March\u00e9, de sorte qu’il est primordial d’ins\u00e9rer des mots cl\u00e9s. Dans le cas des applications de marque, il est conseill\u00e9 que le nom inclut certains des <\/span>mots-cl\u00e9s<\/b> de cette m\u00eame marque. Mais attention, car les marketplaces demande g\u00e9n\u00e9ralement \u00e0 v\u00e9rifier la propri\u00e9t\u00e9.<\/span><\/p>\n

\"captures
Source : Pixabay<\/a><\/figcaption><\/figure>\n

Tags<\/span><\/h2>\n

Afin de choisir les bons tags, il convient de r\u00e9fl\u00e9chir aux mots que les utilisateurs peuvent utiliser pour rechercher l’application. <\/span>R\u00e9partir les mots cl\u00e9s<\/b> entre le nom et le lieux destin\u00e9s au tags est une bonne id\u00e9e. D’autre part, il est important de ne <\/span>pas abuser des mots-cl\u00e9s <\/b>de la concurrence ou d’inclure des mots-cl\u00e9s sans rapport, car ils peuvent entra\u00eener la p\u00e9nalisation ou le rejet de l’application dans l’app store.<\/span><\/p>\n

\"Ebook<\/a><\/p>\n

Description<\/span><\/h2>\n

La description doit contenir <\/span>les informations essentielles<\/b> de l’application, en soulignant <\/span>les caract\u00e9ristiques qui la diff\u00e9rencient de ses concurrents<\/b>. Les premi\u00e8res lignes doivent aider \u00e0 r\u00e9pondre \u00e0 la question \u00ab\u00a0A quoi cela sert-il ? De m\u00eame, il n’est pas inutile de mentionner <\/span>les \u00e9valuations<\/b> sur les sites Web pertinents et <\/span>les prix <\/b>qu’elle peut avoir re\u00e7ues. En outre, il est \u00e9galement tr\u00e8s important de prendre en compte le public cible. Si vous voulez atteindre plusieurs pays, vous devez envisager <\/span>la possibilit\u00e9 de le traduire dans diff\u00e9rentes langues<\/span><\/a>. L’inclusion de mots-cl\u00e9s n’aide pas \u00e0 se positionner, mais ils sont tr\u00e8s utiles pour l’application dans le moteur de recherche du store.<\/span><\/p>\n

Soutien audiovisuel <\/span><\/h2>\n

Les images doivent \u00eatre <\/span>attrayantes et repr\u00e9sentatives<\/b> de l’application. De plus, elles doivent se conformer aux exigences de taille et de format de chaque march\u00e9, sinon ils subiront des coupures qui peuvent les d\u00e9former. D’autre part, les vid\u00e9os sont un \u00e9l\u00e9ment indispensable. Elles permettent aux utilisateurs d’<\/span>avoir un aper\u00e7u de l’application<\/b> et ainsi d’augmenter le nombre de t\u00e9l\u00e9chargements, m\u00eame pour les applications payantes ou avec des paiements in-App.<\/span><\/p>\n

\"creation
Source : Pixabay<\/a><\/figcaption><\/figure>\n

Promotion et diffusion <\/span><\/h2>\n

D\u00e8s que l’application est pr\u00eate pour le public final, il convient de lui faire de <\/span>la promotion et de la publicit\u00e9 mobile<\/b>. Il n’est pas n\u00e9cessaire que ces mesures entra\u00eenent une d\u00e9pense \u00e9conomique. Vous pouvez envoyer des <\/span>communiqu\u00e9s de presse<\/b> \u00e0 diff\u00e9rents m\u00e9dias, demander des<\/span> critiques dans les blogs <\/b>de r\u00e9f\u00e9rence les plus importants ou ceux qui ont un bon PageRank et diffuser l’application via les <\/span>r\u00e9seaux sociaux <\/b>-Google Play prend en compte le nombre de +1 obtenu dans Google +. Enfin, n’oubliez pas les r\u00e9pertoires d’applications, car ils contribuent non seulement \u00e0 l’ASO dans les app stores, mais aussi dans les moteurs de recherche. <\/span>La promotion par l\u2019ASO et le SEO est essentielle. <\/span><\/a><\/p>\n

Ainsi, le positionnement d’App Store Optimization n’est pas une t\u00e2che aussi fastidieuse que le r\u00e9f\u00e9rencement, mais il doit \u00eatre inclus dans le marketing mobile. L’ASO devient de plus en plus \u00e9labor\u00e9e. C’est pourquoi nous devons toujours nous <\/span>tenir au courant des changements<\/b> qui peuvent survenir au sein de l’App Store Optimization.<\/span><\/p>\n

Si vous voulez cr\u00e9er une application mobile mais que vous n’\u00eates pas au clair sur la strat\u00e9gie d’App Store Optimization, publier votre projet d’application mobile sur <\/span>Yeeply<\/span><\/a> est une solution. \u00a0Nous <\/span>analysons vos projets<\/b> et vous mettons en relation avec des prestataires qui correspondent \u00e0 vos besoins. Nous travaillons avec <\/span>les meilleures agences et professionnels du digital<\/a><\/b>. De cette fa\u00e7on, les 1500 d\u00e9veloppeurs conna\u00eetrons vos besoin et pourront vous aider \u00e0 obtenir un bon positionnement dans les app stores pour votre application.<\/span><\/p>\n

\"Proyecto<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Une application utile et facile \u00e0 utiliser, avec des caract\u00e9ristiques uniques qui la diff\u00e9rencient de la concurrence, a tous les ingr\u00e9dients pour devenir une application …<\/p>\n","protected":false},"author":2,"featured_media":6579,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[302],"tags":[],"class_list":["post-1209","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-developpement-applications-mobiles"],"yoast_head":"\nApp Store Optimization : la cl\u00e9 du succ\u00e8s d'une application<\/title>\n<meta name=\"description\" content=\"Les strat\u00e9gies d'App Store Optimization, de positionnement, sont cruciales pour le succ\u00e8s d'une application mobile par rapport \u00e0 ses concurrents ?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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