{"id":9036,"date":"2020-03-18T08:00:03","date_gmt":"2020-03-18T08:00:03","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=9036"},"modified":"2020-07-29T11:02:37","modified_gmt":"2020-07-29T11:02:37","slug":"keys-successful-digital-transformation","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/digitalization\/keys-successful-digital-transformation\/","title":{"rendered":"Keys to a Successful Digital Transformation"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital transformation is one of the current buzzwords in the business world. Many may presume that it\u2019s simply about <\/span><b>incorporating technology into a company\u2019s day-to-day activities<\/b><span style=\"font-weight: 400;\">, but the concept is much broader and deeper.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Are you about to undertake your company\u2019s <\/span><b>digital transformation<\/b><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\"> Yeeply is willing to tell you about all the keys to a successful digital transformation.<\/span><\/em><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">FIND THE BEST TEAM FOR YOUR DIGITAL TRANSFORMATION<\/a><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What is digital transformation?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">If you are not sure about what digital transformation is, let\u2019s begin by putting it in a nutshell: it\u2019s incorporating new technologies into a company to <\/span><b>improve productivity, be innovative, reduce costs<\/b><span style=\"font-weight: 400;\"> and crank up <\/span><b>strategies focused on customers<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As you may already sense, there is more to digital transformation than simply installing a certain piece of software or acquiring new machinery for industrial manufacturing \u2014 just to name a couple of examples.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">However, digital transformation is much more than this. It involves a whole mindset change and remodelling how to <\/span><b>address internal processes in the company<\/b><span style=\"font-weight: 400;\">. The entire team \u2014 from the CEO to the most rookie of employees \u2014 must be engaged in this new way of working for it to be successful. Otherwise, the company\u2019s digital transformation strategy will most certainly be doomed to failure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9041\" aria-describedby=\"caption-attachment-9041\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-9041 size-full\" title=\"illustration of people working\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/image-people-working.jpg\" alt=\"illustration of people working\" width=\"748\" height=\"342\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/image-people-working.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/image-people-working-300x137.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-9041\" class=\"wp-caption-text\">Illustration of a company&#8217;s internal processes. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/403310\/free-illustration-image-media-avatar-blog\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Another requirement of digital transformation is <\/span><b>improving your company\u2019s online presence<\/b><span style=\"font-weight: 400;\">, which will in turn yield new spaces to interact with your customers. All these actions must always have clear aims. It\u2019s not about being present in every social network or installing a certain piece of software because it\u2019s currently in fashion and regarded as something that \u201cmust be done\u201d.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The digital transformation strategy involves a thorough assessment of your business, <\/span><b>setting goals<\/b><span style=\"font-weight: 400;\"> that must be achieved and <\/span><b>establishing a roadmap<\/b><span style=\"font-weight: 400;\"> to turn these into a reality.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><\/span><i><span style=\"font-weight: 400;\">Related content: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/why-you-need-a-digital-partner-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Reasons why you need a digital partner for your business<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Advantages of undertaking digital transformation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital transformation is meant for you, regardless of whether your business is a small company or a large organisation. Having said this, aspects such as the kind of company or its size will surely have an impact on how to address its digital transformation. But, be that as it may, your company will benefit from the <\/span><b>advantages entailed by digital transformation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Process automation<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Digital transformation involves <\/span><b>reviewing the company\u2019s internal processes to redefine them and \u2014 to the furthest possible extent \u2014 automate them too<\/b><span style=\"font-weight: 400;\">. By incorporating new technologies, tasks that previously had to be done manually can now be automated. This means reducing the time needed to carry them out, avoiding possible errors, being able to monitor the processes and obtaining real-time reports.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><\/span><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Would you like to obtain a customised quote for your digital project? Request it here!<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_9042\" aria-describedby=\"caption-attachment-9042\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9042 size-full\" title=\"man sitting and watching his iPad\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/man-with-ipad.jpg\" alt=\"man sitting and watching his iPad\" width=\"748\" height=\"495\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/man-with-ipad.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/man-with-ipad-300x199.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-9042\" class=\"wp-caption-text\">Person with analytics on iPad. Source: <a href=\"https:\/\/unsplash.com\/photos\/unRkg2jH1j0\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Detecting new business opportunities<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Adopting new digital tools entails generating large amounts of data. Many of these tools make use of <\/span><b>Big Data<\/b><span style=\"font-weight: 400;\"> to generate reports that enable concluding more easily than with older tools.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">With data analysis, <\/span><b>you\u2019ll be able to detect new business opportunities<\/b><span style=\"font-weight: 400;\">, make predictions and adapt to changes sure-footed.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Improving customer relationship<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">You can <\/span><b>manage the information you collect from your customers more effectively<\/b><span style=\"font-weight: 400;\"> by incorporating tools such as CRM (Customer Relationship Management). These tools include specific features for sales and marketing, which ultimately means offering a better customer support service.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Besides, you\u2019ll be capable of easily identify <\/span><b>customer lifecycle statuses<\/b><span style=\"font-weight: 400;\">, increase their retention and boost sales. On the other hand, the use of CRM also streamlines in-house communication between the company\u2019s different departments.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\"><\/span><i><span style=\"font-weight: 400;\"> You may also be interested in |\u00a0 <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/enterprise-apps-mobile-solution-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Corporate applications: the internal solution for your business<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Enhancing competitiveness<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Your company\u2019s competitiveness will be the main winner from undertaking a digital transformation strategy as you save time on processes, improve the relationship with your customers and <\/span><b>detect new business opportunities more easily<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Keys to a successful digital transformation<\/span><\/h2>\n<figure id=\"attachment_9043\" aria-describedby=\"caption-attachment-9043\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-9043 size-full\" title=\"hands holding a book on business \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/book-on-business.jpg\" alt=\"hands holding a book on business \" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/book-on-business.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/book-on-business-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-9043\" class=\"wp-caption-text\">Book on business strategies. Source: <a href=\"https:\/\/unsplash.com\/photos\/RX_0vwSPiWs\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Mindset change<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As said earlier in this article: a mindset change within the company is necessary before incorporating tools. This involves that senior officers must \u2014 especially \u2014 be <\/span><b>100% engaged with digital transformation<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Innovative employees who throw themselves into this process are unlikely to be a great asset if they can\u2019t rely on the company\u2019s top management. And the same applies the other way round.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Invest in training<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Sometimes a company must resort to incorporating new employees with new professional profiles, but during its every-day course, <\/span><b>it\u2019s paramount that it provides its current workers with suitable tools<\/b><span style=\"font-weight: 400;\">. And here is where training comes in as a key to the success of the company\u2019s digital transformation.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">First of all, you must assess what are the <\/span><b>real training needs<\/b><span style=\"font-weight: 400;\"> to set up a training plan for your workers. It may be necessary to allocate more resources to your company\u2019s continuous training programme.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But, perhaps, MOOCs (Massive Open Online Courses) prove a good option to train in specific skills and learn in a flexible, cross-platform way. <\/span><b>Identify what your company\u2019s needs are<\/b><span style=\"font-weight: 400;\"> and then contemplate which options are most appropriate.<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-digital-transformation-sme\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/06\/EN-E6-Banner-blog-1020x387-1.png\" alt=\"E6 Ebook transformaci\u00f3n digital\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Labour flexibility and telecommuting<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The mind-set change we were discussing earlier also involves taking the plunge into <\/span><b>new forms of telecommuting<\/b><span style=\"font-weight: 400;\">. For example, if you are offering customer care services through digital channels, why not allow the employees involved working remotely at least one day a week?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To ease <\/span><b>labour flexibility<\/b><span style=\"font-weight: 400;\"> and telecommuting has a positive impact on the team\u2019s well-being, which on its turn translates into <\/span><b>greater productivity<\/b><span style=\"font-weight: 400;\">. Redirecting work towards goal achievement brings multiple advantages.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Ongoing improvement<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Nothing lasts forever. A digital transformation strategy is not something that is carried out at a given moment and may afterwards be neglected; it must rather be an attitude that should be present every day. All this innovation regarding processes must come along with <\/span><b>periodic assessments<\/b><span style=\"font-weight: 400;\"> to find out what is working, what is not, and what improvements must be deployed. In a changing environment, a company must be prepared to introduce changes.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Big Data<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">We\u2019ve already discussed the importance of Big Data. Using tools that employ these data analysis techniques in order to make predictions and having at hand new profiles who are experts in this area will prove a <\/span><b>competitive edge<\/b><span style=\"font-weight: 400;\"> to increase your business profits and adapt to changes.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Are you ready to kick off your company\u2019s digital transformation?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Addressing digital transformation is no longer an option today: it\u2019s something unavoidable if you\u2019re seeking to succeed.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Despite it being a process that can be complex for companies with already deep-embedded dynamics, <\/span><b>the advantages it offers are undeniable<\/b><span style=\"font-weight: 400;\">. An exciting path is opening before your company. <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-LNK\" target=\"_blank\" rel=\"noopener noreferrer\">Yeeply<\/a> would like to accompany you throughout the process to ensure that your company\u2019s digital transformation is a success. Shall we talk?<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/digital-transformation\/?rel=EN-BP-proyecto-transformacion#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/07\/EN-CTA-Banner-Digital-Transformation.png\" alt=\"Digital Transformation Project\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital transformation is one of the current buzzwords in the business world. Many may presume that it\u2019s simply about incorporating technology into a company\u2019s day-to-day &#8230;<\/p>\n","protected":false},"author":2,"featured_media":9040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[497],"tags":[],"class_list":["post-9036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalization"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digital Transformation: What are the Keys to Success?<\/title>\n<meta name=\"description\" content=\"Are you about to start a digital transformation process for your company? Yeeply gives you all the keys for a successful strategy! 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