{"id":8863,"date":"2020-03-02T08:00:53","date_gmt":"2020-03-02T08:00:53","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8863"},"modified":"2020-12-03T09:44:44","modified_gmt":"2020-12-03T09:44:44","slug":"website-creation-key-questions","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/website-creation-key-questions\/","title":{"rendered":"Web creation: 12+1 Questions to ask yourself before developing a site"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The myriad of decisions to be taken when starting a <strong>website creation project<\/strong> may be overwhelming. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The main challenge is to be able to create a website that meets customer expectations. However, it\u2019s equally important to <strong>choose the right website programmer for your project<\/strong> and manage to convey your requirements, needs and goals precisely.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We want to offer this article as a guide so you may face the website creation process successfully. <strong>By asking yourself the right questions, you\u2019ll definitely streamline your communication with the development team<\/strong> and obtain the results you seek. Please, pay heed to what comes next!<\/span><\/p>\n<p style=\"text-align: center;\"><!-- end HubSpot Call-to-Action Code --><\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">12+1 Questions to ask yourself before developing your site<\/span><\/h2>\n<figure id=\"attachment_8919\" aria-describedby=\"caption-attachment-8919\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8919 size-full\" title=\"animation of adding different functionalities to a website\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/Website-adding-funcionalities.gif\" alt=\"animation of adding different functionalities to a website\" width=\"480\" height=\"480\" \/><figcaption id=\"caption-attachment-8919\" class=\"wp-caption-text\">Website creation by adding different elements. Source: <a href=\"https:\/\/giphy.com\/gifs\/wordpressdotcom-website-wordpress-plugin-ZgTR3UQ9XAWDvqy9jv\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><strong>Good communication with the website programmer<\/strong> is essential in order to obtain the website you require.<\/span><\/p>\n<p>It\u2019s worth talking about these points with the designer \u2014 or even writing them down to have them as a <strong>guideline throughout the website creation project<\/strong>.<\/p>\n<h3><span style=\"font-weight: 400;\">What do you do?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The website designer must be clear about what is your <strong>business intent<\/strong>. If you are not sure about this, this uncertainty will end up reflected in the website\u2019s content, design, and structure.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, the appropriateness of the <a href=\"https:\/\/yeeply.com\/en\/blog\/web-architecture-find-the-structure-your-site-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">website\u2019s structure<\/a> and design often depends on what kind of business you run.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?<em> Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/custom-web-design-vs-website-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Web Design vs Website Template<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Who are your users?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s very important to <strong>define who your users are<\/strong>. It\u2019s very common to have several customer profiles instead of just one. Define your <em>buyer persona<\/em> to determine <strong>what your needs are and how your website will meet such needs<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8920\" aria-describedby=\"caption-attachment-8920\" style=\"width: 492px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8920 size-full\" title=\"animation of man behind a computer and different people\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/website-users-examples.gif\" alt=\"animation of man behind a computer and different people\" width=\"492\" height=\"277\" \/><figcaption id=\"caption-attachment-8920\" class=\"wp-caption-text\">Types of website users. Source: <a href=\"https:\/\/giphy.com\/gifs\/patreon-motionographer-l0HlMldqhAt3QYEh2\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">What action do you want visitors to perform?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When creating websites it\u2019s essential to be clear about what is <strong>the main action that we want a user to perform on our website<\/strong>. It may be to carry out a purchase, fill out a form, register for an event, play a game, download an app, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This main action to be performed will influence the website\u2019s design and the structure of its contents. Each section should focus on <strong>a small action contributing to the website\u2019s overall aim<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested | <a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacking-strategies-optimise-website-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth Hacking: Strategies to Optimise your Web Conversion<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Do you already have a website?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Creating a website from scratch is very different from redesigning one. If you already have a website,<strong> the website developer you hired to create it may not be participating now in the new project<\/strong>. Do you have full access to your website\u2019s hosting and domain?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is far from being a minor issue and often proves problematic because it\u2019s easy to disregard this kind of technical aspects if this is not the area you work on or specialise in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember to always retain<strong> control over your website\u2019s access points<\/strong>, even if its creation and maintenance is carried out by outsourced professionals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u26a1\ufe0f <em>Keep on reading | <a href=\"https:\/\/yeeply.com\/en\/blog\/growth-driven-design-methodology-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth Driven Design: the Approach to Get the Most Out of Your Website<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">What makes you special?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The website developer must understand what makes you different from your rivals in the industry \u2014 in other words, what makes you special. <strong>Are you the sole provider of a certain product or service<\/strong>?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to beat the drum for your company when briefing the designer so that he\/she may approach the website creation process having in mind what kind of clients you have. It will also come in handy when it comes to portraying through the website\u2019s design <strong>what your unique value proposition is<\/strong>.<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p><br \/>\n<!-- end HubSpot Call-to-Action Code --><\/p>\n<h3><span style=\"font-weight: 400;\">Who are your rivals in the industry?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It\u2019s not about copying your rivals but rather about <strong>knowing what they are up to<\/strong>. Show the websites of your industry rivals to the designer, because this will often be a source of additional information about your project.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which are your favourite websites?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make a selection of around 3 or 4 websites that you especially like and <strong>highlight the features<\/strong> that you would like to include on your own site. You could also pinpoint a <strong>particular website design of your liking that could prove inspiring<\/strong> for your new site.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Which are the essential features your website must have?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you are sure about which features you want to include on your website, don\u2019t be afraid to put it straightforwardly. Moreover, delays in the website creation process often arise due to not having properly <strong>defined these features at the beginning of the project<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make these clear from the first moment and everything will run smoothly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\u2b50\ufe0f<em> Recommended reading | <a href=\"https:\/\/yeeply.com\/en\/blog\/how-much-does-it-cost-to-make-a-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cost of a website: how much does it require to make one?<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8921\" aria-describedby=\"caption-attachment-8921\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8921 size-full\" title=\"animation of developing a website by adding functionalities\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/03\/Example-functionalities-website.gif\" alt=\"animation of developing a website by adding functionalities\" width=\"480\" height=\"360\" \/><figcaption id=\"caption-attachment-8921\" class=\"wp-caption-text\">Example of a website\u2019s functionalities. Source:<a href=\"https:\/\/giphy.com\/gifs\/animation-concept-OQn6HEkJeUZr2\" target=\"_blank\" rel=\"noopener noreferrer\"> Giphy<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Do you currently use Google Analytics?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you already use <strong>Analytics<\/strong>, you can supply the designer with the information relevant for understanding the users\u2019 behaviour on your website. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">This way the designer will be able to determine<strong> which sections are the most important<\/strong> and how the new structure and navigation must be conceived.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do you have your own pictures and\/or videos of your business?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having your own pictures and videos of your business or the products you sell is essential to<strong> create an emotional bond with your users<\/strong>. Bear in mind that this is not attained to the same degree when using stock images.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you do not have them at the moment, you could take advantage of your website\u2019s redesign to make them. And if you are planning to include them, let the web developer know from the very beginning that they are available for your website\u2019s design.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Have you conceived and implemented your corporate identity?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your company or brand is already a long-running reality, it\u2019s most likely that you\u2019ve chosen certain fonts or colours for it. However, is such a <strong>corporate identity<\/strong> still in line with your business?<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">A website redesign process is quite often <strong>an ideal time<\/strong> to introduce corporate identity changes that fit your company\u2019s current reality.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">And beyond colours or fonts, it\u2019s important to have a style guide or brand identity manual. It will define many aspects beyond the brand\u2019s graphic design, such as your <strong>brand\u2019s style or tone<\/strong> for instance. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">All this information is extremely useful for the designer, enabling him\/her to face the website creation process with greater chances of success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?? <em>Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/examples-digital-branding-tech-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\">The best examples of digital branding in tech companies<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Do you have a deadline?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Availability problems often arise just when you thought that you had found the right website creation team. <strong>If you need to launch your website on a specific date, the team should be well acquainted with it from the very beginning<\/strong> to ensure that they have the availability required to take on your project.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Do you plan to make changes after its launch?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Are you planning to have a website that will be out there alive and kicking over time without undergoing any further significant changes? Or<strong>\u00a0<\/strong><\/span><strong>will it rather have certain features that will be expanded and enhanced<\/strong> depending on needs that may arise in the future?<\/p>\n<p><span style=\"font-weight: 400;\">This decision is of paramount importance and you must tell the website programming team where do you stand on it, as it will determine the website\u2019s structure and back-end.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Create your website by partnering up with the best professionals<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When it comes to choosing a website development team, <strong>make sure the team you have at hand is the one that suits your project best<\/strong>. <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">Yeeply<\/a> can match you with this most suitable team. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let us know the answers to the questions we pose in this article and our algorithm will use this information to find the team that is the best fit for your project. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will be made up entirely by <strong>seasoned certified professionals with immediate availability to create the website you long for<\/strong>. Don\u2019t hesitate to drop us a line!<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The myriad of decisions to be taken when starting a website creation project may be overwhelming. The main challenge is to be able to create &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-8863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Website creation:13 questions to ask yourself before developing<\/title>\n<meta name=\"description\" content=\"We want you to create a successful website. 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