{"id":8755,"date":"2020-02-18T08:00:52","date_gmt":"2020-02-18T08:00:52","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8755"},"modified":"2020-12-02T16:49:23","modified_gmt":"2020-12-02T16:49:23","slug":"techniques-get-more-app-downloads","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/techniques-get-more-app-downloads\/","title":{"rendered":"9 effective techniques to get more mobile app downloads"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But as you may be well aware, now follows your app\u2019s litmus test: getting it to be downloaded. Unfortunately, <strong>having developed a good app does not guarantee per se that users will get to download it and use it<\/strong>.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<p><span style=\"font-weight: 400;\">If you can\u2019t make it stand out, it will be lost in the vast \u201cocean\u201d of apps that flood the app stores. And it would be a shame for all the effort you have put into it to be in vain&#8230; Don\u2019t you agree?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the number of downloads is not as expected, we have good news: there is hope for your app. <strong>Mind the tips we\u2019ll give out in this article to boost your app\u2019s downloads<\/strong>. Keep reading and put our advice into use.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">9 ideas to get more downloads for your app<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The way to obtain more downloads for your app is closely intertwined with <a href=\"https:\/\/yeeply.com\/en\/blog\/how-to-promote-an-app-using-aso-and-seo\/\" target=\"_blank\" rel=\"noopener noreferrer\">ASO positioning<\/a>. Are you acquainted with it? Even if you are not versed in the world of marketing, you may know about <a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">search engine optimisation (SEO)<\/a> at least somewhat superficially.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you will see later, SEO can also be useful for your app, but what you really need to <strong>improve first is your app\u2019s ASO positioning<\/strong> in the application store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t hesitate to put the following ideas into use if you want to improve your app\u2019s ASO positioning.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Icon<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Its icon is <strong>one of the first stimuli<\/strong> that potential users will receive regarding your app. It\u2019s what they will see in the store\u2019s categories section and what will be always present on their devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the icon has a poor, outdated or unsuitable design for your target users, you\u2019ll probably miss <strong>a golden opportunity to grab their attention<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make it attractive and different from the rest. But give some clue about the purpose of the app behind it. And don\u2019t overlook simplicity along the way. As you know: <strong>less is more<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8924\" aria-describedby=\"caption-attachment-8924\" style=\"width: 270px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8924 size-full\" title=\"animation of different app icons by scrolling through an app store\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/examples-icons-apps.gif\" alt=\"animation of different app icons by scrolling through an app store\" width=\"270\" height=\"480\" \/><figcaption id=\"caption-attachment-8924\" class=\"wp-caption-text\">Examples of apps\u2019 icons. Source: <a href=\"https:\/\/giphy.com\/gifs\/BUSINESSGRAM-instagram-app-businessgram-FdNBpFyqlFvFWLMFca\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Use captivating images and videos<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your app\u2019s icon entails the first impact on its users, your app\u2019s images and videos come in second.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create attractive images <strong>that enthral users and encourage them to download your app<\/strong>. And don\u2019t limit yourself to a few screenshots: go further and include real screenshots within a context, creating compositions and highlighting the app\u2019s strengths.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also <strong>create a video that impresses your potential users<\/strong>. There are multiple ways to achieve this and they\u2019ll always depend on the kind of audience that you are targeting. As a rule of thumb, go for a \u201cteaser\u201d video format that quickly highlights the app\u2019s main features. This will<strong> leave users wanting to know more<\/strong>.<\/span><\/p>\n<p>Take a look at this<em> promotional video<\/em> for an app to discover events, HeyYa!<\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"HeyYa! app promo video\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/EMbf5xNaeZ8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Polish your keywords<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As in SEO positioning, <strong>keywords are also crucial in ASO positioning<\/strong>. Make sure to carry out a proper keyword study in order to include them in the most important fields of your app\u2019s store profile.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, be honest about it. Avoid using certain keywords just because they give rise to a large number of searches. <\/span><strong>Choose only those relevant to your app<\/strong> so as to not disappoint users and make your strategy backfire by offering an app that\u2019s not what they expected.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?<em> You might be interested <i>| <\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/aso-google-play-store-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">ASO: Boost your Visibility in the Google Play Store with Localization<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Optimise your app\u2019s store profile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure <strong>your app\u2019s store profile is optimised to the largest possible extent<\/strong>. Include the keywords with which you want to position it in the profile\u2019s key fields, i.e. title and description.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And bear in mind that <strong>each app store has its own rules<\/strong>. Be sure to abide by them, adjust the contents to them and respect the maximum recommended number of words or characters.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this work yourself, but it doesn\u2019t hurt to use a copywriter to find the right words to <strong>give a boost to your app\u2019s downloads<\/strong>.<\/span><\/p>\n<p><span id=\"hs-cta-wrapper-0415eb24-5c17-46d3-bbbe-e1d9f10fb7f9\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-0415eb24-5c17-46d3-bbbe-e1d9f10fb7f9\" class=\"hs-cta-node hs-cta-0415eb24-5c17-46d3-bbbe-e1d9f10fb7f9\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5736315, '0415eb24-5c17-46d3-bbbe-e1d9f10fb7f9', {}); <\/script><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-app\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E5-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 5 Checklist App\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Encourage reviews<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Positive reviews rank among the most important aspects when it comes to achieving good positioning in the application stores. Encourage your users to leave a review.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It will depend on the kind of app, but why not give something in return instead of just launching a push notification? It can be some kind of bonus if the app is a game. Or give out some extra points to users who post a review if you have implemented a loyalty programme.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides, you can highlight in the press releases that you send to the media that you\u2019ll be happy for users to post their opinions in the app stores. And finally, you can also resort to the advice of influencers or YouTubers&#8230; Let your imagination run free.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8765\" aria-describedby=\"caption-attachment-8765\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8765 size-full\" title=\"animation of five stars review of fantasy life app\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/positive-review-app-store.gif\" alt=\"animation of five stars review of fantasy life app\" width=\"480\" height=\"122\" \/><figcaption id=\"caption-attachment-8765\" class=\"wp-caption-text\">Five star review. Source: <a href=\"https:\/\/giphy.com\/gifs\/fantasy-football-life-app-YTPwOakeByzdNiwtS0\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Landing page<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if we are discussing how to improve ASO positioning,<strong> don\u2019t neglect organic traffic coming from other sources such as search engines<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Users often search the internet for something that meets a need that they have. Give this a thought. Let\u2019s say you have created an app to find someone who walks dogs. <strong>A potential user of this app will probably search for this service in Google rather than the app store<\/strong>. Would this user be able to find you easily by using Google?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Create a simple website of the landing page kind that contains basic information about your app. It will work as a hook for your users. This will certainly provide <strong>a new source of downloads<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?? <em>Here is an example landing page for <a href=\"https:\/\/citymapper.com\/madrid?lang=en\" target=\"_blank\" rel=\"noopener noreferrer\">Citymapper<\/a>, an app for public transportation.<\/em> ?<\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Draw attention to your app<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being clear about who you are addressing is essential. This is the reason why <strong>choosing the brand\u2019s tenor is important<\/strong>. It will be influenced by the kind of positioning you pick and by which social networks you choose to be present in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although the goal is to increase your app\u2019s downloads, you must create a community around it. <strong>Foster conversation<\/strong> among your users and unveil extras on social networks (or tricks if your app is a game, for instance).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By creating<strong> a community of followers<\/strong>, you will be generating content in the form of user conversations that will reach out to more people. And this will increase the chances of your app being downloaded.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">?<em> Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/the-best-mobile-app-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Are The Best Mobile App Marketing Strategies? [2020]<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Go international<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The feasibility of going international will depend on the kind of app, but sometimes we focus on a single country and disregard that our app <strong>could be used in other countries without any problems<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Try selecting other markets and finding specialised media to talk about your app. Do you recall the saying \u201c<strong>No man is a prophet in his own land<\/strong>\u201d? You may often be quite surprised about what you can achieve in other markets.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested in | <a href=\"https:\/\/yeeply.com\/en\/blog\/neuromarketing-how-to-apply-in-companies\/\">What is Neuromarketing and How to Apply it in a Company?<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Are you already clear about how to promote your app?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Put our tips into use to skyrocket your app\u2019s downloads. Nevertheless,<strong> if you want your app\u2019s success to be assured, surround yourself with the best possible digital partner<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yeeply is an <strong>expert in launching applications<\/strong>. If you need a team to promote your app and improve its ASO positioning, get in touch with us. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">Let us know your project\u2019s details<\/a> and our algorithm will <strong>find the team that suits you best<\/strong>. Contact us and make your app\u2019s downloads get off the ground.<\/span><\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It has been a long journey and you have finally arrived at your destination: your brand new app is published in the app store. But &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8923,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8755","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>9 effective techniques to get more app downloads<\/title>\n<meta name=\"description\" content=\"Having developed a good app does not guarantee that users will download and use it. 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