{"id":8569,"date":"2020-02-10T12:54:16","date_gmt":"2020-02-10T12:54:16","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8569"},"modified":"2020-12-02T12:17:54","modified_gmt":"2020-12-02T12:17:54","slug":"improve-ux-website-strategies","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/improve-ux-website-strategies\/","title":{"rendered":"10 strategies to improve your website\u2019s user experience (UX)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Website user-friendliness is becoming increasingly important by the day when it comes to a website\u2019s eventual success. We could say that <strong>user experience is well-rounded if content and design meet the user\u2019s needs<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It may seem easy when putting it like this. But do you know how to achieve this? In this article, we\u2019ll be giving out some <strong>tips on improving user experience (UX)<\/strong> that you\u2019ll be able to apply to your own website and make your users fall in love with it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">What exactly is website user-friendliness?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website user-friendliness refers to <strong>the ease with which a user is able to browse a website<\/strong>. No more, no less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In order to achieve a good user experience, a website\u2019s navigation<strong> must be simple, intuitive and fluid<\/strong>. If a website takes too long to load or users can\u2019t find easily what they are looking for, it will scare them off and they\u2019ll leave it \u2014 being quite unlikely for them to return.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When discussing user-friendliness and easy navigation, we have in mind both a website\u2019s visual\/design aspects and its contents. <strong>Having a good design is of little use if the website\u2019s texts are excessively long or are written in a way that is unappealing for its target users<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Please pay heed to the following if you have doubts about how you can improve the user-friendliness of your digital project\u2019s website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested: <a href=\"https:\/\/yeeply.com\/en\/blog\/websites-impressive-user-interface-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 websites with an impressive user interface (UI)<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">10 tips to improve website user-friendliness<\/span><\/h2>\n<figure id=\"attachment_8936\" aria-describedby=\"caption-attachment-8936\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8936 size-full\" title=\"screenshot of website with usability and different mobile devices\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/Usability-web-interface.jpg\" alt=\"screenshot of website with usability and different mobile devices\" width=\"748\" height=\"485\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/Usability-web-interface.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/Usability-web-interface-300x195.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8936\" class=\"wp-caption-text\">Usability of a website. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/867352\/free-image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If your e-commerce site\u2019s sales are not what you expected, or <strong>Google Analytics<\/strong> shows a very high bounce rate and an elevated number of visits that never return, there is probably some aspect related to website user-friendliness that you can improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can use tools such as<strong> Hotjar or CrazyEgg<\/strong> \u2014 just to name some examples \u2014 to see what path do your visitors follow when browsing your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, let\u2019s have a look at <strong>what website elements usually need improvement before resorting to external tools<\/strong>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Leave spaces in blank<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Not leaving some spaces blank is a basic design error \u2014 both in traditional graphic design and in website design. <strong>Don\u2019t be afraid of blank space<\/strong>. It comes in handy for giving importance to the main message and for structuring content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Filling your website with text to the brim will not improve its user-friendliness. However, the good use of elements such as padding (used to space an element from within) or margins (used to separate the website\u2019s elements) will help to <strong>channel the user\u2019s attention on what\u2019s important, as well as enhancing readability<\/strong>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">The menu is always accessible<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We tend to think of the website\u2019s \u201chome\u201d section as the most important one by far, but is it really so?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it depends. <strong>Examine on Google Analytics how users land on your website<\/strong>. You may discover that there is a well-positioned section that\u2019s responsible for a good share of your traffic. How is that section\u2019s navigation conceived? Can the user access the rest of the website from there?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sometimes the website\u2019s menu does not appear in every section, which is a major error. <strong>A user must be able to navigate throughout a website from any of its sections<\/strong>. Therefore, make navigation easy and include your website\u2019s menu throughout its sections.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Read on: <a href=\"https:\/\/yeeply.com\/en\/blog\/10-common-web-design-errors\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 10 most common web design errors you can avoid<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Innovate, but don\u2019t overstep the mark<\/span><\/h3>\n<figure id=\"attachment_8937\" aria-describedby=\"caption-attachment-8937\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8937 size-full\" title=\"man standing in front of a whiteboard creating the layout of a website\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/creation-layout-website.jpg\" alt=\"man standing in front of a whiteboard creating the layout of a website\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/creation-layout-website.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/creation-layout-website-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8937\" class=\"wp-caption-text\">Creation of the layout of a website. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/269023\/image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t get us wrong, we know you\u2019d like to have a website in line with the current trends. But even if <strong>your UX design meets the current trends<\/strong>, its result can\u2019t be confusing for the user.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Your website may incorporate new elements such as micro-interactions, but its elements should never be disorienting for the user.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">A properly recognisable website menu located at the top, the website\u2019s logo at the upper left or the subscription to the newsletter at the footer&#8230; These are all conventions that are already in the user\u2019s DNA. You can innovate in your website\u2019s appearance but <strong>it is best if its basics and core structure remain unchanged<\/strong>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Organise data hierarchically<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Haste and rushing are among the evils of the 21st century. And even more so when it comes to the internet. That\u2019s why <strong>you should make browsing and navigation easy for your users<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reading will be easier if you use<strong> readable fonts and H1, H2<\/strong> (and subsequent) headings or bold text.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will always be users who devour your texts. But the laziest or busiest need t<strong>o find an answer at a glance<\/strong>. Remember, thus, to organise your content hierarchically and use visual elements such as bullets for listings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Drop-down menus are another option that works well to list features or show the answers to frequently asked questions. Users will see the title and will <strong>click on the drop-down element if they seek more information<\/strong>, getting to know more without reloading the website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Optimise loading speeds<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We have already talked about haste and rushing.<strong> If your website takes over 5 seconds to load, consider yourself lucky if it gets any visit<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Optimise your website\u2019s loading speeds, <strong>both for its images and visual elements as for its code and resources<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re not sure about which aspects you should be improving, you may obtain information about your website and how to solve its potential performance problems with tools like <a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">GTmetrix<\/a><\/span><span style=\"font-weight: 400;\">\u00a0or <a href=\"https:\/\/developers.google.com\/web\/tools\/lighthouse#devtools\" target=\"_blank\" rel=\"noopener noreferrer\">Lighthouse<\/a><\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p>\n<h3><span style=\"font-weight: 400;\">Highlight links<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Once again: make it easy for the user. <strong>If a user has to click on a link, he\/she must notice right away<\/strong>. Highlight hyperlinks with bold fonts or with a colour that\u2019s different from that of the other parts of the text. Underlining them is also a common practice that is still widely used.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Use images (well)<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>The first impression that a visitor gets when landing on your website will be essentia<\/strong>l when deciding whether to continue to browse it or simply leave. For instance: if your website has a large header image, it is better that you use an image of your own rather than a stock image.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You\u2019ll be able to connect with your user much better if you use your own images. <strong>Use images strategically<\/strong>, laying them in key places where they can help the user take a break from the text. Icons highlighting features can also help the user identify the relevant items and organise information hierarchically.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related content\u00a0|\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/growth-driven-design-methodology-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth Driven Design: the Approach to Get the Most Out of Your Website<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Reduce 404 errors to a minimum<\/span><\/h3>\n<figure id=\"attachment_8938\" aria-describedby=\"caption-attachment-8938\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8938 size-full\" title=\"screenshot of a website with a 404 error\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/error-404-website.jpg\" alt=\"screenshot of a website with a 404 error\" width=\"748\" height=\"436\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/error-404-website.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/error-404-website-300x175.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8938\" class=\"wp-caption-text\">Example of a 404 error of a website. Source: Github<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Pages that are not found can be quite frustrating for the user.<strong> You should check this regularly and minimise the possibility of this error taking place<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, <strong>since 404 errors end up being inevitable<\/strong>, at least make it a pleasant experience: offer valuable content, apologise and invite the user to carry on browsing your website.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Look after the mobile version<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The website\u2019s mobile version is currently the most important one for search engines. You must not neglect it. Make sure everything is in place and <strong>that none of its items is inaccessible from smartphones<\/strong>, as may happen with certain buttons or texts that are too small.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Simplify searches<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Place the search bar in a well-visible spot. Remember what we said about haste and rushing. If users <strong>don\u2019t find what they\u2019re looking for at first sight<\/strong>, they\u2019re likely to search for it. Look after your users\u2019 search experience.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Avoid making the user angry<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">These are some of the aspects that annoy visitors: irrelevant videos or animations, annoying pop-ups, disarranged content, etc. But, however pressing your need to earn leads may be, your website must be like a stall that entices its users through persuasion and not one that \u201chollers\u201d its products at them. <strong>You must have a website that is pleasant to visit<\/strong>. Once you achieve this, the rest will follow.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Obtain a top-notch UX design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Concerned about website user-friendliness and looking for an expert in user experience? If this is the case: Welcome to <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK\" target=\"_blank\" rel=\"noopener noreferrer\">Yeeply<\/a>! We have the best professionals in UX, who will develop a website designed to impress your users. If you want to know more about what we can do for you, <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">please get in touch with us<\/a>.<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Website user-friendliness is becoming increasingly important by the day when it comes to a website\u2019s eventual success. We could say that user experience is well-rounded &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8934,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-8569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>User experience: 10 strategies to improve it on your website<\/title>\n<meta name=\"description\" content=\"User experience is well-rounded if content and design meet the user\u2019s needs. Do you know how to achieve this? 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