{"id":8516,"date":"2020-02-03T08:00:58","date_gmt":"2020-02-03T08:00:58","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8516"},"modified":"2020-12-02T16:04:11","modified_gmt":"2020-12-02T16:04:11","slug":"push-notifications-mobile-app","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/push-notifications-mobile-app\/","title":{"rendered":"How to maximise the value of your app\u2019s push notifications"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Push notifications can range from <strong>being really appreciated by users to be a real nuisance for them<\/strong>. Finding the right balance to reap all the benefits they offer is almost an art.<\/span><\/p>\n<p>As Spiderman\u2019s famous maxim holds: great power entails great responsibility. That\u2019s why Yeeply wants to give out <strong>some tips so that you can make the most out of your mobile app\u2019s push notifications<\/strong> without giving rise to any future disaffection of your users. Do you want to find out how? Read on!<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">Reasons to use push notifications in your app<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with the basics. Push notifications <strong>are alerts regarding an app that are sent from a remote server to devices that have the app installed<\/strong>. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">They are <strong>pop-up alerts that appear on your smartphone<\/strong> triggered by an event like receiving a new message or e-mail, for instance.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8521\" aria-describedby=\"caption-attachment-8521\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8521 size-full\" title=\"animation of three smartphones with push notifications \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/push_notifications_example.gif\" alt=\"animation of three smartphones with push notifications \" width=\"480\" height=\"316\" \/><figcaption id=\"caption-attachment-8521\" class=\"wp-caption-text\">Examples of push notifications. Source:\u00a0<a href=\"https:\/\/giphy.com\/gifs\/producthunt-carousel-push-notifications-by-qgraph-l3vR2UJMkay2nMyGs\/links\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you are reading this article, it means that you already have created an app or have in mind creating one. Are you already using push notifications? If you are not yet fully convinced about incorporating them, <strong>let us tell you what their main advantages are<\/strong>:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">They work immediately<\/span>: <span style=\"font-weight: 400;\">They can get automatically triggered when a certain action is performed in the app or when the device is located in a specific geographical area. It\u2019s a very simple and effective way to get the user\u2019s attention.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">They are not intrusive<\/span>: <span style=\"font-weight: 400;\">The user will see the notification, but will always be able to decide how to be informed about it: with a vibration, a sound, just an icon, etc.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">They improve engagement and user retention rates<\/span>: <span style=\"font-weight: 400;\">When you add value to your product through them, notifications increase engagement because you get the user to access your app at a time when he\/she had no previous intention to do so. They also improve the user retention rate but ONLY if you use them correctly.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Do you want to know the secret to successful push notifications?<br \/>\nLet\u2019s unveil it.<\/span><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Tips for making your push notifications effective<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Despite having said it many times, we yet can\u2019t possibly overstate it: Getting your users to install your application is just the first step. <strong>The important thing is that they get to use the app over time<\/strong> and push notifications can help you to achieve this if you adhere to some tips.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Personalise<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">User registration is a very common step when installing and starting to use a mobile application. Capitalise on it. Whenever possible, <strong>contact the user by his\/her name<\/strong>. In addition, notifications based on a certain behaviour pattern work better than those sent in a generic way.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Add value<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you send a notification, there must be a reason for it. The kind of push notifications sent will depend on the kind of app, but <strong>they must always be of some value to the user<\/strong> or he\/she will quickly deactivate them. A notification <strong>may be about an offer limited in time<\/strong>, the shipment of a product or having obtained extra lives in a game. The bottom line is that whatever it may be, it must be valuable to the message\u2019s recipient.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Keep on carrying out analysis until you find the perfect timing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There will always be certain days and hours that work better than others. It will depend on the kind of application and the user\u2019s profile, but your work should be aimed at finding this out.<strong> Carry out tests and analysis<\/strong> to find out what is the best time to send a notification.<\/span><\/p>\n<figure id=\"attachment_8522\" aria-describedby=\"caption-attachment-8522\" style=\"width: 366px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8522 size-full\" title=\" Animation of iPhone with push notifications appearing\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/push_notifications_smartphone.gif\" alt=\" Animation of iPhone with push notifications appearing\" width=\"366\" height=\"365\" \/><figcaption id=\"caption-attachment-8522\" class=\"wp-caption-text\">Push notifications on an iPhone. Source:\u00a0<a href=\"https:\/\/giphy.com\/gifs\/producthunt-pusher-mobile-push-notifications-api-l0MYKCdwRKsMsKNsA\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Bear the time zone in mind<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Consider the user\u2019s time zone when scheduling generic push notifications (like when launching a new version of your app, for instance). R<strong>eceiving notifications at ungodly hours can trigger the opposite effect to that which you are intending<\/strong>.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Make them visual<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Be it with an emoji, an image or a GIF, the goal is to<strong> trigger a certain action<\/strong> and make the user feel that he\/she is having a conversation with another person instead of with a machine. Emojis, images or gifs can help boost engagement.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Read on:\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/mobile-app-trends-2020\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top Mobile App Trends for 2020<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Allow the user to choose<\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><strong>Push notifications are sometimes activated by default after installing an app<\/strong>. However, not all push notifications are alike. This may strike the new user as somewhat invasive, as he\/she still doesn\u2019t know your app very well and has no idea if the notifications will be valuable or not.<\/span><\/p>\n<p>To avoid this situation, you can send a notification or message later on <strong>asking the user to activate push notifications once he\/she is already using the app<\/strong>.<\/p>\n<p><span style=\"font-weight: 400;\">In order to get to know your users better, it\u2019s worth including a section in the app dedicated to <strong>the settings of the different kinds of notifications to which they can subscribe<\/strong>.<\/span><\/p>\n<p>It\u2019s a good way to ensure that the push notifications they\u2019ll receive really interest them, and <strong>this will lead to higher user retention and interaction<\/strong>.<\/p>\n<figure id=\"attachment_8523\" aria-describedby=\"caption-attachment-8523\" style=\"width: 813px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8523 size-full\" title=\"animated demo on how to enable push notifications on a smartphone\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/enable_push_notifications.gif\" alt=\"animated demo on how to enable push notifications on a smartphone\" width=\"813\" height=\"706\" \/><figcaption id=\"caption-attachment-8523\" class=\"wp-caption-text\">How to enable an app&#8217;s push notifications. Source:\u00a0<a href=\"https:\/\/giphy.com\/gifs\/html5-JeFfgBVbvut4Q\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<h2><span style=\"font-weight: 400;\">Examples of the use of push notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">We have discussed the benefits of push notifications and some tips aimed at using them properly. But the most important matter remains: <strong>In which cases is it advisable to send a push notification<\/strong>? Find the inspiration you need in the following examples.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">User welcome<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We all like to feel loved \u2014 your users too. Therefore, welcome them as they deserve once they finish installing your app. You can seize this moment to <strong>offer them a discount code<\/strong> if you have an online store, for example.<\/span><\/p>\n<p>Or if your app is a game: how about some <strong>extra lives or free add-ons<\/strong>? Have a little gesture with your users to have them gain a remarkable first impression of your app.<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested: <a href=\"https:\/\/yeeply.com\/en\/blog\/update-app-improve-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reasons to update an app on an on-going basis to improve its KPIs<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Adapt them to your user\u2019s preferences<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Another example of good notification practices is to <strong>activate them when there\u2019s something new in the app<\/strong>: a product that\u2019s available again, information about something being launched, a notice about a purchase just being shipped\u2026 It\u2019s a way to have the user know when something of interest occurs without having him\/her to deliberately check it in the app.<\/span><\/p>\n<figure id=\"attachment_8940\" aria-describedby=\"caption-attachment-8940\" style=\"width: 512px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8940 size-full\" title=\"animation of notifications from social apps\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/02\/notifications-social-apps.gif\" alt=\"animation of notifications from social apps\" width=\"512\" height=\"512\" \/><figcaption id=\"caption-attachment-8940\" class=\"wp-caption-text\">Notifications from social media apps. Source: <a href=\"https:\/\/giphy.com\/gifs\/fire-messenger-notif-huyZxIJvtqVeRp7QcS\" target=\"_blank\" rel=\"noopener noreferrer\">Giphy<\/a><\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Abandoned shopping trolley<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">An abandoned shopping trolley can be converted into a sale. It might not have been a good time for the user or an incident may have occurred.<\/span><\/p>\n<p>In either case, you can interact with the user via a push notification <strong>remembering him\/her that the products are still in the shopping trolley and that the purchase can be completed later on<\/strong>. If your user ignores this notification, you can also offer a temporary discount to encourage him\/her to carry out the purchase.<\/p>\n<h3><span style=\"font-weight: 400;\">Themed notifications<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">International days, weeks or special dates&#8230; They offer a chance to interact with users and launch specific campaigns. But remember that <strong>the notification must be relevant and observe CTA canons for the user to interact with it<\/strong>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/best-ios-android-apps-2019\/\" target=\"_blank\" rel=\"noopener noreferrer\">The Best iOS and Android Apps of 2019<\/a><br \/>\n<\/em><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Increase the value of push notifications<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As we have been discussing, well-used push notifications are <strong>a perfect ally to increase your app\u2019s user engagement<\/strong>. Should you have any questions on this matter and\/or want an experienced team to develop your app, you can always rely on <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK\">Yeeply<\/a>.<\/span><\/p>\n<p>Our <a href=\"https:\/\/yeeply.com\/en\/professionals\/?rel=EN-LNK#certification-process\" target=\"_blank\" rel=\"noopener noreferrer\">certified app development professionals<\/a> will put themselves to work on your project to get to know your users better and give you advice about the perfect time to send them a push notification. Work with Yeeply to team up with the best professionals.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Push notifications can range from being really appreciated by users to be a real nuisance for them. Finding the right balance to reap all the &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to maximise the value of your app\u2019s push notifications<\/title>\n<meta name=\"description\" content=\"As we are experts in mobile marketing, we wanted to share with you some advices to make the most out of push notifications for your mobile app!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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