{"id":8450,"date":"2020-01-20T07:00:45","date_gmt":"2020-01-20T07:00:45","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8450"},"modified":"2021-03-01T08:39:48","modified_gmt":"2021-03-01T08:39:48","slug":"augmented-reality-apps-examples","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/augmented-reality-apps-examples\/","title":{"rendered":"Is Augmented Reality (AR) the Future of Social Media Apps?"},"content":{"rendered":"

AR or augmented reality is one of the emerging technologies, to have <\/span>a strong impact on social media apps in recent years<\/b>. The technology is predicted to be the next BIG<\/span> thing, <\/span>inspiring the minds of the engineers and technology seekers<\/b>, to think bigger and break the limited boundaries of the already established technologies.\u00a0<\/span><\/p>\n

When you compare AR with other reality technologies, it lies between the virtual and real world. The technology is gradually gaining popularity as <\/span>the virtual elements brought into the real world provides an immersive experience to the user<\/b>.<\/span><\/p>\n

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Social media has made the world smaller. <\/span>Users can instantly connect by sharing photos, content, video, etc<\/b>. with their friends, colleagues, families around the world.\u00a0<\/span><\/p>\n

Research by the <\/span>New York Times Consumer Insight Group <\/b>also found the motivations which compel the participants to share their information on social media, which includes <\/span>the desire to spread entertaining and valuable content for defining themselves<\/b>. Keep reading to find out more!<\/span><\/p>\n

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\u26a1\ufe0f You might be interested | 9 Augmented Reality Apps That You Won\u2019t Be Able to Put Down [2020]<\/a><\/em><\/p>\n

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Statistics to understand social media behaviour\u00a0<\/span><\/h2>\n

Let\u2019s take a quick look at social media usage from the past few years. In the graph below, you can see the number of social network users worldwide from 2010 to 2021, which has been increasing every year:\u00a0<\/span><\/p>\n

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The number of global social network users 2010-2021. Source: Statista<\/span><\/a><\/figcaption><\/figure>\n

It\u2019s forecasted that upcoming year <\/span>nearly 3 billion people worldwide<\/b> will be using social media networks. That’s almost three times as much as ten years ago.\u00a0<\/span><\/p>\n

Regarding the popularity of each social network, <\/span>Facebook, Youtube and Whatsapp<\/b> are the three highest-ranking networks based on the number of active users. What might surprise you is that Linkedin for example, is ranking quite low on a global level. See more info in the graph below:<\/span><\/p>\n

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Global social networks ranked by number of users 2019. Source: Statista<\/a><\/span><\/figcaption><\/figure>\n

How is AR thriving on social media apps?<\/span><\/h2>\n

With every step into the digital revolution, \u201c<\/span>Matrix<\/b>\u201d would become more of a reality than fiction.\u00a0 The lines are fast blurring between the virtual and real-world than imagined, making AR the future and integral part of <\/span>social media marketing<\/span><\/a>.<\/span><\/p>\n

Snapchat, for example, is smartly exploring this opportunity and making it easier for people to share content on the platform. After developing the picture messaging app, it decided to go further via its <\/span>Snappables AR game<\/b>, which implements the touch, facial expressions, and motions to get more scores.\u00a0<\/span><\/p>\n

Users can even send those pictures to their friends for better engagement. The <\/span>creativity and magical experience<\/b>, which the user goes through in the process, has made the platform popular. <\/span>As of the third quarter of 2019, Snapchat had <\/span>210 million daily active users worldwide<\/span><\/a>, up from 186 million global DAU in the corresponding quarter of 2018.<\/span><\/p>\n

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The number of daily active Snapchat users from Q1 2014 – Q3 2019. Source: Statista<\/a><\/span><\/figcaption><\/figure>\n

Augmented reality example #1 Snapchat<\/span><\/h3>\n

It is believed that Snapchat\u2019s future depends on the build-up of its augmented reality platform. It\u2019s CEO, Evan Spiegel even stated, that <\/span>an active user interacts with the AR product of Snapchat 30 times a day<\/b>.<\/span><\/p>\n

In the video below, a few examples of Snapchat\u2019s AR features are shown:<\/span><\/p>\n

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