{"id":8408,"date":"2022-11-17T07:00:18","date_gmt":"2022-11-17T05:00:18","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8408"},"modified":"2022-11-17T17:50:01","modified_gmt":"2022-11-17T15:50:01","slug":"motion-design-app-website-creation-trend","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/design\/motion-design-app-website-creation-trend\/","title":{"rendered":"Motion Design: The Latest Trend in App and Website Design"},"content":{"rendered":"

Motion design applied to apps and websites has shifted from being a nice extra feature to <\/span>something that\u2019s become essential to grab the user\u2019s attention<\/b>.<\/span><\/p>\n

If you are wondering about how to create an attractive website or are looking for an app development expert to create your app, this article is meant for you.\u00a0<\/span><\/p>\n

It will give you insight into this trend, which comes with <\/span>the promise of improving your project\u2019s user interface <\/b>(UI) and take it to the next level.<\/span><\/p>\n

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LOOKING FOR DESIGN EXPERTS? FIND THEM AT YEEPLY!<\/a><\/div>\n

What is motion design?<\/span><\/h2>\n

As its name strongly suggests, <\/span>motion design is about designing movement<\/b>. However, it goes quite beyond simply animating an element of the screen after it has been conceived.\u00a0<\/span><\/p>\n

Motion design <\/span>must be contemplated already on the UI\/UX design stage<\/b>. The reason behind this is that just having a screen that contains animations falls a bit short of its intended aim: the movement added has to mean something and have a purpose.<\/span><\/p>\n

Motion design is the trend towards which user interface design is currently heading. <\/span>The importance of the appearance of screen elements<\/b> \u2212 which was previously of the utmost significance \u2212 has currently been overtaken by that of the way in which these elements move.<\/span><\/p>\n

Take a look at this video about the latest trends in graphic design for 2020!<\/span><\/i><\/p>\n

However, a thought that is common to those who are new to the term is to think that animation and motion design is the same thing. Let\u2019s make this clear from the beginning: <\/span>they are different concepts<\/b>.\u00a0<\/span><\/p>\n

We could say that <\/span>animation is the big umbrella that encompasses any kind of moving image<\/b> \u2013 ranging from techniques such as stop motion to animation with cartoons or modelling clay. And its aim is usually to tell a story.<\/span><\/p>\n

However, <\/span>by motion design, we mean simpler and more refined animations<\/b> whose aspiration is to communicate ideas to the user.\u00a0<\/span><\/p>\n

 <\/p>\n

You might be interested | <\/span><\/i>The 10 most common web design errors to avoid<\/span><\/i><\/a><\/p>\n

 <\/p>\n

Key aspects of motion design in website development<\/span><\/h2>\n

If you still need more reasons to get motion design to win you over, we\u2019ll now discuss <\/span>the main benefits that it will bring to your website\u2019s or your mobile app\u2019s UI<\/b>.<\/span><\/p>\n

Mobile design eases navigation<\/span><\/h3>\n

The micro-interactions typical of motion design <\/span>make navigation easier and more attractive for the user<\/b> \u2212 just compare it with other options such as endless menus.<\/span><\/p>\n

Define your structure and interactions<\/span><\/h3>\n

These <\/span>micro-interactions can be used to define navigation on your website or app<\/b>. Motion design gives you the opportunity to entice the user to carry out specific actions, such as adding an item to the shopping cart or revealing hidden actions in a mobile app\u2019s UI.<\/span><\/p>\n

 <\/p>\n

Related content | The 10 latest UX trends (User Experience Design)<\/a><\/span><\/i><\/p>\n

 <\/p>\n

Dissimulates slow load times<\/span><\/h3>\n

Motion design <\/span>can help to make less noticeable when a website or app screen takes longer than usual to load<\/b>. However, this does not clear the way for neglecting its loading optimisation: remember that search engines penalise poor performance.\u00a0<\/span><\/p>\n

But if the user must wait a few extra seconds, <\/span>a minigame with the mouse or a fun animation can play down the wait<\/b>.<\/span><\/p>\n

Offers users feedback on their actions<\/span><\/h3>\n

Sometimes, \u201cEaster eggs\u201d can be hidden in the website or mobile app by means of motion design. As an example, <\/span>remember the confetti and smiley balloons that appear when you write the word \u201ccongratulations\u201d on Facebook<\/b>.\u00a0<\/span><\/p>\n

You can <\/span>get the user to smile by rewarding him\/her when performing the action that you are encouraging<\/b>: signing up, subscribing to the newsletter or adding a product to the cart are actions that can be enhanced through motion design.<\/span><\/p>\n

 <\/p>\n

Recommended reading | <\/span><\/i>Growth Driven Design: the Approach to Get the Most Out of Your Website<\/span><\/i><\/a><\/p>\n

 <\/p>\n

Make your app or website stand out from the crowd<\/span><\/h3>\n

Motion design may come across as somewhat minor, unimportant. But the truth is that <\/span>it can make a whole difference regarding the quality of a website or mobile app<\/b>.\u00a0<\/span><\/p>\n

These micro-interactions <\/span>enable your project to stand out<\/b> among the vast numbers of websites on the internet and apps already in the stores.\u00a0<\/span><\/p>\n

Increases session length<\/span><\/h3>\n

Who doesn\u2019t like to have fun? If a user is enjoying your app\u2019s or website\u2019s content and its <\/span>user experience is smooth and attractive<\/b>, he\/she will stay browsing your website or using your application for a longer period of time. This will boost user engagement and retention right away. It\u2019s a win-win situation.<\/span><\/p>\n

 <\/p>\n

Do you want to create a custom app or website? Tell us about your project to help you turn it into reality!<\/span><\/i><\/a><\/p>\n

 <\/p>\n

Motion design: examples to enthral your users<\/span><\/h2>\n

As you know, there are multiple ways to surprise your users via motion design. But it\u2019s now high time to see some of these ways for yourself. We\u2019ll now be presenting <\/span>some examples of motion design use for your consideration<\/b> which will inspire you and help you bedazzle your users.<\/span><\/p>\n

Twitch: hidden surprise<\/span><\/h3>\n

Twitch<\/span><\/a>, a well-known live game streaming platform, has recently changed its design and now incorporates a microsite explaining its new features. <\/span>Motion design plays undoubtedly the leading role in the microsite\u2019s navigation<\/b>, which is based on elements that move as the reading progresses.<\/span><\/p>\n

But the big surprise comes when placing the mouse over a small piano that appears. When you click on its keys, music sounds and gifs appear in profusion on the screen. Check it out!<\/span><\/p>\n

 <\/p>\n

Multipurpose button<\/span><\/h3>\n

Ensuring that navigation is comfortable is very important when it comes to mobile application development. This is why it\u2019s important to <\/span>make sure that the user will be able to perform the main actions with just one hand<\/b>.\u00a0<\/span><\/p>\n

In the example below, an animation is triggered and the button acquires multiple roles when held down.<\/span><\/p>\n

 <\/p>\n

\"White
Multi-function button in chat function. Source: Uplabs<\/a><\/figcaption><\/figure>\n

<\/h3>\n

A different sign-up process<\/span><\/h3>\n

A website\u2019s or an app\u2019s sign-up process is usually one of the most tedious sections navigation-wise.<\/b> Therefore, why not make it more enjoyable by means of its design?\u00a0<\/span><\/p>\n

You can achieve this with motion design by adding transitions that improve user experience.<\/span><\/p>\n

 <\/p>\n

\"animation
App registering process example. Source: Dribbble<\/a><\/figcaption><\/figure>\n

<\/h3>\n

Movement as a way to emphasise highlighted elements<\/span><\/h3>\n

In this app, highlighted videos really get to stand out. When playing one of these featured videos, <\/span>a transition motion enlarges the video\u2019s thumbnail up to full screen without having to load a new screen<\/b>. This results in more fluid navigation.<\/span><\/p>\n<\/div>\n

 <\/p>\n

You might be interested | Why your Startup Needs a Minimum Viable Product (MVP test)<\/a><\/em><\/p>\n

 <\/p>\n

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Take the leap into incorporating motion design to your website\u2019s or app\u2019s development<\/span><\/h2>\n

Motion design <\/span>makes websites and apps more attractive to users and provides a feeling of interaction with their elements<\/b> through the screen of any device.\u00a0<\/span><\/p>\n

Are you looking for a team of experts in motion design<\/b>? Yeeply can help you find the most qualified professionals. <\/span>Tell us about your project<\/span><\/a> and let\u2019s get it in motion!<\/span><\/p>\n

\n

\"Proyecto<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Motion design applied to apps and websites has shifted from being a nice extra feature to something that\u2019s become essential to grab the user\u2019s attention. …<\/p>\n","protected":false},"author":2,"featured_media":8962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[496],"tags":[],"class_list":["post-8408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"yoast_head":"\n\u25b7 Motion Design: A Popular Element in App and Web Design<\/title>\n<meta name=\"description\" content=\"What is motion design and why should you use it? \u2705 We've listed great examples and the benefits of implementing motion design to your app or web.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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