{"id":8232,"date":"2019-12-12T14:29:57","date_gmt":"2019-12-12T14:29:57","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8232"},"modified":"2020-12-02T17:00:49","modified_gmt":"2020-12-02T17:00:49","slug":"the-best-mobile-app-marketing-strategies","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/the-best-mobile-app-marketing-strategies\/","title":{"rendered":"What Are The Best Mobile App Marketing Strategies? [2020]"},"content":{"rendered":"<p><span style=\"font-weight: 300;\">The mobile app market is a challenging environment. Year after year, it becomes more difficult to <\/span>stand out from the crowd when it comes to <strong>marketing an app<\/strong><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p><span style=\"font-weight: 300;\">Why? Because <\/span><span style=\"font-weight: 600;\">every month thousands of new apps are launched<\/span><span style=\"font-weight: 300;\"> in the Apple App Store and in the Google Play Store. And that\u2019s exactly why it\u2019s so important to be aware of the best mobile app marketing strategies.<\/span><\/p>\n<p>Especially for you, we&#8217;ve created this mobile app marketing guide that includes the most effective strategies. Keep reading!<\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<\/div>\n<h2>Guide &#8211; How to create a mobile app marketing strategy<\/h2>\n<ul>\n<li style=\"text-align: justify;\"><a href=\"#awareness\"><span style=\"text-decoration: underline;\">Stage 1: Awareness<\/span><\/a><span style=\"font-weight: 300;\">. The user has encountered your app for the first time.<\/span><\/li>\n<li style=\"text-align: justify;\"><a href=\"#acquisition\"><span style=\"text-decoration: underline;\">Stage 2: Acquisition<\/span><\/a><span style=\"font-weight: 300;\">. The user has downloaded and installed your app. <\/span><\/li>\n<li style=\"text-align: justify;\"><a href=\"#activation\"><span style=\"text-decoration: underline;\">Stage 3: Activation<\/span><\/a><span style=\"font-weight: 300;\">. The user has completed his first actions within the app. <\/span><\/li>\n<li style=\"text-align: justify;\"><a href=\"#retention\"><span style=\"text-decoration: underline;\">Stage 4: Retention<\/span><\/a><span style=\"font-weight: 300;\">. Your app has become a regular destination for your user. <\/span><\/li>\n<li style=\"text-align: justify;\"><a href=\"#monetisation\"><span style=\"text-decoration: underline;\">Stage 5: Monetisation<\/span><\/a><span style=\"font-weight: 300;\">. The option to convert frequent users into paying users.<\/span><\/li>\n<li style=\"text-align: justify;\"><a href=\"#referral\"><span style=\"text-decoration: underline;\">Stage 6: Referral<\/span><\/a><span style=\"font-weight: 300;\">. Encouraging loyal users to recommend your app to others.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">But first, what is marketing for mobile apps?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Mobile app marketing is about <\/span><span style=\"font-weight: 600;\">interacting with your users<\/span><span style=\"font-weight: 300;\"> from the moment they first hear about your app, to when they become a loyal user. To do this effectively, you have to define your target audience, know how to reach them, how to communicate with them, and analyse their app behaviour.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The typical way of <\/span><span style=\"font-weight: 600;\">mobile app usage<\/span><span style=\"font-weight: 300;\"> is often divided into several stages of a funnel, which will be explained in this article.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Each stage requires different approaches and tactics to form a successful mobile app marketing strategy. Besides, it\u2019s important to keep in mind that in reality <\/span><span style=\"font-weight: 600;\">users often go back and forth between the stages<\/span><span style=\"font-weight: 300;\">. This is also known as the <em>mobile engagement loop<\/em>.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_8342\" aria-describedby=\"caption-attachment-8342\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8342 size-full\" title=\"girl using smartphone\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/12\/girl_using_smartphone_mobile_app_marketing_strategies.jpg\" alt=\"girl using smartphone\" width=\"748\" height=\"521\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/12\/girl_using_smartphone_mobile_app_marketing_strategies.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/12\/girl_using_smartphone_mobile_app_marketing_strategies-300x209.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8342\" class=\"wp-caption-text\">Woman with a smartphone in her hands. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/586879\/happy-woman-with-phone\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\">The best mobile app marketing strategies for promotion<\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">As of 2018, nearly half <\/span><span style=\"font-weight: 300;\">(<\/span><a href=\"https:\/\/clutch.co\/app-developers\/resources\/small-business-apps-survey-2018\"><span style=\"font-weight: 300;\">42%) of small businesses had its own mobile app<\/span><\/a><span style=\"font-weight: 300;\"> and 30% planned to build one in the future. In addition, almost all the big enterprises have an app too \u2014 so that\u2019s a lot to compete with. Like already mentioned before, it\u2019s incredibly important to <\/span><span style=\"font-weight: 600;\">differentiate yourself with a strong mobile app marketing strategy<\/span><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">One of the most important things to do when considering how to market an app successfully is to <\/span><span style=\"font-weight: 600;\">define your KPIs<\/span><span style=\"font-weight: 300;\">. Using the right parameters at each stage of the user journey will help you to <\/span><span style=\"font-weight: 600;\">identify possible bottlenecks<\/span><span style=\"font-weight: 300;\"> that keep users from moving from the first to the final stage. It\u2019s vital to focus on real-time data and to use it to analyse and optimise your app\u2019s performance. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Let\u2019s take a closer look at every stage and the KPIs to measure.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/update-app-improve-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reasons to update an app on an on-going basis to improve its KPIs<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"awareness\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 1: awareness<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this point, the user has <\/span><span style=\"font-weight: 600;\">encountered your app for the first time<\/span><span style=\"font-weight: 300;\">. <\/span><span style=\"font-weight: 300;\">This is most likely due to y<\/span><span style=\"font-weight: 300;\">our<strong> app launch promotion<\/strong> or <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/how-to-promote-an-app-using-aso-and-seo\/\"><span style=\"font-weight: 300;\">ASO (App Store Optimisation) and SEO (Search Engine Optimisation) strategy<\/span><\/a><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, based on your app promotions and\/ or recommendations from others, your audience will decide whether they are interested in downloading your app or not.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the awareness stage<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The key metrics for this stage are as follows: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">CPM (cost per mille)<\/span><span style=\"font-weight: 300;\">. This term is also known as \u201ccost per thousand\u201d and it is used <\/span><span style=\"font-weight: 300;\">to measure the number of times your ad was displayed on a website. For every thousand of impressions your ad has, you pay x amount of money. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Click-Through Rate (CTR)<\/span><span style=\"font-weight: 300;\">. This metric is given in percentages and indicates how many users click through to links, landing pages and other locations. E.g. A social media ad that points to a page where your app can be downloaded. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Traffic Source<\/span><span style=\"font-weight: 300;\">. This metric simply tells you where the user found your app. Use this to track your app promotions and see which channels are working best for you. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">These metrics will help you discover which marketing actions are contributing to reaching your goals. If there\u2019s<\/span><span style=\"font-weight: 600;\"> no user interaction<\/span><span style=\"font-weight: 300;\"> you might be targeting the wrong audience, advertising in the wrong place, or not using the right mobile marketing campaigns to reach them. Based on if something is working or not, you can <\/span><span style=\"font-weight: 600;\">adjust your mobile app marketing strategy<\/span><span style=\"font-weight: 300;\">.<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-success-story-laliga\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/CTAs_CE_YEEPLY_EN.jpg\" alt=\"CS 1 LaLiga Descarga\" \/><\/a><\/p>\n<h2><\/h2>\n<h2 style=\"text-align: justify;\"><span id=\"acquisition\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 2: acquisition<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this stage, the user is <\/span><span style=\"font-weight: 600;\">familiar with your app<\/span><span style=\"font-weight: 300;\">. It means your app promotions encouraged your target to download and install your app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the acquisition stage<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The key metrics for this stage are as follows: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">User Demographics<\/span><span style=\"font-weight: 300;\">. These are used to understand and identify your key users. Having information like their age, gender, income, spending habits etc. will help you to target them more effectively with your mobile app marketing strategy. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Number of Downloads<\/span><span style=\"font-weight: 300;\">. Knowing how many people actually downloaded your app allows you to find out how effective your communication is. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Cost per Download<\/span><span style=\"font-weight: 300;\">. This is your total expenditure divided by the total installs of your application.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Devices<\/span><span style=\"font-weight: 300;\">. Track if your downloads are coming from Android, iOS or tablets. This information enables you to narrow down your targeting. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">By detecting <\/span><span style=\"font-weight: 600;\">where your downloads are originating from<\/span><span style=\"font-weight: 300;\">, you can focus on the most profitable channels and improve the others.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5287\" aria-describedby=\"caption-attachment-5287\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5287 size-full\" title=\"target audience\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/02\/target_audience_mobile_app_marketing.jpg\" alt=\"target audience\" width=\"748\" height=\"488\" \/><figcaption id=\"caption-attachment-5287\" class=\"wp-caption-text\">Table with two people planning an app. Source: <a href=\"https:\/\/www.pexels.com\/photo\/person-holding-pen-drawing-on-paper-1483937\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Pexels<\/span><\/a><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span id=\"activation\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 3: activation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this point, the user is <\/span><span style=\"font-weight: 600;\">interacting with your app<\/span><span style=\"font-weight: 300;\">. As downloads are not enough to make your app a success, you\u2019ll have to track if your target is really using it. People tend to download lots of apps on their phone but only use an average of 10 apps on a daily basis.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>&#8220;Users typically utilise an average of 10 applications per day&#8221;<\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Up to<\/span> <a href=\"https:\/\/www.apptentive.com\/blog\/2016\/09\/08\/how-a-better-user-experience-can-reduce-uninstalls\/\"><span style=\"font-weight: 300;\">90% of your users will uninstall your app<\/span><\/a> <span style=\"font-weight: 300;\">only after the first use. In order to prevent this, it\u2019s vital that the user experiences that \u201cwow effect\u201d and <\/span><span style=\"font-weight: 600;\">discovers the value of your app<\/span><span style=\"font-weight: 300;\">. If this \u201cwow\u201d moment doesn\u2019t take place, the user will probably stop using your application.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the activation stage<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The metrics for this stage are as follows:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Onboarding Sequence<\/span><span style=\"font-weight: 300;\">. Used to measure success in the activation stage. Depending on your app, this could be creating an account, adding a first friend, making a first purchase etc.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Activation Percentage<\/span><span style=\"font-weight: 300;\">. This is the ratio of people that downloaded your app and completed the onboarding sequence. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">When users are downloading your app but not using it, it might be necessary to optimise your <\/span><span style=\"font-weight: 600;\">onboarding process<\/span><span style=\"font-weight: 300;\">. You could do this by simplifying the copy, adjusting the design or by adding incentives to encourage the user to take action.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5288\" aria-describedby=\"caption-attachment-5288\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5288 size-full\" title=\"tablet with inbound strategy\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/02\/tablet_mobile_app_marketing_strategy.jpg\" alt=\"tablet with inbound strategy\" width=\"748\" height=\"457\" \/><figcaption id=\"caption-attachment-5288\" class=\"wp-caption-text\">Tablet with Inbound Marketing strategy.\u00a0 Source: <a href=\"https:\/\/www.pexels.com\/photo\/person-holding-inbound-marketing-strategy-book-1059117\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Pexels<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"retention\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 4: retention<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this stage, the user has <\/span><span style=\"font-weight: 600;\">installed your app and completed the onboarding process<\/span><span style=\"font-weight: 300;\">. Now it\u2019s time to measure how frequently the app is used. Once patterns are detected, the app can be improved to higher retention. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the retention stage<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The metrics for this stage are as follows:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Active Users<\/span><span style=\"font-weight: 300;\">. Track daily and monthly users to detect who is using your mobile app regularly. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Session Duration<\/span><span style=\"font-weight: 300;\">. Measure how long a user is active per app session. This information will help to unfold screens or tasks where users often exit the app. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Uninstall Rate<\/span><span style=\"font-weight: 300;\">. How many people are uninstalling your app? And more importantly, after how much time?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">You might observe that users aren\u2019t returning to your app. To prevent further abandonment, <\/span><span style=\"font-weight: 600;\">consider implementing incentives<\/span><span style=\"font-weight: 300;\"> such as push-notifications or emails. This is a crucial moment to prevent the user to uninstall the app. \u00a0\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5289\" aria-describedby=\"caption-attachment-5289\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5289 size-full\" title=\"analytics graphs \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/02\/analytics_mobile_app_marketing.jpg\" alt=\"analytics graphs \" width=\"748\" height=\"473\" \/><figcaption id=\"caption-attachment-5289\" class=\"wp-caption-text\">Screen of computer with analytics graphics. Source: <a href=\"https:\/\/www.pexels.com\/photo\/photo-of-a-laptop-on-top-of-table-1516704\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Pexels<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"monetisation\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 5: monetisation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this point, your app has become a <\/span><span style=\"font-weight: 600;\">regular destination for your user<\/span><span style=\"font-weight: 300;\">. This means they\u2019ve used your app and liked the benefits that it offers. Now you can choose to convert them into paying users. Think about <\/span><span style=\"font-weight: 600;\">premium subscriptions or exclusive features<\/span><span style=\"font-weight: 300;\">. Users that have arrived at this stage, probably see the value in investing a small amount of money for something extra. <\/span><\/p>\n<h3><\/h3>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the monetisation stage <\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The metrics for this stage are as follows: <\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Free to Paid Conversion Percentage<\/span><span style=\"font-weight: 300;\">. This is the number of regular users that turn into paying users. \u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Purchasing Time Frame<\/span><span style=\"font-weight: 300;\">. How long did it take for users to become a paying user?<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If your app is frequently used, consider offering premium features or special offers. \u00a0By analysing <\/span><span style=\"font-weight: 600;\">the average purchase time<\/span><span style=\"font-weight: 300;\">, it enables you to find out when users are most interested in paying for additional features.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested in | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/strategies-making-profit-app-development\/\"><i><span style=\"font-weight: 300;\">Monetisation Strategies to Earn Money with your Mobile App<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span id=\"referral\" style=\"font-weight: 400;\">How to promote an app &#8211; stage 6: referral<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this stage, the user is <\/span><span style=\"font-weight: 600;\">satisfied with your app<\/span><span style=\"font-weight: 300;\"> and likely to recommend it to others. This is the perfect moment to incentivise the user to leave a positive review or high rating in the corresponding app store. <\/span><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Key metrics for the referral stage<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The metrics for this stage are as follows:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">App Review<\/span><span style=\"font-weight: 300;\">. Short reviews from happy users of the app are great to attract new users. <\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">App Rating<\/span><span style=\"font-weight: 300;\">. Five-star ratings from users on the Google Play Store or Apple App Store can positively influence the number of downloads.<\/span><\/li>\n<li style=\"font-weight: 300;\"><span style=\"text-decoration: underline;\">Social Shares<\/span><span style=\"font-weight: 300;\">. This is the number of times your app has been shared on social media channels. <\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Keep in mind that<\/span><span style=\"font-weight: 600;\"> apps with the highest ratings are more likely to be downloaded<\/span><span style=\"font-weight: 300;\">. Especially if you have an app of which similar ones are available from the competition \u00a0\u2014 it\u2019s important to stand out with an excellent rating.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Moreover, It\u2019s crucial to think about <\/span><span style=\"font-weight: 600;\">the timing to ask for a recommendation<\/span><span style=\"font-weight: 300;\">. A review from a user who just installed your mobile application and one who has been using it regularly for two weeks, probably won\u2019t have the same value.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5290\" aria-describedby=\"caption-attachment-5290\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5290 size-full\" title=\"app store reviews and rankings\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/02\/app_store_review_mobile_app_marketing_strategy.jpg\" alt=\"app store reviews and rankings\" width=\"748\" height=\"608\" \/><figcaption id=\"caption-attachment-5290\" class=\"wp-caption-text\">Phone&#8217;s screens with app&#8217;s rating. Source: <a href=\"https:\/\/pixabay.com\/en\/android-play-store-apps-games-1635207\/v\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Pixabay<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How do I successfully market my app? <\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Marketing an app shouldn\u2019t be underestimated. If you want to do it right, you have to define your target audience, use the right channels to reach them, and most important \u2014 <\/span><span style=\"font-weight: 600;\">measure everything<\/span><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">A data-driven approach and <\/span><span style=\"font-weight: 600;\">strategic planning<\/span><span style=\"font-weight: 300;\"> enable you to achieve your objectives with the least amount of time and resources. <\/span><span style=\"font-weight: 300;\">Important here is to discover what your <\/span><span style=\"font-weight: 600;\">primary marketing channel<\/span><span style=\"font-weight: 300;\"> is going to be. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Once this is clear, (probably) around 80% of your downloads will be coming from there. \u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Whether you choose to bet on ASO, SEO, social media, paid ads or a combination of different approaches,\u00a0<\/span><span style=\"font-weight: 300;\"> it\u2019s wise to have a <\/span><span style=\"font-weight: 600;\">roadmap<\/span><span style=\"font-weight: 300;\"> to successfully market and manage the growth of your mobile app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3>Do you need the help of mobile marketing experts?<\/h3>\n<p>If you don&#8217;t know where to start with creating a mobile app marketing plan, let us help you out! We can connect you with the best app promotion experts across the globe.<\/p>\n<p>Yeeply is well acquainted with your requirements: that\u2019s why\u00a0<strong>we only have teams with proven experience<\/strong> and which have been validated through a\u00a0<a href=\"https:\/\/yeeply.com\/en\/professionals\/?rel=EN-LNK#certification-process\" target=\"_blank\" rel=\"noopener noreferrer\">demanding internal process<\/a>\u00a0that ensures that you can rely on us.<\/p>\n<p>Let us select the best mobile marketing experts to successfully market your application. <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">Tell us a bit more about your needs and objectives via this form<\/a> and we&#8217;ll contact you soon with a solution.<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<div style=\"text-align: center;\"><\/div>\n<h3><\/h3>\n<p><em><strong>Editor&#8217;s note: This article was originally published in February 2019 and has been updated for freshness, accuracy and comprehensiveness.<\/strong><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The mobile app market is a challenging environment. Year after year, it becomes more difficult to stand out from the crowd when it comes to &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8240,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-8232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[2020] What Are The Best Mobile App Marketing Strategies?<\/title>\n<meta name=\"description\" content=\"Behind every successful app lies a strong mobile marketing strategy. 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