{"id":8208,"date":"2019-12-02T07:00:05","date_gmt":"2019-12-02T07:00:05","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=8208"},"modified":"2020-12-02T09:19:24","modified_gmt":"2020-12-02T09:19:24","slug":"evolution-responsive-web-design","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/evolution-responsive-web-design\/","title":{"rendered":"The evolution of responsive web design: don\u2019t fall behind!"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Two-thirds of all time spent on surfing the internet takes place on a mobile device. This fact comes from the<strong> Annual Mobile 2019<\/strong> study carried out by IAB Spain. When this information is taken into account, it naturally follows that having a responsive website becomes virtually compulsory. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are you acquainted with the<strong> advantages of responsive design<\/strong>? Do you want to know what the latest trends in responsive web design are? In this article, we\u2019ll be discussing all its key aspects.<\/span><\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">Responsive design and Mobile First<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website development professionals have been familiar with a responsive design for quite a while already. Broadly speaking,<strong> responsive web design enables a website\u2019s content to adapt automatically to the device<\/strong> from which it is being browsed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Responsive design has resulted in <strong>Mobile First<\/strong> design due to the meteoric rise in smartphone use. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">What has changed? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Until a few years ago, computers were the main way to access the internet. Hence, Google focused on a website\u2019s desktop version when indexing it and its mobile version was deemed secondary. This made website design professionals <strong>develop websites revolving around the idea that these were to be browsed from a computer<\/strong> primarily and could be adapted later on to mobile devices.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Do you need inspiration for your website&#8217;s design? Read this article: <a href=\"https:\/\/yeeply.com\/en\/blog\/websites-impressive-user-interface-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">Top 5 websites with an impressive user interface (UI)<\/a><\/em><\/p>\n<figure id=\"attachment_8210\" aria-describedby=\"caption-attachment-8210\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-8210 size-full\" title=\"responsive design on different devices\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/responsive_web_design_devices.jpg\" alt=\"responsive design on different devices\" width=\"748\" height=\"449\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/responsive_web_design_devices.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/responsive_web_design_devices-300x180.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8210\" class=\"wp-caption-text\">Responsive design on 3 different devices . Source: <a href=\"https:\/\/www.rawpixel.com\/image\/967372\/free-image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">But as we have said, this is no longer the case. <strong>Google is currently boosting mobile navigation<\/strong>. It even attaches now more importance to a website\u2019s mobile version than to its desktop version \u2212 the former being adapted to create the latter. In fact, Mobile-First indexing is \u2212 as of 1 July 2019 \u2212 enabled by default for newly created websites. Moreover, it will gradually be applied to the remaining websites, <strong>so you must get ready for it<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, not all aspects of responsive design depend on the app\u2019s development process strictly speaking. Content presentation, along with audio-visual content, must also be <strong>optimised for mobile devices<\/strong>. Very long paragraphs, images that are either too small or too large, illegible fonts&#8230; These are elements that you should avoid in your website\u2019s mobile version.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you can see, responsive web design is essential nowadays. But do you know the advantages it entails for your business?<\/span><\/p>\n<p style=\"text-align: center;\"><em>You might be interested | <a href=\"https:\/\/yeeply.com\/en\/blog\/custom-web-design-vs-website-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Custom Web Design vs Website Template<\/a><\/em><\/p>\n<h2><span style=\"font-weight: 400;\">Advantages of responsive web design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Responsive design has many advantages for your users and \u2212 by extension \u2212 for your business. By <strong>enabling easier navigation from any device<\/strong>, it multiplies the chances of increasing visits, and<a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacking-strategies-optimise-website-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"> this translates into more conversions and leads<\/a>. Since it will be easier for your users to navigate your website, they will stay longer on the website and, at the same time, negative-performance KPIs such as the bounce rate will decrease.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">User experience is another of the aspects that greatly benefit from responsive web design. Additionally, you will also be indirectly improving your branding if <strong>your website makes a good impression on a user who is accessing it<\/strong> from a smartphone. If a user visits your website and its content is not available or can\u2019t be viewed correctly, it\u2019s very likely that he\/she will keep a bad memory of your brand and will not visit your website again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should also be concerned about <a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">SEO positioning<\/a>, as it\u2019s another aspect with sway over getting your users to find you on the internet. Both <strong>responsive design and your website\u2019s loading time have an impact on web positioning<\/strong>. So, as can you see, taking mobile users into consideration only brings advantages to your brand.<\/span><\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p>\n<h2><span style=\"font-weight: 400;\">Trends in responsive web design<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Website design evolves quickly. If you want your website to be up-to-date, take in<strong> the top trends in website design<\/strong> that we\u2019ll be discussing next.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Enable easy finger navigation<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A consequence of mobile navigation surpassing desktop navigation is that you have to <strong>bear user-friendliness very much in mind<\/strong>. Many responsive websites have therefore adapted their structure to one-handed navigation to make accessing the menu easier for the user. Many of them incorporate the menu at the bottom of the screen to enable easy thumb navigation.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Serif fonts<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Serif fonts are more suitable for printing and sans serif fonts are more suitable for screens. This used to be a design standard that \u2212 like many others \u2212 has gone up in smoke. It\u2019s undeniable that sans serif fonts are easier to read on screens. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, serif ornaments make serif fonts flashy to use in headlines and highlighted content. Their use is an increasing trend, as you can see on websites such as Medium or <a href=\"https:\/\/mailchimp.com\/design\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mailchimp<\/a><\/span><span style=\"font-weight: 400;\">, for instance.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Organic forms<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Despite the fact that website design is usually based on grids, web designers are currently moving towards using natural silhouettes and smooth lines. These shapes give depth to a website\u2019s design and help<strong> highlight parts of its content<\/strong>.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>Related content |\u00a0<a href=\"https:\/\/yeeply.com\/en\/blog\/10-common-web-design-errors\/\" target=\"_blank\" rel=\"noopener noreferrer\">The 10 most common web design errors you can avoid<\/a><\/em><\/p>\n<\/blockquote>\n<figure id=\"attachment_8211\" aria-describedby=\"caption-attachment-8211\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-8211 size-full\" title=\"web design examples\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/examples_responsive_web_design_layout.jpg\" alt=\"web design examples\" width=\"748\" height=\"530\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/examples_responsive_web_design_layout.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/11\/examples_responsive_web_design_layout-300x213.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-8211\" class=\"wp-caption-text\">4 examples in responsive web design. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/458466\/free-illustration-image-study-spaceship-biological\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h3><span style=\"font-weight: 400;\">Micro-interactions<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Micro-interactions are small surprises for the user. They can consist of a sound when performing a certain action or of floating elements that are activated when scrolling on the screen. However, what all of them have in common is the purpose of <strong>surprising the user and improving his\/her engagement with the website<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, Google has now shifted towards <strong>giving priority in SERPs to websites harbouring video content<\/strong>. This, in turn, has led to an increase in the number of websites that create video content to secure a prominent place in searches.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Minimalism<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to responsive web design, the \u201cless is more\u201d motto is more valid than ever before. Far from being a novelty, it\u2019s rather a timeless trend that is now back in full force. The reason for this is pretty straightforward: <strong>the fewer elements a website has, the easier it will be for users to find what they are looking for<\/strong>. The rationale behind it is quite unambiguous, don\u2019t you think?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be afraid of blank spaces. You will witness how your responsive website\u2019s KPIs improve if you focus on creating quality content that boosts user engagement through micro-interactions while keeping design simple.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>More about web design | <a href=\"https:\/\/yeeply.com\/en\/blog\/growth-driven-design-methodology-website\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth Driven Design: the Approach to Get the Most Out of Your Website<\/a><\/em><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">Do you know already how to create a responsive website?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Yeeply has the best website development professionals at hand in case you don\u2019t know how to create a responsive website. All of them are experts with proven experience in all kinds of projects and are up-to-date with the latest trends in responsive web design. <\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Let us know how you want your website to be and we\u2019ll get down to work to make it happen.<\/span><\/em><\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Two-thirds of all time spent on surfing the internet takes place on a mobile device. This fact comes from the Annual Mobile 2019 study carried &#8230;<\/p>\n","protected":false},"author":2,"featured_media":8209,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-8208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>This Is Why Your Website Should Be Responsive<\/title>\n<meta name=\"description\" content=\"Are you familiar with the advantages and the latest trends of responsive web design? 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