{"id":79,"date":"2013-07-31T07:41:39","date_gmt":"2013-07-31T07:41:39","guid":{"rendered":"http:\/\/www.yeeply.com\/blog\/en\/?p=79"},"modified":"2023-12-11T10:47:31","modified_gmt":"2023-12-11T08:47:31","slug":"advergaming-the-most-addictive-mobile-marketing-strategy","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/advergaming-the-most-addictive-mobile-marketing-strategy\/","title":{"rendered":"The most addictive mobile marketing strategy- Advergaming"},"content":{"rendered":"<p style=\"text-align: justify;\">Nowadays, smartphones and tablets are <strong>essential tools<\/strong> to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals is<strong> to<\/strong> <strong>interact<\/strong> with different games that can be found in the marketplaces and that we spent hours being entertained with.\u00a0As the brands are aware of this trend, they include <strong>advergaming<\/strong> in their mobile marketing strategies, video games use to <strong>promote new products<\/strong>, services or ideas that the brand wants to bring to the market.<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<p style=\"text-align: justify;\">Film companies are the ones that have used advergaming most to reach their audience. One of the most successful case in this sense is the video game <i>Iron Man 3<\/i>, developed by Gameloft, which has received excellent reviews from the users. We can also see it in the reviews of <a href=\"https:\/\/play.google.com\/store\">Google Play<\/a> and App Store. However, the advergaming not only adheres to the cinema world. Any company can make use of this type of mobile marketing<strong> to reach its target audience.<\/strong><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-81 size-medium\" title=\"advergaming \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/07\/advergaming-1-1-300x204.jpg\" alt=\"advergaming \" width=\"300\" height=\"204\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/07\/advergaming-1-1-300x204.jpg 300w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2013\/07\/advergaming-1-1.jpg 646w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<h2 style=\"text-align: justify;\"><b>Advergaming, why to use it in mobile marketing?<\/b><\/h2>\n<p style=\"text-align: justify;\">Investment in mobile marketing strategies like advergaming\u00a0can be slightly more expensive than the amount of money intended for a mobile app, especially for the high functionality of mobile gaming and the quality of the graphics. However, a good strategy in this area can make the brand derive a substantial revenue.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/yeeply.com\/en\/blog\/advergaming-in-mobile-applications\/\">Advergaming consists <strong>of one of the less intrusive varieties<\/strong> of advertising <\/a>so that the user doesn\u2019t feel annoyed about receiving advertising messages. In fact, advergaming gains a positive attitude from the target audience, as this one is voluntarily exposed to advertising, contributing to a higher fidelity level among the customers and the brand.<\/p>\n<p style=\"text-align: justify;\">On the other hand, mobile games designed for advergaming <strong>make the users remember better the brand<\/strong> involved in the promotion process. Consequently, the companies are able to achieve their goals in a more effective way than their messages are remembered by the users and affect them. Moreover, this memorization may increase the virality of the content so that the users will tend to recommend them to their friends and acquaintances and share them via social networks.<\/p>\n<p style=\"text-align: justify;\">The attention that the users of mobile devices use to pay for the games they enjoy on their terminals is an important base at the time of taking advantage of the benefits that advergaming provides to the companies. But to achieve the success in a company of these features, it is necessary to have<strong> a developer best suited to the process<\/strong> and, above all, maintain a fluent communication, always informing him what is needed in the mobile games development.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nowadays, smartphones and tablets are essential tools to keep us informed, communicated and entertained. One of the most commonly performed activities with the mobile terminals &#8230;<\/p>\n","protected":false},"author":2,"featured_media":4510,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-79","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advergaming: the most addictive mobile marketing strategy<\/title>\n<meta name=\"description\" content=\"The brands include advergaming in their mobile marketing strategies, video games use to promote new products, services or ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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