{"id":7894,"date":"2019-10-03T07:00:16","date_gmt":"2019-10-03T07:00:16","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7894"},"modified":"2021-04-07T10:00:12","modified_gmt":"2021-04-07T10:00:12","slug":"8-examples-marketing-automation","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/8-examples-marketing-automation\/","title":{"rendered":"8 examples of marketing automation for your business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Marketing automation is becoming ever more widespread. It enables a company to <\/span><b>perform a large number of actions automatically<\/b><span style=\"font-weight: 400;\"> to a point that was unthinkable until a few years ago or would have taken away an inconceivable amount of time every day.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to know more about marketing automation, please read on. We\u2019ll <\/span><b>discuss its advantages and give you ideas<\/b><span style=\"font-weight: 400;\"> for implementing marketing automation with tools that are within easy reach.<\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2><\/h2>\n<h2><span style=\"font-weight: 400;\">What is marketing automation?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Marketing automation could be defined as the set of <\/span><b>tools that help a marketing agency<\/b><span style=\"font-weight: 400;\"> carry out strategies in an automated way, without requiring human intervention.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Marketing automation is <\/span><\/i><b><i>the set of tools that help carry out strategies<\/i><\/b><i><span style=\"font-weight: 400;\"> without requiring human intervention<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">These tools enable a series of actions to take place automatically, such as <\/span><b>sending e-mails, analysing data or generating the content<\/b><span style=\"font-weight: 400;\">, just to name a few examples. This way, marketing professionals can focus on other tasks of a more creative nature that do require their active intervention.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This doesn\u2019t mean, however, that human intervention is not necessary at some point. To implement automation it\u2019s necessary first to <\/span><b>identify thoroughly who your client is<\/b><span style=\"font-weight: 400;\">, define a sales funnel, plan the actions and then define the steps to be followed in each of these tools. But once these automations have been activated, the actions are triggered without human intervention.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">? Related content : <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/marketing-gamification-discover-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Gamification in marketing: Discover new strategies and top examples<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Marketing automation tools<\/span><\/h2>\n<figure id=\"attachment_7897\" aria-describedby=\"caption-attachment-7897\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7897 size-full\" title=\"computer \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_process.jpg\" alt=\"computer \" width=\"748\" height=\"422\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_process.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_process-300x169.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7897\" class=\"wp-caption-text\">Computer screen with tools. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/954679\/free-image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Marketing automation allows for <\/span><b>increasing lead acquisition, user conversion and, as a result, the company\u2019s turnover<\/b><span style=\"font-weight: 400;\">. It\u2019s especially important and helpful for B2C marketing strategies, although it can also be applied to B2B strategies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best-known marketing automation tools is <\/span><a href=\"https:\/\/www.hubspot.com\/\"><b>HubSpot<\/b><\/a><span style=\"font-weight: 400;\">; others such as <\/span><b>Marketo or Keap<\/b><span style=\"font-weight: 400;\"> are also quite popular. And as to e-mail marketing automation, some of the most widely known tools are <\/span><b>MailChimp and ActiveCampaign<\/b><span style=\"font-weight: 400;\">. However, virtually all e-mail marketing platforms currently allow you to create automation sequences.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">? You may be interested in: <a href=\"https:\/\/yeeply.com\/en\/blog\/internet-of-behaviour-iob-facts-to-know\/\">Everything you need to know about IoB (Internet of behaviour)<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Examples of marketing automation<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you don\u2019t know where to get started, we can give you some <\/span><b>ideas on how to implement marketing automation<\/b><span style=\"font-weight: 400;\"> for different stages of your customers\u2019 buyer journey. You\u2019ll witness an improvement in your customers\u2019 engagement and the results will turn into sales.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Welcome e-mails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The moment when someone registers to receive your news or creates an account in your e-commerce is <\/span><b>a golden opportunity to make him\/her feel valued and well looked after<\/b><span style=\"font-weight: 400;\">. Registration systems quite often send a transactional e-mail containing little more than the account\u2019s information and with no format whatsoever. Take a step further and <\/span><b>grasp the opportunity to welcome your new customer<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Welcome e-mails can be used to make a good first impression on new customers<\/span><\/i><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">If you offer services, you can use it <\/span><b>to introduce your website, highlight some of its most visited content and offer valuable content<\/b><span style=\"font-weight: 400;\">. This valuable content could be a downloadable material, for instance. If you have an online store, you can introduce yourself and include a welcome discount code. What really matters is that you make a good first impression.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7898\" aria-describedby=\"caption-attachment-7898\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7898 size-full\" title=\"graphics\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/email_marketing_automation_campaign.jpg\" alt=\"graphics\" width=\"748\" height=\"520\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/email_marketing_automation_campaign.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/email_marketing_automation_campaign-300x209.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7898\" class=\"wp-caption-text\">Sale banner set. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/583897\/social-media-template-collection\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Customer support<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customer service is one of the areas that has benefited from the emergence of <\/span><b>chatbots and Artificial Intelligence<\/b><span style=\"font-weight: 400;\">. Chatbots greatly facilitate customer service through a company\u2019s website at any time of the day. Some of their advantages include <\/span><b>answering frequently asked questions and managing queries<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Purchase review<\/span><\/h3>\n<p><b>An ideal moment to interact with customers<\/b><span style=\"font-weight: 400;\"> is each time they make a purchase. The purchase summary e-mail can include a small questionnaire for customers to <\/span><b>rate the purchase<\/b><span style=\"font-weight: 400;\">, request a purchase review from them or enhance cross-sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can implement, for instance, <\/span><b>a personalised tracking campaign<\/b><span style=\"font-weight: 400;\"> that is activated when customers purchase a particular product and automatically sends them an e-mail a few days after to ask what they think about the purchase while <\/span><b>suggesting other products<\/b><span style=\"font-weight: 400;\"> that they might be interested in.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">\u261d\ufe0f Related content: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacking-strategies-optimise-website-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Growth hacking strategies to optimise your web conversion<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">E-mail reminder<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finding the perfect time to send an e-mail is an art in itself. Even if we are very clear about which moments yield a better opening rate, it\u2019s impossible to reach everyone.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where e-mail automation comes into play. We can schedule <\/span><b>a campaign that\u2019s automatically sent again<\/b><span style=\"font-weight: 400;\"> after a while if the user has not opened the e-mail or has not clicked on some intended link. This can help us qualify the lead, and see if the customer is really still interested in us or not.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Omnichannel strategy<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This is not about repeating the same action throughout different channels but about <\/span><b>complementing actions with each another<\/b><span style=\"font-weight: 400;\">. For example, we can \u2212 in a campaign that is activated via e-mail \u2212 schedule the sending of an SMS reminding about the promotion when there are only 48 hours left for the campaign\u2019s closing.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can <\/span><b>maximise the results<\/b><span style=\"font-weight: 400;\"> without \u2018burning\u2019 your users with good planning and by combining the options available in the different channels.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Recovering leads<\/span><\/h3>\n<figure id=\"attachment_7899\" aria-describedby=\"caption-attachment-7899\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7899 size-full\" title=\"man with dashboard \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_workflow.jpg\" alt=\"man with dashboard \" width=\"748\" height=\"498\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_workflow.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/10\/marketing_automation_workflow-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7899\" class=\"wp-caption-text\">Scheme of workflow strategy. Source: <a href=\"https:\/\/unsplash.com\/photos\/8F4EX4Nw1yY\" target=\"_blank\" rel=\"noopener noreferrer\">Unsplash<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s already something more of a classic, but it offers good results.<\/span> <span style=\"font-weight: 400;\">You can activate this kind of campaign <\/span><b>after a period of inactivity<\/b><span style=\"font-weight: 400;\"> in which leads have not opened our e-mails, accessed our website or made a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can send your users an e-mail to tell them how much you miss them and, at the same time, refer to some of their favourite products that they have bought before. Another option is to send an e-mail <\/span><b>when an abandoned shopping cart is detected<\/b><span style=\"font-weight: 400;\">. This option can also be combined with other actions, such as retargeting with social ads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">?You may be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/examples-digital-branding-tech-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The best examples of digital branding in tech companies<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3><span style=\"font-weight: 400;\">Customer classification by purchase volume<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You can set up <\/span><b>some form of purchase reward<\/b><span style=\"font-weight: 400;\">, such as accumulative points that become discounts, to try to prevent a lead from falling into the period of inactivity we mentioned before. Thus, customers <\/span><b>will be more attached to the brand<\/b><span style=\"font-weight: 400;\"> because the more they buy the more benefits they will get.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">A\/B testing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A\/B tests are the best way to <\/span><b>experiment with the content<\/b><span style=\"font-weight: 400;\"> of your campaigns and refine it. It can be applied to e-mail marketing by changing an e-mail\u2019s main image or its subject, for instance.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">A\/B tests are the best way to <\/span><\/i><b><i>experiment with the content<\/i><\/b><i><span style=\"font-weight: 400;\"> of your campaigns and refine it<\/span><\/i><\/p>\n<\/blockquote>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">However, <\/span><b>these tests can also be carried out on social media advertising<\/b><span style=\"font-weight: 400;\"> by using different images for the same campaign, or by changing the copy while maintaining the same image. This way you can check which one works best and thus get to know your users better. The key is to always test just one change at a time.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Are you looking for strategies to make your business grow? You may be interested in reading this article: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacker-in-your-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The reasons why you need to enrol a growth hacker in your start-up<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">What is your favourite marketing automation strategy?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As you can see, there are all kinds of ways to implement marketing automation strategies. Which one is your favourite? If you\u2019re thinking about implementing this kind of actions and looking for a digital partner, Yeeply knows how to help you out. Get in touch with us!<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketing automation is becoming ever more widespread. It enables a company to perform a large number of actions automatically to a point that was unthinkable &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7895,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7894","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Marketing automation: 8 strategic examples to use<\/title>\n<meta name=\"description\" content=\"In this article you can learn what is marketing automaton about and find ideas on how to apply this strategy without stressing. \u2705\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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