{"id":7866,"date":"2019-10-01T07:00:46","date_gmt":"2019-10-01T07:00:46","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7866"},"modified":"2020-12-02T09:20:42","modified_gmt":"2020-12-02T09:20:42","slug":"examples-digital-branding-tech-companies","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/examples-digital-branding-tech-companies\/","title":{"rendered":"The best examples of digital branding in tech companies"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Digital branding carries a fundamental weight <\/span><b>on a company\u2019s success<\/b><span style=\"font-weight: 400;\">. It\u2019s what makes the difference between a great brand and a brand that goes unnoticed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, let\u2019s set the record straight. A <\/span><b>good digital branding strategy<\/b><span style=\"font-weight: 400;\"> is not limited to large companies \u2212 in fact, any SME or start-up can enjoy its benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This post will be especially useful to you if you\u2019re not sure as to <\/span><b>where to start or what are the benefits<\/b><span style=\"font-weight: 400;\"> entailed by branding actions. It will provide you with ideas that you can put into practice as soon as you finish reading it.<\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2><span style=\"font-weight: 400;\">What is digital branding?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital branding consists of the actions that are carried out aimed at <\/span><b>building a brand in digital media<\/b><span style=\"font-weight: 400;\">. Marketing pursues that needs are met through products or services. Branding, on the other hand, goes further than this: it\u2019s about <\/span><b>creating brands that connect with their audience<\/b><span style=\"font-weight: 400;\"> and convey a series of values.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nonetheless, branding is not something new. The concept of digital branding has been born simply because the areas in which branding can be applied have expanded with <\/span><b>today\u2019s widespread use of the internet, social media, mobile apps<\/b><span style=\"font-weight: 400;\">, etc. Hence, a brand\u2019s positioning strategies are currently virtually obliged to go omnichannel and have a unique approach.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Branding is about <\/span><\/i><b><i>creating brands that connect with their audience<\/i><\/b><i><span style=\"font-weight: 400;\"> and convey a series of values.<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<figure id=\"attachment_7868\" aria-describedby=\"caption-attachment-7868\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7868 size-full\" title=\"hand writing \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_strategy.jpg\" alt=\"hand writing \" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_strategy.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_strategy-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7868\" class=\"wp-caption-text\">Drawing about the brand. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/22023\/free-photo-image-brand-adult-brainstorm\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Advantages of digital branding for SMEs and start-ups<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Digital branding actions are more necessary than ever, as just offering a good product or service is not enough nowadays. Do you want to find out why?<\/span><\/p>\n<ol>\n<li>\n<h3><span style=\"font-weight: 400;\"> It triggers emotions<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">People <\/span><b>don\u2019t simply fall in love with a product<\/b><span style=\"font-weight: 400;\">. It\u2019s likely that they can easily find another product that is similar to yours. In that case, what makes them choose one product over another? <\/span><b>The answer lies in what the brand they choose stands for<\/b><span style=\"font-weight: 400;\">. If you manage to strike a chord with them, you will have earned yourself returning customers.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">People don\u2019t fall in love with your products; they fall in love with <\/span><\/i><b><i>the brand behind them and what it stands for<\/i><\/b><i><span style=\"font-weight: 400;\">.<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"2\">\n<li>\n<h3><span style=\"font-weight: 400;\"> Omnichannel<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This does not necessarily mean that you have to be present in every single channel and social media network. You must <\/span><b>choose which channels you will be on<\/b><span style=\"font-weight: 400;\"> depending on the public that you are targeting. However, users \u2018bumping\u2019 into you through any of these channels should feel that your brand\u2019s presence is consistent regardless of the channel.<\/span><\/p>\n<ol start=\"3\">\n<li>\n<h3><span style=\"font-weight: 400;\"> Humanise your brand<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The era of the big brands whose advertising is limited to prime time on TV has already fallen far behind. The digital ecosystem offers incredible opportunities for <\/span><b>empathising and interacting with your users<\/b><span style=\"font-weight: 400;\">. Make the most of it!\u00a0<\/span><\/p>\n<ol start=\"4\">\n<li>\n<h3><span style=\"font-weight: 400;\"> It differentiates you from your rivals in the industry<\/span><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">When it comes to digital branding, it makes no sense to copy what your rivals are doing. You have to find the aspects that make you different and give them a boost to make your brand be <\/span><b>the best possible version of itself<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ol start=\"5\">\n<li>\n<h3>Proximity to the user<\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">This will allow you to go beyond empathy and interaction and <\/span><b>listen directly to what the user has to say<\/b><span style=\"font-weight: 400;\">. You will now know exactly what is it that your customers want, so make use of proximity to improve your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out this cool video if you want to know more about the importance of building a brand:<br \/>\n<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"The Importance of Building a Brand | How to Measure Size of Your Brand\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/q5wHgm7xtEk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">How to carry out branding actions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In order to implement digital branding actions, you must previously perform some work:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\"><b>Goals<\/b><span style=\"font-weight: 400;\">. Define accurately what your mission is, what products or services you offer and who your customer is.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Corporate identity guide<\/b><span style=\"font-weight: 400;\">. The common practice is to have one so, if this is not your case, we advise you to write yours up as soon as possible. Having a guide will help you establish a baseline for all your graphic communication.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Brand personality<\/b><span style=\"font-weight: 400;\">. Depending on the audience you\u2019re addressing, you must create content and adjust the tenor of your messages accordingly: accessible, joyful, kind, wild, serious&#8230; And all this has to fit together well to avoid jeopardising consistency.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be honest<\/b><span style=\"font-weight: 400;\">. This comes without saying, but there are brands that forget about it quite easily. Something is not working if your communication is not going hand in hand with the customer\u2019s experience with your product or service, due to it not being good enough. Provide the best user experience, don\u2019t neglect customer service, resolve any possible questions and apologise if you get something wrong. Remember that we were precisely raising the issue of humanising your brand a little while ago. And anyway, is there anything more human than slipping a cog from time to time?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Take care of your employees<\/b><span style=\"font-weight: 400;\">. Having happy employees is the best possible branding you can put in place. They will work better, share your goals and, what is more, they\u2019ll be the first to put a good word in for your brand wherever they go.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Reinvent yourself<\/b><span style=\"font-weight: 400;\">. Brands \u2212 in general \u2212 cannot be static, let alone in a digital environment, where evolving is imperative. You must be on the lookout for new trends and adapt your discourse, channels, etc. Have a strong foundation and add value to your products or services. This is the best digital branding you can put into practice.<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Related content: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/why-you-need-a-digital-partner-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">The reasons why you need a digital partner in your business<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7870\" aria-describedby=\"caption-attachment-7870\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7870 size-full\" title=\"graphics \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_process.jpg\" alt=\"graphics \" width=\"748\" height=\"449\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_process.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/digital_branding_process-300x180.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7870\" class=\"wp-caption-text\">Process of branding action. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/868002\/free-image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">Examples of digital branding<\/span><\/h2>\n<h3><span style=\"font-weight: 400;\">WeTransfer<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rivals: MyAirBridge, Send Anywhere and DropSend<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WeTransfer has become a benchmark for <\/span><b>sending large files via e-mail<\/b><span style=\"font-weight: 400;\">. It offers a simple and intuitive interface in which users only have to upload the files and include the recipient\u2019s e-mail and their own.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s, therefore, a service that\u2019s especially <\/span><b>popular with professionals related to art and creativity<\/b><span style=\"font-weight: 400;\">: photographers, illustrators, video creators, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">WeTransfer displays random wallpapers each time its web is accessed with the intention of promoting the work of different artists and <\/span><b>reinforcing the link of its own image with the creative industries<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These images are linked to the digital publication \u2018<\/span><a href=\"https:\/\/wepresent.wetransfer.com\/\"><span style=\"font-weight: 400;\">WePresent<\/span><\/a><span style=\"font-weight: 400;\">\u2019, which promotes the work of these creators.<\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Good design and user-friendliness.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offers a free plan and an affordable paid-for plan.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It\u2019s as easy to use as it gets for the recipient of the files.<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">T-Mobile<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rivals: AT&amp;T and Verizon\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">T-Mobile is a mobile phone company that has deftly managed <\/span><b>to distance itself from the typical image projected by this kind of companies<\/b><span style=\"font-weight: 400;\">. And it has done so by aiming its message at a younger, urban audience that doesn\u2019t want to attach itself to a traditional company.<\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It creates messages that aim at the weak points of customers while diverting attention from the company\u2019s main weak point: the size of its network.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They have chosen a strong and bold colour palette that revolves around fuchsia.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">They take on their prospective customers\u2019 early termination fees arising out of their previous contracts with other operators to get more customers to switch to T-Mobile.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7871\" aria-describedby=\"caption-attachment-7871\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7871 size-full\" title=\"graphics \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/tmobile_digital_branding.jpg\" alt=\"graphics \" width=\"748\" height=\"527\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/tmobile_digital_branding.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/tmobile_digital_branding-300x211.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7871\" class=\"wp-caption-text\">Publicity T-mobile. Source: <span style=\"font-weight: 400;\">T-Mobile website screenshot<\/span><\/figcaption><\/figure>\n<h3><\/h3>\n<h3><span style=\"font-weight: 400;\">Client Heartbeat<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Rivals: SurveyMonkey, SurveyGizmo or FluidSurveys<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Client Heartbeat makes <\/span><b>customer service easier for any company<\/b><span style=\"font-weight: 400;\"> by enabling satisfaction surveys to be carried out in a customised way.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By opening the way for a more customisable survey creation process, Client Heartbeat <\/span><b>makes it possible for you to obtain more data<\/b><span style=\"font-weight: 400;\"> \u2212 data that will allow for making better business decisions.<\/span><\/p>\n<p><b>Strengths:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">It offers a clean design and user-friendliness for mobile devices.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Free 21-day trial.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reasonable price for companies.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Carrying out digital branding actions<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What do you think of the previous examples? If you want your brand to make an impression and create campaigns with an impact, allow yourself to <\/span><b>be inspired by the digital branding actions of large companies<\/b><span style=\"font-weight: 400;\"> and then tailor them to your audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you prefer to have a <\/span><b>partner specialised in digital branding<\/b><span style=\"font-weight: 400;\">, bear Yeeply in mind. Tell us who you are, what actions you want to carry out and we\u2019ll put you in touch with the marketing professionals that suit your project best. We look forward to hearing from you!<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital branding carries a fundamental weight on a company\u2019s success. It\u2019s what makes the difference between a great brand and a brand that goes unnoticed. &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7867,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7866","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is digital branding and how to use it for your business<\/title>\n<meta name=\"description\" content=\"Digital branding has a fundamental weight in the success of a company. 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