{"id":7836,"date":"2019-09-25T07:06:09","date_gmt":"2019-09-25T07:06:09","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7836"},"modified":"2021-04-23T13:57:35","modified_gmt":"2021-04-23T11:57:35","slug":"marketing-gamification-discover-strategies","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/marketing-gamification-discover-strategies\/","title":{"rendered":"Gamification in marketing: Discover new strategies and top examples"},"content":{"rendered":"<p style=\"text-align: justify;\">Gamification is one of those terms being heard ever more often in recent years. But <strong>do you really know what gamification is<\/strong>? Have you thought about how to use gamification in marketing?<br \/>\nIn this article, we\u2019ll explore the secrets of gamification and review some <strong>gamification examples<\/strong> so you can get ideas on how to apply it to your marketing strategies.<\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<\/div>\n<h2><span style=\"font-weight: 400;\">What is gamification in marketing?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In order to explain what gamification is, we\u2019ll explain first what it is not. Many people think that it\u2019s about using <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/mobile-game-development-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">mobile games<\/span><\/a><span style=\"font-weight: 400;\"> as advertising or as a strategy for <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/examples-digital-branding-tech-companies\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital branding<\/span><\/a><span style=\"font-weight: 400;\">. This may be sometimes the case, <\/span><b>but gamification goes far beyond that<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Gamification in marketing takes on the mechanics and resources from games and applies them to non-playful contexts, such as a website or a business app. It seeks <\/span><b>to encourage certain user behaviour<\/b><span style=\"font-weight: 400;\"> and to increase interaction through techniques that were previously exclusive to the gaming field: scoring, rewards, competition with other users, user levels, etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In fact, <\/span><b>gamification can be applied to many areas<\/b><span style=\"font-weight: 400;\"> beyond marketing. Education, health or human resources are other areas in which these strategies have had a profound effect.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7838\" aria-describedby=\"caption-attachment-7838\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7838 size-full\" title=\"IDEAS\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/think_out_of_the_box_gamification_marketing.jpg\" alt=\"IDEAS\" width=\"748\" height=\"409\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/think_out_of_the_box_gamification_marketing.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/think_out_of_the_box_gamification_marketing-300x164.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7838\" class=\"wp-caption-text\">Ideas. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/388923\/free-illustration-image-box-creativity-creative\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Advantages of gamification in marketing<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Using gamification as a marketing strategy has multiple advantages for companies and brands:<\/span><\/p>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>It increases engagement<\/b><span style=\"font-weight: 400;\">. A well-planned strategy, tailored to \u2018buyer persona\u2019 and channel, will make user interaction skyrocket. The reward action is exciting and generates a positive feeling about the brand.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>It\u2019s stimulating<\/b><span style=\"font-weight: 400;\">. Competition between users is motivating: they feel that the brand is paying attention to them and that they are being rewarded for it. This feeling of reaching a goal or having a good time using a website or app fills the user with a sensation of success. And who doesn\u2019t like to feel that way?<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Getting to know your users better<\/b><span style=\"font-weight: 400;\">. Thanks to interactions, you will be able to identify and segment different targets and get to know who your most active users are. Thus, you\u2019ll be able to create personalised offers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Improving brand perception<\/b><span style=\"font-weight: 400;\">. Marketing gamification strategies work very well for customer loyalty. They increase the perception of users of being an innovative brand and, as the interaction grows, so does the perception of being a brand that cares about them.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Examples of gamification in marketing<\/span><\/h2>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tesco: Augmented reality focused on customer loyalty<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The supermarket chain has implemented a whole <\/span><b>strategy focused on the use of augmented reality<\/b><span style=\"font-weight: 400;\"> on its brochures and in-store products by means of its own app.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">By scanning the labels or items indicated in the brochure, users can learn more about the product that they are buying, shop on-line, or even discover <\/span><b>interactive games and get rewards<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"TESCO: The Great Ghost Halloween hunt\" src=\"https:\/\/player.vimeo.com\/video\/78075254?dnt=1&amp;app_id=122963\" width=\"640\" height=\"360\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">This case combines a continued use that adds value to the user with other specific campaigns aimed at <\/span><b>entertaining and retaining customer loyalty<\/b><span style=\"font-weight: 400;\">. For example, one of these campaigns was aimed at entertaining small children during last year\u2019s Halloween.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">They provided printable labels for parents to hide around the house. Children could then interact with them to finish a gymkhana whose goal was ultimate to release a ghost.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">You may be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/develop-augmented-reality-apps-for-mobile\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Tips and tools for Augmented Reality mobile app development<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Coca-Cola: Feel like 007 for a day<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Who has not ever fantasised about being a special agent? James Bond is part of the public imagination and Coca-Cola was able to take advantage of it on the launch of the movie \u2018Skyfall\u2019.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In this case, a soda machine located at a station was <\/span><b>the point of interaction with the user<\/b><span style=\"font-weight: 400;\">. When someone made a purchase, the screen asked them if they wanted tickets for the movie. After, they would be directed to go to another point in the station.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Something that may sound simple soon became a real obstacle course for the people participating <\/span><b>due to the interaction with other people<\/b><span style=\"font-weight: 400;\">. If this has aroused your curiosity, it\u2019s much better to watch it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><iframe title=\"Unlock the 007 in you | Skyfall | Coca Cola Commercial\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/LMLSMxi99xk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It\u2019s a very interactive way to promote a movie by adding excitement, <\/span><b>enhancing brand image<\/b><span style=\"font-weight: 400;\"> and creating an experience that becomes a fun challenge for the users.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">You may be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/international-marketing-plan-to-enter-new-markets\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Adjustments to your international marketing plan to enter new markets<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Fanta: The battle of flavours<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The Game of Thrones finale has been one of 2019\u2019s trending topics. Taking advantage of the demand, Fanta launched a campaign during the summer aimed at finding a new soda flavour. Battle of Flavours is a campaign that <\/span><b>encourages younger customers to participate in games<\/b><span style=\"font-weight: 400;\"> whose ultimate purpose is to choose which of the 4 new limited-edition flavours will stay permanently.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>https:\/\/youtu.be\/pygQGFp76UI<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Throughout the summer they have been launching challenges <\/span><b>through social media<\/b><span style=\"font-weight: 400;\"> encouraging users to create their teams and perform actions such as designing their team\u2019s flag, choosing their victory dance or designing the perfect beast.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tips to get started on gamification<\/span><\/h2>\n<ul style=\"text-align: justify;\">\n<li style=\"font-weight: 400;\"><b>It\u2019s not necessary to start out big<\/b><span style=\"font-weight: 400;\">. If it\u2019s your first action, start with small steps. Perhaps a simple game or quiz that offers a reward can be a good start to test how it works among your users.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Get to know your users well<\/b><span style=\"font-weight: 400;\">. You can plan a great gamification strategy but, if it doesn\u2019t fit your audience or the reward is not attractive enough to them, it will have no purpose. Keep in mind their age, tastes, and interests. Gamification will be a success if you keep it simple and fun.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Put some thought into the rewards<\/b><span style=\"font-weight: 400;\">. There are gamification campaigns in which users are rewarded with merchandising items, for instance. However, prizes must not always be material or hold economic value. There\u2019s a whole range of possible rewards: discount codes, score rankings, user levels, sharing a picture on social media with the scored obtained on a quiz, etc. but keep in mind that it will always depend on your audience.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Be bold. Take risks. Innovate<\/b><span style=\"font-weight: 400;\">. Take advantage of the opportunities offered by technologies such as augmented reality or beacons to interact with your users.<\/span><\/li>\n<\/ul>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What\u2019s your view now on gamification? Are you ready to implement some actions? Rely on a <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/why-you-need-a-digital-partner-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">digital partner<\/span><\/a><span style=\"font-weight: 400;\"> as Yeeply and let the fun begin for your users.<\/span><\/p>\n<p style=\"text-align: justify;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Please, don\u2019t hesitate to share this article if you liked it!<\/span><\/p>\n<p style=\"text-align: justify;\">\n","protected":false},"excerpt":{"rendered":"<p>Gamification is one of those terms being heard ever more often in recent years. But do you really know what gamification is? Have you thought &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7837,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7836","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gamification marketing: Discover top examples and new strategies<\/title>\n<meta name=\"description\" content=\"Discover the secrets of Marketing Gamification! Learn from the best in order to realize innovative strategies properly? 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