{"id":7779,"date":"2019-09-17T09:00:16","date_gmt":"2019-09-17T09:00:16","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7779"},"modified":"2021-02-04T14:00:45","modified_gmt":"2021-02-04T14:00:45","slug":"growth-hacker-in-your-startup","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/growth-hacker-in-your-startup\/","title":{"rendered":"Reasons why you need to enrol a growth hacker in your start-up"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Despite the fact that the <\/span><b>growth hacker<\/b><span style=\"font-weight: 400;\"> profile is still quite a recent introduction in companies, you will undoubtedly need to hire one for your start-up. Incorporating an expert growth hacker entails no drawbacks, even if you may be \u2212 as yet \u2212 unaware of its role.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We encourage you to keep on reading if you want to find out how a marketing growth hacker can help you. <\/span><b>Here you will find the key reasons for which you need to hire one as soon as possible.<\/b><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2><b>What is a growth hacker?<\/b><\/h2>\n<p><a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacking-strategies-optimise-website-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">We have already discussed the figure of the growth hacker in our blog<\/span><\/a><span style=\"font-weight: 400;\">. However, to bring it back to mind, let\u2019s remember that it is the professional whose mission is to <\/span><b>grow the business exponentially<\/b><span style=\"font-weight: 400;\"> whilst using the minimum possible resources for such purpose.<\/span><\/p>\n<p style=\"text-align: center;\"><em>\u00abA growth hacker is a person whose true north is growth.\u00bb Sean Ellis<\/em><\/p>\n<p><span style=\"font-weight: 400;\">If you own a start-up, you will have set presently your <\/span><b>growth goals<\/b><span style=\"font-weight: 400;\">. Like for instance: reach 10,000 active users within 6 months. The challenge, nonetheless, lies in knowing what actions to take in order to achieve such a goal within the timeframe scheduled.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is where a growth hacker comes into play. The growth hacker\u2019s only mission is to achieve these goals and \u2212 for such purpose \u2212 he\/she makes use of a <\/span><b>combination of knowledge<\/b><span style=\"font-weight: 400;\"> stemming from different areas (marketing, analytics, and programming) to drive growth-oriented actions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">His\/her work, though, must be supported by a suitable team, investment, and technology.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>When do you need to hire a growth hacker?<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If your start-up is taking its first steps and your product or service is yet to be validated, it\u2019s better to wait.<\/span><\/p>\n<p><b>Why so?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When a start-up is in its initial stage, the volume of users may not be relevant enough to be able to draw conclusions. Besides, it\u2019s not unusual at this point that <\/span><b>many of these users are acquaintances, friends or family members<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hire a growth hacker once you attain a <\/span><b>stable number of users<\/b><span style=\"font-weight: 400;\"> and offer them a validated product that they truly appreciate. This will be the perfect moment to grow.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">\u00a0<\/span><i><span style=\"font-weight: 400;\">Can we help you find a growth hacker for your company? <a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\">Please, tell us first what your needs are.<\/a><\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<h2><b>What a growth hacker can do for your start-up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">People relate \u2212 more often than not \u2212 the figure of the growth hacker with the start-up ecosystem, even if the kind of actions that they carry out can be implemented in virtually any company. However, <\/span><b>the growth hacker\u2019s work philosophy is better mirrored by the start-up ecosystem<\/b><span style=\"font-weight: 400;\">, since it is based on experimentation. It\u2019s quite unerring and less risky than the marketing actions of a more traditional kind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The growth hacker\u2019s function surpasses just capturing traffic, as he\/she will chiefly learn about your users while covering every user journey stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Growth hacker actions are aimed at having users <\/span><b>discover your product<\/b><span style=\"font-weight: 400;\">, fall in love with it and stay loyal to your company over time.<\/span><\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li>\n<h3><strong> Attracting users from social networks<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Regardless of what kind of product you offer, your users are on social media: Facebook, Instagram, LinkedIn, Pinterest, etc. By making use of creativity and knowledge, a growth hacker will help you <\/span><b>align your social media actions with your company\u2019s global growth goal<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To achieve this, the growth hacker will perform several tasks for your company.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Defining your goals<\/span><\/span><span style=\"font-weight: 400;\">. The growth hacker will set through his\/her actions the milestones that must be achieved by using a SMART approach. Taking back the initial example of reaching 10,000 users within 6 months, the growth hacker will set the <\/span><b>goals for each month<\/b><span style=\"font-weight: 400;\"> in a way that the overall goal is met.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Finding your potential users.<\/span> <\/span><span style=\"font-weight: 400;\">A growth hacker will help you establish your funnels and identify who your ideal users are. If <\/span><b>you define well who your \u2018buyer personas\u2019 are<\/b><span style=\"font-weight: 400;\"> and know their age, occupation, interests, problems, etc., it will be much easier and cheaper to impact them on social media.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Keep a watch on your rivals<\/span><\/span><span style=\"font-weight: 400;\">. In addition, an expert growth hacker will also study your rivals\u2019 <\/span><b>social media strategy<\/b><span style=\"font-weight: 400;\">. Facebook has recently made available to everyone a very useful tool for marketers: the Ad Library. This is a tool that will allow you to have a look at the campaigns that your rivals are launching and extract some ideas for your own Facebook Ads.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-7784 size-full\" title=\"facebook pins \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-social-medias.jpg\" alt=\"facebook pins \" width=\"618\" height=\"407\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-social-medias.jpg 618w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-social-medias-300x198.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<ol start=\"2\">\n<li>\n<h3><strong> Attracting customers through SEO<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><b>SEO strategies are normally envisaged for the medium term<\/b><span style=\"font-weight: 400;\">\u00a0since it takes time for changes in a website to be reflected in search results. In addition, the seniority of the domain also comes into play \u2212 which means that recently-created start-ups can do very little in this regard.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">You may be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/5-signs-you-finally-need-to-hire-an-seo-agency\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">5 signs you (finally) need to hire an SEO agency<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">At this point,<\/span><b> how can a growth hacker attract traffic through SEO?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Long-tail keyword optimisation.<\/span><\/span><span style=\"font-weight: 400;\"> (Provided that these keywords are related to the start-up.) By optimising a significant amount of long-tail keywords, while continuing to provide value to users and search engines, <\/span><b>you will improve your website\u2019s positioning<\/b><span style=\"font-weight: 400;\"> and increase traffic.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">Creating a link building strategy<\/span><\/span><i><span style=\"font-weight: 400;\">. <\/span><\/i><span style=\"font-weight: 400;\">A growth hacker will analyse your rivals\u2019 link building strategies to see if they are really worth replicating in terms of growth. While a traditional SEO course of action would simply and plainly try to replicate it, a growth hacker <\/span><b>will only do so if he\/she considers it useful to achieve the goals<\/b><span style=\"font-weight: 400;\">.<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-design-thinking-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/12\/EN-E8-Banner-blog-1020x387-1.png\" alt=\"E8 Ebook Design Thinking\" \/><\/a><\/p>\n<ol start=\"3\">\n<li>\n<h3><strong> Improve your website\u2019s user-friendliness<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Occasionally, <\/span><b>the slightest change in design can make the difference between making a profit from sales and losing money<\/b><span style=\"font-weight: 400;\">. A growth hacking expert will run A\/B tests on your website to ensure that the user experience is as optimal as possible and that the goals are met.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">You may be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/growth-hacking-strategies-optimise-website-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Growth Hacking: strategies to optimise your web conversion<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<ol start=\"4\">\n<li>\n<h3><strong> Lead nurturing campaigns<\/strong><\/h3>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Even if it may strike as being an exhausted formula, <\/span><b>e-mail marketing<\/b><span style=\"font-weight: 400;\"> still remains one of the best methods available to a company regarding ROI.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A growth hacker will help you <\/span><b>boost your number of subscribers<\/b><span style=\"font-weight: 400;\"> and implement lead nurturing campaigns aimed at converting them into customers. These are some of the actions that may be implemented by a growth hacker:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offering\u00a0<\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">incentives<\/span>\u00a0for\u00a0subscribing.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Inserting <\/span><span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">registration forms<\/span><\/span><span style=\"font-weight: 400;\"> in different parts of the web.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Launching <span style=\"font-weight: 400;\"><span style=\"text-decoration: underline;\">campaigns<\/span><\/span> for guiding subscribers through the funnel into becoming customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-7785 size-full\" title=\"nature \" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-marketing.jpg\" alt=\"nature \" width=\"618\" height=\"412\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-marketing.jpg 618w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth-hacker-marketing-300x200.jpg 300w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<h2><\/h2>\n<h2><b>Where can you find a growth hacker?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Being somewhat of a novel figure, there are still <\/span><b>not many schools specialising in this area<\/b><span style=\"font-weight: 400;\"> that go beyond offering a handful of introductory workshops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how can you find then the growth hacker that your start-up needs?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You may find some candidates in professional networks such as <\/span><b>LinkedIn<\/b><span style=\"font-weight: 400;\">, but why waste time when you can find several candidates without leaving your office?<\/span><\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Yeeply<\/span><\/a><span style=\"font-weight: 400;\"> works with some of the finest <\/span><b>marketing professionals<\/b><span style=\"font-weight: 400;\">. We can put you in touch with the growth hackers that will scale your start-up. Without effort, without wasting time and before than you think, you will have several candidates at hand ready to help you put your company on the track of growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as always, our internal certification process guarantees that you have the best professionals at your disposal.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Contact us by clicking <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">on this link<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> to tell us about your project&#8217;s goals and we\u2019ll get started. We look forward to your enquiries!<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Despite the fact that the growth hacker profile is still quite a recent introduction in companies, you will undoubtedly need to hire one for your &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7780,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Reasons you need to involve a growth hacker in your start-up<\/title>\n<meta name=\"description\" content=\"It is your time to grow! 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