{"id":7661,"date":"2019-09-05T07:00:36","date_gmt":"2019-09-05T07:00:36","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7661"},"modified":"2021-04-23T12:36:24","modified_gmt":"2021-04-23T10:36:24","slug":"growth-hacking-strategies-optimise-website-conversion","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/marketing\/growth-hacking-strategies-optimise-website-conversion\/","title":{"rendered":"Growth Hacking: Strategies to Optimise your Web Conversion"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Growth hacking is a relatively new digital marketing discipline <\/span><b>aimed at business growth with minimal resources<\/b><span style=\"font-weight: 300;\">. Despite the design, the copies or the visuals you display on your website: if it\u2019s not converting, something is wrong.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you want to know how growth hacking can help you <\/span><b>create innovative strategies and actions<\/b><span style=\"font-weight: 300;\"> to improve conversion, keep reading! Here are some examples of how to optimise the conversion of your website.<\/span><\/p>\n<div style=\"text-align: center;\">\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/?rel=EN-BT-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\">DO YOU NEED MARKETING SUPPORT? FIND YOUR TEAM<\/a><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What is growth hacking?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Growth hacking is a marketing methodology. It\u2019s a combination of web analytics, content and automation focused on the rapid growth of a business.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">To optimize the conversion rate, <\/span><b>growth hacking advocates a hypothesis that is tested and, if it works, doubles until it no longer gives results.<\/b><span style=\"font-weight: 300;\"> And if it doesn&#8217;t work, you introduce variables and experiment again. Hypothesis &#8211; experiment &#8211; execution &#8211; analysis, and start over.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/tips-creating-successful-international-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Keys to Creating a Successful International Website<\/span><\/i><\/a><\/p>\n<figure id=\"attachment_7666\" aria-describedby=\"caption-attachment-7666\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7666 size-full\" title=\"innovative ideas\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/innovative_ideas_web_optimisation_growth_hacking.jpg\" alt=\"innovative ideas\" width=\"748\" height=\"544\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/innovative_ideas_web_optimisation_growth_hacking.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/innovative_ideas_web_optimisation_growth_hacking-300x218.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7666\" class=\"wp-caption-text\">Drawing of marketing methodology. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/478627\/free-illustration-vector-act-action-attitude\" target=\"_blank\" rel=\"external nofollow noopener noreferrer\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Growth hacking techniques to improve the conversion of your website<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Use optimised landing pages<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">A good landing page should focus on conversion: whether it&#8217;s a purchase, capturing a lead, receiving a request for information&#8230; Aim your <\/span><b>SEM campaigns<\/b><span style=\"font-weight: 300;\"> at these goals and try to attract new customers. Give the necessary information and make clear what the call to action is.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Make it easy to share content<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you spend time taking care of your content, why don&#8217;t you make it easy for your users to share it?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you have a blog, <\/span><b>place visible sharing buttons<\/b><span style=\"font-weight: 300;\"> and don&#8217;t be afraid to ask users to share your content.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Conduct A\/B tests<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Tools like <\/span><a href=\"https:\/\/optimize.google.com\/optimize\/home\/#\/accounts\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Google Optimize<\/span><\/a><span style=\"font-weight: 300;\"> make conducting experiments a lot easier. If you think there&#8217;s an element that doesn&#8217;t work on your website, perform A\/B tests.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The same with email campaigns, by replacing the subject or the main image. This way you will <\/span><b>find out what works best for your audience<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/growth-driven-design-methodology-website\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Growth-Driven Design: the Approach to Get the Most Out of Your Website<\/span><\/i><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ask for feedback<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Automating emails is essential. But beyond confirming an order, a booking, a cancellation etc. They can be much more useful than that.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In the confirmation email of an order, for example, you could include a<\/span><b> customer satisfaction rating<\/b><span style=\"font-weight: 300;\"> regarding the purchase process. Or find out why a user unsubscribes from your database by offering the possibility to choose a reason for the unsubscription.\u00a0\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In every action, there is always an opportunity to gather more information and optimise your conversion rate. You just have to know how.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">There is <\/span><\/i><b><i>always something you can optimise<\/i><\/b><i><span style=\"font-weight: 300;\"> on your website to increase conversion<\/span><\/i><\/p>\n<figure id=\"attachment_7667\" aria-describedby=\"caption-attachment-7667\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7667 size-full\" title=\"customer satisfaction rating\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/satisfaction_level_feedback_customer_service.jpg\" alt=\"customer satisfaction rating\" width=\"748\" height=\"564\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/satisfaction_level_feedback_customer_service.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/satisfaction_level_feedback_customer_service-300x226.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7667\" class=\"wp-caption-text\">Screen with customer satisfaction rating. Source:<a href=\"https:\/\/www.rawpixel.com\" target=\"_blank\" rel=\"external nofollow noopener noreferrer\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Implement a chatbot<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Chatbots are an asset and will help you automate customer service and solve frequently asked questions. Besides, <\/span><b>it\u2019s easier than you think to activate one<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Tools like <\/span><b>Landbot.io<\/b><span style=\"font-weight: 300;\"> allow you to get started easily and connect other services with the chatbot, so you can streamline your processes.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Pay attention to your fans<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Email marketing tools give you valuable information about your users so try to make the most out of it.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Discover <\/span><b>who the users are that interact most with your content<\/b><span style=\"font-weight: 300;\"> and create actions just for them. You&#8217;ll make them feel special and they&#8217;ll be more willing to come back to your site and recommend you.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Optimise the loading speed<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">With increasingly powerful mobiles and a 5G connection that is expected to be fully implemented by next year, <\/span><b>your website can\u2019t afford to lead slowly<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It&#8217;s something that can still be slightly forgiven if the user accedes from the computer. But if you access it from your mobile, you will most likely give up if it takes more than 3 seconds to load.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Work hand-in-hand with developers to <\/span><b>see what can be improved<\/b><span style=\"font-weight: 300;\">. This can be a change of design, an improvement of the servers&#8230; But without a doubt, <\/span><b>the loading speed is fundamental<\/b><span style=\"font-weight: 300;\"> to ensure a good conversion rate.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">If it takes <\/span><\/i><b><i>more than 3 seconds to load a page<\/i><\/b><i><span style=\"font-weight: 300;\"> onto a mobile device, the user will leave the website.<\/span><\/i><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Go for the WOW effect<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The WOW effect is about <\/span><b>creating unique and memorable experiences<\/b><span style=\"font-weight: 300;\">, something that moves or impacts us. Look for the WOW feeling that people experience when visiting your website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This could be an unexpected gift that appears on the thank you page after making a purchase. Afterwards, you can include the free item in the product shipment.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">There are many options, depending on the type of product or service you offer. But if you get your clients to feel special, they might <\/span><b>promote you on social media channels<\/b><span style=\"font-weight: 300;\"> or you\u2019re gonna make them come back for more.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Here is a video to learn how to develop a growth hacking mentality:<\/span><\/p>\n<p><iframe title=\"How to Develop a Growth Hacking Mentality | Neil Patel\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/qQqRKOYBeOU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Optimise for voice search<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Cortana, Siri, Alexa, Google Home&#8230; Voice assistants and smart speakers are now part of our lives and are growing in popularity. Now think about your website, <\/span><b>do you take voice search into account<\/b><span style=\"font-weight: 300;\">?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">We search very differently depending on whether we type from a computer keyboard, from a mobile phone or if we do a voice search. Therefore, your content must satisfy the demand for each of these searches.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Usually, when searching by voice, we tend to ask a question. You must <\/span><b>put yourself in the shoes of your customer<\/b><span style=\"font-weight: 300;\"> and think of possible queries. This means creating content with keywords that are somewhat different from those you would do for other types of searches.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Keep reading | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">International SEO: the best strategies and practices to conquer the world<\/span><\/i><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Start with mobile<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">From the time of the responsive websites, some time ago we already passed to the next era of mobile first. Does your website already take that into account? If you have doubts, try <\/span><a href=\"https:\/\/search.google.com\/test\/mobile-friendly\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">this Google tool<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><b>check if your website is mobile-friendly<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Your website shouldn\u2019t only be able to look good on a mobile device but should be fully functional to improve the conversion rate. And that implies good usability.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The text, buttons and other <\/span><b>interactive elements must be of adequate size<\/b><span style=\"font-weight: 400;\"> and user-friendly. Because: is there anything more frustrating than not being able to press a button on your phone?<\/span><\/p>\n<figure id=\"attachment_7668\" aria-describedby=\"caption-attachment-7668\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7668 size-full\" title=\"website displayed on several devices\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/web_display_desktop_ipad_smartphone_growth_hacking.jpg\" alt=\"website displayed on several devices\" width=\"748\" height=\"449\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/web_display_desktop_ipad_smartphone_growth_hacking.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/web_display_desktop_ipad_smartphone_growth_hacking-300x180.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7668\" class=\"wp-caption-text\">Web design adequate size for every device. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/394298\/free-illustration-vector-background-communication-connecting\" target=\"_blank\" rel=\"external nofollow noopener noreferrer\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Create diverse content<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Companies often rely on just one type of content they share on social networks and blogs: images, articles, video\u2026 But don\u2019t be afraid to <\/span><b>think out of the box<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Choose different types of content: <\/span><b>infographics, gifs, an interactive test, surveys or a podcast<\/b><span style=\"font-weight: 300;\">. If you succeed in transmitting the identity of your brand on social networks and improve engagement, users will be much more willing to choose your company over the competition.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">What do you think of these growth hacking strategies? If you&#8217;re looking for a professional to grow your business, let&#8217;s talk. At Yeeply <\/span><b>we have the best marketing professionals<\/b><span style=\"font-weight: 300;\"> to improve the conversion of your website.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Contact us to find out how we can help you!<\/span><\/i><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/?rel=EN-BP-proyecto-marketing#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-marketing.png\" alt=\"Proyecto Marketing\" \/><\/a><\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Growth hacking is a relatively new digital marketing discipline aimed at business growth with minimal resources. Despite the design, the copies or the visuals you &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7664,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[3],"tags":[],"class_list":["post-7661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Hacking: 11 Strategies to Optimise your Web Conversion<\/title>\n<meta name=\"description\" content=\"Do you want to increase the conversion rate of your website? 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