{"id":7652,"date":"2019-09-03T07:00:53","date_gmt":"2019-09-03T07:00:53","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7652"},"modified":"2020-12-02T10:47:51","modified_gmt":"2020-12-02T10:47:51","slug":"growth-driven-design-methodology-website","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/growth-driven-design-methodology-website\/","title":{"rendered":"Growth Driven Design: the Approach to Get the Most Out of Your Website"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The Growth-Driven Design methodology is all you need to redesign your website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Haven\u2019t you heard of it yet? Discover what this design methodology consists of and how you can apply it in the <\/span><b>redesign of a web project<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It implies a change in the work approach but, once you know its benefits and savings, you won&#8217;t want to go back. Discover everything Growth-Driven Design can do for your website.<\/span><\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">What is Growth-Driven Design?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Your website is <\/span><b>your window to the world<\/b><span style=\"font-weight: 300;\">. It&#8217;s your 24-hour store, your cover letter, your catalogue, your business card\u2026<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">But stop and think, <\/span><b>is it completely up to date<\/b><span style=\"font-weight: 300;\">? Are your latest offers promoted? Is your design still trendy? Does navigation provide a good user experience?<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you answered no to any of these questions, you should check out the Growth-Driven Design (GDD) methodology.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you think the time has come to redesign your website, bear in mind that you will have to do the following: <\/span><b>review or write content, prepare an attractive web design, implement new features<\/b><span style=\"font-weight: 300;\"> etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Many tasks that are likely to take several months to complete. Growth-Driven Design allows you to accelerate this process.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Growth-Driven Design allows you to <\/span><\/i><b><i>continually implement new features or readapt designs<\/i><\/b><i><span style=\"font-weight: 300;\"> to accelerate the redesign process.<\/span><\/i><\/p>\n<\/blockquote>\n<figure id=\"attachment_7654\" aria-describedby=\"caption-attachment-7654\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7654 size-full\" title=\"website development\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth_drive_website_design_development.jpg\" alt=\"website development\" width=\"748\" height=\"449\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth_drive_website_design_development.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/growth_drive_website_design_development-300x180.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7654\" class=\"wp-caption-text\">Sketches of an attractive website. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/394553\/free-illustration-vector-background-communication-connecting\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Whilst with standard methods you should wait months for the structure and design to be finished, with GDD you could<\/span><b> launch your web project as soon as the most important elements are finished<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It&#8217;s a methodology that stands for continuous website creation. Thus, thanks to Growth-Driven Design you can <\/span><b>continuously implement new functions<\/b><span style=\"font-weight: 300;\"> or readapt designs based on needs, user demands, feedback etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">With this approach, a website is never finished because <\/span><b>there will always be room for improvement<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/tips-creating-successful-international-websites\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Keys to Creating a Successful International Website<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Characteristics of Growth-Driven Design<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Lower initial cost<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">While traditional web design involves high initial investment, <\/span><b>the GDD methodology does the work continuously<\/b><span style=\"font-weight: 300;\">, making it lower. The investment can be started with fewer resources and is established over time.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Agility<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The Growth-Driven Design methodology allows you to easily adapt to changes. While <\/span><b>with a traditional approach the new features are delayed<\/b><span style=\"font-weight: 300;\"> for several months. This is a huge waste of time and probably money.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Beyond the time it takes for the new version to go live, hasn&#8217;t it happened to you that the web has been down or in maintenance mode for hours or days until the new version was working? This is not the case with GDD.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Safer decisions<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">With traditional web design, you&#8217;ll never be certain that <\/span><b>the new design will guarantee better results<\/b><span style=\"font-weight: 300;\">. However, with Growth-Driven Design everything is tested and measured, so you only implement what works. If it doesn&#8217;t work, it gets better you keep improving it until it does.\u00a0<\/span><\/p>\n<figure id=\"attachment_7655\" aria-describedby=\"caption-attachment-7655\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-7655 size-full\" title=\"website wireframes\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/mockup_wireframes_growht_driven_web_design.jpg\" alt=\"website wireframes\" width=\"748\" height=\"449\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/mockup_wireframes_growht_driven_web_design.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/mockup_wireframes_growht_driven_web_design-300x180.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7655\" class=\"wp-caption-text\">Sketch design tested and measured. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/396112\/free-illustration-vector-webpage-communication-connecting\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Steps to create your website based on GDD<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">GDD is based on the agile principles of <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/what-is-a-scrum-master-how-to-become-one\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">SCRUM<\/span><\/a><span style=\"font-weight: 300;\">, combining different concepts in a <\/span><b>comprehensive and efficient web design approach<\/b><span style=\"font-weight: 300;\">. This methodology consists of 3 phases: strategy, launch and continuous improvement.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Strategy<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Just like traditional web design, the first step is to <\/span><b>develop a strategy<\/b><span style=\"font-weight: 300;\">. Analyse your current website to see what works and what doesn\u2019t. Try to set goals based on that.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The objectives for<\/span><b> your web redesign must be aligned with the marketing goals<\/b><span style=\"font-weight: 300;\"> of the business. Also, they must be SMART (specific, measurable, achievable, realistic and timely).\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It\u2019s also essential to bear in mind that this methodology is focused on the user. Therefore it\u2019s necessary to know exactly who your clients are. You could do this by <\/span><b>collecting and analysing the data you have from your customers<\/b><span style=\"font-weight: 300;\"> and define buyer personas.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">After that, you should take a look at the numbers of your website. Think about metrics such as visits, bounce rate, new users, geographical location etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In the research process, the fundamental assumptions must be defined, such as <\/span><b>the value proposition for each product or service<\/b><span style=\"font-weight: 300;\"> and what information users are looking for. This will help to define the strategy of each page and the overall one of the entire website.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">As a result of the strategy phase, a <\/span><b>wish list<\/b><span style=\"font-weight: 300;\"> is drawn up. It\u2019s recommended to <\/span><b>create one from scratch<\/b><span style=\"font-weight: 300;\"> without taking the current website too much into account. The ideal would be to list everything that you would like your website to have if you didn\u2019t have any technical, time or budget limitations.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">International SEO: the best strategies and practices to conquer the world<\/span><\/i><\/a><\/p>\n<figure id=\"attachment_7656\" aria-describedby=\"caption-attachment-7656\" style=\"width: 748px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-7656 size-full\" title=\"website layout\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/layout_website_growth_driven_design.jpg\" alt=\"website layout\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/layout_website_growth_driven_design.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/09\/layout_website_growth_driven_design-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7656\" class=\"wp-caption-text\">Mna drawing the layout of a web. Source: <a href=\"https:\/\/www.rawpixel.com\/image\/269023\/image-rawpixelcom\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Rawpixel<\/a><\/figcaption><\/figure>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Launch<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In traditional design, the launch is considered the final point of the web design. In Growth-Driven Design that\u2019s not the case. The website is launched as an <\/span><b>MVP<\/b><span style=\"font-weight: 300;\"> (Minimum Viable Product) with<\/span> <b>just enough features to satisfy customers<\/b><span style=\"font-weight: 300;\"> and provide feedback for future product development.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This means you\u2019ll have to list the things that are a priority and which are planned to be created in the future. To do this, you can<\/span><b> apply an 80\/20 approach<\/b><span style=\"font-weight: 300;\">: first, implement 20% of the ideas which will have an 80% impact.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you\u2019re not sure if you should implement a certain feature already, then ask yourself if any problems could occur if you would wait. It might be possible that some functions aren\u2019t that important but would be good to have in terms of user experience.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At this point, the development phase itself starts: copywriting and content creation, <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/web-architecture-find-the-structure-your-site-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">website architecture<\/span><\/a><span style=\"font-weight: 300;\">, design, development and testing.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Continuous improvement<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Once your website is launched, it&#8217;s time to work on continuous cycles of testing, learning and improvement. Implement the elements that have been left pending and start working on them for successive improvements. And remember, this is not a static list: it must expand over time.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The process for continuous improvement can be divided into four steps: plan, develop, analyse and change.\u00a0<\/span><\/p>\n<ol style=\"text-align: justify;\">\n<li style=\"font-weight: 300;\"><b>Plan<\/b><span style=\"font-weight: 300;\">: make a list of prioritised actions every time you need to plan the next development cycle.\u00a0<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Develop<\/b><span style=\"font-weight: 300;\">: the team members will take care of implementing the shortlisted improvements.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Analyse<\/b><span style=\"font-weight: 300;\">: after a reasonable amount of time, you should gather all the information to study the data and see if the objectives have been met.<\/span><\/li>\n<li style=\"font-weight: 300;\"><b>Change<\/b><span style=\"font-weight: 300;\">: what results did you obtain? If the outcome is as expected you can apply it to the live version of your website or if it didn\u2019t you can start the cycle again.\u00a0<\/span><\/li>\n<\/ol>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Ready to redesign your website and get the most out of it? Find the right experts to help you out!<\/span><\/i><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p><\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Growth-Driven Design methodology is all you need to redesign your website.\u00a0 Haven\u2019t you heard of it yet? Discover what this design methodology consists of &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7653,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-7652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Growth Driven Design: Get the Most out of your Website!<\/title>\n<meta name=\"description\" content=\"Growth-Driven Design is the methodology you need to renew your website. 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