{"id":7455,"date":"2019-08-20T07:00:38","date_gmt":"2019-08-20T07:00:38","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7455"},"modified":"2020-12-03T09:28:57","modified_gmt":"2020-12-03T09:28:57","slug":"web-architecture-find-the-structure-your-site-needs","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/web-architecture-find-the-structure-your-site-needs\/","title":{"rendered":"Web Architecture: Find the Structure your Site Needs"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Choosing the right web architecture is <\/span><b>a crucial aspect that affects the entire development process<\/b><span style=\"font-weight: 400;\">. At first glance, it may seem that the web structure is not important but it is.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Why? Because poor design can cause visitors to leave your site if they can&#8217;t find what they&#8217;re looking for. Find out <a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-LNK\" target=\"_blank\" rel=\"noopener noreferrer\">how to create a website<\/a> that <\/span><b>guarantees the best possible user experience<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<div style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Web architecture: basic elements for navigation<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">There&#8217;s<\/span><b> nothing worse than arriving on a website and feeling immediately lost<\/b><span style=\"font-weight: 400;\">. There&#8217;s a good chance you&#8217;ve been there once.\u00a0 And that\u2019s exactly the feeling you want to avoid giving your potential customers.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">It&#8217;s natural for a visitor to leave a website as soon as he can&#8217;t easily find what he&#8217;s looking for. It might occur that <\/span><b>you\u2019re offering a great service or product<\/b><span style=\"font-weight: 400;\"> compared to other players in the market. However, if your potential clients can\u2019t find it on your website, it won\u2019t make any difference.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">To ensure good user experience, each page should have a web structure with a <\/span><b>set of elements that facilitate navigation<\/b><span style=\"font-weight: 400;\">. Let&#8217;s see what those parts of the website are.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">You might be interested: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/custom-web-design-vs-website-template\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Custom Web Design vs Website Template<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7458\" aria-describedby=\"caption-attachment-7458\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-7458 size-full\" title=\"website layout sketch\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/mockup_wireframe_website_design_layout_structure.jpg\" alt=\"website layout sketch\" width=\"748\" height=\"499\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/mockup_wireframe_website_design_layout_structure.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/mockup_wireframe_website_design_layout_structure-300x200.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7458\" class=\"wp-caption-text\">Sketch of website. Source: <a href=\"https:\/\/www.pexels.com\/photo\/white-printer-paper-196645\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Pexels<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The header<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The header is <\/span><b>the element at the top of each page<\/b><span style=\"font-weight: 400;\">. It usually contains the company&#8217;s logo and when you click on it, it takes you to the home page.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The header is a fundamental component of the web structure and sometimes it contains contact information such as a phone or email. This way, <\/span><b>contact details can be found easily<\/b><span style=\"font-weight: 400;\"> by potential customers.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Especially when the website is accessed via mobile, with a simple click one can give the company a call or send them an email.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">With a simple click, the visitor can <\/span><\/i><b><i>write an email or make a phone call<\/i><\/b><i><span style=\"font-weight: 400;\"> to the company<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The menu\u00a0<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The web menu can be displayed in different ways but it&#8217;s important that it&#8217;s <\/span><b>user-friendly and indicates the different sections of your page<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Regarding the design, you can go for a sticky website header or a hidden element that pops-up when mousing over a certain icon or component. However, it\u2019s recommended to place it on top of the page.\u00a0<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Overall content<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The content of a website is <\/span><b>everything that is located between the header and the footer<\/b><span style=\"font-weight: 300;\">. This can be text, images, videos, infographics&#8230;<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This all depends on <\/span><b>the type of business and the intention of the website<\/b><span style=\"font-weight: 300;\">. A corporate website, for example, designed to be a digital representation of the company, will not be the same as an e-commerce site.<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The footer<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The footer is <\/span><b>at the bottom of the web<\/b><span style=\"font-weight: 300;\">, the last content a user will see when scrolling down. This is where the content of less relevance to the user is usually placed. If often includes <\/span><b>links to social network accounts and legal pages<\/b><span style=\"font-weight: 300;\"> such as terms and conditions.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Contact details also appear in this section and are most likely located next to the company logo. Just like the header, <\/span><b>the footer appears on each page<\/b><span style=\"font-weight: 300;\"> and the company logo serves to go back to the home page with a single click.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7459\" aria-describedby=\"caption-attachment-7459\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7459 size-full\" title=\"product website\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/type_web_structure_product_services_sitemap.jpg\" alt=\"product website\" width=\"748\" height=\"432\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/type_web_structure_product_services_sitemap.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/type_web_structure_product_services_sitemap-300x173.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7459\" class=\"wp-caption-text\">Computer with online shop. Source: <a href=\"https:\/\/unsplash.com\/photos\/Px3iBXV-4TU\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 400;\">Unsplash<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">The sidebar<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The sidebar is an optional element and is <\/span><b>often used for navigation to product or service categories<\/b><span style=\"font-weight: 300;\">, <\/span><b>to display a newsletter subscription box, CTA banners<\/b><span style=\"font-weight: 300;\"> and more.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Nowadays, the design of web pages is more focused on elements that are placed in the width of the screen, rather than on the side. <\/span><b>For blog pages it\u2019s still common to include a sidebar<\/b><span style=\"font-weight: 300;\">, but less on home pages for example.\u00a0<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Web structure and SEO<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Did you know that <\/span><b>the architecture of your website also influences its search engine ranking<\/b><span style=\"font-weight: 300;\">? SEO positioning depends on many factors such as the quality of the content, the loading speed of the web and the internal structure of links.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The guideline for optimum web navigation is to be able to <\/span><b>access any page of your website in three clicks<\/b><span style=\"font-weight: 300;\">. This is essential for the user experience as well as for the google spiders who visit your pages to index them.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">A website must allow you to <strong>arrive at any page<\/strong> with a maximum of 3 clicks<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In addition, there is another important factor to take into account- <\/span><b>link juice<\/b><span style=\"font-weight: 300;\">. You might have heard about it but it basically refers to <\/span><b>the strength that is passed from one page to another by linking to it<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Normally, the <\/span><b>home page receives the greatest number of links<\/b><span style=\"font-weight: 300;\"> from external sites. Therefore, it\u2019s recommended to pass this strength onto the other sections of your web. In the same way, you can <\/span><b>choose to link back to the home page<\/b><span style=\"font-weight: 300;\"> from all these pages to maintain the domain authority.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/international-seo-best-strategies-and-practices\/\"><i><span style=\"font-weight: 300;\">International SEO: the best strategies and practices to conquer the world<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7460\" aria-describedby=\"caption-attachment-7460\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-7460 size-full\" title=\"seo for webs\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_seo.jpg\" alt=\"seo for webs\" width=\"748\" height=\"474\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_seo.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_seo-300x190.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7460\" class=\"wp-caption-text\">Searching SEO on the web. Source: <a href=\"https:\/\/pxhere.com\/en\/photo\/1583907\"><span style=\"font-weight: 400;\">Pxhere<\/span><\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Web architecture based on the type of business<\/span><\/h2>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Corporate website<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">A corporate web is typically <\/span><b>meant to be informative and serve as a digital business card<\/b><span style=\"font-weight: 300;\"> of the company. They tend to have few pages and the web positioning doesn\u2019t always have priority.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The web architecture <\/span><b>usually consists of predefined sections<\/b><span style=\"font-weight: 300;\"> such as the home, about, services\/ products, contact page etc.\u00a0<\/span><\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">E-commerce<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">As this type of website is meant to sell, <\/span><b>it should provide a search function and easy navigation to find a product<\/b><span style=\"font-weight: 400;\">. The most common web structure for e-commerce is a pyramidal or silo one. When choosing the silo option, the home page links to the pages of each product category and from there to the specific product pages.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Related content | <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/e-commerce-app-how-to-create-one\/\"><i><span style=\"font-weight: 400;\">E-commerce App: Why and how to create one for your online store<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Services<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Just like an e-commerce, <\/span><b>this type of website aims for conversion<\/b><span style=\"font-weight: 400;\">. However, it doesn&#8217;t have to involve a direct sale of a service. The conversion can be requesting an appointment, filling out a form, downloading an ebook etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">In terms of web structure, again, <\/span><b>a pyramidal or silo structure is recommended<\/b><span style=\"font-weight: 400;\">. The image below shows the difference between the two structures.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_7461\" aria-describedby=\"caption-attachment-7461\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-7461 size-full\" title=\"web structure examples\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_sitemap.jpg\" alt=\"web structure examples\" width=\"748\" height=\"493\" srcset=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_sitemap.jpg 748w, https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/08\/web_architecture_structure_sitemap-300x198.jpg 300w\" sizes=\"(max-width: 748px) 100vw, 748px\" \/><figcaption id=\"caption-attachment-7461\" class=\"wp-caption-text\">The 2 web architecture: pyramidal and silo. Source: Yeeply<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">How to choose the right web architecture<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Designing the perfect web structure isn\u2019t easy. However, surrounding yourself with <\/span><b>professionals who have the required knowledge to help you out<\/b><span style=\"font-weight: 400;\"> could be a great solution.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400;\">At Yeeply, <\/span><b>we connect you with the best development teams<\/b><span style=\"font-weight: 400;\"> to help you out with your website. It doesn\u2019t matter if you want to create a website from scratch or if you only want to optimise an existing one. Our teams adapt to your necessities.<\/span><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-LNK#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 400;\">Ready to find the best web developers, designers or SEO experts? Find them now!<\/span><\/i><\/a><\/p>\n<\/blockquote>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Choosing the right web architecture is a crucial aspect that affects the entire development process. At first glance, it may seem that the web structure &#8230;<\/p>\n","protected":false},"author":2,"featured_media":7457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-7455","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Architecture: Discover the Structure your Site Needs<\/title>\n<meta name=\"description\" content=\"How to structure your website to ensure the best user experience? And what should be taken into account on SEO level? 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