{"id":7442,"date":"2019-08-09T07:37:40","date_gmt":"2019-08-09T07:37:40","guid":{"rendered":"https:\/\/yeeply.com\/en\/?p=7442"},"modified":"2024-03-18T12:59:31","modified_gmt":"2024-03-18T10:59:31","slug":"7-revealed-secrets-of-famous-app-businesses","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/mobile-app-development\/7-revealed-secrets-of-famous-app-businesses\/","title":{"rendered":"7 Revealed Secrets of Famous App Businesses"},"content":{"rendered":"

Why would you create a business app? The most important reason that comes to mind is<\/span> brand promotion<\/b>.\u00a0<\/span><\/p>\n

When you make a business app available for your target audience, <\/span>you engage them on a daily basis through notifications<\/b>. Plus, the app makes the user\u2019s interaction with the business more convenient.\u00a0<\/span>But an app has much more potential than that. It\u2019s not used only for promoting businesses. <\/span>The app can be the business itself<\/b>.\u00a0<\/span><\/p>\n

Have you ever thought about developing a business around an app? Instagram started that way. Look at it now.\u00a0<\/span><\/p>\n

Let\u2019s check out some famous examples, shall we? They will help us understand the approach on <\/span>how to start an app business<\/b>.<\/span><\/p>\n

\n

WANT TO CREATE AN APP? TELL US ABOUT YOUR PROJECT!<\/a><\/div><\/p>\n

7 Famous Business App Examples and the Lessons They Teach<\/span><\/h2>\n

1. WhatsApp: The Agile Approach Work<\/span><\/h3>\n

WhatsApp, the Facebook-owned messaging and VoIP service, <\/span>reached 1.5 billion monthly active users<\/b> in December 2017. It has users from all around the world, with 68.1 million of them in the USA alone.\u00a0<\/span><\/p>\n

This was one of the<\/span> truly viral mobile apps<\/b> that achieved such a status without any advertising. The users are able to send texts without being limited by their mobile operator, and such a product simply works.\u00a0<\/span><\/p>\n

You\u2019d assume there were hundreds of employees to maintain the app and provide an effortless experience for all those users. But you know what? The company only has<\/span> 55 employees and 50 engineers<\/b>. It does not employ any PR or marketing staff.<\/span><\/p>\n

 <\/p>\n

\"app
WhatsApp messaging app. Source: Rawpixel<\/span><\/a><\/figcaption><\/figure>\n

 <\/p>\n

Do you know what makes the team so great? The <\/span>Agile<\/span><\/i> approach. This is <\/span>a method based on active collaboration between all members of the team<\/b>. Through iterative development, they reveal problems and find solutions without being massively controlled by a supervisor.\u00a0<\/span><\/p>\n

The team members offer frequent updates to each other, and <\/span>the mutual feedback helps them improve the design and functionality on the go<\/b>.\u00a0<\/span><\/p>\n

When you fully create a business app and then realize there\u2019s something wrong with it, it\u2019s hard to make the requested changes. The <\/span>agile approach<\/b> works way better for this process.\u00a0<\/span><\/p>\n

 <\/p>\n

Looking for developers to build an app for your business? Find your team quick & easy!<\/span><\/i><\/a><\/p>\n

 <\/p>\n

2. Instagram: Offer Something Better than What\u2019s Already Out There\u00a0<\/span><\/h3>\n

Instagram is one of the most famous apps ever launched. Its founders had a simple goal: to <\/span>make mobile photos prettier, faster to edit, and simpler to share<\/b>. It was the app that transformed the way we take and share photos. As of June 2018, the app has <\/span>over 1 billion monthly active users<\/span><\/a>.<\/span><\/p>\n

How did the founders make Instagram so popular? \u2013 They carefully researched the market and <\/span>launched an app that was better than any competitive product<\/b>. The founders, Kevin Systrom and Mike Krieger, addressed three main points of criticism regarding mobile photos: they looked lame, they were difficult to share with everyone, and they took forever to upload online. So they developed an app that fixed all those issues and everyone went crazy for it.<\/span><\/p>\n

 <\/p>\n

\n

Instagram\u2019s success is all due to the team\u2019s approach to push the limits and develop a product that met expectations<\/strong> we never knew we had.<\/span><\/i><\/p>\n

 <\/p><\/blockquote>\n

3. Uber: Find a Gap in the Market and Fill It In<\/span><\/h3>\n

Taxi rides are expensive. Public transport is not the most convenient option. Not everyone can drive their own car. This was a huge problem until Uber hit the streets. The company found <\/span>a solution that combines taxi, public transport, and private vehicles<\/b>.\u00a0<\/span><\/p>\n

All you need to do is install an app and enter your destination. You\u2019ll easily find a driver near your location, and you<\/span> share a ride to your destination<\/b>. That\u2019s a more affordable, less polluting, and more effective approach to getting your ride.\u00a0<\/span><\/p>\n

This is an important lesson to learn. If you\u2019re wondering how to start an app business, you should scan people\u2019s needs and provide something that no one else thought of.\u00a0<\/span><\/p>\n

 <\/p>\n

? You might be interested | <\/span><\/i>Interview with Carlos Ferrando about the Closca Water App<\/a><\/p>\n

 <\/p>\n

\"uber
Uber App. Source: Pixabay<\/span><\/a><\/figcaption><\/figure>\n

4. Clear: Teasers Work!<\/span><\/h3>\n

It\u2019s not the first <\/span>to-do app<\/b> to ever hit the App Store. <\/span>Clear Todos<\/span><\/a> offered something that people could already get from other apps: <\/span>planning and time management<\/span><\/i>. But the developers made <\/span>a cool, functional product that made it easy for people to control distractions<\/b>.\u00a0<\/span><\/p>\n

Since most people who needed <\/span>productivity apps<\/span><\/a> were already using them, the Clear team needed good marketing.<\/span><\/p>\n

Before the Clear Todos app was launched, <\/span>it got loads of coverage from tech blogs<\/b>. Influencers tested the beta version and shared their impressions. The developers launched impressive teaser videos and they went full-on with media coverage.\u00a0<\/span><\/p>\n

This is how you do it.\u00a0<\/b><\/p>\n

350K people purchased the app within the first nine days after it was launched. It costs $4.99 in the App Store, and people were willing to buy it although there are tons of free productivity apps they could use. Think about it!\u00a0<\/span><\/p>\n

 <\/p>\n

\u26a1\ufe0f You might be interested | The Best Mobile App Marketing Strategies<\/a><\/em><\/span><\/i><\/p>\n

 <\/p>\n

5. Camera+: Invest in a Masterful Social Media Campaign<\/span><\/h3>\n

Camera+<\/span><\/a> came out as a more <\/span>powerful alternative to the default iOS camera app<\/b>. It has advanced features and cooler filters, as well as integrated sharing with social media and Flickr.\u00a0\u00a0<\/span><\/p>\n

The app was <\/span>heavily promoted on Twitter, Facebook, Flickr, and other platforms<\/b> as part of its launch. With so many free apps in the App Store, this one definitely needed an aggressive promotion to convince people it was worth paying for.\u00a0<\/span><\/p>\n

The launch campaign was brilliant. The team gave out <\/span>camera equipment valued over $10K<\/b>. The contest caught great attention in the online community of photographers.<\/span><\/p>\n

The team also used <\/span>blog articles to educate their target audience<\/b> and explain why people needed this app. The result?\u00a0<\/span><\/p>\n

 <\/p>\n

\n

“Camera+ became <\/span><\/i>Apple\u2019s App of the Week<\/i><\/b> as soon as it was launched!<\/span><\/i> “<\/span><\/p>\n

 <\/p><\/blockquote>\n

\"social
The popularity of social media apps. Source: Rawpixel<\/a><\/span><\/figcaption><\/figure>\n

6. Evernote: Focus on Progressive Growth<\/span><\/h3>\n

Evernote is the most popular multi-functional app in people\u2019s phones. It\u2019s great for <\/span>time management, task lists, note-taking, and document archiving<\/b>.\u00a0<\/span><\/p>\n

In July 2017, Evernote had <\/span>220 million users<\/b>. That\u2019s the last number we have. By now, it\u2019s probably greater.\u00a0<\/span><\/p>\n

No; the app didn\u2019t get all these users within a week, month, or a year. It was launched in 2007 as a simple note-taking app, but <\/span>it grew more than we can all imagine<\/b>.\u00a0<\/span><\/p>\n

In 2017, Evernote raised its prices. That didn\u2019t turn its users off, though. Chris O\u2019Neill, the company\u2019s CEO, said that <\/span>they doubled the number of subscribers over 2016 and 2017<\/b>, and the premium subscribers were at a peak number at the moment when he made <\/span>that statement<\/span>.\u00a0\u00a0\u00a0<\/span><\/p>\n

What\u2019s the lesson? <\/b>Growth. The development doesn\u2019t stop with the initial launch. <\/span>Your business app<\/span><\/a> constantly needs new features, and they have to be great.\u00a0\u00a0\u00a0\u00a0<\/span><\/p>\n

7. Snapchat: It\u2019s All About the User Experience<\/span><\/h3>\n

Snapchat was first introduced among Stanford University students, as a <\/span>multimedia messaging app<\/b>. It became really popular once high-school students started using it.\u00a0<\/span><\/p>\n

The group messaging feature <\/span>brought a different type of experience for the users<\/b>. It was easy to send a message to a selected group of friends. Since the messages disappeared after being open, people started getting really personal with the messages.\u00a0<\/span><\/p>\n

What\u2019s the lesson? When thinking about user experience, <\/span>you should find a specific problem that your target users have<\/b>.\u00a0<\/span><\/p>\n

The Snapchat team realized that it was difficult for people to communicate with selected friends through the apps that were already there. So they developed such an app.\u00a0<\/span><\/p>\n

People are always after new experiences. So, <\/span>try to think of something different<\/b>!<\/span><\/p>\n

Did You Learn Your Lessons?<\/span><\/h2>\n

App development would\u2019ve been easier if you could just copy what\u2019s already out there. It is important you also check the best app business model<\/a> for your company.\u00a0<\/span><\/p>\n

Hey; that may work for some businesses. If you have a store and want an app that features active promotions, you don\u2019t have to get too creative. But in that case, the app would be <\/span>a supportive tool for your business<\/b>.\u00a0<\/span><\/p>\n

If you want the app to be a business by itself, you have to get more creative. Treat it as a product that will gain you a great income. Did you get inspired by the examples we listed above?<\/span><\/p>\n

\n

\"Proyecto<\/a><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Why would you create a business app? The most important reason that comes to mind is brand promotion.\u00a0 When you make a business app available …<\/p>\n","protected":false},"author":2,"featured_media":12400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-7442","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"yoast_head":"\n7 Revealed Secrets of Successful App Businesses<\/title>\n<meta name=\"description\" content=\"Discover the secrets of famous app businesses! Do you want to create an app yourself? 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