{"id":7161,"date":"2019-06-14T09:01:51","date_gmt":"2019-06-14T09:01:51","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=5495"},"modified":"2020-12-02T14:21:01","modified_gmt":"2020-12-02T14:21:01","slug":"mobile-app-development-how-to-guarantee-success","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/mobile-app-development\/mobile-app-development-how-to-guarantee-success\/","title":{"rendered":"Mobile App Development: how to guarantee your project will succeed"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Once you&#8217;ve decided you want to create a mobile app for your business, you need to<\/span><b> find a development team to carry it out<\/b><span style=\"font-weight: 300;\">. And not just any team but experts in creating successful and high-quality apps.<\/span><\/p>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BT-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE AN APP? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Because it\u2019s not only about getting your app downloaded, <\/span><b>it\u2019s about converting those people into regular users<\/b><span style=\"font-weight: 300;\">. Truly offering them a product they want to keep using over and over again. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">To achieve this you need to take into account some aspects to ensure success in the development of your mobile app. Take notes!<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Success factors for mobile app development<\/span><\/h2>\n<figure id=\"attachment_5497\" aria-describedby=\"caption-attachment-5497\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5497 size-full\" title=\"app developer programming\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/desarrollador_apps_crear_aplicaciones_moviles.jpg\" alt=\"app developer programming\" width=\"748\" height=\"499\" \/><figcaption id=\"caption-attachment-5497\" class=\"wp-caption-text\">Mobile app development with computer. Source: <a href=\"https:\/\/www.pexels.com\/photo\/person-looking-at-phone-and-at-macbook-pro-1181244\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Pexels<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">What characteristics must be present in the development of mobile applications? We&#8217;ll summarise them for you:<\/span><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">1. Fulfil a need<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Your application should respond to a specific need. <\/span><b>Find out how your app would be adding value to the users<\/b><span style=\"font-weight: 300;\"> and why they should keep using it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Besides, <\/span><b>it should be different from the other apps<\/b><span style=\"font-weight: 300;\"> that are already available on the market. If you limit yourself to copying what others have done, it will be very hard to distinguish yourself. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">So, ask yourself what you want to achieve with your app. Do you want to entertain? Discover a new form of communication? Offer a unique mobile shopping experience? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Whatever your objective is, make sure it truly responds to the need(s) of your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">If you limit yourself to copying other apps, it is very difficult to distinguish yourself<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">2. Usability<\/span><\/h3>\n<p style=\"text-align: justify;\"><b>Usability is becoming increasingly important<\/b><span style=\"font-weight: 300;\"> in the development of apps. The <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/mobile-app-design-ui-ux-ixd\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">design of the mobile application<\/span><\/a><span style=\"font-weight: 300;\">, as well as the way to navigate through it, must be straightforward<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It simplifies to the maximum the processes that can be more complex for the user, such as the registration or purchase phase. Therefore, you must <\/span><b>make the navigation intuitive with a clear and attractive design<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">No matter how good your application is, \u00a0if the user needs help to understand how to perform an action, they will start looking for an easier alternative.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>You might be interested: <a href=\"https:\/\/yeeply.com\/en\/blog\/push-notifications-mobile-app\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to maximise the value of your app\u2019s push notifications<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5498\" aria-describedby=\"caption-attachment-5498\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5498 size-full\" title=\"app wireframes and mockups\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/mockups_wireframes_crear_aplicaciones_moviles.jpg\" alt=\"app wireframes and mockups\" width=\"748\" height=\"499\" \/><figcaption id=\"caption-attachment-5498\" class=\"wp-caption-text\">Board with wires to study the design of the app. Source: <a href=\"https:\/\/unsplash.com\/photos\/qWwpHwip31M\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Unsplash<\/a><\/figcaption><\/figure>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><\/h3>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">\u00a03. Experienced developers<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Before reaching the development phase, you must <\/span><a href=\"https:\/\/yeeply.com\/en\/#publish-project\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">find a team with experience<\/span><\/a><span style=\"font-weight: 300;\"> in developments similar to yours. Here <\/span><b>it\u2019s of vital importance they understand your needs<\/b><span style=\"font-weight: 300;\">, otherwise, they won\u2019t be able to transform it to an app.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Make sure you <\/span><b>always review the development team&#8217;s portfolio<\/b><span style=\"font-weight: 300;\"> to be 100% sure it fits your type of project and your requirements.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested in: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/why-you-need-a-digital-partner-for-your-business\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Why you need a Digital Partner for your Business<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">4. Communication<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you\u2019re not really familiar with the IT sector and want to outsource the development of a mobile application, <\/span><b>its fundamental that the communication between you and the team goes as smooth as possible<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It&#8217;s pointless having a great development team if it takes days to reach them. Think about intermediate milestones for example. <\/span><b>They should be available to listen to your feedback<\/b><span style=\"font-weight: 300;\"> in order to implement the changes and move forward.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Keep reading: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/it-outsourcing-solutions\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Most common mistakes in IT outsourcing and how to solve them<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">5. Testing<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It may seem obvious, but <\/span><b>the testing phase is more important than you think<\/b><span style=\"font-weight: 300;\"> when it comes to mobile app development. By conscientiously testing an app, you will be able to solve the problems that may arise before launching it<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This will help you to <\/span><b>detect possible bugs or errors in an earlier stage<\/b><span style=\"font-weight: 300;\">. If you take the time to test an application well, you will improve the user experience without a doubt.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you don&#8217;t run a test phase, <\/span><b>the application that reaches the end-user may contain errors<\/b><span style=\"font-weight: 300;\">. Just imagine what it would be like for a new user to discover that the app doesn\u2019t work or closes automatically after opening it.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Therefore, it\u2019s definitely worth it to test your app before launching it to the Google Play Store or the App Store. Remember: <\/span><b>you only get one chance to make a first impression<\/b><span style=\"font-weight: 300;\">, so make sure it\u2019s the best version possible.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">You might be interested: <\/span><\/i><a href=\"https:\/\/yeeply.com\/en\/blog\/custom-app-everything-you-need-to-create-one\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Custom App: everything you need to create the application you want<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5499\" aria-describedby=\"caption-attachment-5499\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5499 size-full\" title=\"usability test\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/prueba_usabilidad_test_prototipo_crear_aplicaciones_moviles.jpg\" alt=\"usability test\" width=\"748\" height=\"499\" \/><figcaption id=\"caption-attachment-5499\" class=\"wp-caption-text\">Post it with things to do suh as to run a usability test. Source: <a href=\"https:\/\/unsplash.com\/photos\/WC6MJ0kRzGw\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Unsplash<\/a><\/figcaption><\/figure>\n<h3><\/h3>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">6. Visibility in stores &amp; marketing<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Once your app is launched, it\u2019s time to make your app findable and promote it. You can do this by <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/how-to-promote-an-app-using-aso-and-seo\/\">optimising your mobile application for the app store (ASO) or by creating a landing page (SEO)<\/a>.<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This will not only help to position your app better in the search results of the stores but also to<\/span><b> increase the number of downloads<\/b><span style=\"font-weight: 300;\">. You could, for example, add a description of your app and include keywords in it or add a category to it. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, you shouldn\u2019t forget about other aspects such as <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/app-design-creating-the-perfect-logo\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">creating an attractive app icon<\/span><\/a><span style=\"font-weight: 300;\"> which can also make a difference between getting a download or not.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Likewise, it is important that you <\/span><b>create a website or landing page for the app<\/b><span style=\"font-weight: 300;\">.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><em>It&#8217;s important that you create a website or landing page for the app as users <span style=\"font-weight: 300;\">don&#8217;t just download applications from the official store of their operating system.<\/span><\/em><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Instead, <\/span><b>they turn to search engines to find the app they&#8217;re looking for<\/b><span style=\"font-weight: 300;\">. That&#8217;s why, if you <a href=\"https:\/\/www.yeeply.com\/blog\/consejos-posicionamiento-seo-web-internacional\/\" target=\"_blank\" rel=\"noopener noreferrer\">position this website or landing page correctly by applying SEO<\/a>, you&#8217;ll get more downloads.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-weight: 300;\">Keep reading: <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/the-best-mobile-app-marketing-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">What Are The Best Mobile App Marketing Strategies? [2020]<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5500\" aria-describedby=\"caption-attachment-5500\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-5500 size-full\" title=\"aso for app stores\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/aso_optimizacion_app_stores_crear_aplicaciones_moviles.jpg\" alt=\"aso for app stores\" width=\"748\" height=\"608\" \/><figcaption id=\"caption-attachment-5500\" class=\"wp-caption-text\">Screens with app rating. Source: <a href=\"https:\/\/pixabay.com\/vectors\/android-play-store-apps-games-1635207\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Pixabay<\/a><\/figcaption><\/figure>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 400;\">7. Updates<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">The development process doesn\u2019t end once the mobile application is launched. After it\u2019s published, it\u2019s time to<\/span><b> listen to the user\u2019s feedback by checking out the reviews and comments<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This could not only help you <\/span><b>to detect bugs you had overlooked<\/b><span style=\"font-weight: 300;\"> but also serve as a source of inspiration for new functionalities.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">It is important to listen to your users in order to improve your application<\/span><\/i><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">For this reason, it&#8217;s important to<\/span><b> keep track of the user statistics<\/b><span style=\"font-weight: 300;\"> and feedback to use them in order to keep improving your mobile app.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><em>Related content: <a href=\"https:\/\/yeeply.com\/en\/blog\/lifecycle-of-mobile-software-development\/\" target=\"_blank\" rel=\"noopener noreferrer\">How to define the lifecycle of mobile software development<\/a><\/em><\/p>\n<p>&nbsp;<\/p>\n<blockquote><p>&nbsp;<\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Developing your mobile application with Yeeply<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At Yeeply we have years of experience in the creation of mobile applications. Our teams have all gone through a <\/span><a href=\"https:\/\/www.yeeply.com\/profesionales\/#certification-process\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">certification process<\/span><\/a><span style=\"font-weight: 300;\"> in order to provide you with <\/span><b>high-quality software development services<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Even before signing anything, you will be able to contact the team to make sure it\u2019s the team you are looking for. This also means that <\/span><b>from the very beginning, you will be able to discuss the details of your project with them<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">After you&#8217;ve defined all the functionalities of your app together, your project will start as soon as possible. During the development process, y<\/span><b>ou can rely on Yeeply for any support or advice you need<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">Are you ready to get started? Let\u2019s find you a suitable app development team!<\/span><\/i><\/p>\n<\/blockquote>\n<p style=\"text-align: center;\">\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<\/p>\n<p><a href=\"https:\/\/yeeply.com\/en\/mobile-app-development\/?rel=EN-BP-proyecto-app#publish-project\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN_proyecto-app_blog-post_B.png\" alt=\"Proyecto App\" width=\"620\" height=\"253\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Once you&#8217;ve decided you want to create a mobile app for your business, you need to find a development team to carry it out. And &#8230;<\/p>\n","protected":false},"author":2,"featured_media":6732,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[24],"tags":[],"class_list":["post-7161","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mobile-app-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Develop Successful Mobile Applications<\/title>\n<meta name=\"description\" content=\"What characteristics must be present in the development of mobile applications for them to be successful? 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