{"id":5463,"date":"2023-01-10T09:00:44","date_gmt":"2023-01-10T07:00:44","guid":{"rendered":"https:\/\/yeeply.com\/en\/blog\/?p=5463"},"modified":"2024-01-11T12:20:54","modified_gmt":"2024-01-11T10:20:54","slug":"tips-creating-successful-international-websites","status":"publish","type":"post","link":"https:\/\/yeeply.com\/en\/blog\/web-development\/tips-creating-successful-international-websites\/","title":{"rendered":"Keys to Creating a Successful International Website"},"content":{"rendered":"<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Has the time arrived for your business to go international? That\u2019s great! The next thing to take into account is <\/span><b>optimising your website for different countries<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, <\/span><b>international websites<\/b><span style=\"font-weight: 300;\"> involve more aspects to keep in mind in contrast to a website which is addressed to clients in only one country.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Do you want to know what aspects you should take into account when creating international websites? Take note of the following tips!<\/span><\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<div class=\"bt-proyecto\"><a class=\"do-not-track\" href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BT-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\">WANT TO CREATE A WEBSITE? TELL US ABOUT YOUR PROJECT!<\/a><\/div>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Creating International Websites: Getting Started<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">When you&#8217;re planning to create an international website, <\/span><b>some vital decisions need to be made before the development starts<\/b><span style=\"font-weight: 300;\">. We\u2019re talking about aspects that will shape the whole project.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Therefore, it is important to think certain things through and define the details that can make or break the success of your international webpage. With the aim of <\/span><b>preventing you from losing time and money<\/b><span style=\"font-weight: 300;\"> because of poor strategic planning.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5465\" aria-describedby=\"caption-attachment-5465\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-5465 size-full\" title=\"guy working on his laptop behind a desk\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/hombre_trabajando_portatil_crear_pagina_web_internacional-1.jpg\" alt=\"guy working on his laptop behind a desk\" width=\"748\" height=\"499\" \/><figcaption id=\"caption-attachment-5465\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.pexels.com\/photo\/adult-books-business-coffee-374016\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Pexels<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 300;\">English or multi-language?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At first glance, <\/span><b>it may not seem like a big decision to make<\/b><span style=\"font-weight: 300;\">. Because once you\u2019ve created your website in English, the only thing to do is translate the content to additional languages, right? <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Well, that\u2019s not recommended. In fact, it\u2019s one of the biggest mistakes companies are making nowadays. Not <\/span><b>adapting their website to the market(s)<\/b><span style=\"font-weight: 300;\"> and thinking that what works in one, should work in every other too. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you are going to <\/span><b>expand your business to other countries<\/b><span style=\"font-weight: 300;\">, you should keep in mind that you should adapt your webpage to it. Keep reading to find out why this is so important.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">An international website should be optimised for each country on which it\u2019s focussing<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h3 style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Website structure<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">International websites are about <\/span><b>getting known in a new market<\/b><span style=\"font-weight: 300;\">. In case you are a major brand, you might already have some brand awareness there. But if you\u2019re not and you need to <\/span><b>approach new customers<\/b><span style=\"font-weight: 300;\">, you need to make it easier for them to find you. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">This is where <\/span><b>SEO and the architecture of the web<\/b><span style=\"font-weight: 300;\"> come in. You can create a single website where different languages are selectable, or separate websites for each country you&#8217;re targeting.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">But what are the differences between these options? Let\u2019s take a look at the pros and cons!<\/span><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.howmuchtocreateawebsite.co.uk\/\" target=\"_blank\" rel=\"noopener noreferrer\"><i><span style=\"font-weight: 300;\">Would you like to know how much it costs to create a website? Discover it with this tool!<\/span><\/i><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/landing\/download-ebook-checklist-web\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-E4-Banner-blog-V2-1020x387-1.png\" alt=\"Ebook 4 Checklist Web\" \/><\/a><\/p>\n<h4 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">Option 1: Domain per country<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In other words, it&#8217;s about having <\/span><b>a different URL for each country you&#8217;re targeting<\/b><span style=\"font-weight: 300;\">. For example, yourweb.es for Spain, yourweb.it for Italy, yourweb.de for Germany etc.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In this case, the management of the website is complicated, as you will have <\/span><b>as many different websites as there are countries you are focussing on<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, having a domain of the country you are targeting usually gives good results in terms of web positioning.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Hiring servers to host the international website in the country you want to focus on can have a <\/span><b>positive impact on your positioning<\/b><span style=\"font-weight: 300;\"> too.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">However, <\/span><a href=\"https:\/\/yeeply.com\/en\/blog\/custom-web-design-vs-website-template\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">creating a website from scratch<\/span><\/a><span style=\"font-weight: 300;\"> also means that the domain won&#8217;t have as much power so it <\/span><b>will take more time to position it on Google<\/b><span style=\"font-weight: 300;\"> or other search engines.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5466\" aria-describedby=\"caption-attachment-5466\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5466 size-full\" title=\"laptop with google search engine open\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/portatil_busqueda_google_seo_paginas_web-1.jpg\" alt=\"laptop with google search engine open\" width=\"748\" height=\"497\" \/><figcaption id=\"caption-attachment-5466\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.pexels.com\/photo\/light-smartphone-macbook-mockup-67112\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Pexels<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h4 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">Option 2: Subdomain per language<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In this case, the URL of the international website would be something like &#8220;es.yourweb.com&#8221;, for example. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Creating a subdomain, from an SEO point of view, <\/span><b>distributes some strength and authority from the main domain<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Nonetheless, they are more complex and time consuming to position, as search engines will interpret them as different websites.<\/span><\/p>\n<h4 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">Option 3: Directory by language<\/span><\/h4>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you choose this option, the web URL would be \u201cyourweb.com\/es\u201d, for example. <\/span><b>This would make it easier to position the web<\/b><span style=\"font-weight: 300;\"> because it transmits the strength of the domain to pages in other languages.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In addition, <\/span><b>the management of the web will be simpler<\/b><span style=\"font-weight: 300;\"> because you will have a single web with its different versions.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Are you feeling overwhelmed with all these options? That\u2019s totally normal. There are so many decisions to make that could <\/span><b>have a great impact on the expansion of your business to other markets<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Therefore, the best option is to count on a <\/span><b>team of experts<\/b><span style=\"font-weight: 300;\"> who can help you out with creating an international website for your business.<\/span><\/p>\n<p>&nbsp;<\/p>\n<blockquote>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 300;\">The best solution is to be advised by a team experienced in the creation of international websites<\/span><\/i><\/p>\n<p>&nbsp;<\/p><\/blockquote>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Tips for creating international websites<\/span><\/h2>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">1. Take cultural differences into account<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">When planning your international website, the most natural idea might be to clone the main website, simply changing the language of the texts. However,<\/span><b> you must take cultural differences into account<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It may not be very distinctive in countries close to each other. But if you&#8217;re going to <\/span><b>target customers in markets very different from yours<\/b><span style=\"font-weight: 300;\">, it&#8217;s important to study their behaviour and apply it to the <\/span><b>UX\/UI of your website<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">2. High-quality texts<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">It is very important to work with professional translators who can <\/span><b>guarantee you high-quality translations of web copies<\/b><span style=\"font-weight: 300;\">. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In order to <\/span><b>reflect professionalism<\/b><span style=\"font-weight: 300;\"> and a good overall image, it is important that there are no errors or grammar mistakes in the text on your website. <\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Besides, having professional translators or native editors will ensure that <\/span><b>possible differences in terms of measurement equivalencies, date formats, etc. will not be overlooked<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">In the same way, they will know how to <\/span><b>adapt the text using local expressions<\/b><span style=\"font-weight: 300;\">, for example.<\/span><\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">3. International search engine positioning<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Normally, when you are trying to position a website in your country,<\/span><b> you do certain things to <\/b><b><i>make Google happy<\/i><\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">But it&#8217;s a mistake to do the same if you&#8217;re targeting <\/span><b>a country where Google isn&#8217;t the main search engine<\/b><span style=\"font-weight: 300;\">. Hence the importance of having <\/span><a href=\"https:\/\/www.yeeply.com\/#publish-project\"><span style=\"font-weight: 300;\">a team specialised in SEO and international marketing<\/span><\/a><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><b>An extra SEO hack<\/b><span style=\"font-weight: 300;\">: If you have an office in a different country besides the headquarter, adding the address and contact data of it can improve the SEO of your website.<\/span><\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_5468\" aria-describedby=\"caption-attachment-5468\" style=\"width: 748px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-5468 size-full\" title=\"iPad with business data and analytics\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2019\/06\/analytics_datos_trafico_paginas_web_internacionales-1.jpg\" alt=\"iPad with business data and analytics\" width=\"748\" height=\"713\" \/><figcaption id=\"caption-attachment-5468\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.pexels.com\/photo\/turned-on-white-tablet-computer-at-globe-share-graph-920116\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow external\" data-wpel-link=\"external\">Pexels<\/a><\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<h3 style=\"text-align: justify; padding-left: 40px;\"><span style=\"font-weight: 300;\">4. One language for different countries?<\/span><\/h3>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">International websites often target different countries that have the same official language, such as English or Spanish. Search engines like Google might recognise these pages as <\/span><b>duplicate content<\/b><span style=\"font-weight: 300;\">, which is not so good for your SEO.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">That&#8217;s why it&#8217;s important to know how to tell the search engine that, although they look alike, they&#8217;re different sites. To do this, <\/span><b>hreflang tags are used to indicate that each page is aimed at users from different countries<\/b><span style=\"font-weight: 300;\">.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">If you are using tools like <\/span><a href=\"https:\/\/search.google.com\/search-console\/about?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"font-weight: 300;\">Search Console<\/span><\/a><span style=\"font-weight: 300;\"> to track your search engine ranking in different countries, it\u2019s necessary to configure the segmentation of your markets. <\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-weight: 400;\">Ready to launch your international website?<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">As you can see, there are many things to keep in mind when launching an international website that reaches new clients. The best guarantee for success is that you surround yourself with an experienced team to help you out.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">At Yeeply <\/span><a href=\"https:\/\/yeeply.com\/en\/clients\/\"><span style=\"font-weight: 300;\">we have experience working with major brands<\/span><\/a><span style=\"font-weight: 300;\"> and the knowledge to connect them with the right certified professionals. So, stop worrying about finding the right team for your project and start trusting Yeeply. <\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 300;\">Tell us more about your project, we are happy to help you out!<\/span><\/p>\n<\/blockquote>\n<style type=\"text\/css\"><!--br {mso-data-placement:same-cell;}--><\/style>\n<p><a href=\"https:\/\/yeeply.com\/en\/web-development\/?rel=EN-BP-proyecto-web#publish-project\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/yeeply.com\/en\/wp-content\/uploads\/2020\/04\/EN-cta-blogpost-proyecto-web.jpg\" alt=\"Proyecto Web\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Has the time arrived for your business to go international? That\u2019s great! The next thing to take into account is optimising your website for different &#8230;<\/p>\n","protected":false},"author":2,"featured_media":6730,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_uag_custom_page_level_css":"","footnotes":""},"categories":[115],"tags":[],"class_list":["post-5463","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tips for Creating Successful International Websites<\/title>\n<meta name=\"description\" content=\"Has the time arrived for your business to go international? Great! 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